Digital Mindshare 2013 Slide

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Digital 2013 Mindshare To insert a Mindshare image, on the Mindshare tab of the ribbon, click Mindshare Images To insert an image from your files, click the icon in the centre of the placeholder (If you not see the icon, on the Insert tab, in the Images group, click Picture.) After replacing your image, on the Picture Tools Format tab, in the Arrange group, click the arrow beside Send Backward and then click Send to Back to display text In 1996 it took 25 mins to download song… To update this brand zone text, on the Insert tab, click Header & Footer To insert a Mindshare image, on the Mindshare tab of the ribbon, click Mindshare Images To insert an image from your files, click the icon in the centre of the placeholder (If you not see the icon, on the Insert tab, in the Images group, click Picture.) After replacing your image, on the Picture Tools Format tab, in the Arrange group, click the arrow beside Send Backward and then click Send to Back to display text …Now it takes 25 seconds on your mobile phone Facebook has reached 1,000,000,000 ++ users He’s made a lot of money To update this brand zone text, on the Insert tab, click Header & Footer How many of you knew this guy year ago? To insert a Mindshare image, on the Mindshare tab of the ribbon, click Mindshare Images To insert an image from your files, click the icon in the centre of the placeholder (If you not see the icon, on the Insert tab, in the Images group, click Picture.) After replacing your image, on the Picture Tools Format tab, in the Arrange group, click the arrow beside Send Backward and then click Send to Back to display text The world is going through a period of profound change To update this brand zone text, on the Insert tab, click Header & Footer It’s happening quickly and it’s driven by technology and the internet What does this mean for Vietnam? The landscape is changing fast 0.88 0.88 0.86 0.73 0.67 0.67 0.63 0.55 0.51 0.45 0.40.39 0.34 0.36 0.21 0.15 0.14 0.120.11 0.11 0.11 0.06 0.05 0.07 10 Source: 3D 2012 (3,010), 2010 (2,924), 2008 (2,969) urban adults aged 15-45 2008 2010 2012 What we as marketers call digital has just been absorbed into consumers daily lives Mail is just Email or Messaging Music is just MP3 Photo Albums are just Facebook Videos on Tablet, PC or Mobile are just the new TV Conversations are on Facebook Games are just played online, with friends, in social networks Mobile phones are just something they use to pass the time when they are bored, and they use them to interact with whatever is around them Our customers are the best integrated marketers out there Your customers not see the lines we see between channels They not perceive how you communicate with them in the digital space as separate to the real world They are experts at connecting the two together already What they see on TV or Posters or in Newspapers, or at an event, or anywhere else in the real world they share and act on online That is the biggest opportunity in 2013 25 In the technology revolution, things change daily Content is now more liquid Communication is always on And advertising is about Orchestration, not just Integration Post digital communication is “always on” Integration happens around social and mobile Social listening becomes even more important for brands Mobile devices are a key connector Commerce gets legs and goes mobile “MOBILE IS THE MOST OVER-HYPED MEDIUM IN THE SHORT TERM AND THE MOST UNDER-HYPED MEDIUM IN THE LONG TERM.” MARTIN SORRELL, CEO, WPP Customer service becomes more integrated with marketing insert Think Mobile Think Social Don’t think in boxes! Beware the “Cargo Cult” mentality THANK YOU! [...]... between channels They do not perceive how you communicate with them in the digital space as separate to the real world They are experts at connecting the two together already What they see on TV or Posters or in Newspapers, or at an event, or anywhere else in the real world they share and act on online That is the biggest opportunity in 2013 25 In the technology revolution, things change daily 1 2 3 Content... experience of the world does not fit in neat boxes The lines between the real and virtual worlds are disappearing The lines between the real and the virtual world are disappearing What we as marketers call digital has just been absorbed into consumers daily lives Mail is just Email or Messaging Music is just MP3 Photo Albums are just Facebook Videos on Tablet, PC or Mobile are just the new TV Conversations... biggest opportunity in 2013 25 In the technology revolution, things change daily 1 2 3 Content is now more liquid Communication is always on And advertising is about Orchestration, not just Integration Post digital communication is “always on” Integration happens around social and mobile Social listening becomes even more important for brands Mobile devices are a key connector Commerce gets legs and goes
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