2012 RJI-DPA Mobile Media News Consumption National Survey Roger Fidler Program Director for Digital Publishing Director of RJI Digital Publishing Alliance Donald W Reynolds Journalism Institute fidlerr@rjionline.org University of Missouri Missouri School of Journalism Overview 1,015 randomly selected participants completed the survey between Jan 17 and Mar 25 44 Average age; ages ranged from 18 to 88 18% Between 18 and 24 19% Between 25 and 34 13% Between 35 and 44 19% Between 45 and 54 19% Between 55 and 64 14% 65 years or older 56% Men University of Missouri Missouri School of Journalism Overview 57% Only had a cell phone 26% Had a cell phone and landline telephone 17% Only had a landline telephone 28% Over all owned at least one media tablet 31% Owned by men 26% Owned by women 52% Over all household income under $75,000 34% Over all household income above $75,000 14% Refused or didn’t know University of Missouri Missouri School of Journalism Mobile media devices used during the seven days prior to taking the survey 57% used a smartphone 39% used an Apple iPhone 66% averaged one or more hours per day 57% used it to consume news 21% used a large media tablet 87% used an Apple iPad 40% averaged one or more hours per day 31% used it to consume news University of Missouri Missouri School of Journalism Mobile media devices used during the seven days prior to taking the survey 13% used an e-reader 73% used an Amazon Kindle 36% averaged one or more hours per day 1% used it to consume news 7% used a small media tablet 69% used an Amazon Kindle Fire 43% averaged one or more hours per day 4% University of Missouri used it to consume news Missouri School of Journalism Mobile media devices used during the seven days prior to taking the survey 24% used some other mobile media device 30% used an Apple iPod Touch 48% averaged one or more hours per day 15% used it to consume news University of Missouri Missouri School of Journalism What are owners doing with their mobile media devices? 85% Interpersonal communication 40% averaged one or more hours per day 73% Entertainment 36% averaged one or more hours per day 68% Web searching and surfing (non-news) 16% averaged one or more hours per day 63% Keeping up with the news 17% University of Missouri averaged one or more hours per day Missouri School of Journalism What are owners doing with their mobile media devices? 58% Social media and networks 16% averaged one or more hours per day 54% Leisure reading 17% averaged one or more hours per day 49% Financial activities 4.5% averaged one or more hours per day 42% Creating, editing, managing content 6% averaged one or more hours per day University of Missouri Missouri School of Journalism What are owners doing with their mobile media devices? 40% Work-related activities 16% averaged one or more hours per day 34% E-Commerce 2% averaged one or more hours per day 25% Educational activities 9% averaged one or more hours per day 10% Other activities 24% University of Missouri averaged one or more hours per day Missouri School of Journalism What presentation formats did owners of mobile media devices prefer for reading news? 54% News organization websites 22% News organization apps 7% Social media websites or apps 7% News aggregator apps 1% Digital replica editions 1% Blogs 1% RSS Feeds University of Missouri Missouri School of Journalism Mobile phone products Mobile app activity correlates with newspaper size 62% of dailies with a62% circulation of 25,000 or more had a mobile phone app in 2011 University of Missouri 38% Missouri School of Journalism Mobile phone products Mobile app activity correlates with newspaper size 21% of dailies with a circulation of 25,000 or less had a mobile phone app 21% in 2011 University of Missouri 79% Missouri School of Journalism Phone app plans 59% of daily newspapers that didn’t offer a mobile phone app in 2011 are planning to offer one sometime this year 45% University of Missouri of those newspapers plan to charge Missouri School of Journalism Phone apps: Weeklies Mobile app activity correlates with newspaper size 7% of weeklies offered phone apps in 2011 28% plan to offer one this year 37% of those plan to charge University of Missouri 93% 7% Missouri School of Journalism Tablet apps/sites Four out of 10 larger dailies offered a tablet product in 2011 39% of dailies with39% a circulation of 25,000 or more had a tablet product University of Missouri 61% Missouri School of Journalism Tablet apps/sites 48% of daily newspapers that didn’t offer a tablet product in 2011 are planning to offer one sometime this year 35% University of Missouri of those newspapers plan to charge Missouri School of Journalism Tablet apps/sites One in 10 smaller dailies offered tablet products in 2011 9% of dailies with a circulation less than 25,000 9% had a tablet product in 2011 University of Missouri 91% Missouri School of Journalism Print/digital revenue Today: Portion of total revenue from print 30 25 20 15 10 20-29% 30-39 University of Missouri 40-49 50-59 60-69 70-79 80-89 90-100 Missouri School of Journalism Print/digital revenue In years: Portion of revenue from print 30 25 20 15 10 0-29% 30-39 University of Missouri 40-49 50-59 60-69 70-79 80-89 90-100 Missouri School of Journalism Print/digital revenue Today: Portion of revenue from digital 35 26.25 17.5 8.75 0-4% University of Missouri 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40 Missouri School of Journalism Print/digital revenue In years: Portion of revenue from digital 26.25 17.5 8.75 0-4% University of Missouri 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40 Missouri School of Journalism Paid content models Smaller papers adapting more quickly 46% of dailies with 46% a circulation less than 25,000 are charging for some online content University of Missouri 54% Missouri School of Journalism Paid content models Smaller papers adapting more quickly 24% of dailies with a circulation more than 25,000 are charging for some 31% online content University of Missouri 69% Missouri School of Journalism Plans to charge University of Missouri 10 20 30 40 50 60 Missouri School of Journalism Please visit www.RJIonline.org Mike Jenner Roger Fidler Program Director for Digital Publishing Reynolds Journalism Institute fidlerr@rjionline.org Professor and Houston Harte Chair Missouri School of Journalism jennerm@missouri.edu Ken Fleming, Ph.D Associate Director of Research Reynolds Journalism Institute flemingk@missouri.edu University of Missouri Missouri School of Journalism [...]... University of Missouri Agree 19% Neutral 60% Disagree Missouri School of Journalism Diving into Mobile The mobile phone and tablet products of dailies and weeklies Mike Jenner Professor and Houston Harte Chair Missouri School of Journalism jennerm@missouri.edu University of Missouri Missouri School of Journalism Overview Two national phone surveys of newspaper publishers completed in 2011 310 Daily publishers... charge 0 University of Missouri 10 20 30 40 50 60 Missouri School of Journalism Please visit www.RJIonline.org Mike Jenner Roger Fidler Program Director for Digital Publishing Reynolds Journalism Institute fidlerr@rjionline.org Professor and Houston Harte Chair Missouri School of Journalism jennerm@missouri.edu Ken Fleming, Ph.D Associate Director of Research Reynolds Journalism Institute flemingk@missouri.edu ... mobile phone and tablet products of dailies and weeklies Mike Jenner Professor and Houston Harte Chair Missouri School of Journalism jennerm@missouri.edu University of Missouri Missouri School