HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOL NGUYEN DIEU PHUONG BUSINESS PLAN FOR VIET WORLD COMPANY IN 2011 - 2013 MASTER PROJECT MASTER IN BUSINESS ADMINISTRATION (PART-TIME) Tutor’s Name: HOANG THI PHUONG THAO Ho Chi Minh City (2010) STUDENT DECLARATION I certified that the attached project is my own work Materials withdraw from different sources have been acknowledged according to unit-specific requirements for referencing purspose NGUYEN DIEU PHUONG     ACKNOWLEDGEMENT I would like to express my sincere thanks to professors of Solvay Business School – University of Brussels for the profound knowledge that they managed to impart to me, for the time they had to spend to answer my questions My thanks are reserved for my husband, Mr Nguyen Van Thien for his advice on conducting choosing the topic and his idea contributing I would also like to extend my gratitude to Mr.Vijay S Satwani who helped me to complete the questionnaires and all distributors in Dubai who spent their time completing the questionnaires My deepest gratefulness goes to Prof Hoang Thi Phuong Thao, lecturer of the University of Economics and also my tutor, who enthusiastically helped me from project outline until to project finishing Las but not least, I would also like to thank Mr Serge Bywaski and Ms Bui Phan Bao Tran, our helpful co-ordinators, who have been with us throughout the course, for their enthusiastic connection between the class and Solvay professors TABLE OF CONTENTS EXERCUTIVE SUMMARY I II III IV V INTRODUCTION 1.1 Background 1.2 Research objectives 1.3 Research methodology 1.4 Scope of research 1.5 Structure of project LITERATURE REVIEW 2.1 Market analysis theory 2.2 Marketing mix 2.3 SWOT analysis 10 BUSINESS DESCRIPTION 3.1 Textile industry overview 12 3.2 Company description 14 3.2.1 Company history and Current status 14 3.2.2 Company organization 16 3.2.3 Products 19 MARKET ANALYSIS 4.1 Market Overview 22 4.2 Distribution Patterns 23 4.3 Main Competitors 25 4.4 Viet World’s SWOT Analysis 27 STRATEGY AND IMPLEMENTATION 5.1 Business Strategy 29 5.1.1 Business Objectives 30 5.1.2 Market Segment and Targeting 30 5.1.3 Market Positioning 31 5.1.4 Marketing mix strategy 32 VI 5.2 Sales forecast 34 5.3 Action Programs 35 5.4 Company Organization Improvement 39 FINANCIAL PLAN 6.1 Operating forecast 41 6.2 Projected Profit and Loss 42 6.3 Projected Balance Sheet 43 6.4 Projected Cash Flow 43 CONCLUSION 44 REFERENCES 45 APPENDIX 46 ABRIVIATIONS GCC countries: Gulf Cooperation Council countries UAE: United Arabica Emirates VITAS: Vietnam Textile and Apparel Association VINATEX: Vietnam Textile and Garment Group GDP: Gross Domestics Product SWOT: Strengths, Weaknesses, Opportunities and Threads MOQ: Minimum Order Quantity LCL: Less Container Load FCL: Full Container Load CIF: Cost, Insurance and Freight LC: Letter of Credit TT: Telegraphic Transfer D/P: Documents against Payment IATF - International Autumn Trade Fair LIST OF TABLE AND FIGURE TABLES Table 3.2.1 - Exporting sales of Viet World Company in 2005 - 2010 Table 5.2 - Export sales forcast for three years 2011-2013 Appendix 3- GDP of Middle East Countries Appendix - Schedule of Action Plan 2011 Appendix - Export monthly sales forcast in 2011 Appendix - Projected Income statement in 2011 Appendix - Projected Balance sheet at 31 Dec, 2011 Appendix - Projected Cash Flow Statement in 2011 FIGURES Figure – Project Structure Figure – Viet World Company Organization Figure – Fabric Manufacturing Process Figure – Viet World’s image to distribution channel Figure – Basic of pricing EXECUTIVE SUMMARY Vietnam's textile industry has increased significantly in the last ten years as it was growing year by year with very high percentage According to Vietnam Business & Economy News – For year 2010, despite the fluctuations on global and domestic markets, the Vietnamese textile industry continues to grow fast which helps Vietnam remain in top 10 world garment export countries Export revenue of the Vietnamese textile in 2010 can surge to US$11 billion, an increase of 23-24 percent over same period last year and percent above this year’s set plan This was an extremely hard target to