Management INformation System MIS cataloge

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Cengage Learning Asia Pte Ltd Shenton Way #01-01 UIC Building Singapore 068808 Tel: (65) 6410 1200 • Fax: (65) 6410 1208 Email: asia.info@cengage.com • Website: www.cengageasia.com © 2009 Cengage Learning ALL RIGHTS RESERVED No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher Cvr_MIS_Size:165x241mm 4cx4c Cvr_MIS_SL.indd 4/15/09 10:14:01 AM mis technology sam 2007 Skills assessment for microsoft® office 2007 Our Mission Statement Our customers believe in advancement through education As a trusted partner, Cengage Learning engages faculty, students, and institutions in developing and delivering the results-oriented print and digital materials they need Course Technology is pleased to announce the future of SAM 2007 version 3.1! This update will feature performance enhancements, as well as additional scheduling and administrative features SAM 2007 Features: SAM Projects, a live-in-theapplication project-based homework and assessment product, is fully integrated into the SAM system SAM Projects content comes from our marketreffer re fe back backk to text-specific leading textbooks Helpful study guidess refer text-specific pages for additional reinforcement The future of assessment is here now: SAM Projects Realistic simulations that capture the key features of the actual Office 2007 software helping students to “work better, faster.” Students work in high-fidelity, multi-pathway simulation exercises for a real-world experience Web-deployable delivery that allows for a small installation size, as well as the ability to seamlessly deploy updates and improvements SINGAPORE - Regional Headquarters Cengage Learning Asia Pte Ltd Shenton Way 01-01 UIC Building Singapore 068808 Tel (65) 6410 1200 Fax (65) 6410 1208 e-mail asia.info@cengage.com CHINA Cengage Learning Asia Pte Ltd (Beijing Representative Office) Room 1201 South Tower C Raycom Info Tech Park No Kexueyuan South Road, Haidian District Beijing 100080, China Tel (86) 10 8286 2095/2096/2097 Fax (86) 10 8286 2089 e-mail asia.infochina@cengage.com HONG KONG Cengage Learning Hong Kong Limited Unit 808-810 8/F, Tins Enterprises Centre 777 Lai Chi Kok Road, Cheung Sha Wan, Kowloon, Hong Kong Tel (852) 2612 1833 Fax (852) 2408 2498 e-mail asia.infohongkong@cengage.com Visit www.cengageasia.com for more information Cengage Learning – Learning Solutions for diverse education and training needs With a staff strength of 260 located across Asia and coordinated by a regional office in Singapore, Cengage Learning Asia aims to be the premier information provider within the markets we serve JAPAN Cengage Learning K K No Funato Building 5th Floor 1-11-11 Kudankita, Chiyoda-ku, Tokyo 102-0073, Japan Tel (81) 3511 4390 Fax (81) 3511 4391 e-mail asia.infojapan@cengage.com KOREA Cengage Learning Korea Ltd Suite 1801, Seokyo Tower Building, 353-1, 22 Seokyo-Dong Mapo-Gu, Seoul 121-837, Korea Tel (82) 322 4926 Fax (82) 322 4927 e-mail asia.infokorea@cengage.com INDIA & THE INDIA SUB-CONTINENT Cengage Learning India Private Limited 418 F.I.E Patparganj New Delhi 110 092 India Tel (91) 11 4364 1111 Fax (91) 11 4364 1100 e-mail asia.infoindia@cengage.com www.cengage.co.in MALAYSIA Cengage Learning Asia Pte Ltd (f.k.a Thomson Asia Pte Ltd) (Malaysia Branch) Incorporated in Singapore Co Reg No: 993622K No Jalan PJS 11/18, Bandar Sunway 46150 Petaling Jaya Selangor, Malaysia Tel (60) 5636 8351/52 Fax (60) 5636 8302 e-mail asia.infomalaysia@cengage.com INDONESIA PT Cenage Learning Indonesia Ruko Sentral Bisnis Tanjung Duren Blok B No 20 Jl Tanjung Duren Raya Jakarta Barat 11470 Indonesia Tel (62) 21 565 3219 Fax (62) 21 565 2914 e-mail asia.infoindonesia@cengage.com PHILIPPINES/OCEANIA Cengage Learning Asia Pte Ltd (Philippine Branch) Unit 2104-2106 Raffles Corporate Center Emerald Avenue Ortigas Center, Pasig City Philippines 1605 Tel (63) 915 5290 Fax (63) 915 1694 e-mail asia.infophilippines@cengage.com TAIWAN Cengage Learning Asia Pte Ltd (Taiwan Branch) 9F-1 No.87 Cheng Chou RD Ta Tong District 103 Taipei Taiwan Tel (886) 2558 0569 Fax (886) 2558 0360 e-mail asia.infotaiwan@cengage.com www.cengage.tw THAILAND/INDOCHINA Cengage Learning (Thailand) Limited 408/32 Phaholyothin Place Building 8th Floor, Phaholyothin Avenue, Samseannai, Phayathai Bangkok 10400, Thailand Tel (66) 619 0433-5 Fax (66) 619 0436 e-mail asia.infothailand@cengage.com VIETNAM Cengage Learning Asia Pte Ltd (Vietnam Representative Office) Suite 1011, 10th Floor Zen Plaza 54-56 Nguyen Trai Street, District 1, Ho Chi Minh City, Vietnam Tel (848) 39257 880 Fax (848) 39257 881 e-mail asia.infovietnam@cengage.com www.cengage.com/mis www.cengage.com/mis Learning Solutions for diverse education and training needs Office Contact Information Cengage Learning delivers highly customized learning solutions for colleges, universities, instructors, students, libraries, government agencies, corporations and profess ionals around the world These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development, as well as provide measurable learning outcomes to its customers For territories not listed above, please contact Cengage Learning in Singapore IFC-IBC_MIS_SL.indd 4/13/09 4:29:53 PM 09MIS_SL.qxp:MISinterior07 4/15/09 10:01 AM Page CONTENTS Introduction to IS/MIS/IT Information Technology for Managers, Internatioal Edition • Reynolds *NEW TITLE Information Technology in Theory • Aksoy, DeNardis Information Systems, International Edition, Ninth Edition • Stair, Reynolds *NEW EDITION Information Systems Essentials, International Edition, Fifth Edition • Stair, Reynolds*NEW EDITION Management Information Systems, International Edition, Sixth Edition • Oz Office Applications in Business Problem-Solving Cases in Microsoft Access & Excel, International Edition, Seventh Annual Edition, • Monk, Brady *NEW EDITION Succeeding in Business with Microsoft Office Excel 2007 • Gross, Akaiwa, Nordquist Succeeding in Business