BMW promotion activity r1

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Ngày đăng: 04/04/2017, 11:49

PROMOTION 2015 IDEA TO COLLECT POTENTIAL DATABASE Prepared by OBJECTIVES #1 BUILD PROMOTION AWARENESS #2 COLLECT POTENTIAL DATABASE THE APPROACH WE LEVERAGE THE CURRENT SUMMER PROMOTION TO CREATE AN EXTRA PROMOTION TO GET POTENTIAL CLIENT DATABASE CREATIVE RATIONALE WE WANT CONSUMERS TO WILLINGLY SHARE THEIR INFORMATION FOR THEIR OWN BENEFITS CREATIVE IDEA DOUBLE YOUR LUCK PROMOTION SCHEME 1ST CHANCE OF LUCKY DRAW In default on the promotion, all customers buying a BMW car will join the lucky draw to win the biggest prize which is a BWM series 2.! 2ND CHANCE OF LUCKY DRAW If the consumers share their information as we offer , they will join the second lucky draw to win in New Samsung Galaxy S6s Edge.! x5 HOW IT WORKS OFFLINE ADS: PRINT, PR ONLINE ADS: DISPLAY ADS, DIGITAL PR, FACEBOOK ADS, SEM When costumers see our ads, if they are potential and want to join the extra promotion, they need to send an SMS with a required syntax:! Ex: YOUR NAME_YOUR EMAIL and send to XXXX! When costumers see our digital ads, if they are potential and want to join the extra promotion, they will be directed to the promotion page, if they are potential, they need to fill in their basic info: Name, Mobile phone, emails, they plan to buy car in next months or not, etc.! ! They will receive a message with a code from the BWM operator to confirm they have the right to join the promotion Besides, they need to show the code to join the promotion at the retailer or showroom (lucky draw)! ! By doing this, we can collect potential database ! They will receive a message with a code from the BWM operator to confirm they have the right to join the extra promotion Besides, they need to show the code to join the promotion at the retailer or showroom (lucky draw)! ! ! ! By doing this, we can collect potential database ! ! ! HOW TO MAKE SURE WE WILL HAVE A GOOD DATABASE 1.  OPTIMIZE PROMOTION AWARENESS Offline Ads: ! PRINT, PR! 2.  TRIGGER POTENTIAL COSTUMERS TO SHARE THEIR INFORMATION VIA ADD-ON PROMOTION We announce the promotion with double chance of lucky draw if potential customers share their information ! ! We choose the right magazines to promote for the promotion: Forbes, Aviation, Heritage…! ! Online Ads: ! FACEBOOK ADS, DISPLAY ADS, DIGITAL PR, SEM! •  We choose the right online channel (selling cars pages) to place promotion banner! •  We optimize the FB Ads to right target! •  We run Search Marketing in order to get attention of people having intention to buy a car.! +! THANK YOU
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