achieve, according to experts Textiles will become the country’s largest export sector of Vietnam The industry helps generate jobs with good income for many workers The increase in the number of orders and quantity of raw materials as well as the raise in workers’ salaries helped boost the productivity According to experts, importers want to place orders for textile products of Vietnam because they trust the quality and price of products, the reliability of the delivery offered by Vietnamese producers This is why, many of them have switched from China to Vietnam Vietnam has exported textile and garment products to many countries as United Stated, Japan, Europe, Korea, Singapore, Malaysia, Middle East… Dubai is a business hub of Middle East and a huge of many kinds of goods are imported to Dubai before delivered to other countries in Middle East, Africa, Europe…The $4 billion plus Dubai textile mart, which sits at the center of a 1.4 billion booming consumer market Viet World producing - trading – services Company limited is a private textile company which is specialized in various types of fabrics as Jacquard, Dobby… The Company has the independent import and export right Almost of fabric products of the company are exported to Middle East, Singapore, Thailand According to figures of General Statistic Office of Vietnam based on the first eleven months of 2010, Middle East has a low percentage of export revenue of the Vietnamese textile But this market is the main market of Viet World Company in last few years For this market, Viet World has exported fabrics to Dubai and from this business hub goods will be delivered to other countries of Middle East such as Iran, Kuwait, Egypt and also Africa When doing business in Dubai, Viet World Company has found an opportunity for two kinds of fabric products that the company can develop its business in this market These are black and white fabric for traditional clothes of Islam men and women of Middle East countries Because developed countries don’t focus to low and medium cost of these products anymore as they keep the premium segmentation Viet World has decided to plan for exporting these products to Dubai and they started to sell some black fabric products to Dubai in September 2010 Beside of develop new products, Viet World also focus to improve quality of their products Although Viet World is established in 2005, the company didn’t have any Business plan So, I would like to concentrate to Dubai market for how to develop Viet World business with launching their new products to this market Data, information will collected from website of Government of Dubai, Dubai Economic Council, website of Government Statistic of Vietnam, data of Viet Word’s documentations Beside of it, the primary research was done through sending questionnaire to fifteen key distributors in Dubai and interview two of them by phone I also carry out in-depth interview three key persons of Viet World Company, Chief of Executive, Sales Manager and Chief of Accounting and Human Department This primary research has objective to analysis Dubai textile market in details which concerned to black and white fabric products for making traditional clothes of Islam women and men From the results I got I would like to propose a Business plan for Viet World Company in 2011-2013  45      REFERENCES   Jeffry A.Timmons, Stephen Spinelli (2003), New Venture Creation Entrepreneurship for the 21st Century, Mc Graw Hill, United States of America Jonathan Berk, Peter DeMarzo (2007), Corporate Finance, Pearson Aaddision Wesley, USA Kotler Philip, Armstrong G, Saunders John, Wong V (1996), Principles of Marketing, Prentice Hall Inc, New Jersey, United States of America Kotler Philip, Waldemar Pfoertsch (2006), B2B Brand Management, Springer Berlin Heidelberg, Germany H Kettani, “World Muslim Population: 1950 – 2020,” International Journal of Environmental Science and Development (IJESD), Vol 1, No 2, June 2010 Marianne Claes, Copyright M Claes © 2009, International Marketing Management 2th Edition Roberty Y.Cavana, Brian L.Delahaye, Uma Sekaran (2001), Applied Business Research: Qualitative and Quantitative Methods, John