Attention driven marketing INTRODUCTION Vietnamese developers established Cốc Cốc Launching Cốc Cốc Search engine and Browser Invested by Hubert Burda Media 2010 5/2013 1/2015 Hubert Burda Media - Top Media Groups in Germany - 320 magazines and websites - 10,000 global staffs INTRODUCTION Product/solution of Vietnamese, Optimize for Vietnamese Understand user’s search behavior Homepage displays before user visit any website Vietnamese support team are always available and free of charge INTRODUCTION ABOUT CỐC CỐC’S ADS Browser Search Engine Banner Video banner Browser skin Search History targeted ads News promotion Icon ads Banner in search results Search ads Cốc Cốc Search engine Banner in search results Search ads Cốc Cốc Search engine 3,6 million million per day per day 109 million 10 million per month per month Understand Vietnamese better; Suggest nearest addresses with a bank of over up-to-date 500,000 places; Specific result pages for finding information about popular celebrity Cốc Cốc Search engine Banner in search result page Bidding by CPC CTR: 0.2-0.5% Dimension: 300x250 px / 240x400 px Keyword Location Schedule Frequency Cốc Cốc Search engine Search ads Bidding by CPC CTR: 7-10% (3 top positions) 0.7-1% (4 bottom positions) Specification: Image: 90x90 px Tittle: < 49 characters Body: < 75 characters Address: < 39 characters Keyword Location Schedule Cốc Cốc Browser - Top browser in Vietnam Banner Video banner Browser skin Search history targeted ads News promotion Icon ads Cốc Cốc Browser – Top browser in Vietnam Optimize for Vietnamese user Auto-add diacritic marks in Vietnamese Free to surf Facebook Download with up-to-8-time speed Free download from Youtube,… Check spelling Dictionary Cốc Cốc is available for Windows (XP/Vista/7/8) and Mac OS Website: www.coccoc.com Cốc Cốc Browser Banner Unit price: bidding CTR: 0.5-1% (big banner) 0.2-0.3% (small banner) Dimension: 640x360 px / 728x90 px Category Keyword Location Schedule Frequency Cốc Cốc Browser Video banner Unit price: 5,000 VND/CPC; 100,000 VND/CPM CTR: 2-4% Demension: 640x360px Duration: 10-30 seconds Size: < 2Mb Frequency Cốc Cốc Browser Browser Skin Unit price: 4,000 VND/CPC; 60,000 VND/CPM CTR: 1-3% Frequency Cốc Cốc Browser Search history targeted ads Bidding by CPC CTR: 0.05-0.12% Specification: Image: 90x90 px Tittle: < 49 characters Body: < 75 characters Address: < 39 characters Keyword Location Schedule Cốc Cốc Browser News promotion Unit price: 1,500 VND/CPC CTR: 0.28-0.5% Specification Image: over 192x140 px Tittle: < 150 characters Link: < 512 characters 27 million impressions/day Cốc Cốc Browser Icon ads Bidding by CPC CTR: 0.01-0.5% Dimensions: 60x60 px Category Location Schedule Our clients Case Study – banner 728x90px (homepage) Case Study – banner 640x360px (homepage) Case Study – browser skin (homepage) Case Study – video baner (homepage) Case Study – Search ads (top position) CLIENT: CITI BANK FORMAT: SEARCH ADS (TOP POSITION)/ FORMAT AVERAGE CTR 5% CLIENT: LIBERTY INSURANCE FORMAT: SEARCH ADS (TOP POSITION)/ FORMAT AVERAGE CTR 5% Case Study – Search history targeted ads (homepage) CLIENT: CITI BANK FORMAT: SEARCH ADS (TOP POSITION)/ FORMAT AVERAGE CTR 0.5% CLIENT: VIETTEL STUDY FORMAT: SEARCH ADS (TOP POSITION)/ FORMAT AVERAGE CTR 0.5% Media talk about Cốc Cốc Contact Cốc Cốc Advertising Address : R1202, HITTC Building, No.185 Giang Vo Str., Hanoi, Vietnam Email : letam@coccoc.vn Representative : Mr Lê Tâm, Sales Department Tel : (+84) 909 088 949 Website : qc.coccoc.com ... No.185 Giang Vo Str., Hanoi, Vietnam Email : letam@coccoc.vn Representative : Mr Lê Tâm, Sales Department Tel : (+84) 909 088 949 Website : qc.coccoc.com ... Check spelling Dictionary Cốc Cốc is available for Windows (XP/Vista/7/8) and Mac OS Website: www.coccoc.com Cốc Cốc Browser – Top browser in Vietnam 39,92% 39,92% 2,9 17,2 million/day million/month