Copyright © 2017 Pearson Education, Inc Excellence in in Excellence Business Communication Communication Business Chapter Planning Business Messages Copyright © 2017 Pearson Education, Inc Learning Objectives (1 of 2) Describe the three-step writing process Explain why it’s important to analyze a communication situation in order to define your purpose and profile your audience before writing a message Discuss Information-gathering options for simple messages, and identify three attributes of quality information Copyright © 2017 Pearson Education, Inc Chapter - Learning Objectives (2 of 2) List the factors to consider when choosing the most appropriate medium for a message Explain why good organization is important to both you and your audience, and list the tasks involved in organizing a message Copyright © 2017 Pearson Education, Inc Chapter - Understanding the the Three-Step Three-Step Writing Writing Understanding Process Process (LO 1) Describe the three-step writing process Copyright © 2017 Pearson Education, Inc Chapter - The Three-Step Process Plan Write Analyze Situation Complete Revise Message Adapt to the Audience Gather Information Produce Message Choose Medium and Channel Proofread Message Compose the Message Get Organized Copyright © 2017 Pearson Education, Inc Distribute Message Chapter - Planning Business Messages Analyzing the Situation Choosing Media and Channels Copyright © 2017 Pearson Education, Inc Gathering Information Organizing the Information Chapter - Writing Business Messages Adapting to the Audience Copyright © 2017 Pearson Education, Inc Composing the Message Chapter - Completing Business Messages Revising for Clarity and Conciseness Proofreading the Final Product Copyright © 2017 Pearson Education, Inc Producing the Message Distributing the Message Chapter - Optimizing Your Writing Time 50% Copyright © 2017 Pearson Education, Inc 25% 25% Chapter - 10 Visual Medium Print Channel Digital Channel Copyright © 2017 Pearson Education, Inc • • • • • • Photographs Diagrams Charts and Graphs Infographics Interaction and Animation Digital Video Chapter - 26 Challenges of Communication on Mobile Devices Screen Size Size and and Resolution Resolution Screen Consuming Digital Digital Consuming Media Media Input Technologies Technologies Input Bandwidth and and Connectivity Connectivity Bandwidth Data and and Operating Operating Costs Costs Data Copyright © 2017 Pearson Education, Inc Chapter - 27 Factors to Consider When Choosing Media and Channels (1 of 2) Media Richness Media Richness Level of Formality Level of Formality Media Limitations Media Limitations Channel Limitations Channel Limitations Copyright © 2017 Pearson Education, Inc Chapter - 28 Factors to Consider When Choosing Media and Channels (2 of 2) Message Urgency Message Urgency Message Cost Message Cost Audience Preferences Audience Preferences Security and Privacy Security and Privacy Copyright © 2017 Pearson Education, Inc Chapter - 29 Organizing Your Your Information Information Organizing (LO 5) Explain why good organization is important to both you and your audience, and list the tasks involved in organizing a message Copyright © 2017 Pearson Education, Inc Chapter - 30 Effective Organization Helps Readers Helps Writers Aids Understanding Saves Time Boosts Acceptance Saves Energy Saves Time Builds Reputation Copyright © 2017 Pearson Education, Inc Chapter - 31 Defining Your Main Idea What’s the Topic? The Overall Overall Subject Subject The What’s the Main Idea? Your Statement Statement Your About the the Topic Topic About Copyright © 2017 Pearson Education, Inc Chapter - 32 Generating Creative Ideas • Brainstorming • Journalistic Approach What’s the Main Idea? • Questions & Answers • Storyteller’s Tour • Mind Mapping Copyright © 2017 Pearson Education, Inc Chapter - 33 Defining Topic and Main Idea Copyright © 2017 Pearson Education, Inc Chapter - 34 Limiting Your Scope Main Idea •Information You Present •Overall Length of the Message •Level of Detail in the Message Copyright © 2017 Pearson Education, Inc Chapter - 35 Choosing Between Direct and Indirect Approaches Direct Approach Indirect Approach Audience Eager, interested, pleased, Reaction neutral Message Main idea, request, good Buffer statement; lead up to Opening news reasons Message Necessary details Body Message Cordial comment; request Close action Copyright © 2017 Pearson Education, Inc Displeased Uninterested, unwilling Statement or question Provide reasons; state bad Arouse interest; build desire news to act Close cordially Request action Chapter - 36 Outlining Your Content (Basic Structure) I First major point A First subpoint Examples and evidence Examples and evidence a b B II Detail Detail Second subpoint Second major point A B First subpoint Second subpoint Copyright © 2017 Pearson Education, Inc Chapter - 37 Improving the Organization of Your Message Copyright © 2017 Pearson Education, Inc (1 of 2) Chapter - 38 Improving the Organization of Your Message Copyright © 2017 Pearson Education, Inc (2 of 2) Chapter - 39 All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher Printed in the United States of America Copyright © 2017 Pearson Education, Inc Chapter - 40 .. .Excellence in in Excellence Business Communication Communication Business Chapter Planning Business Messages Copyright © 2017 Pearson Education, Inc Learning Objectives (1... Messages Analyzing the Situation Choosing Media and Channels Copyright © 2017 Pearson Education, Inc Gathering Information Organizing the Information Chapter - Writing Business Messages Adapting to the... Education, Inc Composing the Message Chapter - Completing Business Messages Revising for Clarity and Conciseness Proofreading the Final Product Copyright © 2017 Pearson Education, Inc Producing the