Wiley & Sons, Inc, Australia Tielman Nieuwoudt, Principal (Nov 19, 2009) - Vietnam's Textile Industry: Opportunity & Challenge in Asia, The Supply Chain Lab http://www.supplychain.cn/en/art/3374/ http://www.wisegeek.com/what-is-business-research.htm http://www.marketingteacher.com/lesson-store/lesson-swot.html#lesson Website of Government of Dubai http://www.dubai.ae/en.portal?topic,hm_aboutdxb,0,&_nfpb=true&_pageLabel=misc  46      http://www.dubai.ae/en.portal?topic,Article_000239,0,&_nfpb=true&_pageLabel=home Website of TEXMAS: http://www.texmas.com/html/textile_city.html Website about Dubai International Autumn Fair 2011: http://www.eventseye.com/fairs/f-iatf-dubaiinternational-autumn-fair-5655-1.html http://en.wikipedia.org/wiki/Economy_of_the_Middle_East Website of General Statistics Office (GSO) – Vietnam: http://www.gso.gov.vn; http://www.gso.gov.vn/default.aspx?tabid=217 Vietnam Economic News: http://www.vneconomynews.com/2010/12/textile-industry-showsrapid.html http://moeaitc.tier.org.tw/idic/mgz_topic.nsf/0/54f372825f4887ac4825676a002abac9 http://english.vovnews.vn/Home/Textile-industry-shows-rapiddevelopment/201012/122789.vov http://en.baomoi.com/Info/Garment-and-textile-industry-increases-market-shares/5/99418.epi http://vietnambusiness.asia/vietnam-textile-and-garment-exports-cross-11-2b-in-2010/ http://vn.euvietnam.com/bizcenter/0/news/1533/21568  47      APPENDIX - QUESTIONAIRE FOR MARKET SURVEY Dear Sir, I am Nguyen Dieu Phuong, I am student of MBA program of Solvay Business Scholl and Open University in HCMC, Vietnam and I am doing my final project I would be grateful if you would spend 10 minutes to complete this questionnaire, your respond will bring great significances for my research I am sure that all information will be kept confidential and only use for my individual study purpose Thank you very much for your time and cooperation Please circle or mark by red color on the chosen figure; it can be more than one QUESIONAIRE: What fabric designs have you done business in your company and please give estimated figures for weight of them? a Plain black: ………% b Plain white:……….% c Other patterns:……….% Have your company imported plain and white fabrics from which countries? a Japan b China c Indonesia d Thailand e Korea f Vietnam g Other (please state):……… For black fabric, what kind of materials that your company doing business? a Acetate b Cotton c Teteron d T/C e CVC For white fabric, what kind of materials that your company doing business? a Acetate b Cotton c Teteron  48      d T/C e CVC For black fabric, what kind of products that your company doing business? a Wool peach b Back satin c Wool touch d Plain weave e Crepe touch f French will For white fabric, what kind of products that your company doing business? a Wool peach b Back satin c Wool touch d Plain weave e Crepe touch f French will How is about the width for black fabric? Which ones are suitable for your market? a 36 inches b 44 inches c 58 inches d 68 inches e 72 inches f Other (please state):… How is about the width for white fabric? Which ones are suitable for your market? a 36 inches b 44 inches c 58 inches d 68 inches e 72 inches f Other (please state):… For black fabric package, which ones are suitable for your market? a Roll b Double-fold c Vacuum-packing d Other (please state):… 10 For white fabric package, which ones are suitable for your market? a Roll b Double-fold  49      c Vacuum-packing d Other (please state):… 11 For black fabric, which price (CIF price – Dubai) have your company usually bought from suppliers? a 1,5 - 3,0 USD/yard b 3,1 - 4,0 USD/yard c 4,1 – 6,0 USD/yard a 6,1 – 10,0 USD/yard 12 For white fabric, which price (CIF price- Dubai) have your company usually bought from suppliers? a 1,5 - 3,0 USD/yard b 3,1 - 4,0 USD/yard c 4,1 – 6,0 USD/yard d 6,1 – 10,0 USD/yard 13 Are there any discounts upon to quantities or payment terms from your suppliers? If yes, please indicate the details ……………………………………………………………………………………………………………… ……………………………………………………………………………………………………………… ……………………………………………………………………………………………………………… 14 Are there any peak season of these products? If yes, please indicate about the time of