... customer development Search Customer Discovery @ryanmaccarrigan Execute Customer Validation Company Creation Company Building talk to people customer development Search Customer Discovery Today’s... @ryanmaccarrigan customer development Four Steps… Customer Discovery @ryanmaccarrigan Customer Validation Company Creation Company Building customer development “Get out of the building!” Learning activity... insight into the PROBLEM your solution is solving for “No business plan survives first contact with customers.” - Steve Blank @ryanmaccarrigan customer development Focus on customer behavior to reveal