www.it-ebooks.info www.it-ebooks.info Peter touches on some very interesting and timely concepts in his book Doing Good by Doing Good I agree with his views that many organisations are attempting to the right thing and certainly have the right intent when it comes to CSR, but few are executing their strategy to bring about the best return Peter’s advice to the charity sector to step up and change their ways, shifting from the old paradigm of just seeking donations, is encouraging and if heeded will lead to a more engaged sector and deeper relationship between corporate and charity If you are in business, part of a foundation or leading a charity, you would be served well to read Peter’s latest work —â•›Chris Cuffe, Company Director, Investment Professional and Philanthropist Baines makes a highly practical contribution to how the best businesses create value by having a more positive social impact And considering his track record of actually doing so, who better to listen to —â•›Peter Sheahan, author, founder and CEO of ChangeLabs™ Peter Baines has correctly written that innovation and a sense of the entrepreneurial spirit are the key to the future, irrespective of industry or academic discipline This is advice offered at an important time in our collective search for best practices and the truth —â•›William E Strickland Jr, President and CEO, Manchester Bidwell Corporation www.it-ebooks.info www.it-ebooks.info www.it-ebooks.info First published in 2015 by John Wiley & Sons Australia, Ltd 42 McDougall St, Milton Qld 4064 Office also in Melbourne Typeset in 11.5/13.5 pt Palatino LT Std © Peter Baines Consulting 2015 Illustrations © Guy Downes 2015 The moral rights of the author have been asserted National Library of Australia Cataloguing-in-Publication data: Author: Baines, Peter, author Title: Doing Good by Doing Good: why creating shared value is the key to powering business growth and innovation / Peter Baines ISBN: 9780730314844 (pbk.) 9780730314851 (ebook) Notes: Includes index Business enterprisesâ•›—â•›Charitable contributions Subjects: Social responsibility of business Goodwill (Commerce) Success in business Dewey Number: 658.153 All rights reserved Except as permitted under the Australian Copyright Act 1968 (for example, a fair dealing for the purposes of study, research, criticism or review), no part of this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by any means without prior written permission All inquiries should be made to the publisher at the address above Cover design by Xou Creative Front cover and internal illustrations © Guy Downes Printed in Singapore by C.O.S Printers Pte Ltd 10 Disclaimer The material in this publication is of the nature of general comment only, and does not represent professional advice It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers Readers should obtain professional advice where appropriate, before making any such decision To the maximum extent permitted by law, the author and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based on the information in this publication www.it-ebooks.info s t n e t n Co Acknowledgementsvii Prefaceix Introduction: Clarity comes with action xiii â•⁄ Is there a better way? â•⁄ How to engage â•⁄ Business benefits of engagement â•⁄ Small business: the multiplier effect â•⁄ Medium-sized business: aligning values and purpose â•⁄ Large business: strategic investment â•⁄ The Origin story â•⁄ Charity taking the lead â•⁄ Journey to shared value 10 Measuring and reporting 11 Value of shared experiences 12 Selecting a charity partner 23 49 71 85 103 121 137 151 169 191 213 231 Afterword: Looking forwardâ•›—â•›what’s on the horizon Index241 v www.it-ebooks.info www.it-ebooks.info free ebooks ==> www.ebook777.com s t n e m e g d e l w Ackno In writing a book there are those who contribute to the text you hold in your hands right now and there are those who provide you with the love, inspiration, and at times space, to write The contribution of both makes for what every author hopes is a quality reflection of their thinking Let me acknowledge the contribution of both groups Guy Downes is a genius I first met Guy when from the back of the room he captured my one-hour keynote in a graphical representation, the likes of which I had never seen