with Microsoft Office Access 2007 • Bast, Cygman, Flynn, Tidwell Database Concepts Database Systems: Design, Implementation, and Management, International Edition, Eighth Edition • Rob, Coronel *NEW EDITION Concepts of Database Management, International Edition, Sixth Edition • Pratt, Adamski Data Modeling and Database Design • Umanath, Scamell A Guide to SQL, Eighth Edition • Pratt *NEW EDITION A Guide to MySQL • Pratt, Last Oracle 11g:SQL, International Edition, Second Edition • Joan Casteel *NEW EDITION Oracle 10g Titles Oracle9i Titles 10 11 12 13 14 15 16 17 Enterprise Resource Planning Concepts in Enterprise Resource Planning, International Edition, Third Edition • Monk, Wagner *NEW EDITION 18 Data Communications Data Communications and Computer Networks: A Business User’s Approach, International Edition, Fifth Edition • White *NEW EDITION Business Data Communications: Introductory Concepts and Techniques, Fourth Edition • Shelly, Cashman, Serwatka 19 20 Systems Analysis and Design Systems Analysis and Design, International Edition, Eighth Edition • Shelly, Rosenblatt *NEW EDITION Systems Analysis and Design in a Changing World, International Edition, Fifth Edition • Satzinger, Jackson, Burd Object-Oriented Analysis and Design with the Unified Process • Satzinger, Jackson, Burd 21 22 23 Information Security Management of Information Security, Second Edition • Whitman, Mattord Principles of Information Security, Third Edition • Whitman, Mattord Hands-On Information Security Lab Manual, Third Edition • Whitman, Mattord *NEW EDITION Database Security and Auditing: Protecting Data Integrity and Accessibility • Afyouni 24 25 26 27 Project Management Managing Information Technology Projects, International Edition, Sixth Edition • Schwalbe *NEW EDITION Introduction to Project Management, International Edition, Second Edition • Schwalbe Readings in Information Technology Project Management • Richardson, Butler Successful IT Projects • Dalcher, Brodie 28 29 30 31 Electives E-Business, International Edition, Eighth Edition • Schneider *NEW EDITION Creating a Winning E-Business, Second Edition • Napier, Rivers, Wagner, Napier Learning and Using Geographic Information Systems: ArcGIS Edition • Gorr, Kurland Learning and Using Geographic Information Systems: ArcExplorer Edition • Gorr, Kurland Ethics in Information Technology, Second Edition • Reynolds Ethical, Legal and Professional Issues in Computing • Duquenoy, Jones, Blundell Customer Relationship Management • Wagner, Zubey Systems Architecture, Fifth Edition • Burd Management of Information Technology, Fourth Edition • Frenzel, Frenzel 32 33 34 34 35 36 37 38 39 Author Index 40 Title Index 44 INTRODUCTION TO IS/MIS/IT 09MIS_SL.qxp:MISinterior07 4/9/09 5:29 PM Page INFORMATION TECHNOLOGY FOR MANAGERS, INTERNATIONAL EDITION George Reynolds ISBN: 0-538-74566-5 ISBN-13: 978-0-538-74566-6 ©2010 April 2009 500 pages FEATURES AND BENEFITS TABLE OF CONTENTS • COMPREHENSIVE TABLE OF CONTENTS: Comprehensive table of contents gives readers easy reference to particular sections of the book Managers: Key to Information Technology Results Strategic Planning Project Management Business Process and IT Outsourcing Corporate Governance and IT Collaboration Tools and Wireless Networks E-Business Enterprise Resource Planning Business Intelligence 10 Knowledge Management 11 Enterprise Architecture 12 Ethical, Privacy, and Security Issues • REAL-WORLD BUSINESS EXAMPLES: Addresses timely topics in the opening business vignettes by examining real world businesses and how management oversees information technology in various capacities • END OF CHAPTER FEATURES: End of Chapter features promote lively classroom discussions and assignments www.cengage.com/mis • INTRUCTOR RESOURCES: Valuable Instructor's Resources include End of Chapter solutions, a detailed Instructor's Manual, PowerPoint presentations, and Test Banks ABOUT THE AUTHORS George Reynolds brings a wealth of computer and industrial experience to the project, with more than thirty years of experience working in government, institutional, and commercial IS organizations He has also authored nineteen texts and has taught the introductory IS course at the University of Cincinnati, Miami University, and College of Mount St Joseph 09MIS_SL.qxp:MISinterior07 4/9/09 4:51 PM Page IN THEORY Pelin Aksoy, Laura DeNardis ISBN: 1-4239-0140-1 ISBN-13: 978-1-4239-0140-2 October 2007 412 pages FEATURES AND BENEFITS TABLE OF CONTENTS • Grounded in the newest technologies, such as VoIP, streaming video, peer-to-peer file sharing, wikis, and broadband wireless Internet access, so readers can feel confident they are getting the most up-to-date information available • Coverage of current social issues includes identity theft, music sharing, and net neutrality, providing knowledge and examples that are relevant and meaningful • End-of-chapter exercises allow readers to test their comprehension of one topic before moving on to more advanced topics Part One: Introduction to Information Technology Introduction to Information Technology Understanding the Digital Domain Representing Numbers and Text in Binary INTRODUCTION TO IS/MIS/IT INFORMATION TECHNOLOGY Part Two: Fundamentals of Computing Fundamentals of Computers Software Part Three: Creating Digital Multimedia Creating Digital Audio Creating Digital Images and Video Part Four: Transmission of Information Fundamentals of Communication Introduction to Fiber Optics 10 Wireless Communications ABOUT THE AUTHORS Dr Pelin Aksoy completed her B.S and M.S degrees in Electronics Engineering at Ankara University, Turkey, and her Ph.D degree at George Mason University in Fairfax, Virginia She is currently an Assistant Professor in the Department of Applied Information Technology at George Mason University and is involved in teaching information technology and electrical engineering courses www.cengage.com/mis Part Five: Introduction to Computer Networking 11 Local Area Networks 12 Wide Networks 