year that you have highest sales of these products Is it related to any traditional events? ……………………………………………………………………………………………………………… ……………………………………………………………………………………………………………… ……………………………………………………………………………………………………………… 15 Please give average quantities of black fabrics that your company has done business (buy and sell) per year? a 100,000 – 200,000 yard b 200,000 – 400,000 yard c 400,000 – 600,000 yard d More than 600,000 yard 16 Please give average quantities of white fabrics that your company has done business (buy and sell) per year?  50      a b c d 100,000 – 200,000 yard 200,000 – 400,000 yard 400,000 – 600,000 yard More than 600,000 yard 17 Rank the following factors in selecting the supplier of fabrics in term of how important they are for you You should rank the most important item as , the next in importance as , and so on, until you have ranked each of them 1,2,3,4,5,6,7 Factors in selecting fabric suppliers Price Quality Manufacture’s scale & reputation Good relationship in advance Package of goods Deliver goods on time Good services Ranking of importance 18 Rank the following factors in selecting black fabrics in term of how important they are for end-users You should rank the most important item as , the next in importance as , and so on, until you have ranked each of them 1,2,3,4, Factors in selecting fabrics of end-users Price Quality Manufacture’s scale & reputation Package of goods Product having its brand name Ranking of importance  51      19 Have your company distributed your goods (white and black fabrics) to which markets/countries? Please state these markets …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… 20 About you, please provide below information: Your name: _ Job Position: Company name: Your telephone number: _ E-mail address: Thank you for your cooperation If you have any question , please contact Ms Nguyen Dieu Phuong Email: phuongstyle@gmail.com  52      APPENDIX – MAIN QUESTIONS FOR INTERVIEW DISTRIBUTORS IN DUBAI How is about the trend of textile market of Dubai in the recent years? Is it growing every year? How many per cent? Do you have any ideas about market size of black and white fabrics? In a year, how many yards of black and white fabrics are imported to Dubai and re-exported to other countries? How is about policy of government concerned to re-export in textile industry? Do you receive any tax return when you re-export products? What is the main company who supplied black and white fabric for your company? Name? Original Country? Products made from? How many wholesalers or company who doing business for black and white fabric in Dubai? Please give estimated number How you expect for a supplier? Good products? Services? Flexible pricing policy?  53      APPENDIX - GDP OF MIDDLE EAST COUNTRIES MENA Region 2009 2010 2011 Real GDP growth 2.8 3.6 4.5 Real GDP growth (PPP) 2.7 3.6 4.5 Exports (change %) -9.5 2.6 5.2 Imports (change %) 1.2 4.9 6.6 CA (% of GDP) -0.1 1.5 0.9 Source: International Monetary Fund (2010), Regional economic outlook: Middle East and Central Asia, Washington, D.C Country Qatar Kuwait 10 11 12 13 14 15 16 17 18 GDP Per Capita GDP (PPP) Total ($US billion) $121,700 $54,100 $101.20 $150.20 United Arab Emirates $42,000 $200.40 Bahrain Israel Oman Cyprus Saudi Arabia Turkey Lebanon Iran Egypt Jordan Syria Iraq West Bank Yemen Gaza Strip $38,400 $28,400 $23,900 $21,200 $20,400 $15,392 $13,100 $12,900 $6,000 $5,300 $4,600 $3,600 $2,900 $2,500 $2,494 $28 $205.20 $69.43 $22.85 $581.30 $1,118.60 $46.03 $876 $470.40 $33.06 $102.50 $96.60 $ N/A $58.20 $ N/A Source: http://en.wikipedia.org/wiki/Economy_of_the_Middle_East; Date of information: 2010 est https://www.cia.gov/library/publications/the-world-factbook/rankorder/2004rank.html https://www.cia.gov/library/publications/the-world-factbook/rankorder/2001rank.html  54      Appendix – Schedule of Action Plan 2011 Activities Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Recruit Marketing Manager Continuous to introduce Black Jacquard fabrics Prepare for Black Dobby fabrics (testing production, promotion programs ) Launch Black Dobby fabric with narrow width (start to introduce to