before When it came time to write the book, Guy was the first person I contacted to be part of the project His contribution throughout the book brings to it to life and you would have to agree he possesses a unique skill in what he does I love the way his mind works and the benefit I see his corporate clients take from his work The book has a number of case studies and many of the contributors were most generous in their time and in sharing of their wisdom Without their views and insights this book would be a reflection of my thoughts alone It is the case studies, both of those contributing to the charity space and those working within, that add so much value To each of these contributors who were so giving, please accept my deep appreciation The team at Wiley The rise of self-publishing means that it really is within anyone’s capacity to write a book In such a crowded marketplace it then becomes even more important to get it right and surround yourself with a GREAT team The entire team at vii www.it-ebooks.info WWW.EBOOK777.COM free ebooks ==> www.ebook777.com Wiley is that, a great team that kept me on-track, on-time and on-message Thanks to Sarah, Lucy, Jem and Chris for staying with me during this process To the clients who I get to build these CSR programs with, thanks for the trust for believing there is another way of engaging with the community sector Now to the second group, those who provide the love, support and inspiration To each and every one of the Thai staff and the hundreds of Thai kids that I have had the pleasure of working with over the last decade, I continue to learn from you I have become a nicer and more caring person just from spending time with you and seeing the way you live your lives no matter the challenges To the generous supporters of Hands who jump on a bike and ride across Thailand with me, or those who donate their hard earned money to us, you all confirm my belief there is another way of doing charity and people want to more than just give Doing Good by Doing Good To my three beautiful children who I adore, you make me so incredibly proud in the decisions you make Lachie, Kels and Jack, I love you guys not just because you are my kids, but because of the people you are Some of my greatest moments over the last ten years are the ones we have spent together either in the snow or in the sun I love you guys to bits Finally to Claire Thomas I love what we create together and the lives we build each day Your patience, not just during the writing of this book but in putting up with the crazy life I lead, is not found in everyone, but that’s okay, I don’t need everyone or anyone else for that matter, I have you The love and support you give me CT makes this wild journey so much fun and I love you so deeply viii www.it-ebooks.info WWW.EBOOK777.COM free ebooks ==> www.ebook777.com There will be a greater level of sophistication in the offering made by the for‐purpose sector and therefore a widening of the gap between large and small charities As the charity sector’s operations become more sophisticated it is likely to attract a higher level of talent among graduates who would otherwise head straight to the corporate sector For this to occur the mindset around remuneration will need to change to allow greater competition between the for‐profit and for‐purpose sectors Opportunities for business: A dynamic charity sector that is more aligned towards the needs of business will make for an enriching relationship Opportunities for government: A greater alignment between the business and NFP sectors will result in greater efficiencies and reduced demand on government services Opportunities for NFPs: A relationship that enriches business will result in a more rewarding and engaging relationship between the sectors By responding to the opportunities, the NFP partners will find more resources to meet the needs they seek to address Increasing investment in R&D Doing Good by Doing Good The return on business investment in research and development into the challenges faced by society will increase As businesses enjoy the profits of their investment they will be encouraged to renew and increase their spend After investing $1.8 billion in R&D in new markets, GE enjoyed a return of $10 for every $1 investedâ•›—â•›a