’ ! trӣ 09 Ӌm ore / t ki c r m tӯ Ӄt O /1 o óm Ti 07 of nh by c ps eo y ѭӟ ou th pa tr Gr g kí u hí for ăn yo p nt i ÿ If ҧ lӋ ou kh sc r Di 10% it Kh l 10% phí a lӋ ion ҧm dit gi Ad ÿãi u gѭ ӣn Hѭ e av S 10 D S U 1st Conference on / Hӝi Thҧo Ĉҫu Tiên vӅ: ! lên 12 – 13 November 2009, InterContinental Asiana Saigon, Ho Chi Minh City, Vietnam 12 – 13 Tháng 11, 2009, InterContinental Asiana Saigon, Thành Phӕ Hӗ Chí Minh, ViӋt Nam Power Packed with Case Studies of and Insights from: Tóm Lѭӧc bҵng nhӳng Bài Hӑc Thành Công ĈiӇn Hình HiӇu BiӃt Sâu Sҳc cӫa : Live Panels! Buәi Tӑa Ĉàm Trӵc TiӃp! Traditional Channels Versus New Media Debate on the most effective channels to reach youth for your brand Everything You Need to Know About Youth Các Kênh TruyӅn Thӕng so vӟi Phѭѫng TiӋn TruyӅn Thông Mӟi Thҧo luұn vӅ kênh tiӃp cұn giӟi trҿ hiӋu quҧ nhҩt dành cho thѭѫng hiӋu cӫa bҥn Tҩt Cҧ nhӳng ĈiӅu Bҥn Cҫn BiӃt vӅ Giӟi Trҿ Hear from 8x and 9x-ers on what makes them tick and what Lҳng nghe thӃ hӋ 8x 9x nói vӅ nhӳng ÿiӅu khiӃn hӑ quan tâm không quan tâm switches them off Organiser: Tә Chӭc: Co-organiser: Ĉѫn Vӏ Ĉӗng Tә Chӭc: Platinum Sponsor: Tài Trӧ Bҥch Kim: Official Venue: Ĉӏa ĈiӇm Chính Thӭc: Endorsers / Nhà Bҧo Trӧ: www.conferences.com.sg Digital Media Partners / Ĉӕi Tác TruyӅn Thông Kƭ Thuұt Sӕ: Strategic Partners / Ĉӕi Tác ChiӃn Lѭӧc: Media Partners / Ĉӕi Tác TruyӅn Thông: w w w v i e t n a m - y o u t h - m a r k e t i n g c o m Inject Zest in Your Marketing Campaign & Forge a Credible Relationship with Youth Internet Savvy Rebellious Cool Open-minded “I dare to Meet today’s Vietnamese youths who are growing up with their own set of ideals and beliefs The 8x and 9x generations have different lifestyles, interests and needs, which makes it even more difficult to create youth buy-in Hence there is a crucial need for marketers to understand the psyche of the various youth segments and tap on the right channels to create the spark and connection with this new digital-age generations challenge myself I fear no risk!” - 8X Can you keep up with the fast-changing tastes of youth and stay ahead of the game? How can you rejuvenate your brand and turn it into YOUTH ICON? Do you know which strategies work best for your company to engage youth? “I don’t need This 2-day “Vietnam Youth Marketing” conference packs a punch with case studies from leading youth brands such as Pepsi, Kotex Style, Dutch Lady, Aquafina, Megastar, Coca Cola, Lacvert Essance, Nescafe 3-in-1, Close Up and more on how they have successfully cut through the clutter and struck a chord with the young consumers Rev up your youth marketing quotient by translating these insights into actionable strategies for your company permission I make my own decision, that’s my prerogative It’s the way I want to live, you can’t tell me what to do!” - 9X Hear seasoned marketing experts debate over the effectiveness of traditional versus new media channels to connect with youth This is also your chance to hear from the 8x and 9x-ers on what resonates with them and what switches them off Gain exclusive insights into their daily lives and online persona and tailor your strategies to hit on the right touch points Seize This Opportunity to Learn How You Can Win the Hearts of Vietnamese Youth! Who Should Attend: CEOs, Vice-Presidents, Directors, Managers and Heads of Marketing, Business Development, Sales, Branding, PR, Communications, Advertising and Promotions, AND/OR Agency Personnel who target at or have a keen interest in reaching out to youths Thәi Luӗng Khí Mӟi vào ChiӃn Dӏch TiӃp Thӏ cӫa Bҥn & Tҥo Dӵng Mӕi Quan HӋ Tin Cұy vӟi Giӟi Trҿ Sành Internet Phá Cách Cool Thoáng Hãy gһp gӥ thӃ hӋ trҿ ViӋt Nam hôm nay, nhӳng ngѭӡi ÿang trѭӣng thành bҵng lý tѭӣng niӅm tin cӫa ThӃ hӋ 8x 9x có phong cách sӕng, sӣ thích nhu cҫu khác nhau, ÿiӅu gây khó khăn cho viӋc kích thích tiêu dùng cӫa giӟi trҿ Vì thӃ, có mӝt nhu cҫu tӕi quan trӑng ÿӕi vӟi nhà tiӃp thӏ phҧi hiӇu ÿѭӧc tâm lý cӫa nhӳng bӝ phұn niên khác sӱ dөng kênh phù hӧp ÿӇ khuҩy ÿӝng kӃt nӕi vӟi thӃ hӋ lӟn lên thӃ giӟi sӕ Bҥn có thӇ theo kӏp sӵ thay ÿәi chóng mһt cӫa giӟi trҿ làm chӫ cuӝc chѫi không? Bҥn có thӇ làm mӟi thѭѫng hiӋu cӫa biӃn thành BIӆU TѬӦNG CӪA GIӞI TRҾ nhѭ thӃ nào? Bҥn có biӃt chiӃn lѭӧc tӕt nhҩt ÿӇ gҳn kӃt công ty bҥn vӟi giӟi trҿ không? Cuӝc hӝi thҧo hai ngày “TiӃp