13 Communication Protocols 14 Internet Architecture 15 Network Security Area Part Six: Telephony and Wireless Multimedia 16 The Telephone System 17 Voice over IP 18 Wireless Multimedia Dr Laura DeNardis holds a B.A in Engineering Sciences from Dartmouth College, a Master of Engineering from Cornell University, and a Ph.D in Science in Technology Studies from Virginia Tech She is currently a Resident Fellow in the Information Society Project at Yale Law School INTRODUCTION TO IS/MIS/IT 09MIS_SL.qxp:MISinterior07 4/9/09 4:51 PM Page INFORMATION SYSTEMS, INTERNATIONAL EDITION NINTH EDITION Ralph Stair, George Reynolds ISBN: 0-324-78166-0 ISBN-13: 978-0-324-78166-3 ©2010 March 2009 652 pages FEATURES AND BENEFITS TABLE OF CONTENTS • The authors cover IS principles and their real-world applications using timely, current business examples and hands-on activities Part One: An Overview An Introduction to Information Systems Information Systems in Organizations Part Two: Information Technology Concepts Hardware: Input, Processing, and Output Devices Software: Systems and Application Software Database Systems and Business Intelligence Telecommunications and Networks The Internet, Intranets, and Extranets Part Three: Business Information Systems Electronic and Mobile Commerce Enterprise Systems 10 Information and Decision Support Systems 11 Knowledge Management and Specialized Information Systems Part Four: Systems Development 12 Systems Development: Investigation and Analysis 13 Systems Design, Implementation, Maintenance, and Review Part Five: Information Systems in Business and Society 14 The Personal and Social Impact of Computers • The Student Online Companion website contains practice quizzes, interactive learning, and activities that will help your students prepare for class more effectively • New! OPENING VIGNETTES Updated chapter-opening vignettes raise actual issues from foreign-based or multinational companies www.cengage.com/mis • New! INFORMATION SYSTEMS @ WORK SPECIAL INTEREST BOXES Highlighting current topics and trends in today's headlines, these updated boxes show how information systems are used in a variety of business career areas • New! CASE STUDIES Two cases at the end of each chapter (and a third case on the student website) provide a wealth of practical information for students and instructors Each case explores a chapter concept or problem that a real-world company or organization has faced and can be assigned as individual homework or can serve as a basis for class discussion ABOUT THE AUTHORS Ralph Stair received a B.S in Chemical Engineering from Purdue University, an MBA from Tulane University, and a Ph.D from the University of Oregon He has taught information systems at many universities He has published numerous articles and books while at Florida State University George Reynolds Please see page 09MIS_SL.qxp:MISinterior07 4/9/09 4:51 PM Page SYSTEMS ESSENTIALS, INTERNATIONAL EDITION FIFTH EDITION Ralph Stair, George Reynolds ISBN: 0-324-82926-4 ISBN-13: 978-0-324-82926-6 ©2010 April 2009 488 pages FEATURES AND BENEFITS TABLE OF CONTENTS • All new opening vignettes All of the chapter-opening vignettes are new, and continue to raise actual issues from foreign-based or multinational companies Part One: Information Systems in Perspective An Introduction to Information Systems in Organizations Part Two: Technology Hardware and Software Database Systems and Business Intelligence Telecommunications, the Internet, Intranets, and Extranets Part Three: Business Information Systems Electronic and Mobile Commerce and Enterprise Systems Information and Decision Support Systems Knowledge Management and Specialized Information Systems Part Four: Systems Development and Social Issues Systems Development Part Five: Information Systems In Business And Society The Personal and Social Impact of Computers • All new Information Systems @ Work special interest boxes Highlighting current topics and trends in today's headlines, these boxes show how information systems are used in a variety of business career areas • All new Ethical and Societal Issues special interest boxes Focusing on ethical issues today's professionals face, these boxes illustrate how information systems professionals confront and react to ethical dilemmas • New case studies Two new end-of-chapter cases provide a wealth of practical information for students and instructors Each case explores a chapter concept or problem that a real-world company or organization has faced The cases can be assigned as individual homework exercises or serve as a basis for class discussion Ralph Stair Please see page George Reynolds brings a wealth of computer and industrial experience to the project, with more than thirty years of experience working in government, institutional, and commercial IS organizations He has also authored nineteen texts and has taught the introductory IS course at the University of Cincinnati, Miami University, and College of Mount St Joseph www.cengage.com/mis ABOUT THE AUTHORS INTRODUCTION TO IS/MIS/IT INFORMATION INTRODUCTION TO IS/MIS/IT 09MIS_SL.qxp:MISinterior07 4/9/09 4:51 PM Page MANAGEMENT INFORMATION SYSTEMS, INTERNATIONAL EDITION SIXTH EDITION Effy Oz ISBN: 1-4239-0189-4 ISBN-13: 978-1-4239-0189-1 January 2008 650 pages FEATURES AND BENEFITS TABLE OF CONTENTS • Detailed illustrations clarify the book's more complex concepts Part One: The Information Age Business Information Systems: An Overview Strategic Uses of Information Systems Business Functions and Supply Chains Part Two: Information Technology Business Hardware Business Software Business Networks and Telecommunications Database Management Systems Part Three: Online Business The Web-enabled Enterprise Challenges in Global Information Systems Part Four: Decision Support and Business Intelligence 10 Decision Support and Expert Systems 11 Business Intelligence and Knowledge Management Part Five: Planning, Acquisition, and Controls 12 System Planning and