clear incentive to continue that commitment! Returns on R&D investment bring new markets, new customers and a refinement in operations that might otherwise have been considered unviable Business increasingly sees society’s challenges not as requiring them to donate money but rather as affording business opportunities We will see a rise in mutually beneficial joint‐venture relationships as businesses leverage 238 www.it-ebooks.info WWW.EBOOK777.COM free ebooks ==> www.ebook777.com their resources at the same time as they leverage the expertise that sits within the NFP sector Opportunities for business: With an increase in the return on R&D investment, business finds new markets, new customers and new opportunities Opportunities for government: By embarking on joint‐ venture partnerships with business, governments enjoy the benefits of meeting society’s needs and reducing their spend on social welfare–type support Afterword Opportunities for NFPs: The NFP sector enjoys the benefits of investment in corporate R&D, discovering new solutions to problems that were previously theirs alone to solve 239 www.it-ebooks.info WWW.EBOOK777.COM free ebooks ==> www.ebook777.com www.it-ebooks.info WWW.EBOOK777.COM free ebooks ==> www.ebook777.com Index ‘CSR’ stands for corporate social responsibility activities see fundraising activities adding value 79, 101, 109, 124, 129, 209 AIA Australia CSR 43–45 Amazon 17 Apple 188 Australian Charities and Notfor-profits Commission (ACNC) 140–141, Australian Productivity Commission 11, 13–14 Australia’s Biggest Morning Tea 37–38, 40 authenticity 6, 43, 57–58, 59, 122, 139, 187, 210 Bangkok Slums case study 43–45 Bangladesh factory collapse 232–233 Barrett, Sean 132, 133, 134, 135 Ben and Jerry’s 231 benchmarking 172–179 blended value 163–167 brand 33, 56, 57, 63, 87, 101, 108, 113, 140, 146, 149, 177, 199, 219, 235 —â•›enhancement 56, 57, 64–66, 69, 83, 153 Business for Social Responsibility (BSR) 2, 67 businesses, creating to support charities 50, 51, 99 business development opportunities for corporates see opportunities, business ‘but for’ test 53–54, 96, 199, 203, 207–208 California Transparency in Supply Chains Act 2010 187–188, 234 Canadian Business for Social Responsibility 63 Cancer Council 38 cancer research 37–38 Centre for Social Impact 133 certainty, creating 82 Chain Reaction Ride 39, 40 Chapman, Richard 29–34 241 www.it-ebooks.info WWW.EBOOK777.COM Doing Good by Doing Good free ebooks ==> www.ebook777.com charities and for-purpose/ NFP sector see also donations; engagement; shared experiences; shared values; philanthropy, corporate —â•›changing attitudes 237–238 —â•›changing the pitch 144–147, 237 —â•›developing relationships with corporations 137–150 —â•›managing relationships 142–143 —â•›new model for 152–155, 159–163 —â•›numbers of 140–142 —â•›partnerships 79–80, 138–139, 142–143, 152 —â•›returns to partners/ donors 139, 144–145, 146–147, 148, 154, 226–227 —â•›role of 11, 12, 138, 143, 152, 153, 155 —â•›size of 141–143 —â•›strategic development 139–140, 146 charity and NFP sector —â•›constraints on 11–14 —â•›disparity with business 14–18 —â•›innovation 11–12, 19 —â•›marketing and advertising 14, 15–16 —â•›remuneration in 13, 14, 14–15, 17–19 —â•›risk tolerance 14, 16 —â•›time 17–18 charity partner, selecting 213–229 —â•›allocating funds 227–229 —â•›avoiding sentiment 214–217 —â•›guiding principles for 217–223, 224 —â•›understanding the charity 224–227 Children’s Medical Research Institute 37 Churchill Education, CSR in 76–82, 86, 143, 228 —â•›recommendations for 81–82 —â•›selection of partners 79–80 Citibank 65 commitment, importance of 93–94, 97, 99–100 common purpose 100 connection, creating 81–82; see also engagement; shared experiences conscious capitalism 2, 3, 4–6, 163–167 Corporate Responsibility Index (CR Index) 181 corporate social responsibility (CSR) see also conscious capitalism; measuring CSR; reports and reporting; shared value —â•›as strategic investment 54–55 —â•›benefits 166 —â•›changing the approach 3–6, 9–11 —â•›common model of 2, 242 www.it-ebooks.info WWW.EBOOK777.COM —â•›definitions 2, 155 —â•›participation 159–163 —â•›traditional approach 2, 3, 6–7, 10, 41 consumer behaviour 63–64, 65, 118; see also loyalty, customer costs of CSR 89, 132, 171, 173, 178–179, 189 