Copyright © 2017 Pearson Education, Inc Excellence in in Excellence Business Communication Communication Business Chapter Communication Challenges in a Diverse, Global Marketplace Copyright © 2017 Pearson Education, Inc Learning Objectives (1 of 2) Discuss the opportunities and challenges of intercultural communication Define culture, explain how culture is learned, and define ethnocentrism and stereotyping Explain the importance of recognizing cultural variations, and list eight categories of cultural differences Copyright © 2017 Pearson Education, Inc Chapter - Learning Objectives (2 of 2) List four general guidelines for adapting to any business culture Identify seven steps you can take to improve your intercultural communication skills Copyright © 2017 Pearson Education, Inc Chapter - Communicating in in a a Communicating Diverse World World Diverse (LO 1) Discuss the opportunities and challenges of intercultural communication Copyright © 2017 Pearson Education, Inc Chapter - Advantages of a Diverse Workforce Copyright © 2017 Pearson Education, Inc Chapter - Challenges of Intercultural Communication Copyright © 2017 Pearson Education, Inc Chapter - Developing Cultural Cultural Competency Competency Developing (LO 2) Define culture, explain how culture is learned, and define ethnocentrism and stereotyping Copyright © 2017 Pearson Education, Inc Chapter - Culture • Culture – Shared system of symbols, beliefs, attitudes, values, expectations, and behavior norms • Learning Culture – Directly - > Through Instruction – Indirectly - > Observing Others Copyright © 2017 Pearson Education, Inc Chapter - Challenges of a Diverse Workforce Understanding the Effects of Culture Copyright © 2017 Pearson Education, Inc Developing Cultural Competency Chapter - 10 Age Differences Culturesthat thatValue ValueYouth Youth Cultures Culturesthat thatValue ValueSeniority Seniority Cultures Cultureswith withMultiple MultipleGenerations Generations Cultures Copyright © 2017 Pearson Education, Inc Chapter - 18 Gender Differences PerceptionofofMen Menand andWomen Women Perception PercentageofofManagement ManagementRoles Roles Percentage DifferentCommunication CommunicationStyles Styles Different Copyright © 2017 Pearson Education, Inc Chapter - 19 Religious Differences Personal Personal Workplace Workplace Beliefs Beliefs Issues Issues Copyright © 2017 Pearson Education, Inc Chapter - 20 Ability Differences Respect for Individuals Sensitivity to Differences Use of Assistive Technologies Copyright © 2017 Pearson Education, Inc Chapter - 21 Adapting to to Other Other Business Business Cultures Cultures Adapting (LO 4) List four general guidelines for adapting to any business culture Copyright © 2017 Pearson Education, Inc Chapter - 22 Guidelines for Adapting to Any Business Culture • • • • Be Aware of Your Own Biases Use Caution Applying the “Golden Rule” Practice Tolerance, Flexibility, and Respect Practice Patience and Maintain a Sense of Humor Copyright © 2017 Pearson Education, Inc Chapter - 23 Guidelines for Adapting to U.S Business Culture • • • • • • Individualism Equality Privacy and Personal Space Time and Schedules Religion Communication Style Copyright © 2017 Pearson Education, Inc Chapter - 24 Improving Intercultural Intercultural Communication Communication Skills Skills Improving (LO 5) Identify seven steps you can take to improve your intercultural communication skills Copyright © 2017 Pearson Education, Inc Chapter - 25 Components of Successful Intercultural Communication Copyright © 2017 Pearson Education, Inc Chapter - 26 Writing for Multilingual Audiences (1 of 3) Use Plain Language Use Precise Words Use Clear Examples Cite Numbers Carefully Avoid Slang & Jargon Be Brief Use Short Paragraphs Use Transitions Copyright © 2017 Pearson Education, Inc Chapter - 27 Writing for Multilingual Audiences Copyright © 2017 Pearson Education, Inc (2 of 3) Chapter - 28 Writing for Multilingual Audiences Copyright © 2017 Pearson Education, Inc (3 of 3) Chapter - 29 Speaking with Multilingual Audiences • • • • • (1 of 2) Speak clearly and simply Look for feedback Rephrase as needed Clarify your meaning with examples Don’t “talk down” to other person Copyright © 2017 Pearson Education, Inc Chapter - 30 Speaking with Multilingual Audiences • • • • • (2 of 2) Learn common greetings and key phrases Listen with care and respect Adapt your style to the other person Check for comprehension often Clarify what will happen next Copyright © 2017 Pearson Education, Inc Chapter 3- 31 All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher Printed in the United States of America Copyright © 2017 Pearson Education, Inc Chapter - 32 .. .Excellence in in Excellence Business Communication Communication Business Chapter Communication Challenges in a Diverse, Global Marketplace Copyright © 2017 Pearson Education, Inc Learning... opportunities and challenges of intercultural communication Define culture, explain how culture is learned, and define ethnocentrism and stereotyping Explain the importance of recognizing cultural... Education, Inc Chapter - Developing Cultural Cultural Competency Competency Developing (LO 2) Define culture, explain how culture is learned, and define ethnocentrism and stereotyping Copyright