... elements in brand management and brand management Part I Setting the scene Chapter Chapter Chapter Introduction Keywords In Brand Management Overview Brand Management 1985–2006 Part II Seven brand approaches... different elements of brand management strategies and ensure the creation of more accurate brand management True to its objective, Brand Management: Research, Theory and Practice does not provide... between product and corporate branding are explained in figure 5.2 of this book Brand audit A brand audit assesses the health of a brand Typically, it consists of a brand inventory and a brand exploratory