creative capitalism 67 CSR Asia Weekly 61 CSR programs, why they don’t work 7–9 customer see consumer dollar matching 4, 7, 21, 36–37, 111, 123, 159; see also donations, cash; philanthropy, corporate; workplace giving programs donations, cash 35–36, 41, 52, 53, 138, 147, 152, 158, 162, 170–171, 179, 184; see also dollar matching; grants; philanthropy, corporate; workplace giving programs —â•›detachment from 30–31 —â•›levels of 16, 152, 153 Dow Jones Sustainability Indices (DJSI) 181 Dowling, Nick 87–93, 179 Ecomagination 164–167 Emerson, Jed 167 employees see also engagement; opportunities, employment; shared experiences; volunteering programs —â•›attraction 53, 56, 57, 58–59, 90 —â•›benefits from CSR 52, 53 —â•›cost of turnover 61 —â•›engagement 34, 52, 53, 56, 57, 61–63, 81 —â•›disengagement 61–63 —â•›morale 53, 91 —â•›retention 52, 53, 56, 57, 58, 59–61, 81, 90 —â•›turnover 21, 60–61, 72 engagement, benefits of 32–34, 49–69, 91–92 —â•›brand enhancement 56, 57, 64–66 —â•›customer loyalty 52, 56, 57, 63–64, 175 —â•›employee attraction 53, 56, 57, 58–59, 90 —â•›employee engagement 52, 53, 56, 57, 61–63, 81 —â•›improving 144 —â•›increased giving 170 —â•›lack of 143 —â•›model of 56–67 —â•›new markets 52, 56, 57, 67 —â•›staff retention 52, 56, 57, 58, 59–61, 81, 90 engagement see also employees; fundraising activities; opportunities; shared experiences —â•›achieving 6, 9–11, 38, 193, 199, 201, 207–209 —â•›benefits of 32–34, 49–69, 91–92 —â•›building strategy 25–26 —â•›business with not-forprofits 24–47 Index free ebooks ==> www.ebook777.com 243 www.it-ebooks.info WWW.EBOOK777.COM Doing Good by Doing Good free ebooks ==> www.ebook777.com engagement (cont’d) —â•›channels of 35–43, 45, 46 —â•›defining principles 25–26 —â•›fundraising events 16, 37–41 —â•›model of 56–67 —â•›other strategies 45–46 —â•›reasons for 25, 45–46 European Commission experiences, shared see shared experiences Global Reporting Initiative (GRI) 180 Global Slavery Index 235 Godin, Seth 13, 155, 199 Gong Bike Ride 38, 39 Grameen Bank grants 7, 109, 111, 123, 133, 134, 138, 146, 171; see also dollar matching; donations, cash; philanthropy, corporate; workplace giving programs for-purpose sector 24, 192, 200, 234, 237, 238; see also charities —â•›engaging with 35–43 —â•›entering 24–27 —â•›other strategies for engagement 45–46, 152 Francis, Paul 202–206 Free2Work 235 Free World app 235 fundraising activities 16, 37–41 —â•›benefits of 39–40 —â•›bike rides 16, 38, 39, 40, 75, 89, 97, 99, 196–199, 208–209, 210 —â•›shared experiences and 197–198 Hands Across the Water 15, 16–17, 27, 28, 45, 142 —â•›activities 39, 40, 43–45, 73, 89 —â•›bike rides 39, 40, 75, 89, 97, 99, 196–199, 208–209, 210 —â•›business created to support 50 —â•›formation of 51, 194 —â•›partners 71–76, 86, 89–93, 228 —â•›shared experiences 193, 194–199 —â•›use of funds 20, 96–97, 218 Hay Group 60 Heineken 181 hiring policies 46 Horn, Sue 125 Humpty Dumpty Foundation 221 —â•›changing the model 204 —â•›development of 202–204 —â•›shared experiences 193, 202–206 Garniss, Angela 205, 206 Gates, Bill 67 GE 65, 164–166, 238 gifts and giving see also dollar matching; donations, cash; philanthropy, corporate; workplace giving programs —â•›levels of 16, 152, 153 244 www.it-ebooks.info WWW.EBOOK777.COM free ebooks ==> www.ebook777.com Jeans for Genes Day 37, 40 Jellis Craig Group, CSR in 41–42, 86–93, 158, 170–171, 179, 228 —â•›recommendations 93 joint-venture programs 114 Kahn, Ronni 200–202 King Jr, Dr Martin Luther 195 KnowTheChain 188, 235 large businesses, CSR in 103–120, 228 LBG (formerly London Benchmarking Group) 131, 172–176, 178, 179, 186–187, 233–234 leaders leaving corporate world 24–25, 27–29 leadership development programs 24–25 Leukemia Foundation 36 loyalty, customer 52, 56, 57, 63–64, 175; see also consumer behaviour McKinsey Consulting Group 7–8, Maisano, Helen 108 making a difference 29, 37, 54, 81, 94–95, 199, 201 Marks & Spencer 181 measuring CSR 172–179 —â•›constraints on 131–132 —â•›impacts 174, 175–178, 187 —â•›inputs 173, 174, 175–178 —â•›outputs 173, 174, 175–178 Medibank 172 medium-sized businesses, CSR in 84–102, 183 mentoring —â•›Optus student2student program 176, 179 —â•›Sheraton Grande Sukhumvit case study 27–34, 35, 179 mining industry —â•›attitudes to environment 157 —â•›safety