Development 13 Choices in Systems Acquisition 14 Risks, Security, and Disaster Recovery • Ethical and Societal Issues are featured in each chapter so readers not only gain professional skills, but also the responsible and ethical methods of using those skills • A wealth of current real-world examples reflect a wide variety of businesses • New and updated end-of-chapter Real Cases include critical thinking questions to help students apply what they have learned • Review and discussion questions close each chapter, reinforcing key information • Emphasis on networked businesses and strategic uses of information technologies prepare students for professional careers www.cengage.com/mis • Valuable Instructor's Manual was developed by the author so that it correlates directly with the book, allowing instructors to spend less time preparing teaching notes ABOUT THE AUTHOR Effy Oz is a professor of Management Science and Information Systems at Pennsylvania State, Great Valley Professor Oz has published best-selling textbooks and articles in the areas of management information systems, e-commerce, and ethics His current teaching and research interests include Strategic Information Systems, IT Productivity, and Electronic Monitoring Professor Oz received his MBA from the Hebrew University and his DBA from Boston University 09MIS_SL.qxp:MISinterior07 4/9/09 4:51 PM Page CASES IN MICROSOFT ACCESS AND EXCEL, INTERNATIONAL EDITION, SEVENTH ANNUAL EDITION Ellen F Monk, Spring W Davidson, Joseph A Brady ISBN: 0-538-74567-3 ISBN-13: 978- 0-538-74567-3 ©2010 April 2009 230 pages TABLE OF CONTENTS • Presents 12 entirely new cases that introduce realistic business problems common in today’s marketplace Part 1: Database Cases Using Access Tutorial A: Database Design Tutorial B: Microsoft Access Tutorial 1: Preliminary Case: Nature Tourism 2: Textbook Leasing 3: Parks Summer Job Database 4: The Car Share Reservation Database 5: The Gourmet Tea Inventory Database Part 2: Decision Support Cases Using Excel Scenario Manager Tutorial C: Building a Decision Support System in Excel 6: The Choc-a-bloc Candy-Making Decision 7: The Fair Trade Shop Decision Part 3: Decision Support Cases Using the Excel Solver Tutorial D: Building a Decision Support System Using the Excel Solver 8: The Bakery Bread Production Problem 9: Big State University Freshman Acceptance Problem Part 4: Decision Support Cases Using Basic Excel Functionality 10: Non-Bored Games Operating Budget Part 5: Integration Cases: Using Access and Excel 11: The Hometown Tree Farm Analysis 12: The Golf Tour Game Prediction Part 6: Advanced Skills Using Excel Tutorial E: Data Analysis Techniques Part 7: Presentation Skills Tutorial F: Giving an Oral Presentation • Offers six tutorials that reflect Microsoft Office 2007 Access and Excel These tutorials prepare students for real-life use of Access and Excel and build spreadsheet and database skills • Contains a sixth tutorial covering Excel Data Analysis Techniques • Provides two integration cases that require students to use both Access and Excel together ABOUT THE AUTHORS Ellen F Monk has been teaching Information Systems at the Lerner College of Business and Economics at the University of Delaware since 1989 Prior to her teaching career, Ellen worked as a chemical engineer for Engelhard Industries and W R Grace & Co’s Davison Chemical Division Ms Monk has a B.S degree in Chemical Engineering and an MBA Spring W Davidson has been teaching Information Systems at the Lerner College of Business and Economics at the University of Delaware since 1996 Prior to her teaching career, Spring worked as a software development manager and systems analyst for several companies including Accenture, CSC, Bethlehem Steel, and Armco Steel Ms Davidson has a B.S degree in Computer Science and an MBA Joseph A Brady currently teaches MIS courses at the University of Delaware, where he has taught since 1990 Prior to his teaching career, he worked as a financial analyst for E.I Dupont de Nemours Dr Brady has an M.S degree in Computer Science, an MBA, and a Ph.D in Education He is also a Certified Public Accountant www.cengage.com/mis FEATURES AND BENEFITS OFFICE APPLICATIONS IN BUSINESS PROBLEM-SOLVING OFFICE APPLICATIONS IN BUSINESS 09MIS_SL.qxp:MISinterior07 4/9/09 4:51 PM Page SUCCEEDING IN BUSINESS WITH MICROSOFT OFFICE EXCEL 2007: A PROBLEM SOLVING APPROACH Debra Gross, Frank Akaiwa, Karleen Nordquist ISBN: 1-4239-0605-5 ISBN-13: 978-1-4239-0605-6 September 2007 705 pages FEATURES AND BENEFITS TABLE OF CONTENTS • Challenges students to use problem-solving, critical thinking, and analysis to find efficient and effective solutions to business situations Introduction to Problem Solving and Decision Making with Microsoft Office Excel 2007 Applying Fundamental Excel Skills and Tools in Problem Solving Solving Problems with Statistical Analysis Tools Determining Effective Data Display with Charts Applying Logic in Decision Making Retrieving Data for Computation, Analysis, and Reference Evaluating the Financial Impact of Loans and Investments Organizing Data for Effective Analysis Using Data Tables and Excel Scenarios for WhatIf Analysis Enhancing Decision Making with Solver 10 Troubleshooting Workbooks and Creating Excel Applications • Introduces students gradually to more challenging and broader problems through three levels of complexity in each chapter • “Steps to Success” activities within each level offer students the opportunity to apply the skills they have learned before moving to the next level • Teaches students to deal not only with immediate problems, but the inevitable “what if” scenarios that occur in business situations • Offers case problems (such as accounting, finance, marketing, and operations management) and Steps to Success activities that provide additional practice in a real-world context www.cengage.com/mis • Feature boxes throughout the chapters provide quick references to steps needed to complete tasks, and tips