customers) + + + + + + + + + + + + + + + + + + Continuous to introduce Black Dobby fabrics + + + + + + + + Design cooperate brand + + + + Dealing with distributors for branding + + + + Prepare and printing on selvage of fabrics Prepare for Black Dobby fabrics with large width + + + + + + + + + + Dubai International Autumn Fair 2011 Contact with Autumn Fair for registration Develop program at exhibition booth Design promotional materials Printing leaflet, brochure + + + + + + + + +  55      Appendix – Export Sales Forecast 2011 – Viet World Company Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 Jacquard 130,000 130,000 130,000 130,000 130,000 130,000 120,000 120,000 120,000 120,000 120,000 120,000 1,500,000 Black Jacquard 40,000 40,000 40,000 40,000 50,000 50,000 60,000 100,000 100,000 60,000 70,000 70,000 720,000 Black Dobby 0 0 0 20,000 20,000 20,000 20,000 20,000 20,000 120,000 170,000 170,000 170,000 170,000 180,000 180,000 200,000 240,000 240,000 200,000 210,000 210,000 2,340,000 Jacquard 195,000 195,000 195,000 195,000 195,000 195,000 180,000 180,000 180,000 180,000 180,000 180,000 2,250,000 Black Jacquard 68,000 68,000 68,000 68,000 85,000 85,000 102,000 170,000 170,000 102,000 119,000 119,000 1,224,000 Unit Sales TOTAL Revenue (USD) 0 0 0 40,000 40,000 40,000 40,000 40,000 40,000 240,000 TOTAL 263,000 263,000 263,000 263,000 280,000 280,000 322,000 390,000 390,000 322,000 339,000 339,000 3,714,000 Cost of Goods sold (USD) Jacquard 162500 162500 162500 162500 162500 162500 150000 150000 150000 150000 150000 150000 1,875,000 Black Jacquard 52000 52000 52000 52000 65000 65000 78000 130000 130000 78000 91000 91000 936,000 Black Dobby 0 0 0 30769.23 30769.23 30769.23 30769.23 30769.23 30769.23 184,615 214,500 214,500 214,500 214,500 227,500 227,500 258,769 310,769 310,769 258,769 271,769 271,769 2,995,615 Black Dobby TOTAL  56      Appendix – Projected Income statement 2011 Unit Sales Sales Cost of goods sold Gross Profit Financial expenses Interest expenses Selling expenses Transport fee (freight, insurance…) Travel Entertainment Printing materials Trade Fair in Dubai Total Administration expenses Salaries Insurance Telephone Other expenses Total Depreciation Office equipment Office Total Total expenses Profit before taxes Taxes (25%) Net Profit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 170,000 263,000 214,500 48,500 170,000 263,000 214,500 48,500 170,000 263,000 214,500 48,500 170,000 263,000 214,500 48,500 180,000 280,000 227,500 52,500 180,000 280,000 227,500 52,500 200,000 322,000 258,769 63,231 240,000 390,000 310,769 79,231 240,000 390,000 310,769 79,231 200,000 322,000 258,769 63,231 210,000 339,000 271,769 67,231 210,000 339,000 271,769 67,231 3,227 3,227 3,227 3,227 3,482 3,482 4,112 5,132 5,132 4,112 4,367 4,367 20,400 20,400 20,400 20,400 21,600 21,600 24,000 28,800 28,800 24,000 25,200 25,200 478 239 0 21,118 478 239 0 21,118 478 239 0 21,118 478 239 0 21,118 478 239 1,000 23,318 478 239 0 22,318 478 239 0 24,718 478 239 1,000 30,518 478 239 0 29,518 478 239 0 24,718 478 239 1,500 27,418 478 239 15,000 40,918 5,742 1,263 239 191 7,435 5,742 1,263 239 191 7,435 5,742 1,263 239 191 7,435 5,742 1,263 239 191 7,435 5,742 1,263 239 191 7,435 5,742 1,263 239 191 7,435 5,742 1,263 239 191 7,435 5,742 1,263 239 191 7,435 5,742 1,263 239 191 7,435 5,742 1,263 239 191 7,435 5,742 1,263 239 191 7,435 5,742 1,263 239 191 7,435 109 979 1,087 32,868 15,632 3,908 11,724 109 979 1,087 32,868 15,632 3,908 11,724 109 979 1,087 32,868 15,632 3,908 11,724 109 979 1,087 32,868 15,632 3,908 11,724 109 979 1,087 35,323 17,177 4,294 12,883 109 979 1,087 34,323 18,177 4,544 13,633 109 979 1,087 37,353 25,878 6,469 19,408 109 979 1,087 44,173 35,058 8,764 26,293 109 979 1,087 43,173 36,058 9,014 27,043 109 979 1,087 37,353 25,878 6,469 19,408 109 979 1,087 40,308 26,923 6,731 20,192 109 979 1,087 53,808 13,423 3,356 10,067 Total 2011 2,340,000 3,714,000 2,995,615 718,385 47,098 280,800 5,742 2,871 3,500 15,000 307,912 68,900 15,158 2,871 2,297 89,225 1,305 11,744 13,049 457,284 261,101 65,275 195,825  57      Appendix – Projected Balance sheet at 31 December, 2011 ASSETS I II III IV V Current Assets Cash and cash equivalent