in 8–9 MS Society 38 Mycoskie, Blake 66, 115, 158–159 Myer 172 NAB (National Australia Bank) 172 Narta (National Associated Retail Trades Australia), CSR in 86, 93–101, 216, 228 —â•›benefits for 100–101 —â•›long-term commitment 97, 99–100, 101 —â•›partnership with Hands 96–101 —â•›previous model of giving 94–95, 98 —â•›returns 94 Nestlé 166–167 Network for Business Sustainability 65 Index ISO 26000 Social Responsibility (index) 182 impact investment 156 intent, importance of 7, 26, 104, 187, 209–210, 217 245 www.it-ebooks.info WWW.EBOOK777.COM free ebooks ==> www.ebook777.com Doing Good by Doing Good not-for-profit (NFP) sector see charities and for-purpose/ NFP sector; for-purpose sector Novo Norodisk 67 opportunities see also engagement; shared experiences —â•›business development and profit 4, 5, 21, 64, 113, 114, 117, 138, 146, 149, 157–159, 163, 164, 231, 236, 239 —â•›commercial, in communities 114, 126, 128, 129, 130–131 —â•›employment 99, 109, 117, 124, 126, 127, 177 —â•›engagement 7, 10, 18, 25, 38–39, 44, 45, 47, 56, 60, 78, 80, 102, 114, 144, 146, 149, 164, 175, 195–199, 201, 206, 211, 218, 222, 231, 237, 238 —â•›fundraising 138 —â•›missed 7–9,72 —â•›NFPs 233, 236, 237–238, 239 Optus, CSR in 3, 46, 91, 104, 115, 172, 236 —â•›case study 104–111 —â•›community engagement 108, 110, 111 —â•›Corporate Responsibility Steering group 104–105 —â•›cost savings 106–107 —â•›CSR reporting 107 —â•›grants and cash donations 109, 138 —â•›innovation 106–107 —â•›partnerships 109, 110, 133 —â•›selection of partners 79–80 —â•›student2student reading program 109 110, 175–178 —â•›supply chain standards 105–106, 110 —â•›value of 171 —â•›vulnerable youth programs 108 —â•›yes4good 107 Origin Energy 110, 115 —â•›benefits to the community 125–130 —â•›charity partners 133–135 —â•›community needs 129–130 —â•›contractors 130–131 —â•›CSR in 121–136 —â•›shared values 123–129 —â•›stakeholder relationships 122–123 —â•›sustainability 123–124 —â•›Sustainability Report 131–132 Origin Foundation 132–135 Ostwald Bros CSR program 130–131 Oxfam 39, 40, 114, 141 OzHarvest 24–25, 207–208, —â•›shared experiences 193, 200–202 Pallotta, Dan 12, 14, 16, 17, 18, 19, 153, 220 participation continuum, CSR 159–163 —â•›adopters 159, 160, 161–162 246 www.it-ebooks.info WWW.EBOOK777.COM free ebooks ==> www.ebook777.com —â•›customer retention 34 —â•›dollar contributions 30–31, 35–37 —â•›expanded dialogue 33–34 —â•›fundraising events 16, 37–41 —â•›loyalty programs/clubs 34 —â•›mentoring 31–34 —â•›restricted entry 34 profitability and CSR 5, 155, 171–172, 238; see also returns from CSR purpose see also for-purpose sector; values and purpose —â•›aligning with 6, 8, 57–58, 78, 100, 161, 226, 227 —â•›sense of 4, 5, 10, 42, 43, 98, 206 PSI (Population Services International) 115 R&D spending increase 238–239 REA Group, CSR in 224–227 —â•›lessons from 227 Red Cross 141 redefining business 155–159 Red Nose Day 37, 38 relationships, building successful 52, 92, 98–99, 135–150, 206–207; see also engagement reports and reporting on CSR 131–132, 169–189, 172–179, 231 —â•›compulsory 187–188, 234 —â•›constraints on 131–132, 186–187 —â•›consumers of 185–186 Index —â•›integrators 159, 160, 163 —â•›prompters 159, 160, 161 Pfizer 67 philanthropic capitalism 116 philanthropy, corporate 3, 5, 6–7, 11, 41, 54, 94–95, 139, 155, 156, 164, 179, 225, 237; see also dollar matching; grants; donations, cash; philanthropy, corporate; workplace giving programs —â•›shift to strategic partnership 236–237 Phillip Morris 65 Poolman, Paul 111 Porter, Michael 124, 154, 158, 164, 166, 167, 168 principles for choice of a charity partner 217–223, 224 —â•›access to accounts 218–219 —â•›allocation of funds 221 —â•›board of directors 220–221 —â•›costs 219–220 —â•›deductibility 217–218 —â•›location 218 —â•›opportunities for engagement 222 —â•›reporting on KPIs 222–223 —â•›strategic plan 219 —â•›term of commitment or review 222 pro-bono service 45–46; see also volunteering programs for doing good see also engagement; shared experiences; returns —â•›attracting business 32–33 247 www.it-ebooks.info WWW.EBOOK777.COM free ebooks ==> www.ebook777.com Doing Good by Doing Good reports and reporting on CSR (cont’d) —â•›experiences 184–185 —â•›increasing and improving 233–234 —â•›indices 179–183, 187 —â•›substance of 