to help students become more efficient users of Excel 09MIS_SL.qxp:MISinterior07 4/9/09 4:53 PM Page 36 ELECTIVES–ETHICS ETHICAL LEGAL AND PROFESSIONAL ISSUES IN COMPUTING Penny Duquenoy, Simon Jones, Barry G Blundell ISBN: 1-8448-0749-5 ISBN-13: 978-1-8448-0749-9 ©2008 272 pages FEATURES AND BENEFITS TABLE OF CONTENTS • ''Activities'' will require students to try out aspects of the material which have just been explained, or invite them to consider something which is about to be discussed A formal answer is provided, in the final section of each chapter 10 11 12 • ''Review questions'' are located at the end of the chapters, and these invite students to consider whether they have achieved the learning outcomes of the chapter www.cengage.com/mis • An accompanying website will host powerpoint slides, more activities and exercises and selected solutions 36 Introduction to Ethics Ethical Theories Computer hacking Computer crime Intellectual property rights The Internet and content regulation Privacy Equal access and computer technologies Computers in the workplace AI and expert systems Failed IT projects Codes of conduct 09MIS_SL.qxp:MISinterior07 4/9/09 4:53 PM Page 37 MANAGEMENT William Wagner, Michael Zubey ISBN: 1-4239-0084-7 ISBN-13: 978-1-4239-0084-9 October 2006 INTRODUCTION TO IS/MIS ELECTIVES–CRM CUSTOMER RELATIONSHIP 191 pages FEATURES AND BENEFITS TABLE OF CONTENTS • Each chapter begins with an In Action Case designed to spark student interest and introduce important concepts in a real-world context As CRM concepts and applications are discussed, they are applied to the opening case Essentials of CRM: A People, Process and Technology Approach Functional Areas of CRM within Organizations Managing Data for CRM Applications The Role of Business Intelligence (BI) in CRM Managing a CRM Implementation Assessing CRM Value and Future Directions • Discussion Questions at the end of the chapter help focus the discussion further • Key terms are displayed in bold face and are defined the first time they appear Definitions of key terms are provided in alphabetical order in a glossary at the end of the text • The Harvard Business School case study for the Moore Medical Corporation that is presented in its entirety at the beginning of Chapter is the richest and most extensive CRM case study available and can be used as a capstone case to help students “put it all together.” Professor William Wagner has been teaching, consulting, and conducting research in Information Systems since 1988 He is an Associate Professor of MIS and has been on the faculty of Villanova University since 1991 where he has been a leader in developing many new courses including courses on Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and E-Commerce Michael Zubey is a principal within IMS Health Information Management Consulting, offering pharmaceutical clients support in critical business processes involving outsourcing practices, sales reporting, analytics, and more Over the past thirteen years, he has been a sales, marketing, and finance leader for several different technology and service organizations www.cengage.com/mis COURSE.CENGAGE.COM/MIS ABOUT THE AUTHOR 13 37 4/9/09 ELECTIVES–MIS CAPSTONE 09MIS_SL.qxp:MISinterior07 4:53 PM Page 38 SYSTEMS ARCHITECTURE, Stephen Burd ISBN: 0-619-21692-1 ISBN-13: 978-0-619-21692-4 March 2005 656 pages FEATURES AND BENEFITS TABLE OF CONTENTS • Comprehensive end-of-chapter material covers all key technologies Computer Technology: Your Need to Know Introduction to Systems Architecture Data Representation Processor Technology and Architecture Data Storage Technology System Integration and Performance Input/Output Technology Data and Network Communication Technology Computer Networks 10 Application Development 11 Operating Systems 12 File and Secondary Storage Management 13 Internet and Distributed Application Services 14 System Administration Appendix: Measurement Units • Designed to give students majoring in information systems the appropriate level and coverage of technical topics • Background material is presented in simple terms while emphasizing the managerial and broad systems perspectives for a holistic approach to both hardware and software • Business and technical focus sections in each chapter provide concrete examples of current technologies and related managerial issues www.cengage.com/mis • A comprehensive Student Online Companion provides answers to end-of-chapter questions, a hyperlinked glossary, and research links for more in-depth study (http://averia.mgt.unm.edu) 38 FIFTH EDITION ABOUT THE AUTHOR Stephen Burd Please see page 23 09MIS_SL.qxp:MISinterior07 4/9/09 4:53 PM Page 39 OF INFORMATION TECHNOLOGY FOURTH EDITION Carroll Frenzel, John Frenzel ISBN: 0-619-03417-3 ISBN-13: 978-0-619-03417-7 July 2003 600 pages TABLE OF CONTENTS • Discusses IT management basics like strategizing, planning, executing, and controlling in today’s communication intensive world Part One: Foundations of IT Management Managing in the Information Age Information Technology’s Strategic Importance Developing the Organization’s IT Strategy Information Technology Planning Part Two: Technology, Legislative, and Industry Trends Hardware and Software Trends Modern Telecommunications Systems Legislative and Industry Trends Part Three: Managing Software Applications Managing Application Portfolios Managing Application Development 10 Development and Acquisition Alternatives 11 Managing E-Business Applications Part Four: Superior Practices in Managing Systems 12 Developing and Managing Customer Expectations 13 Managing Computer and Data Resources 14 Managing E-Business and Network Systems Part Five: Controlling and Securing Information Resources 15 Measuring IT Investments and Returns 16 IT Controls and Asset Protection, and Security Part Six: Preparing for IT Advances 17 People, Organizations, and Management Systems 18 The Chief Information Officer’s Role • Explores technology trends, information delivery