Thӏ ÿӃn Giӟi Trҿ ViӋt Nam” xoay quanh hӑc thành công ÿiӇn hình tӯ thѭѫng hiӋu trҿ hàng ÿҫu nhѭ Pepsi, Kotex Style, Dutch Lady, Aquafina, Megastar, Coca Cola, Lacvert Essance, Nescafe 3-in-1, Close Up mӝt sӕ thѭѫng hiӋu khác sӁ cho thҩy cách ÿӇ nәi bұt giӳa ÿӕi thӫ ÿánh ÿúng tâm lý nhӳng ngѭӡi tiêu dùng trҿ tuәi Hãy nâng cao chӍ sӕ marketing bҵng cách chuyӇn nhӳng hiӇu biӃt thành chiӃn lѭӧc khҧ thi cho công ty bҥn Lҳng nghe chuyên gia tiӃp thӏ dày dһn kinh nghiӋm nói vӅ tính hiӋu quҧ cӫa kênh truyӅn thông truyӅn thӕng so vӟi kênh truyӅn thông mӟi viӋc kӃt nӕi vӟi giӟi trҿ Ĉây cNJng cѫ hӝi giúp bҥn lҳng nghe thӃ hӋ 8x 9x nói vӅ nhӳng ÿiӅu khiӃn hӑ quan tâm không quan tâm Thu thұp nhӳng hiӇu biӃt ÿӝc nhҩt vӅ cuӝc sӕng hàng ngày tính cách trӵc tuyӃn cӫa giӟi trҿ ÿiӅu chӍnh chiӃn lѭӧc cӫa bҥn ÿӇ tiӃp cұn giӟi trҿ mӝt cách phù hӧp nhҩt “Tôi dám thӱ thách bҧn thân Tôi không sӧ phҧi liӅu lƭnh!” - 8X “Tôi không cҫn ÿѭӧc cho phép Tôi tӵ quyӃt ÿӏnh, ÿó ÿһc quyӅn cӫa Ĉó cách mà muӕn sӕng, thӇ bҧo phҧi làm cҧ!” - 9X Hãy Nҳm Bҳt Cѫ Hӝi ÿӇ Hӑc Cách ChiӃm Lҩy Trái Tim cӫa Giӟi Trҿ ViӋt Nam! Nhӳng nên tham gia: Các Giám Ĉӕc ĈiӅu Hành, Phó Chӫ Tӏch, Giám Ĉӕc, Nhà Quҧn Lý Phө Trách bӝ phұn TiӃp Thӏ, Phát TriӇn Kinh Doanh, Bán Hàng, Thѭѫng HiӋu, Quan HӋ Công Chúng, TruyӅn Thông, Quҧng Cáo KhuyӃn Mãi, VÀ/HOҺC Tӗ Chӭc Trung Gian hѭӟng tӟi hoһc quan tâm ÿӃn viӋc tiӃp cұn giӟi trҿ To Register : Singapore ĈӇ Ĉăng Kí : Vietnam (65) 6372 2201 (84 8) 3990 3335 (Ext: 40) (65) 6227 1601 (84 8) 3990 1758 lorraine@conferences.com.sg hong.phung@focusmedia-vn.com PROGRAMME HIGHLIGHTS: Indepth understanding of Vietnamese youth touch points Key differences between 8x and 9x generation Opportunities and challenges in Vietnam’s digital marketing landscape Cost-effective strategies to connect with youth through new media platforms Bringing your brand to life with experiential, guerrilla and celebrity marketing strategies Best practice guidelines for implementation and the challenges in mobile marketing Building prestige and broad based appeal with event marketing Creating buzz campaigns that reach youth innovatively Adopting a 360-degree brand communications campaign and how to sustain its success What’s in and what’s not: Brands that youth like and why Network and gain insights with marketing peers and industry experts Take home practical tips from the movers and shakers of Vietnam’s youth marketing experts TÓM TҲT CHѬѪNG TRÌNH: HiӇu biӃt sâu sҳc vӅ nhӳng ÿiӇm tiӃp cұn ÿӃn giӟi trҿ ViӋt Nam Nhӳng khác biӋt cѫ bҧn giӳa thӃ hӋ 8x 9x Nhӳng thách thӭc cѫ hӝi bӕi cҧnh tiӃp thӏ kӻ thuұt sӕ tҥi ViӋt Nam Các chiӃn lѭӧc tiӃt kiӋm chi phí ÿӇ kӃt nӕi vӟi giӟi trҿ thông qua phѭѫng thӭc truyӅn thông mӟi Ĉѭa thѭѫng hiӋu cӫa bҥn vào cuӝc sӕng bҵng chiӃn lѭӧc tiӃp thӏ trҧi nghiӋm, kiӇu du kích dӵa nhӳng ngѭӡi nәi tiӃng Nhӳng cách triӇn khai tӕt nhҩt thách thӭc tiӃp thӏ ÿiӋn thoҥi di ÿӝng Xây dӵng uy tín sӭc hҩp dүn rӝng lӟn qua tiӃp thӏ sӵ kiӋn Tҥo chiӃn dӏch tin ÿӗn ÿӇ tiӃp cұn giӟi trҿ mӝt cách sáng tҥo ThiӃt lұp chiӃn dӏch truyӅn thông thѭѫng hiӋu 360 ÿӝ cách trì thành công Nên không nên: Nhӳng thѭѫng hiӋu giӟi trҿ yêu thích tҥi Trao ÿәi thu thұp thông tin tӯ chuyên gia tiӃp thӏ chuyên viên ngành Thu thұp nhӳng bí quyӃt thiӃt thӵc tӯ nhӳng ngѭӡi tiên phong có ҧnh hѭӣng giӟi chuyên gia tiӃp thӏ ÿӃn giӟi trҿ cӫa ViӋt Nam Platinum Sponsor Zing is a product of Vinagame A leading provider of online convenience services for the Vietnamese community, Zing brings about a new Internet era of creativity and inspiration to Vietnam Zing was born to bring smiles and comfort to customers Zing provides a number of guaranteed first-class services such as an entertainment portal, casual online games, an integrated complex of social network, music search engine etc., all of which reflect Zing’s ambition to raise Vietnam’s online community services to new heights Zing’s entertainment portal at www.zing.vn is an easy-to-use online profile management gateway that functions in just one click of mouse Zing’s MP3 online music search engine is equipped with cutting-edge search system in which e-robots criss-cross the internet, collecting links of music content and displaying them on ZingMP3 Zing helps companies to access Vietnamese youth audiences Zing also provides strategy consulting services for developing different specialised