183–188 —â•›voluntary 186–187 returns from CSR 113, 161, 163–167, 238 —â•›expectation of 51–56, 155 —â•›giving without expecting 51–52 —â•›return on investment (ROI) of CSR programs 34 —â•›to partners/donors 139, 144–145, 146–147, 148, 154, 226–227 Ride to Conquer Cancer 39 Risely, Jill 226–227 Robinson, Simon 186, 233 Rosenfeld, Monica 73–76 Salvation Army 141 Save the Children 115 shared experiences and engagement 97, 144, 146, 179, 194–199, 222; see also shared value —â•›building engagement 209–210 —â•›creating 50, 192 —â•›strategic plan for 192–193 —â•›value of 191–212 shared value 2, 5, 151–168, 231 —â•›creating 155, 159–163, 195 —â•›criticism of 167 —â•›defined 3–4, 158 —â•›increasing 19 —â•›innovation 163–167 —â•›lack of —â•›models of 155–158 —â•›new business Sheraton Grande Sukhumvit program 27–34, 179 SIDS and Kids 37 Sinek, Simon 195 Slavery Footprint 235 small business, CSR in 71–83, 183, 228 Smith, Randall 76–82 Smith Family 109, 141 Spencer, Kay 95, 97, 98–99, 228 staff see employees storytelling, power of 95–96, 184–186, 207, 215 Sukkar, Josephine 138 supply chain 105–106, 110, 187–188, 232–233 sustainability reports see also reporting —â•›defined 180 Timberland 60–61 TOMS shoes, CSR in 66, 72, 104, 207, 208, 209 —â•›CSR in 115–119, 163 —â•›new business model 104, 115, 116–118, —â•›origin of company 115–116, 158–159 Tour de Cure 39 transparency, need for 235–236 triple bottom line 248 www.it-ebooks.info WWW.EBOOK777.COM free ebooks ==> www.ebook777.com UNICEF 30–31, 1124 Unilever Global, CSR in 2, 104–111, 115, 163 181, 228 —â•›business strategy 111–112 —â•›innovation in 114 —â•›integrated shared value model 104 —â•›joint-venture programs 114 —â•›social values 157–158 —â•›Sustainable Living Plan 112–114 Unilever Foundation 114–115 unique offering, creating 30–34 Welch, Jack 155, 156, 157 WordStorm, CSR in 72–76, 86, 143, 158 workplace giving programs 7, 36–37, 95, 159, 162; see also dollar matching; donations, cash; philanthropy, corporate World Business Council for Sustainable Development World Food Program 115 World’s Greatest Shave Day 37, 40 Yunus, Muhammad Index values and purpose, alignment to CSR strategy 57–58, 84–102, 146; see also purpose; shared value Velthuizen, Tricia 76–82 virtuous circle of growth 113–114 volunteering programs 3, 4, 7, 12–13, 41–42, 54, 65, 123, 133, 159, 170, 184, 185, 201–202, 234; see also probono services —â•›skilled 133, 134, 135, 133 249 www.it-ebooks.info WWW.EBOOK777.COM free ebooks ==> www.ebook777.com Guy Downes is an illustrator who helps individuals and organisations connect with the audiences that matter to them using a range of visual techniques such as illustration, doodles, cartoons, graphic recording, journey maps and video scribing With many people’s preference being for visual learning, Guy’s expertise can help capture attention, quicken understanding, drive engagement and spark conversation and thinking For more information on Guy and his work, please visit: www.guydownes.com.au www.it-ebooks.info WWW.EBOOK777.COM free ebooks ==> www.ebook777.com Learn more with practical advice from our experts Above the Line Michael Henderson The One Thing to Win at the Game of Business Creel Price First Be Nimble Graham Winter Lead with Wisdom Mark Strom Stop Playing Safe Margie Warrell Who Killed Creativity Andrew Grant and Gaia Grant, with Jason Gallate Hooked Gabrielle Dolan and Yamini Naidu The New Rules of Management Peter Cook Amplifiers Matt Church Available in print and e-book formats www.it-ebooks.info WWW.EBOOK777.COM free ebooks ==> www.ebook777.com WILEY END USER LICENSE AGREEMENT Go to www.wiley.com/go/eula to access Wiley’s ebook EULA www.it-ebooks.info WWW.EBOOK777.COM ... money to us, you all confirm my belief there is another way of doing charity and people want to more than just give Doing Good by Doing Good To my three beautiful children who I adore, you make me... only benefit by encouraging and applauding those who, like Mycoskie, bring their skills and vision to this sector, rather than losing them to the corporate world Doing Good by Doing Good Mycoskie... disbelief around the room, we are on the way Doing Good by Doing Good The message in this book for the charity and NFP is accepting there is another way of doing things If you don’t accept change