systems, legislative actions, and industry dynamics important to IT managers • Describes methods and practices for developing and managing portfolios of large, valuable e-business application program assets • Teaches superior practices for managing critical ebusiness systems in centralized, distributed, and outsourced environments • Teaches how high-performance managers restructure operations, introduce technology, and manage people with sensitivity and skill ABOUT THE AUTHORS Carroll Frenzel received his Ph.D in Atmosphere Physics and Systems Engineering from the University of Arizona in Tucson Upon graduation, he joined IBM as a programmer and advanced through several IT management positions where he managed several hundred employees and a budget of $90 million Dr Frenzel joined the University of Colorado as a professor in the Management Sciences and Information Systems department, and later was appointed to the position of Director, Business Research Division John Frenzel received his M.D from Baylor College of Medicine Upon completion of his residency, he joined the clinical faculty at Baylor, and was appointed to serve as the Anesthesiology Residency Director Currently, Dr Frenzel is an assistant professor at the University of Texas, where his research interests include Internet-based delivery of continuing medical education, telehealth, and wireless network security www.cengage.com/mis COURSE.CENGAGE.COM/MIS FEATURES AND BENEFITS INTRODUCTION TOCAPSTONE IS/MIS ELECTIVES–MIS MANAGEMENT 13 39 AUTHOR INDEX 09MIS_SL.qxp:MISinterior07 4/9/09 4:53 PM Page 40 Author index A Adamski/Concepts of Database Management, International Edition, Sixth Edition ISBN: 0-538-74532-0 ISBN-13: 978-0-538-74532-1 11 Afyouni/Database Security and Auditing: Protecting Data Integrity and Accessibility ISBN: 0-619-21559-3 ISBN-13: 978-0-619-21559-0 27 Afyouni/Oracle 9i Performance Tuning: Optimizing Database Productivity ISBN: 0-619-16004-7 ISBN-13: 978-0-619-16004-3 17 Akaiwa/Succeeding in Business with Microsoft Office Excel 2007 ISBN: 1-4239-0605-5 ISBN-13: 978-1-4239-0605-6 Aksoy/Information Technology in Theory ISBN: 1-4239-0140-1 ISBN-13: 978-1-4239-0140-2 B www.cengage.com/mis Bast/Succeeding in Business with Microsoft Office Access 2007 ISBN: 1-4239-0606-3 ISBN-13: 978-1-4239-0606-3 Blundell/Ethical, Legal and Professional Issues in Computing ISBN: 1-8448-0749-5 ISBN-13: 978-1-8448-0749-5 36 Brady/Problem-Solving Cases in Microsoft Access & Excel, Seventh Annual Edition ISBN: 0-324-78910-6 ISBN-13: 978-0-324-78910-2 40 Brodie/Succeeding in IT Projects ISBN: 1-8448-0699-5 ISBN-13: 978-1-8448-0699-7 31 Burd/Object-Oriented Analysis and Design with the Unified Process ISBN: 0-619-21643-3 ISBN-13: 978-0-619-21643-6 23 Burd/Systems Analysis and Design in a Changing World, International Edition, Fifth Edition ISBN: 0-324-59377-5 ISBN-13: 978-10-324-59377-8 22 Burd/Systems Architecture, Fifth Edition ISBN: 0-619-21692-1 ISBN-13: 978-0-619-21692-4 38 Butler/Readings in Information Technology Project Management ISBN: 0-619-21750-2 ISBN-13: 978-0-619-21750-1 30 C Cashman/Business Data Communications: Introductory Concepts and Techniques, Fourth Edition IISBN: 0-7895-6806-3 ISBN-13: 978-0-7895-6806-9 20 Casteel/Oracle 11g: SQL, International Edition ISBN: 1-4390-8124-7 ISBN-13: 978-1-4390-8124-2 15 Casteel/Oracle 10g Developer: PL/SQL Programming ISBN: 1-4239-0136-3 ISBN-13: 978-1-4239-0136-5 16 Casteel/Oracle 9i Developer: PL/SQL Programming ISBN: 0-619-15909-X ISBN-13: 978-0-619-15909-2 17 Conrad/Guide to Oracle 10g ISBN: 0-619-21629-8 ISBN-13: 978-0-619-21629-0 16 Coronel/Database Systems: Design, Implementation, and Management, International Edition, Eighth Edition ISBN: 1-4239-0203-3 ISBN-13: 978-1-4239-0203-3 10 Cygman/Succeeding in Business with Microsoft Office Access 2007 ISBN: 1-4239-0606-3 ISBN-13: 978-1-4239-0606-3 D Dalcher/Succeeding in IT Projects ISBN: 1-8448-0699-5 ISBN-13: 978-1-8448-0699-7 31 Davidson/Problem-Solving Cases in Microsoft Access & Excel, Seventh Annual Edition ISBN: 0-324-78910-6 ISBN-13: 978-0-324-78910-2 DeNardis/Information Technology in Theory ISBN: 1-4239-0140-1 ISBN-13: 978-1-4239-0140-2 Duquenoy/Ethical, Legal and Professional Issues in Computing ISBN: 1-8448-0749-5 09MIS_SL.qxp:MISinterior07 4/9/09 4:53 PM F Flynn, G./Succeeding in Business with Microsoft Office Access 2007 ISBN: 1-4239-0606-3 ISBN-13: 978-1-4239-0606-3 Frenzel, C./Management of Information Technology, Fourth Edition ISBN: 0-619-03417-3 ISBN-13: 978-0-619-03417-7 39 Frenzel, J./Management of Information Technology, Fourth Edition ISBN: 0-619-03417-3 ISBN-13: 978-0-619-21747-1 34 Kurland/Learning and Using Geographic Information Systems: ArcGIS Edition ISBN: 1-4188-3558-7 ISBN-13: 978-1-4188-3558-3 34 L Last/A Guide to MySQL ISBN: 1-4188-3635-4 ISBN-13: 978-1-4188-3635-1 14 Last/A Guide to SQL, Eighth Edition ISBN: 0-324-59768-1 ISBN-13: 978-0-324-59768-1 13 M G Mattord/Hands-On Information Security Lab Manual, Third Edition ISBN: 1-4354-4156-7 ISBN-13: 978-1-4354-4156-9 26 Mattord/Management of Information Security, Second Edition ISBN: 1-4239-0130-4 ISBN-13: 978-1-4239-0130-3 24 Mattord/Principles of Information Security, Third Edition ISBN: 1-4239-0177-0 ISBN-13: 978- 1-4239-0177-8 25 McCullough-Dieter/Oracle 10g Database Administrator: Implementation and Administration ISBN: 1-4188-3665-6 ISBN-13: 978-1-4188-3665-8 16 McCullough-Dieter/Oracle 9i Database Administrator: Implementation and Administration ISBN: 0-619-15900-6 SBN-13: 978-0-619-15900-9 17 Monk/Concepts in Enterprise Resource Planning, International Edition, Third Edition ISBN: 1-4390-8108-5 ISBN-13: 978- 1-4390-8108-2 18 J Jackson/Object-Oriented Analysis and Design with the Unified Process ISBN: 0-619-21643-3 ISBN-13: 978-0-619-21643-6 23 Jackson/Systems Analysis and Design in a Changing World, International Edition, Fifth Edition ISBN: 0-324-59377-5 ISBN-13: 978-10-324-59377-8 22 Jones/Ethical, Legal and Professional Issues in Computing