media to meet clients’ objectives The media that Zing provides at www.ads zing.vn complete the needs of clients’ online campaigns Be a Sponsor Now! Secure and grow your organisation’s market leadership positioning by becoming one of our prestigious corporate sponsors Our Vietnam Youth Marketing Conference presents your organisation the unique opportunity to showcase your company’s capabilities, innovations, technology solutions platforms, products and services Capture the interests and influence the decisions of key industry players through various sponsorship options: Speaking Sessions ~ Luncheon ~ Exhibition Space ~ Promotional Materials ~ Customised Packages To learn more about Sponsorship & Exhibition opportunities, please contact (Ms) Keng Yik Hong at (65) 6372 2316 / email yikhong@conferences.com.sg OR (Ms) Lam Tuong Vi at (84 8) 3990 3335 (ext:24) / email vi.lam@focusmedia-vn.com Organiser Pacific Conferences Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific Our conferences are case-study driven and are designed for senior level executives who are genuinely interested in gleaning specialised market information that are not easily accessible to the public Our past speakers and client portfolio include leaders from various industries in both local and foreign markets as well as from Fortune 500 companies Over the years, Pacific Conferences has organised more than 150 conferences within the region covering Singapore, Malaysia, Hong Kong, China, Thailand and lately Vietnam For more upcoming events, please visit www.conferences.com.sg Co-Organiser Focus Media Focus Media – VietLever Group, is one of the most reliable & professional event agencies in Vietnam We provide below the line services as a one-stop-shop on an international quality level Our team is a trusted consultant for leading enterprises such as: Samsung Electronics, Roche Diagnostics, FPT, Vietnam Airlines, Lufthansa Airlines, Singapore Tourism Board, Great Eastern, etc For more information, please visit www.focusmedia-vn.com To Register : Singapore ĈӇ Ĉăng Kí : Vietnam (65) 6372 2201 (84 8) 3990 3335 (Ext: 40) (65) 6227 1601 (84 8) 3990 1758 lorraine@conferences.com.sg hong.phung@focusmedia-vn.com Day One Thursday, 12 November 2009 8.00 9.00 Registration & Morning Coffee Chairman’s Welcome & Ice Breaking Session Peter Skalberg, Regional Director South East Asia, Bates 141 VIETNAMESE YOUTH INSIGHTS 9.15 Generation V – The Trends of Vietnamese Youth in 2009 and Beyond • • • Profiling Vietnamese teens and young adults 15-24 years old o Basic demographics o Ownership of mobile phone, digital cameras and other gadgets o Lifestyle (Hobbies & Recreation) o Spending habit o Value statements, expectations and mindsets How 8x and 9x generations differ in their attitudes and behaviour How to make use of these insights to conceptualise marketing strategies to reach youth Darin Williams, Managing Director, The Nielsen Company Vietnam 10.15 Morning Refreshments & Networking Break 10.45 Aligning Your Brand with the Lifestyle of Female Teens to Drive Business Success: Case Study of Kotex Style BUILDING STRONG BRANDS • • • • Case Study 11.45 Katryna Mojica, Group MD, Ogilvy & Mather Vietnam Forging Connections with Youths by Driving Innovation and Thought Leadership: Pepsi’s Journey • • • • • Case Study How Kimberly-Clark successfully launched Kotex Style as a product specifically targeted to female teens A look at Kotex Style’s image driven campaign that portrayed an empowered female teen’s lifestyle 360-degree brand communications programme How the brand has grown and sustained business success since its launch in 2003 to become the most successful product in the entire category How Pepsi quenched youth consumers’ thirst for more by aligning its brand values with youth’s personality and style Capturing teens’ trends and establishing thought leadership Driving innovations to create greater youth appeal How Pepsi successfully used celebrity marketing to connect with youth Sustainability and performance with purpose Winnie Khor, Vice President Marketing, Pepsico Vietnam 12.45 Lunch & Networking Break 2.00 Identifying the Media Channels that Work Best for Your Company TRADITIONAL CHANNELS VERSUS NEW MEDIA • • • • • Panel Discussion Pros and cons of traditional channels and new media in engaging