Short-term investments Accounts receivable Inventories Other current assets Long-term assets Long-term receivables Fixed assets Tangible fixed assets Finance lease fixed assets Intangible fixed assets Construction in progress Investment property Long-term financial investments Other long-term assets TOTAL ASSETS RESOURCES Liabilities Current liabilities Long-term borrowings and liabilities Equity Equity Owners' investment equity Share premium Treasury shares Funds Undistributed profit Other reserves Welfare fund Subsidy Reserves for fixed asset acquisitions TOTAL RESOURCES 2011 403,071 64,071 339,000 143,540 143,540 143,540 546,611 167,552 167,552 379,059 377,146 191,388 185,758 1,914 1,914 546,611  58      Appendix – Projected Cash Flow in 2011 I CASH FLOW FROM OPERATING ACTIVITIES Cash received from customers Cash paid for supplier 3,375,000 2,849,266 Cash paid for employees 89,225 Interest paid 47,098 Cash paid for cooperate tax 65,275 Cash generated from operations 307,912 Cash flow from operating activities 16,224 II CASH FLOW FROM FINANCIAL ACTIVITIES Proceeds from issue of share capital/cash used for Capital reimbursement Proceeds from long term and short term borrowings 3,016,235 Repayments of long term and short term borrowings 3,016,235 Dividends paid (a) Cash flow from financial activities 0 Net cash 16,224 Cash and cash equivalent at beginning of the year 47,847 Cash and cash equivalent at the end of the year 64,071  59    Appendix - Eid al-Adha in the Gregorian Calendar http://en.wikipedia.org/wiki/Eid_al-Adha While Eid al-Adha is always on the same day of the Islamic calendar, the date on the Gregorian calendar varies from year to year since the Islamic calendar is a lunar calendar and the Gregorian calendar is a solar calendar The lunar calendar is approximately eleven days shorter than the solar calendar Each year, Eid al-Adha (like other Islamic holidays) falls on one of two different Gregorian dates in different parts of the world, because the boundary of crescent visibility is different from the International Date Line The following list shows the official dates of Eid al-Adha for Saudi Arabia as announced by the Supreme Judicial Council Future dates are calculated according to the Umm al-Qura calendar of Saudi Arabia.[21] The three days after the listed date are also part of the festival The time before the listed date the pilgrims visit the Mount Arafat and descend from it after sunrise of the listed day Future dates of Eid al-Adha might face correction 10 days before the festivity, in case of deviant lunar sighting in Saudi Arabia for the start of the month Dhul Hijja • • • • • • • • • • • • • • • • • • 1425 (Islamic Calendar): January 21, 2005 1426 (Islamic Calendar): January 10, 2006 1427 (Islamic Calendar): December 31, 2006 1428 (Islamic Calendar): December 20, 2007 1429 (Islamic Calendar): December 8, 2008 1430 (Islamic Calendar): November 27, 2009 1431 (Islamic Calendar): November 16, 2010 1432 (Islamic Calendar): November 6, 2011 (calculated) 1433 (Islamic Calendar): October 26, 2012 (calculated) 1434 (Islamic Calendar): October 15, 2013 (calculated) 1435 (Islamic Calendar): October 4, 2014 (calculated) 1436 (Islamic Calendar): September 23, 2015 (calculated) 1437 (Islamic Calendar): September 11, 2016 (calculated) 1438 (Islamic Calendar): September 1, 2017 (calculated) 1439 (Islamic Calendar): August 21, 2018 (calculated) 1440 (Islamic Calendar): August 11, 2019 (calculated) 1441 (Islamic Calendar): July 31, 2020 (calculated) 1442 (Islamic Calendar): July 23, 2021 (calculated) ... propose a Business plan for Viet World Company in 2011- 2013  1      CHAPTER I INTRODUCTION 1.1 Background: Viet World producing - trading – services company limited is a company engaged in trading,... strategy and action plans for Viet World Company in 2011- 2013 Chapter 6: Financial Plan This chapter will include some basic information concerned to finance situation of Viet World  5      Primary... necessary for Viet World Co as they have changing in their strategy, directions in business in this time A business plan will define the structure of the company and the objective of the business activity