Ads On TV Are Top For Most Trusted Advertising Format Percent of Global Respondents who Trust Advertising Format (Completely or Somewhat) Paid – Traditional Paid – Online/Mobile 2015 2015 Difference from 2013 Difference from 2013 +1% Ads on T V 63% Ads in Newspapers 60% Ads in Magaz ines Billboards and other outdoor advertising 58% 56% -1% 0% T ext Ads on Mobile Phones -1% Online Banners Ads 42% Ads on Mobile Devices 43% +2% 55% Ads Before Movies 54% Ads on the Radio 54% Source: Nielsen Global Trust in Advertising Survey, Q1 2015 & 2013 -2% +1% Ads on Social Networks T V Program Product Placement 38% 45% -2% 0% Ads in search engine results 47 % Online Video Ads 48% 0% -3% -2% -1% Ads On TV Drive Consumers To Take Action Percent of Global Respondents who Completely or Somewhat Trust Advertising Format Percent Who Always or Sometimes Take Action on Format Action Exceeds Trust Action T rust 0.68 0.69 Consumer Opinions Posted Online 0.63 Ads on T V 0.6 Ads in Newspapers 0.56 Emails I signed up For Brand Sponsorships 0.58 T V Program Product Placements 0.55 0.39 0.56 0.58 Billboards and Other Outdoor Advertising 0.47 Ads Served in Search Engine Results 0.56 0.48 Online Video Ads 0.42 Online Banner Ads 0.5 0.43 Ads on Mobile Devices Source: Nielsen Global Trust in Advertising Survey, Q1 2015 & 2013 0.58 0.46 Ads on Social Networks T ext Ads on Mobile Phone 0.63 0.63 0.62 Ads in Magaz ines 0.36 0.5 0.46 0.53 0.69 0.62 0.68 .. .Ads On TV Drive Consumers To Take Action Percent of Global Respondents who Completely or Somewhat Trust Advertising Format Percent Who Always or Sometimes Take Action on Format Action. .. Always or Sometimes Take Action on Format Action Exceeds Trust Action T rust 0.68 0.69 Consumer Opinions Posted Online 0.63 Ads on T V 0.6 Ads in Newspapers 0.56 Emails I signed up For Brand Sponsorships... 0.58 Billboards and Other Outdoor Advertising 0.47 Ads Served in Search Engine Results 0.56 0.48 Online Video Ads 0.42 Online Banner Ads 0.5 0.43 Ads on Mobile Devices Source: Nielsen Global Trust