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Innovation plays a crucial role for the success of the business. CONTENT The innovation of Starbucks Innovation helps Starbucks retain its success Bad result from no innovation Summary References
ISO 9001 : 2008 Speaker : huYnh ngOc nhAt quYnh Id : 15dh120037 To p i c : 11 Innovation plays a crucial role for the success of the business The innovation of Starbucks Innovation helps Starbucks retain its success CONTENT Bad result from no innovation Summary References w w w w e bs it e c o m The innovation of starbucks a • Technology Social media : “Social media is a natural extension of our brand because we want to things that are unexpected and to speak to all sorts of people who are engaged in social media” – Howard Schultz The innovation of starbucks a • Technology Mobile apps : “ Pay with your iPhone” The innovation of starbucks a Technology •.Brewing : Single-cup coffee maker know as the “Clover” The innovation of starbucks b Customer service • With two payment terminals and full-time staff, Starbucks can serve up to 220 guests per hour The innovation of starbucks b Customer service •Starbucks will never serve coffee for more than 30 minutes •Starbucks would rather pour coffee than serve a cup of cold coffee The innovation of starbucks c Management •Recruits top performers and encourages them to step up •Push back against his ideas when they don't agree innovation helps Starbucks retain its success a Continuous innovation 1971 1987 We start by selling coffee beans in Seattle’s Pike We add handcrafted espresso beverages to the Place Market menu 2011 1992 We mark 40 years and begin the next chapter in We become a publicly traded company our history innovation helps Starbucks retain its success b Case study Dunkin Donuts Caribou Coffee Starbucks Tim Hortons Gloria Jean’s Coffee Lavazza Coffee Costa Coffee Coffee Beanery Tully’s Coffee 10 McCafe Bad result from no innovation a Some bad result No longer standing out No satisfy the need of customers The product is not good quality Bad result from no innovation b Example The KAfe coffee chain in Viet Nam closed + Menu is not changed, not refresh and new + Not paying appropriate attention to the local’s taste and demand +No style of decoration and design of space SUMMARY Technology The innovation of Starbucks Customer service Management SUMMARY The ways that Continuous innovation innovation helps Starbucks retain its success Bad result from no innovation Case study SUMMARY References https://www.brainyquote.com/quotes/keywords/innovation.html https://www.brainyquote.com/quotes/keywords/innovation.html http://coccoc.com/search#query=%C4%91%E1%BB%95i+m%E1%BB%9Bi+gi%C3% BAp+starbucks+duy+tr%C3%AC+th%C3%A0nh+c%C3%B4ng+nh%C6%B0+th%E1%BA% BF+n%C3%A0o .. .Innovation plays a crucial role for the success of the business The innovation of Starbucks Innovation helps Starbucks retain its success CONTENT Bad result from no innovation Summary References... c o m The innovation of starbucks a • Technology Social media : “Social media is a natural extension of our brand because we want to things that are unexpected and to speak to all sorts of people... space SUMMARY Technology The innovation of Starbucks Customer service Management SUMMARY The ways that Continuous innovation innovation helps Starbucks retain its success Bad result from no innovation