youth Are traditional channels out of the game? Is new media the only way to reach youth? How can you integrate both medium in your campaign to increase reach? Which channels are effective in staying ahead of the youth movement? Moderator: Vikas Mehta, Managing Director, Lowe Worldwide - Vietnam Panellists: Katryna Mojica, Group MD, Ogilvy & Mather Vietnam Winnie Khor, Vice President Marketing, Pepsico Vietnam Tony Truong, Managing Director, Golden Digital SOCIAL MEDIA MARKETING 3.00 Exploring How, Where and When to Start Your Social Media Marketing Campaign - Case Studies of CocaCola and Lacvert Essance • Case Studies • • • • • Facebook, Multiply, Wordpress, Blogspot, Flickr etc – Overview of the social networking websites and identifying the next up and coming sites among Vietnamese youth Pros, cons and challenges faced when leveraging on social networking platforms to reach youth Effective ways to engage youth and increase your brand visibility through social media platforms How to promote the K4teen campaign – Result and Comments from CocaCola and audience Lacvert Essance campaign - Experience from the campaign’s success in engaging youth and what to improve on How to manage and measure the effectiveness of your social media marketing campaign Aryeh Sternberg, Interaction Director, Group M 4.00 Afternoon Refreshments & Networking Break 4.20 Leveraging The Trends in the Digital Space to Engage Youth - Case Studies of Nescafe 3-in-1 and Close Up DIGITAL MARKETING • • • • • Case Studies Overview of digital engagement landscape in Vietnam – Opportunities and Barriers Challenges faced in adopting new media and how to budget for it Measuring engagements: what right and what’s not Case 1: How Nescafe 3-in-1 acts as a catalyst to stimulate intense conversations online Case 2: How Close Up created an iconic love story in digital to catapult brand engagements Indraneel Guha, Head of Planning Services, Lowe Worldwide - Vietnam 5.20 Chairman’s Insights & Analysis Of The Day’s Proceedings 5.30 End of Day One To Register : Singapore ĈӇ Ĉăng Kí : Vietnam (65) 6372 2201 (84 8) 3990 3335 (Ext: 40) (65) 6227 1601 (84 8) 3990 1758 lorraine@conferences.com.sg hong.phung@focusmedia-vn.com Day Two Friday, 13 November 2009 9.00 Chairman’s Opening Remarks & Interactive Charge-Up Session Peter Skalberg, Regional Director South East Asia, Bates 141 MOBILE MARKETING 9.30 Mobile Marketing - The ‘What’ and ‘How’ of Using This New Media to Connect with Youth • • • • Presentation illustrated with case studies 10.30 Analysing the youth mobile consumer demographic Uncovering the mobile consumption patterns among the youth Doing it right - Best practice guidelines for implementation and the challenges in mobile marketing Implications for marketers in Vietnam Hana Dang, Chairman & CEO, Golden Communication Group Morning Refreshments & Networking Break EXPERIENTIAL MARKETING 11.00 Case Study How Yomost Created a Memorable Consumer Experience for Youth • • • • • Creating an unique bond with the consumer Be and dare to be different Break through the media clutter How Yomost started a dialogue and connected with youth Challenges that Yomost faced and lessons learnt Jan Bles, Managing Director, Friesland Foods Dutch Lady Vietnam 12.00 Lunch & Networking Break EVENT MARKETING 1.30 Case Study Aquafina Pure Fashion - Engaging Young People with Style • • • • • The thirst for brand experience and entertainment Bringing a brand essence to life Providing a fashionable twist to the water category Showcasing Vietnamese Designer Talent to the World Building prestige and broad based appeal via integrated communications Chris von Selle, Managing Director, JWT Vietnam GUERRILLA MARKETING 2.30 Unconventional Ways to Get Youths’ Attention: Insights from MegaStar Media • • Case Study • • Innovative marketing strategies that generated strong results with limited budget: Pros and cons Transformer case study: How transformer buses reached youths at their hang out places and generated great traffic for the movie Hannah Montana case study: Singing contests for youth to showcase their passion Measuring the result and effectiveness of these buzz campaigns Brian Hall, Chairman, MegaStar Media 3.30 Afternoon Refreshments & Networking Break EVERYTHING YOU NEED TO KNOW ABOUT YOUTH 4.00 Panel Discussion Hear Typical