Band 9.0 sample The development of businesses has given rise to the growing number of advertisements that can be seen anywhere, on streets or in the media In my opinion, this phenomenon could be both positive and negative TOPIC On the one hand, advertising has brought a number of benefits for not A only consumers but also businesses Certainly, advertising provides details about newly launched products, which is important for I consumers who are still unaware of such products In fact, improving quality alone would be less effective if producers failed to U commercialize their commodities Putting it in another way, D T companies, entrepreneurs for example, spend a great deal of money on publicity materials in order to approach prospective customers C T P ZI M This, in return, generates higher profit and enhances those N A companies’ competitiveness in the market T On the other hand, the surge in quantities of commercials exerts several undesirable impacts on customers First, instead of being T well-informed about a new line of product, people are being B I bombarded with all kinds of advertisements Those can be either Q S deceptive or annoying; and such information overload has become a K nuisance to many people, particularly when their favorite telecasts are constantly interrupted by irrelevant promotions Second, advertising encourages people to purchase what they not really need Images of celebrities are used in many extravagant commercials, especially cosmetics, to stimulate people to purchase products that are being advertised However, in reality, most of those products are of little use to buyers In conclusion, advertisements of various types have become prevalent in modern society; and this is, in my view, advantageous and detrimental as well 261 words – Band 9.0 H HCM FT T T S L W W D D D D