CONTENT Subject: English Discussion Group Backgroud Members: Investment options Dino Conti ice cream Phạm Phạm Thị Thị Oanh Oanh Đức Đức Thị Thị Nhung Nhung Our investment plan Nguyễn Nguyễn Thúy Thúy Nga Nga Hoa Hoa Văn Văn Long Long Background Distribution in Supermaket and company-own stores Dino Conti ice cream Dino’s have 15 flavours Based in Santa Barbara (USA) It is classic chocolate ice cream, the name “ Dino Conti’s SupaKool” Problem Why the growth rate of the company is slowing down? Reasons for falling profit Dino Conti's main products (as a % of turnover) Classic SupaKool chocolate ice cream Six top flavours 7% 6% 14% 41% Other flavour Iced yoghurts Novelty products 32% The future Paolo Conti has $3 million to invest in his company so that it continues to expand and become an international business Investment option Build a bigger factory Cost (estimated): $2.4 million Benefit: More production capacity; lower unit costs Export to China and Russia Cost (estimated): (estimated): $1.2 $1.2 million million Cost Benefit: New New markets markets –– great great sales sales potential potential Benefit: Buy out its major competitor Cost (estimated): $2 million+ Benefit: Reduce competition; increase production capacity Investment option Develop a range of exotic fruit drinks Cost (estimated): $2.5 million Benefit: Move into a new area Upgrade its equipment and fleet of trucks Cost (estimated): $1.2 million Benefit: Lower costs Distribute to more outlets Cost (estimated): $500,000 Benefit: Increase sales and profits Investment option Increase its advertising budget Cost (estimated): $500,000 Benefit:Increase sales/ Improve company image Make the company more ‘green’ Cost (estimated): $800,000 Benefit: Improve company image and sales Improve the products ‘packaging’ Cost (estimated): $400,000 Benefit: Increase sales Offer free ice cream to all comsumers one days a years Cost (estimated): $600,000 Benefit: Raise awareness of the company; good PR III Our investment plan Upgrade its equipment and fleet of trucks Total cost is estimated Export to China and at $ 2,9 million Russia Increase its advertising budget The reason Reduce costs, increase productivity and product quality China and Russian is a potential market for development Expand the market and improve reputation for the company Increase distribution channels to increase sales Thank v eni t s i l r o f h ery muc n! o i t a t n e s e ng our pr ... Supermaket and company-own stores Dino Conti ice cream Dino s have 15 flavours Based in Santa Barbara (USA) It is classic chocolate ice cream, the name “ Dino Conti s SupaKool” Problem Why the... profit Dino Conti' s main products (as a % of turnover) Classic SupaKool chocolate ice cream Six top flavours 7% 6% 14% 41% Other flavour Iced yoghurts Novelty products 32% The future Paolo Conti. .. Improve the products ‘packaging’ Cost (estimated): $400,000 Benefit: Increase sales Offer free ice cream to all comsumers one days a years Cost (estimated): $600,000 Benefit: Raise awareness of