Youths Share about their Life • • • • • • What are the trends that influence youth and shape their spending and lifestyle habits What’s in and what’s not: Youth brands that they like and why What advertising or marketing tactics switches them off Key factors youths consider before purchasing a product or service Walk through a typical day in the life of an 8x and 9x individual Live demo of a youth’s online persona Moderator, Tony Truong, Managing Director, Golden Digital + Panel of 15-25 year olds, including popular bloggers, high school and university students 5.00 Chairman’s Insights & Analysis Of The Day’s Proceedings 5.10 Close Of Conference To Register : Singapore ĈӇ Ĉăng Kí : Vietnam (65) 6372 2201 (84 8) 3990 3335 (Ext: 40) (65) 6227 1601 (84 8) 3990 1758 lorraine@conferences.com.sg hong.phung@focusmedia-vn.com Ngày thӭ nhҩt Thӭ Năm, 12 Tháng 11, 2009 Xác nhұn ÿăng kí & Cafe Sáng Chӫ tӑa ÿón tiӃp Ĉҥi biӇu Bҳt ÿҫu hӝi thҧo làm quen 8.00 9.00 Peter Skalberg, Giám Ĉͩc khu vΉc Ĉông Nam Á, Công ty Bates 141 TÌM HIӆU GIӞI TRҾ VIӊT NAM 9.15 ThӃ hӋ V – Xu hѭӟng cӫa Giӟi trҿ ViӋt Nam năm 2009 nhӳng năm tiӃp theo • • • Mô tҧ giӟi trҿ mӟi lӟn niên ViӋt Nam (tӯ 15-24 tuәi) o Nhân khҭu hӑc cѫ bҧn o Sӵ sӣ hӳu ÿiӋn thoҥi di ÿӝng, máy ҧnh kӻ thuұt sӕ thiӃt bӏ hiӋn ÿҥi khác o Phong cách sӕng (sӣ thích giҧi trí) o Thói quen chi tiêu o Nhӳng nhұn ÿӏnh vӅ giá trӏ cuӝc sӕng, kì vӑng lӕi suy nghƭ ThӃ hӋ 8x 9x khác nhѭ thӃ quan ÿiӇm cách cѭ xӱ Làm thӃ ÿӇ biӃn nhӳng hiӇu biӃt thành khái niӋm chiӃn lѭӧc tiӃp thӏ nhҵm tiӃp cұn ÿѭӧc giӟi trҿ Darin Williams, Giám Ĉͩc Qu̻n Lý, Công ty Nielsen Vietnam 10.15 Giҧi lao Buәi sáng Trao ÿәi (Networking) 10.45 ĈiӅu chӍnh Thѭѫng hiӋu cӫa Bҥn cho Phù hӧp vӟi Lӕi sӕng cӫa Bҥn nӳ Mӟi lӟn ÿӇ Thúc ÿҭy Thành công cӫa Doanh nghiӋp: Bài hӑc Thành công ĈiӇn hình cӫa Kotex Xì-tin XÂY DӴNG NHӲNG THѬѪNG HIӊU MҤNH • • • • Trѭӡng hӧp ĈiӇn hình 11.45 Katryna Mojica, Giám Ĉͩc Qu̻n Lý Nhóm, Công ty Ogilvy & Mather Vi͟t Nam Tҥo dӵng Liên kӃt vӟi Giӟi trҿ bҵng Sáng tҥo Ĉӝt phá Lãnh ÿҥo Ý tѭӣng: Hành trình cӫa Pepsi • Trѭӡng hӧp ĈiӇn hình 12.45 Kimberly-Clark ÿã thành công viӋc tung Kotex Xì-tin nhѭ mӝt sҧn phҭm chuyên dùng cho bҥn nӳ mӟi lӟn nhѭ thӃ Mӝt nhìn tәng quát vӅ chiӃn lѭӧc quҧng cáo ÿánh mҥnh vӅ hình ҧnh cӫa Kotex Xì-tin, ÿó nәi bұt hóa sӭc sӕng cӫa mӝt bҥn nӳ mӟi lӟn Chѭѫng trình truyӅn thông thѭѫng hiӋu 360 ÿӝ Thѭѫng hiӋu ÿã phát triӇn giӳ vӳng thành công tӯ ÿѭӧc tung thӏ trѭӡng vào năm 2003 ÿӇ trӣ thành sҧn phҭm thành công nhҩt sӕ sҧn phҭm loҥi nhѭ thӃ • • • • Pepsi xóa tan cѫn khát cӫa ngѭӡi tiêu dùng bҵng cách ÿiӅu chӍnh giá trӏ thѭѫng hiӋu phù hӧp vӟi tính cách lӕi sӕng cӫa giӟi trҿ nhѭ thӃ Nҳm bҳt xu hѭӟng cӫa tuәi mӟi lӟn thiӃt lұp lãnh ÿҥo ý tѭӣng Sáng tҥo ÿӝt phá ÿӇ tăng tính hҩp dүn thѭѫng hiӋu ÿӕi vӟi giӟi trҿ Pepsi ÿã sӱ dөng thành công tiӃp thӏ dӵa nhӳng ngѭӡi nәi tiӃng ÿӇ kӃt nӕi vӟi giӟi trҿ nhѭ thӃ Hoҥt ÿӝng tѭѫng lai hoҥt ÿӝng vӟi thiӋn chí Winnie Khor, Phó ChͿ Tͣch phͽ trách Ti͗p Thͣ, Công Ty Pepsico Vi͟t Nam Ăn trѭa Trao ÿәi (Networking) CÁC PHѬѪNG TIӊN TRUYӄN THÔNG TRUYӄN THӔNG SO VӞI CÁC PHѬѪNG TIӊN TRUYӄN THÔNG MӞI 2.00 Xác ÿӏnh Kênh TruyӅn thông có HiӋu quҧ Nhҩt vӟi Công ty Bҥn • • • • • Tӑa Ĉàm Nhӳng mһt tích cӵc tiêu cӵc cӫa kênh truyӅn thӕng phѭѫng tiӋn truyӅn thông mӟi viӋc thu hút giӟi trҿ Các kênh truyӅn thӕng liӋu có bӏ bұt khӓi cuӝc chѫi? Phѭѫng tiӋn truyӅn thông mӟi có phҧi cách nhҩt ÿӇ tiӃp cұn giӟi trҿ? Làm thӃ bҥn có thӇ tích hӧp cҧ hai phѭѫng tiӋn chiӃn dӏch cӫa ÿӇ tăng khҧ tiӃp cұn? Kênh hiӋu quҧ nhҩt viӋc nҳm bҳt ÿӝng thái cӫa giӟi trҿ? Ngѭӡi ĈiӅu tiӃt: Vikas Mehta, Giám Ĉͩc Qu̻n Lý, Công ty Lowe Vi͟t Nam, Hӝi ÿӗng Chuyên gia: Katryna Mojica, Giám Ĉͩc Qu̻n Lý Nhóm, Công ty Ogilvy & Mather Vi͟t Nam Winnie Khor, Phó ChͿ Tͣch phͽ trách Ti͗p Thͣ, Công ty Pepsico Vi͟t Nam Tony Truong, Giám Ĉͩc Qu̻n Lý, Công ty Golden Digital TIӂP THӎ TRUYӄN THÔNG XÃ HӜI 3.00 Bҳt ÿҫu ChiӃn dӏch TiӃp thӏ TruyӅn thông Xã hӝi cӫa Bҥn Nhѭ thӃ nào, Ӣ ÿâu, Khi - Trѭӡng hӧp ĈiӇn hình cӫa CocaCola Lacvert Essance • Trѭӡng hӧp ĈiӇn hình • • • • • Facebook, Multiply, Wordpress, Blogspot, Flickr, - Tәng quan vӅ hӋ thӕng mҥng xã hӝi xác ÿӏnh trang thông dөng nhҩt vӟi giӟi trҿ ViӋt Nam ĈiӇm tích cӵc, tiêu cӵc nhӳng thách thӭc viӋc dùng mҥng xã hӝi ÿӇ tiӃp cұn giӟi trҿ Cách thӭc hiӋu quҧ ÿӇ kӃt nӕi vӟi giӟi trҿ tăng sӵ nhұn biӃt thѭѫng hiӋu