ISBN: 1-8448-0749-5 ISBN-13: 978-1-8448-0749-5 36 K Kurland/Learning and Using Geographic Information Systems: ArcExplorer Edition ISBN: 0-619-21747-2 Monk/Problem-Solving Cases in Microsoft Access & Excel, International Edition, Seventh Annual Edition ISBN: 0-538-74567-3 ISBN-13: 978-0-538-74567-3 Morris-Murphy/Oracle 9i: SQL with an Introduction to PL/SQL ISBN: 0-619-21284-5 COURSE.CENGAGE.COM/MIS www.cengage.com/mis ISBN-13: 978-0-619-03417-7 39 Gorr/Learning and Using Geographic Information Systems: ArcExplorer Edition ISBN: 0-619-21747-2 ISBN-13: 978-0-619-21747-1 34 Gorr/Learning and Using Geographic Information Systems: ArcGIS Edition ISBN: 1-4188-3558-7 ISBN-13: 978-1-4188-3558-3 34 Gross/Succeeding in Business with Microsoft Office Excel 2007 ISBN: 1-4239-0605-5 ISBN-13: 978-1-4239-0605-6 AUTHOR INDEX ISBN-13: 978-1-8448-0749-5 36 Page 41 41 AUTHOR INDEX 09MIS_SL.qxp:MISinterior07 4/9/09 4:53 PM Page 42 ISBN-13: 978-0-619-21284-1 17 ISBN-13: 978-0-324-59768-1 13 Morris-Murphy/Oracle9i Database Administrator II: Backup/Recovery and Network Administration ISBN: 0-619-15902-2 ISBN-13: 978-0-619-15902-3 17 Morrison, J./Guide to Oracle 10g ISBN: 0-619-21629-8 ISBN-13: 978-0-619-21629-0 16 Morrison, J./Guide to Oracle9i ISBN: 0-619-15959-6 ISBN-13: 978-0-619-15959-7 17 Morrison, M./Guide to Oracle 10g ISBN: 0-619-21629-8 ISBN-13: 978-0-619-21629-0 16 Morrison, M./Guide to Oracle9i ISBN: 0-619-15959-6 ISBN-13: 978-0-619-15959-7 17 Pratt/Concepts of Database Management, International Edition, Sixth Edition ISBN: 0-538-74532-0 N Napier, H./Creating a Winning E-Business, Second Edition ISBN: 0-619-21742-1 ISBN-13: 978-0-619-21742-6 33 Napier, JB./Creating a Winning E-Business, Second Edition ISBN: 0-619-21742-1 ISBN-13: 978-0-619-21742-6 33 Nordquist/Succeeding in Business with Microsoft Office Excel 2007 ISBN: 1-4239-0605-5 ISBN-13: 978-1-4239-0605-6 O www.cengage.com/mis Oz/Management Information Systems, Sixth Edition ISBN: 1-4239-0189-4 ISBN-13: 978- 1-4239-0189-1 P Powell/10g Database Administrator: Implementation and Administration ISBN: 1-4188-3665-6 ISBN-13: 978-1-4188-3665-8 16 Pratt/A Guide to MySQL ISBN: 1-4188-3635-4 ISBN-13: 978-1-4188-3635-1 14 42 ISBN-13: 978- 0-538-74532-1 11 R Rajan/Oracle 10g Database Administrator II: Backup/Recovery and Network Administration ISBN: 1-4188-3664-8 ISBN-13: 978-1-4188-3664-1 16 Reynolds/Ethics in Information Technology, Second Edition ISBN: 1-4188-3631-1 ISBN-13: 978-1-4188-3631-3 35 Reynolds/Information Systems Essentials, International Edition, Ffifth Edition ISBN: 0-324-82926-4 ISBN-13: 978-0-324-82926-6 Reynolds/Information Systems, International Edition, Ninth Edition ISBN: 0-324-78166-0 ISBN-13: 978-0-324-78166-3 Reynolds/Information Technology for Managers, International Edition ISBN: 0-538-74566-5 ISBN-13: 978-0-538-74566-6 Richardson/Readings in Information Technology Project Management ISBN: 0-619-21750-2 ISBN-13: 978-0-619-21750-1 30 Rivers/Creating a Winning E-Business, Second Edition ISBN: 0-619-21742-1 ISBN-13: 978-0-619-21742-6 33 Rob/Database Systems: Design, Implementation, and Management, International Edition, Eighth Edition ISBN: 1-4239-0203-3 ISBN-13: 978- 1-4239-0203-4 10 Rosenblatt/Systems Analysis and Design, International Edition, Eighth Edition ISBN: 1-4390-3787-6 ISBN-13: 978-1-4390-3787-4 21 Pratt/A Guide to SQL, Eighth Edition S ISBN: 0-324-59768-1 Satzinger/Object-Oriented Analysis and Design 09MIS_SL.qxp:MISinterior07 4/9/09 4:53 PM ISBN-13: 978-0-619-21643-6 23 Satzinger/Systems Analysis and Design in a Changing World, International Edition, Fifth Edition ISBN: 0-324-59377-5 ISBN-13: 978-10-324-59377-8 22 Scamell/Data Modeling and Database Design ISBN: 1-4239-0083-9 ISBN-13: 978-1-4239-0083-2 12 ISBN-13: 978-0-324-78166-3 T Tidwell/Succeeding in Business with Microsoft Office Access 2007 ISBN: 1-4239-0606-3 ISBN-13: 978-1-4239-0606-3 U Umanath/Data Modeling and Database Design ISBN: 1-4239-0083-9 Schneider/E-Business, International Edition, Eighth Edition ISBN: 0-324-78807-X ISBN-13: 978-1-4239-0083-2 12 ISBN-13: 978-0-324-78807-5 32 Wagner, B./Concepts in Enterprise Resource Planning, International Edition, Third Edition ISBN: 1-4390-8108-5 Schwalbe/Managing Information Technology Projects, International Edition, Sixth Edition ISBN: 0-324-78855-X ISBN-13: 978-0-324-78855-6 28 Schwalbe/Introduction to Project Management, International Edition, Second Edition ISBN: 1-4390-4246-2 ISBN-13: 978- 1-4390-4246-5 29 Serwatka/Business Data Communications: Introductory Concepts and Techniques, Fourth Edition ISBN: 0-7895-6806-3 ISBN-13: 978-0-7895-6806-9 20 Shackleford/Hands-On Information Security Lab Manual, Second Edition ISBN: 0-619-21631-X ISBN-13: 978-0-619-21631-3 30 ISBN-13: 978-0-7895-6806-9 20 Shelly/Systems Analysis and Design, International Edition, Eighth Edition ISBN: 1-4390-3787-6 ISBN-13: 978-1-4390-3787-4 21 W ISBN-13: 978- 1-4390-8108-2 18 Wagner, B./Customer Relationship Management ISBN: 1-4239-0084-7 ISBN-13: 978-1-4239-0084-9 37 Wagner, S./Creating a Winning E-Business, Second Edition ISBN: 0-619-21742-1 ISBN-13: 978-0-619-21742-6 33 White/Data Communications and Computer Networks: A Business User’s Approach, International Edition, Fifth Edition ISBN: 0-324-59385-6 ISBN-13: 978-0-324-59385-3 19 Whitman/Hands-On Information Security Lab Manual, Third Edition ISBN: 1-4354-4156-7 ISBN-13: 978-1-4354-4156-9 26 Whitman/Management of Information Security, Second Edition ISBN: 1-4239-0130-4 ISBN-13: 978-1-4239-0130-3 24 Whitman/Principles of Information Security, Third Edition ISBN: 1-4239-0177-0 Stair/Information Systems Essentials, International Edition, Ffifth Edition ISBN: 0-324-82926-4 ISBN-13: 978- 1-4239-0177-8 25 ISBN-13: 978-0-324-82926-6 Zubey/Customer Relationship Management ISBN: 1-4239-0084-7 Stair/Information Systems, International Edition, Ninth Edition ISBN: 0-324-78166-0 Z COURSE.CENGAGE.COM/MIS www.cengage.com/mis Shelly/Business Data Communications: Introductory Concepts and Techniques, Fourth