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Creating services and products

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Creating services and products

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... tension between Midas versioning and Hermes versioning are Atlas products and services Atlas products and services are designed for mainstream consumers Atlas products and services incorporate the product... Midas products and low-end Hermes products The results of this dynamic tension between Midas versioning and Hermes versioning are Preface • • • • • • • Atlas products and services Atlas products and. .. 34 Search and the Role of Learning-About in Developing Ideas for New Products and Services 35 Building Things and the Role of Learn-By-Doing in Developing Ideas for New Products and Services

Ngày đăng: 22/02/2017, 14:08

Xem thêm: Creating services and products, Creating services and products, 9 Discontinuities, Chasms, and Hype in the Diffusion Process, 15 R&D for Start-Ups and Small Businesses, 5 Independent, Complement, and Substitute Goods and Services, 9 Arbitrage: Producer’s Paradise and Consumer’s Dread, 11 Appendix: Determining the Optimal Selling Price Using Demand, Revenue, and Cost Equations, 5 Midas, Atlas, and Hermes Versions, 7 Versioning Restaurants, Hotels, and Motels, 11 Customer Segments and Midas, Atlas, and Hermes Versions, 15 Addendum on Pareto Economics, Welfare, and Efficiency, 1 Features, Attributes, Form, Design, Function, and Meaning are Interrelated Concepts, 4 Identifying Key Meanings, Attributes, and Features, 14 Appendix 2: FAD Template for Wine Aging Product, 2 Business Plan Overview Template (Mantra, Mission, Money, Goals, Objectives, and Tactics), 3 Developing an Executive Summary: Crafting a Business Story, 6 Appendix: Illustrations of Completed Ten–Ten Templates and an Executive Summary for the AddVintner Star, 8 Executive Summary (first draft not for distribution), 6 Customer Acquisition, Customer Retention, and Lock-in, 5 Writing, Organization, and Formatting: Helping the Reader to Read, 9 Exhibit 2: Project Management Summary Diary, 7 The Project Selection Model: Considering Risk and Reward

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Mục lục

  • Title Page

  • Licensing

  • Table of Contents

  • Dedication

  • Acknowledgments

  • Preface

  • Chapter 1 Concepts in the Context of Monopolistic Competition

    • 1.1 Monopolistic Competition

    • 1.2 The Importance of Being Entrepreneurial and Being a Short-Term Monopolist

    • 1.3 The Entrepreneur Should Design Products and Services for Continuous Product Differentiation and Innovation

    • 1.4 Entrepreneurship Can Be Found in Large and Small Companies

    • 1.5 The Kingpins of Product Differentiation and Entrepreneurial Innovation Activity

    • 1.6 Radical and Incremental Innovation

    • 1.7 Product and Technology Life Cycles

    • 1.8 Diffusion of a Technology Usually Lags Performance

    • 1.9 Discontinuities, Chasms, and Hype in the Diffusion Process

    • 1.10 The Bridge Model of Technology Life Cycle

    • 1.11 Technologies Do Not Necessarily Fall Into the Abyss: They Become Embedded in New Technology

    • 1.12 There is Power in Numbers: Network Effects and Metcalfe’s Law

    • 1.13 The Role of R&D Process in Innovation

    • 1.14 Push, Pull, and Reload can go on Forever

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