thông qua truyӅn thông xã hӝi ChiӃn dӏch K4teen ÿѭӧc quҧng bá nhѭ thӃ – KӃt quҧ Bình luұn tӯ phía CocaCola khán giҧ ChiӃn dӏch cӫa Lacvert Essance - Kinh nghiӋm rút tӯ thành công viӋc tiӃp cұn giӟi trҿ phѭѫng hѭӟng cҧi thiӋn Quҧn lý ÿo lѭӡng tính hiӋu quҧ cӫa chiӃn dӏch tiӃp thӏ truyӅn thông xã hӝi cӫa bҥn nhѭ thӃ Aryeh Sternberg, Giám Ĉͩc T́˿ng Tác, Group M 4.00 Giҧi lao Buәi chiӅu Trao ÿәi (Networking) 4.20 Dӵa nhӳng Xu hѭӟng cӫa ThӃ giӟi sӕ ÿӇ KӃt nӕi vӟi Giӟi trҿ - Trѭӡng hӧp ĈiӇn hình cӫa Nescafe 3-in-1 Close Up TIӂP THӎ KӺ THUҰT SӔ • • • • Trѭӡng hӧp ĈiӇn hình 5.20 5.30 Tәng quan vӅ mӭc ÿӝ sӱ dөng kӻ thuұt sӕ ӣ ViӋt Nam – Cѫ hӝi Rào cҧn Thách thӭc gһp phҧi áp dөng phѭѫng thӭc truyӅn thông mӟi hoҥch ÿӏnh ngân sách nhѭ thӃ Trѭӡng hӧp 1: Nescafe 3-in-1 xúc tác kích thích ÿӕi thoҥi trӵc tuyӃn mӝt cách mҥnh mӁ nhѭ thӃ Trѭӡng hӧp 2: Close Up tҥo mӝt câu chuyӋn tình mүu mӵc thӃ giӟi sӕ ÿӇ tăng kӃt nӕi thѭѫng hiӋu nhѭ thӃ Indraneel Guha, Tŕͷng bͱ phͅn K͗ Ho̹ch Dͣch Vͽ, Công ty Lowe Vi͟t Nam KӃt luұn cӫa Chӫ tӑa Tóm lѭӧc Nӝi dung Hӝi thҧo Ngày KӃt thúc Ngày Thӭ nhҩt To Register : Singapore ĈӇ Ĉăng Kí : Vietnam (65) 6372 2201 (84 8) 3990 3335 (Ext: 40) (65) 6227 1601 (84 8) 3990 1758 lorraine@conferences.com.sg hong.phung@focusmedia-vn.com Ngày thӭ hai Thӭ Sáu, 13 Tháng 11, 2009 9.00 Chӫ tӑa ÿón tiӃp Ĉҥi biӇu Peter Skalberg, Giám Ĉͩc khu vΉc Ĉông Nam Á, Công ty Bates 141 TIӂP THӎ TRÊN ĈIӊN THOҤI DI ĈӜNG 9.30 ThuyӃt trình có Minh hӑa bҵng Bài hӑc Thành công ĈiӇn hình 10.30 TiӃp thӏ ĈiӋn thoҥi Di ÿӝng – “Ĉӏnh nghƭa” “Cách dùng” Phѭѫng tiӋn TruyӅn thông Mӟi ÿӇ KӃt nӕi vӟi Giӟi trҿ • • • • Phân tích ÿһc ÿiӇm nhân khҭu hӑc cӫa ngѭӡi sӱ dөng ÿiӋn thoҥi di ÿӝng TiӃt lӝ cách thӭc sӱ dөng ÿiӋn thoҥi di ÿӝng giӟi trҿ Hãy làm cho ÿúng – nhӳng phѭѫng cách thӵc hiӋn tӕt nhҩt nhӳng thách thӭc tiӃp thӏ ÿiӋn thoҥi di ÿӝng Ӭng dөng cho nhà làm tiӃp thӏ ӣ ViӋt Nam Hana Dang, ChͿ Tͣch Hͱi Ĉͫng Qu̻n Trͣ & Giám Ĉͩc Ĉi͙u Hành, Công ty Golden Communication Group Giҧi lao Buәi sáng Trao ÿәi (Networking) TIӂP THӎ TRҦI NGHIӊM 11.00 Trѭӡng hӧp ĈiӇn hình 12.00 Yomost Tҥo Trҧi nghiӋm Tiêu dùng Ĉáng nhӟ cho Giӟi trҿ Nhѭ thӃ • • • • • Tҥo mӝt sӵ gҳn kӃt ÿӝc ÿáo vӟi ngѭӡi tiêu dùng Khác biӋt dám khác biӋt Vѭӧt qua sӵ nhàm chán cӫa ngѭӡi tiêu dùng ÿӕi vӟi phѭѫng tiӋn truyӅn thông thông thѭӡng Yomost bҳt ÿҫu cuӝc ÿӕi thoҥi kӃt nӕi vӟi giӟi trҿ nhѭ thӃ Nhӳng thách thӭc mà Yomost gһp phҧi hӑc ÿѭӧc rút Jan Bles, Giám Ĉͩc Qu̻n Lý, Công ty Friesland Foods Dutch Lady Vi͟t Nam Ăn trѭa Trao ÿәi (networking) TIӂP THӎ BҴNG SӴ KIӊN 1.30 Trѭӡng hӧp ĈiӇn hình Thӡi trang Thuҫn khiӃt Aquafina – Gҳn kӃt Giӟi trҿ Bҵng Phong cách • • • • • Cѫn khát ÿӕi vӟi viӋc trҧi nghiӋm giҧi trí thѭѫng hiӋu Ĉѭa nhӳng giá trӏ ÿһc trѭng cӫa thѭѫng hiӋu cuӝc sӕng Mang ÿӃn mӝt vòng xoáy thӡi trang cho ngành hàng nѭӟc uӕng ThӇ hiӋn Tài ThiӃt kӃ ViӋt Nam vӟi ThӃ giӟi Xây xӵng uy tín sӭc hҩp dүn rӝng lӟn qua truyӅn thông ÿa phѭѫng tiӋn Chris von Selle, Giám Ĉͩc Qu̻n Lý, Công ty JWT Vi͟t Nam TIӂP THӎ KIӆU DU KÍCH 2.30 Thu hút Chú ý cӫa Giӟi trҿ Mӝt Cách Ĉӝt phá: Kinh nghiӋm tӯ MegaStar Media • • Trѭӡng hӧp ĈiӇn hình 3.30 • • Các chiӃn lѭӧc tiӃp thӏ sáng tҥo ÿѭa tӟi hiӋu quҧ cao vӟi ngân sách hҽp: Ѭu ÿiӇm nhѭӧc ÿiӇm Bài hӑc ÿiӇn hình Transformer: Xe buýt Transformer ÿã tiӃp cұn giӟi trҿ nѫi hӑ lui tӟi tăng lѭӧng ngѭӡi ÿӃn xem phim nhѭ thӃ Bài hӑc ÿiӇn hình Hannah Montana: Cuӝc thi hát nѫi giӟi trҿ thӇ hiӋn ÿam mê Ĉo lѭӡng kӃt quҧ tính hiӋu quҧ cӫa nhӳng chiӃn dӏch tin ÿӗn Brian Hall, ChͿ Tͣch Hͱi Ĉͫng Qu̻n Trͣ, Công ty MegaStar Media Giҧi lao Buәi chiӅu Trao ÿәi (Networking) NHӲNG ĈIӄU BҤN CҪN BIӂT Vӄ GIӞI TRҾ 4.00 Tӑa Ĉàm Lҳng nghe Chia sҿ cӫa Giӟi trҿ vӅ Cuӝc sӕng cӫa hӑ • • • • • • Nhӳng xu hѭӟng ҧnh hѭӣng ÿӃn giӟi trҿ hình thành nên cách chi tiêu lӕi sӕng cӫa hӑ Nên không nên: Nhӳng thѭѫng hiӋu trҿ mà hӑ thích tҥi ChiӃn thuұt quҧng cáo tiӃp thӏ không thu hút giӟi trҿ Nhӳng yӃu tӕ chӫ yӃu ÿѭӧc giӟi trҿ xem xét trѭӟc mua mӝt sҧn phҭm hoһc dӏch vө Lѭӟt qua mӝt ngày bình thѭӡng cuӝc sӕng cӫa mӝt ngѭӡi thuӝc thӃ hӋ 8x 9x Minh hӑa trӵc tiӃp tính cách mӝt nhân vұt trӵc tuyӃn cӫa giӟi trҿ Nǵ͵i Ĉi͙u ti͗t, Tony Truong, Giám Ĉͩc Qu̻n Lý, Công ty Golden Digital + Nhóm nh·ng nǵ͵i t΃ 15-25 tuͭi, bao gͫm c̻ blogger nͭi ti͗ng, hͥc sinh trung hͥc ÿ̹i hͥc 5.00 Chӫ tӑa KӃt thúc Buәi ThuyӃt trình Tóm lѭӧc Nӝi dung Ngày 5.10 KӃt thúc Hӝi thҧo To