... from country to country Local market segment Local Marketing in Mature Markets ¾ Local marketing in • mature markets • new growth markets • emerging markets Three Local Marketing Environments... Business Administration International Marketing Paper 488914 Part Local Marketing Weekly Programme Objective Topics Readings WEEK 1: Introduction: Fundamentals of International Marketing WEEK 2: Market... Topics Readings WEEK 1: Introduction: Fundamentals of International Marketing WEEK 2: Market Entry Options WEEK 3: Local Marketing WEEK 4: Global Marketing (I) Brand and Product Strategies Standardization