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Quản trị kinh doanh luôn là một trong những ngành hấp dẫn các bạn trẻ năng động, đặc biệt trong xu thế hội nhập kinh tế Quốc tế của Việt Nam những năm gần đây. Việc tìm hiểu rõ về ngành Quản trị kinh doanh giúp bạn định hướng nghề nghiệp tốt hơn trước khi quyết định chọn ngành, chọn trường theo học. Chúng ta sẽ từng bước tìm hiểu qua tất cả những thông tin cần thiết, qua đó giúp bạn có cái nhìn rõ ràng hơn về ngành học này.
1 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All Chapter Introduction to the Field McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All OBJECTIVES Operations Management Why Study Operations Management? Transformation Processes Defined Operations as a Service The Importance of Operations Management Historical Development of OM Current Issues in OM McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All What is Operations Management? Defined Operations management (OM) is defined as the design, operation, and improvement of the systems that create and deliver the firm’s primary products and services McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All Why Study Operations Management? Systematic Approach to Org Processes Business Education Operations Management Career Opportunities Cross-Functional Applications McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All What is a Transformation Process? A transformation process is defined Defined as a user of resources to transform inputs into some desired outputs McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All Transformations Physical manufacturing Locational transportation Exchange retailing Storage warehousing Physiological health care Informational telecommunications McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All What is a Service and What is a Good? “If you drop it on your foot, it won’t hurt you.” (Good or service?) “Services never include goods and goods never include services.” (True or false?) McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All OM in the Organization Chart Finance Operations Operations Marketing Plant Plant Manager Manager Operations Operations Manager Manager Director Director Manufacturing, Manufacturing, Production Production control, control, Quality Quality assurance, assurance, Engineering, Engineering, Purchasing, Purchasing, Maintenance, Maintenance, etc etc McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All 10 Core Services Defined Core services are basic things that customers want from products they purchase McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All 11 Core Services Performance Objectives Quality Flexibility Operations Managemen t Speed Price (or cost Reduction) McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All 12 Value-Added Services Defined Value-added services differentiate the organization from competitors and build relationships that bind customers to the firm in a positive way McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All 13 Value-Added Service Categories Problem Solving Information Operations Management Sales Support Field Support McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All 14 The Impor t ance of Operations Management Synergies must exist with other functional areas of the organization Operations account for 60-80% of the direct expenses that burden a firms profit McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All 15 Historical Development of OM JIT and TQC Manufacturing Strategy Paradigm Service Quality and Productivity Total Quality Management and Quality Certification McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All 16 Historical Development of OM (cont’d) Business Process Reengineering Supply Chain Management Electronic Commerce McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All 17 Current Issues in OM Coordinate the relationships between mutually supportive but separate organizations Optimizing global supplier, production, and distribution networks Increased co-production of goods and services McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All 18 Current Issues in OM (cont’d) Managing the customers experience during the service encounter Raising the awareness of operations as a significant competitive weapon McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All 19 End of Chapter ©The McGraw-Hill Companies, Inc., [...]... the customers experience during the service encounter Raising the awareness of operations as a significant competitive weapon McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All 19 End of Chapter 1 ©The McGraw-Hill Companies, Inc., ...2 Chapter Introduction to the Field McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All... significant competitive weapon McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All 19 End of Chapter ©The McGraw-Hill Companies, Inc.,