Register : Singapore ĈӇ Ĉăng Kí : Vietnam (65) 6372 2201 (84 8) 3990 3335 (Ext: 40) (65) 6227 1601 (84 8) 3990 1758 lorraine@conferences.com.sg hong.phung@focusmedia-vn.com Registration Form / Ĉѫn ÿăng ký tham dӵ hӝi thҧo Vietnam Youth Marketing Conference / TiӃp Thӏ ÿӃn Giӟi Trҿ ViӋt Nam 12 – 13 November 2009, Ho Chi Minh City, Vietnam /12 – 13 Tháng 11, 2009, Thành Phӕ Hӗ Chí Minh, ViӋt Nam Ways to Register or Enquire / Cách ÿӇ Liên hӋ vӟi Chúng Contact Ms Lorraine Tiang (Singapore) Cô Phùng Thúy Hӗng (Vietnam) ĈӇ gӱi ÿѫn ÿăng ký tham dӵ hӝi thҧo hay ÿһt câu hӓi, xin vui lòng liên hӋ Cô Lorraine Tiang (tҥi Singapore) hoһc Cô Phùng Thúy Hӗng (tҥi ViӋt Nam) thông qua: Tel/ ĈiӋn thoҥi Fax Email Website Post/ Ĉӏa chӍ văn phòng : : : : : (65) 6372 2201 (Singapore) / (84 8) 3990 3335 (Ext: 40) (Vietnam) (65) 6227 1601 (Singapore) / (84 8) 3990 1758 (Vietnam) lorraine@conferences.com.sg / hong.phung@focusmedia-vn.com (Vietnam) www.vietnam-youth-marketing.com Pacific Conferences Pte Ltd, Shenton Way, #26-08 UIC Building, Singapore 068808 Focus Media – Vietlever GROUP, 167D Thich Quang Duc, Phu Nhuan, HCMC, VN Please register the following delegate(s) for the event/ ĈӇ ÿăng ký, vui lòng ÿiӅn ÿҫy ÿӫ xác thông tin sau FOR OFFICIAL USE Code: V4202 N I would like to claim a 10% discount as a member of DMAS, DMAI, EQVN, SBG (Vietnam), VAA, Vietnam Marcom, EuroCham (Membership number: ) Please photocopy for more delegates Photocopy có nhiӅu ÿҥi biӇu ÿăng ký Tôi ÿѭӧc chiӃt khҩu 10% vӟi tѭ cách thành viên cӫa hiӋp hӝi DMAS/ HKDMA/ SBG (Vietnam), VAA, Vietnam Marcom, EuroCham (Mã Sӕ Thành Viên: ) I would like to claim a 20% discount as a member of Nhip Cau Dau Tu (Investment Bridge) (Membership number: ) Tôi ÿѭӧc chiӃt khҩu 20% vӟi tѭ cách thành viên cӫa hiӋp hӝi Nhӏp Cҫu Ĉҫu Tѭ (Investment Bridge) (Mã Sӕ Thành Viên: ) Dr/Mr/Mrs/Ms Giáo Sѭ/Ông/Bà/Cô Delegate Name / Ĉҥi BiӇu Position Chӭc Vө Email Dr/Mr/Mrs/Ms Giáo Sѭ/Ông/Bà/Cô Delegate Name / Ĉҥi BiӇu Position Chӭc Vө Email Dr/Mr/Mrs/Ms Giáo Sѭ/Ông/Bà/Cô Delegate Name / Ĉҥi BiӇu Position Chӭc Vө Email Dr/Mr/Mrs/Ms Giáo Sѭ/Ông/Bà/Cô Approving Manager / Phê Chuҭn Bӣi Position Chӭc Vө Email Dr/Mr/Mrs/Ms Giáo Sѭ/Ông/Bà/Cô Registration Contact / Ngѭӡi phө trách ÿăng ký Position Chӭc Vө Email DID Tel / Sӕ Nӝi bӝ Department Fax Nature of Business / Lƭnh vӵc Kinh doanh Full Company Name (For Billing) / Tên Công ty (ĈӇ xuҩt Hóa ÿѫn Thanh toán) Billing Address / Ĉӏa chӍ ÿӇ xuҩt Hóa ÿѫn Thanh toán Conference Fee / LӋ phí Tham dӵ Early Bird / KhuyӃn Ĉăng ký sӟm Regular / Ĉăng ký Ĉúng hҥn (Registration & Payment Before 07 Oct 09) (Ĉăng ký & Thanh toán trѭӟc 07/10/2009) (Registration & Payment After 07 Oct 09) (Ĉăng ký & Thanh toán sau 07/10/2009) US$ 395 + VAT US$ 495 + VAT 2-Day Conference / Hӝi Thҧo ngày IMPORTANT NOTES / Lѭu ý Only corporate registrations will be accepted Group Discount: Groups of or more booking at the same time from the same company and of the same billing source will receive a 10% discount off the total delegate fees Early Bird Promotion: Fees will only be valid if payment is received by 07 Oct 2009 after which Regular fees will apply Full payment is mandatory upon registration for admission to the event Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment Fee includes lunch, refreshments and documentation The organiser reserves the right to make any amendments that it deems to be in the interests of the event without any notice Ĉӕi tѭӧng tham dӵ chӍ giӟi hҥn cho ÿѫn vӏ kinh doanh Giҧm lӋ phí ÿăng ký theo nhóm: Nhóm ÿҥi biӇu gӗm ngѭӡi trӣ lên, ÿăng ký lúc tӯ mӝt ÿѫn vӏ kinh doanh (cùng ÿӏa chӍ toán) sӁ ÿѭӧc giҧm 10% tәng lӋ phí tham dӵ cho cҧ nhóm KhuyӃn ÿăng ký sӟm (US$ 395) chӍ có giá trӏ hóa ÿѫn ÿѭӧc toán trѭӟc 07/10/2009 Sau ngày này, lӋ phí tham dӵ sӁ nhѭ bình thѭӡng (US$ 495) Thanh toán toàn bӝ lӋ phí tham dӵ ÿăng ký tham dӵ hӝi thҧo bҳt buӝc ÿӇ xác nhұn tham dӵ hӝi thҧo Ĉҥi biӇu ÿăng ký tham dӵ ngày diӉn hӝi thҧo sӁ chӍ ÿѭӧc chҩp thuұn nӃu hӝi thҧo vүn chӛ trӕng ÿҥi biӇu toán toàn bӝ chi phí ÿăng ký LӋ phí tham dӵ bao gӗm cѫm trѭa, tiӋc trà tài liӋu hoһc văn bҧn ÿѭӧc sӱ dөng hӝi thҧo Ĉѫn vӏ tә chӭc sӣ hӳu quyӅn ÿѭӧc ÿiӅu chӍnh chѭѫng trình hӝi thҧo vӟi mөc ÿích tӕi ѭu hóa hoҥt ÿӝng cӫa hӝi thҧo, không bҳt buӝc phҧi thông cáo Cancellations & Replacements / Hӫy bӓ viӋc tham dӵ hoһc thay thӃ ÿҥi biӇu A