Journalist & TV Presenter Wellness Trainer & Runner TURKEY Ece Vahapoğlu www.ecevahapoglu.com • In recent years, ‘sports tourism’ became an important tourism type Especially those countries who are aware of becoming the host of big sports organizations resulting in country promotion and economic income, are in serious competition! • Also, in order to spread tourism to whole year/12 months, countries develop alternative tourism types; such as health tourism, religious tourism, congress tourism and sports tourism • Olympic soul plays big role! We are here where it all started! Greece! • Greeks used to travel to participate in Antic sports games in 900 BC • Big sports events cost a lot but gains are big! Destination promotion, image, incomes… • Turkey’s promotion efforts: For multi games and championships; media, advertisements, ads, promotional materials, billboard ads… BIG SPORTS ORGANISATIONS IN TURKEY: • • • • • • • • • • • • • 1st BlackSea Games, 2007 Formula1 Grand Prix Istanbul, 2007 European Athletics Nations Cup, 2008 UEFA Cup Final, 2009 Basketball Men World Championship, 2010 Erzurum UNIVERSIAD, 2011 European Youth Games, 2011 WTA World Ladies Tennis Championship, 2011 & 2013 World Athletics Gym Championship, 2012 Golf World Championship, 2012 Mediterranean Games, 2013 Voleyball World Championship, 2014 Vodafone Istanbul Marathon, 2014 & 2015 AN EXAMPLE Erzurum Winter UNIVERSIAD, 2011 • 25thWinterUniversiade Erzurum is the biggest winter sports organization held in Turkey • EWU 2011, snow sports, ice sports have been accomplished • During the 25thWU Official website had total 792.942 visitors • 67 interactive kiosks have been placed and have been used 22,852 times • Appeared 1108 times in national press and 662 times in local media • Marketing Teaser Films and advertising film were produced and sent to national and international media months prior to the Games • 12 Episodes of EWU documentary raised awareness in winter sports • 2259 volunteers worked before and during EWU • Opening and Closing Ceremonies were operated with 2.288 people The total cost of OCC was 6.5 million Euros It was broadcasted live to 82 countries • Need of human resources increased rapidly as the event approached and the peak time of workforce was the Opening ceremony with 11.531 people BUDGET - OVERALL OVERALL TL EURO Roads (New and re-constructed) 47.421.588 24.182.350 Sport Venues 364.314.400 185.779.908 EWU 2011 OC Expenditure 173.000.000 83.842.427 Total Investment 584.735.988 293.824.685 ACCREDITATION MARKETING & PR EWU Branding is done more than 7000m2 in Erzurum ANOTHER EXAMPLE: 17 TH MERSİN MEDİTERRANEAN GAMES, 2013 Executive Committee Meeting 5-6 April 2013 27 51 69 37 km LEVEL LEVEL 22 ENTRIES ENTRIES BY BY NUMBER NUMBER 2013 MERSİN MEDITERRANEAN GAMES LEVEL-2 ENTRIES BY NUMBER Executive Committee Meeting 5-6 April 2013 COUNTRY ALBANIA ALGERIA ANDORRA BOSNIA & HERZEGOVINA CROATIA CYPRUS EGYPT FRANCE GREECE ITALY LEBANON LIBYA MALTA Former Yougoslav Republic of Macedonia MONACO MONTENEGRO MOROCCO SAN MARINO SERBIA SLOVENIA SPAIN SYRIA TUNISIA TURKEY TOTAL ATHLETES OFFICIALS NOC REFEREES TOTAL 132 203 25 79 131 153 324 449 359 528 125 168 24 50 108 17 42 32 89 151 77 258 27 91 11 15 19 18 21 26 11 182 326 34 96 180 190 432 618 457 812 152 270 35 103 37 140 19 48 123 22 208 267 236 143 299 548 14 11 60 51 61 53 62 118 338 10 13 15 20 38 33 62 184 30 269 334 302 220 437 924 4716 1774 229 6719 MEDITERRANEAN VILLAGE Executive Committee Meeting 5-6 April 2013 MV2 MV1 MV5 MV3 MV4 MV6 MV7 TECHNOLOGY Executive Committee Meeting 5-6 April 2013 OFFICIAL OFFICIALBROADCASTER BROADCASTER  10 10Units Units  Free Freesignal signalon onthe thesatellite satellite  Minimum Minimum40 40Hours HoursLive LiveBroadcasting Broadcasting  Opening Openingand andClosing ClosingCeremonies Ceremonies  Min Min10 10Hours HoursMagazine, Magazine,Cultural, Cultural,News Newsand and Highlights HighlightsProgrammes Programmes  New NewMedia: Media:Minimum Minimum22––Maximum Maximum66Channel ChannelLive Live Broadcasting Broadcastingvia viaInternet Internetin inAddition AdditionMobile Mobile Applications Applications  20 20Minutes MinutesDaily DailyHighlights Highlightsfor forDomestic DomesticChannels Channels 2013 MERSIN XVII MEDITERRANEAN GAMES SPORTS VENUES Function Number For only competion Number 14 In Construction 17 Existing 40 For training 19 Temporary For warm-up Opening and Closing Total  54 For competion and training Executive Committee Meeting 5-6 April 2013 Venue Total 54 • 2.597 volunteers • 30.879 accredited participation • 3.064 sports people • 1.048 referees • Regular e-bulletins for 14 months • Daily 7.500 Med Games newspapers printed • New 17 sports venues constructed, total 47 venues • Medals: Italy 186, Turkey 127, France 96, Spain: 82, Egypt 67, Greece 59 • 1.622 dancers, 606 employees in Opening and Closing Ceremonies Ece Vahapoğlu 18 ... congress tourism and sports tourism • Olympic soul plays big role! We are here where it all started! Greece! • Greeks used to travel to participate in Antic sports games in 900 BC • Big sports events...• In recent years, sports tourism’ became an important tourism type Especially those countries who are aware of becoming the host of big sports organizations resulting... UNIVERSIAD, 2011 • 25thWinterUniversiade Erzurum is the biggest winter sports organization held in Turkey • EWU 2011, snow sports, ice sports have been accomplished • During the 25thWU Official website