replacement is welcome if you are unable to attend A full refund less 10% administrative charge will be made for cancellation received in writing by 14 Oct 09 A 50% refund and a set of conference documentation will be given for cancellation received by 28 Oct 09 Regrettably, no refund can be made for cancellation received after 28 Oct 09 or for “no show” participant You will however receive a set of documentation Ban Tә Chӭc (BTC) hoan nghênh viӋc thay thӃ ÿҥi biӇu trѭӡng hӧp ÿҥi biӇu (ÿã ÿѭӧc chҩp thuұn vào hӝi thҧo) không thӇ tham dӵ Ĉҥi biӇu hӫy bӓ viӋc tham dӵ sӁ ÿѭӧc: • Hoàn lҥi lӋ phí tham dӵ trӯ 10% phí tә chӭc nӃu ÿѫn hӫy bӓ quyӅn tham dӵ (bҧn viӃt) ÿѭӧc gӱi ÿӃn BTC trѭӟc ngày 14/10/2009 • Hoàn lҥi 50% lӋ phí tham dӵ vӟi tài liӋu văn bҧn ÿѭӧc sӱ dөng hӝi thҧo nӃu ÿѫn hӫy bӓ quyӅn tham dӵ (bҧn viӃt) ÿѭӧc gӱi ÿӃn BTC trѭӟc ngày 28/10/2009 • Không hoàn lҥi lӋ phí tham dӵ nӃu ÿҥi biӇu gӱi ÿѫn hӫy bӓ quyӅn tham dӵ sau ngày 28/10/2009, hoһc không ÿӃn dӵ hӝi thҧo Tuy nhiên, BTC sӁ gӱi tài liӋu văn bҧn sӱ dөng hӝi thҧo ÿӃn ÿҥi biӇu Conference Venue & Hotel Reservations / Ĉӏa ÿiӇm tә chӭc hӝi thҧo & ÿһt phòng khách sҥn Payment Methods / Hình thӭc toán All payments to be made payable to Pacific Conferences Pte Ltd or to Focus Media – Vietlever GROUP in US$ and are nett of bank charges Bank charges are to be borne by registrants Thanh toán lӋ phí tham dӵ cho công ty Pacific Conferences Pte Ltd (Singapore) hoһc cho công ty Focus Media – Vietlever GROUP bҵng US$ (dollar Mƭ) LӋ phí toán không bao gӗm phí dӏch vө cӫa ngân hàng Phí dӏch vө ngân hàng ÿѭӧc toán bӣi ÿҥi biӇu tham dӵ Please tick and fill in the following: / Vui lòng chӑn mӝt Nhӳng hình thӭc toán sau: Telegraphic Transfer to Pacific Conferences Pte Ltd / ChuyӇn khoҧn ÿӃn công ty Pacific Conferences Pte Ltd Account / Tài khoҧn: 374-900-100-1 United Overseas Bank, Anson Rd Branch, 10 Anson Rd #01-01 International Plaza, Singapore 079903 Telegraphic Transfer to Công ty TNHH TM DV TruyӅn Thông Tiêu ĈiӇm / ChuyӇn khoҧn ÿӃn công ty TNHH TM DV TruyӅn Thông Tiêu ĈiӇm Account / Tài khoҧn: 24946119 (VND) / 24947419 (USD) Asia Commercial Bank, Nguyen Van Troi Branch, 23 Nguyen Van Troi, Phu Nhuan District, HCMC, VN Bank Draft (có hѭӟng dүn cách làm bank draft tҥi ngân hàng) Please mail payment in US$ with registration form to: / Xin vui lòng gӱi bank draft lӋ phí tham dӵ (bҵng US$) vӟi ÿѫn ÿăng ký tham dӵ hӝi thҧo ÿӃn ÿӏa chӍ công ty: Shenton Way, #26-08, UIC Bldg, Singapore 068808 Please fax confirmation of bank transfer to Lorraine Tiang at (65) 6227 1601 or Ms Phung Thuy Hong at (84 8) 3990 1758 quoting your company’s name, delegate’s name and invoice number on your fax and bank transfer Ĉҥi biӇu vui lòng fax hóa ÿѫn xác nhұn viӋc chuyӇn khoҧn ÿӃn cô Lorraine Tiang tҥi sӕ fax (65) 6227 1601, hoһc cô Phùng Thúy Hӗng tҥi sӕ fax (84 8) 3990 1758 ghi rõ tên công ty, tên ÿҥi biӇu tham dӵ sӕ hóa ÿѫn bҧn fax hóa ÿѫn chuyӇn khoҧn Credit Card Payment / Thҿ tín dөng / Credit Card Payment Card Number / Sӕ thҿ: Expiry Date / Thҿ có giá trӏ ÿӃn: Reservations shall be made by delegates directly with the hotel Hotel bills are to be settled by delegates directly with the hotel Hotel reservations and travel arrangements are the responsibility of the registrant Ĉҥi biӇu vui lòng liên hӋ trӵc tiӃp vӟi khách sҥn ÿӇ ÿһt phòng toán lӋ phí khách sҥn Chi phí ӣ khách sҥn chi phí vұn chuyӇn sӁ ÿѭӧc toán bӣi ÿҥi biӇu InterContinental Asiana Saigon 39 Le Duan Blvd District 1, Ho Chi Minh City, Vietnam TEL: (84-8) 3520 9999 Fax: (84-8) 3520 9955 Attn: Tran Nguyen Si (Mr.), Events Executive Email: events2@icasianasaigon.com CVV / Mұt mã thҿ (ӣ mһt sau cӫa thҿ) : Card Holder’s Name / Tên chӫ sӣ hӳu thҿ: Signature / Chӳký Visa MasterCard Amex (USD) ... appeal How Pepsi successfully used celebrity marketing to connect with youth Sustainability and performance with purpose Winnie Khor, Vice President Marketing, Pepsico Vietnam 12.45 Lunch & Networking... Khor, Vice President Marketing, Pepsico Vietnam Tony Truong, Managing Director, Golden Digital SOCIAL MEDIA MARKETING 3.00 Exploring How, Where and When to Start Your Social Media Marketing Campaign... Friday, 13 November 2009 9.00 Chairman’s Opening Remarks & Interactive Charge-Up Session Peter Skalberg, Regional Director South East Asia, Bates 141 MOBILE MARKETING 9.30 Mobile Marketing - The