Edition ISBN: 0-7895-6806-3 AUTHOR INDEX with the Unified Process ISBN: 0-619-21643-3 Page 43 ISBN-13: 978-1-4239-0084-9 37 43 TITLE INDEX 09MIS_SL.qxp:MISinterior07 4/9/09 4:53 PM Page 44 Title index A A Guide to MySQL/Pratt, Last ISBN: 1-4188-3635-4 ISBN-13: 978-1-4188-3635-1 14 A Guide to SQL, Eighth Edition/Pratt, Last ISBN: 0-324-59768-1 ISBN-13: 978-0-324-59768-1 13 B Business Data Communications: Introductory Concepts and Techniques, Fourth Edition/ Shelly, Cashman, Serwatka ISBN: 0-7895-6806-3 ISBN-13: 978-0-7895-6806-9 20 C Concepts in Enterprise Resource Planning, International Edition, Third Edition/Monk, Wagner ISBN: 1-4390-8108-5 ISBN-13: 978- 1-4390-8108-2 18 Concepts of Database Management, Internation Edition, Sixth Edition/Pratt, Adamski ISBN: 0-538-74532-0 ISBN-13: 978- 0-538-74532-1 11 Creating a Winning E-Business, Second Edition/Napier, Rivers, Wagner, Napier ISBN: 0-619-21742-1 ISBN-13: 978-0-619-21742-6 33 Customer Relationship Management/ Wagner, Zubey ISBN: 1-4239-0084-7 ISBN-13: 978-1-4239-0084-9 37 www.cengage.com/mis D Data Communications and Computer Networks: A Business User’s Approach, International Edition, Fifth Edition/White ISBN: 0-324-59385-6 ISBN-13: 978-0-324-59385-3 19 Data Modeling and Database Design/ Umanath, Scamell ISBN: 1-4239-0083-9 ISBN-13: 978-1-4239-0083-2 12 Database Security and Auditing: Protecting Data Integrity and Accessibility/Afyouni ISBN: 0-619-21559-3 44 ISBN-13: 978-0-619-21559-0 27 Database Systems: Design, Implementation, and Management, Internation Edition, Eighth Edition/Rob, Coronel ISBN: 1-4239-0203-3 ISBN-13: 978- 1-4239-0203-3 10 E E-Business, International Edition, Eighth Edition/Schneider ISBN: 0-324-78807-X ISBN-13: 978-0-324-78807-5 32 Electronic Commerce, Seventh Edition/Schneider ISBN: 1-4188-3703-2 • ISBN-13: 978-1-4188-3703-7 Instructor Resources: 1-4188-3704-0 35 Ethical, Legal and Professional Issues in Computing/Duquenoy, Jones, Blundell ISBN: 1-8448-0749-5 ISBN-13: 978-1-8448-0749-5 36 Ethics in Information Technology, Second Edition/Reynolds ISBN: 1-4188-3631-1 ISBN-13: 978-1-4188-3631-3 35 G Guide to Oracle 10g/Morrison, Morrison, Conrad ISBN: 0-619-21629-8 ISBN-13: 978-0-619-21629-0 16 Guide to Oracle9i/Morrison, Morrison ISBN: 0-619-15959-6 ISBN-13: 978-0-619-15959-7 17 H Hands-On Information Security Lab Manual, Third Edition/Whitman, Mattord ISBN: 1-4354-4156-7 ISBN-13: 978-1-4354-4156-9 26 I Information Systems, International Edition, Ninth Edition/Stair, Reynolds ISBN: 0-324-78166-0 ISBN-13: 978-0-324-78166-3 Information Systems Essentials, International Edition, Fifth Edition/Stair, Reynolds ISBN: 0-324-82926-4 ISBN-13: 978-0-324-82926-6 09MIS_SL.qxp:MISinterior07 4/9/09 4:53 PM L Oracle 10g Developer: PL/SQL Programming/Casteel ISBN: 1-4239-0136-3 ISBN-13: 978-1-4239-0136-5 16 Oracle 10g Database Administrator: Implementation and Administration/ Powell, McCullough-Dieter ISBN: 1-4188-3665-6 ISBN-13: 978-1-4188-3665-8 18 Oracle 10g Database Administrator II: Backup/Recovery and Network Administration/Rajan ISBN: 1-4188-3664-8 ISBN-13: 978-1-4188-3664-1 16 Learning and Using Geographic Information Systems: ArcExplorer Edition/Gorr, Kurland ISBN: 0-619-21747-2 ISBN-13: 978-0-619-21747-1 34 Learning and Using Geographic Information Systems: ArcGIS Edition/Gorr, Kurland ISBN: 1-4188-3558ISBN-13: 978-1-4188-3558-3 34 Oracle9i Database Administrator: Implementation and Administration/McCullough-Dieter ISBN: 0-619-15900-6 M ISBN-13: 978-0-619-15909-2 17 O Object-Oriented Analysis and Design with the Unified Process/Satzinger, Jackson, Burd ISBN: 0-619-21643-3 ISBN-13: 978-0-619-21643-6 23 Oracle 11g: SQL, International Edition/Casteel ISBN: 1-4390-8124-7 ISBN-13: 978-1-4390-8124-2 15 ISBN-13: 978-0-619-15900-9 17 Oracle9i Developer: PL/SQL Programming/Casteel ISBN: 0-619-15909-X Oracle9i Performance Tuning: Optimizing Database Productivity/Afyouni ISBN: 0-619-16004-7 ISBN-13: 978-0-619-16004-3 17 Oracle9i: SQL with an Introduction to PL/SQL/Morris-Murphy ISBN: 0-619-21284-5 ISBN-13: 978-0-619-21284-1 17 Oracle9i Database Administrator II: Backup/Recovery and Network Administration/Morris-Murphy ISBN: 0-619-15902-2 ISBN-13: 978-0-619-15902-3 17 P Principles of Information Security, Third Edition/Whitman, Mattord ISBN: 1-4239-0177-0 ISBN-13: 978- 1-4239-0177-8 25 Problem-Solving Cases in Microsoft Access & Excel, Internation Edition, Seventh Annual Edition/Monk, Davidson, Brady ISBN: 0-538-74567-3 ISBN-13: 978-0-538-74567-3 COURSE.CENGAGE.COM/MIS www.cengage.com/mis Management Information Systems, International Edition, Sixth Edition/Oz ISBN: 1-4239-0189-4 ISBN-13: 978- 1-4239-0189-1 Management of Information Security, Second Edition/Whitman, Mattord ISBN: 1-4239-0130-4 ISBN-13: 978-1-4239-0130-3 24 Management of Information Technology, Fourth Edition/Frenzel, Frenzel ISBN: 0-619-03417-3 ISBN-13: 978-0-619-03417-7 39 Managing Information Technology Projects, International Edition, Sixth Edition/Schwalbe ISBN: 0-324-78855-X ISBN-13: 978-0-324-78855-6 28 TITLE INDEX Information Technology for Managers, Internation Edition,/Reynolds ISBN: 0-538-74566-5 ISBN-13: 978-0-538-74566-6 Information Technology in Theory/Aksoy, DeNardis ISBN: 1-4239-0140-1 • ISBN-13: 978-1-4239-0140-2 Instructor Resources: 1-4239-0148-7 Introduction to Project Management, International Edition, Second Edition/Schwalbe ISBN: 1-4390-4246-2 ISBN-13: 978- 1-4390-4246-5 29 Page 45 45 TITLE INDEX 09MIS_SL.qxp:MISinterior07 4/9/09 4:53 PM Page 46 R Readings in Information Technology Project Management/Richardson, Butler ISBN: 0-619-21750-2 ISBN-13: 978-0-619-21750-1 30 S Succeeding in Business with Microsoft Office Excel 2007/Gross, Akaiwa, Nordquist ISBN: 1-4239-0605-5 ISBN-13: 978-1-4239-0605-6 Succeeding in Business with Microsoft Office Access 2007/Bast, Cygman, Flynn, Tidwell ISBN: 1-4239-0606-3 ISBN-13: 978-1-4239-0606-3 Succeeding in IT Projects/Dalcher, Brodie ISBN: 1-8448-0699-5 ISBN-13: 978-1-8448-0699-7 31 Systems Analysis and Design in a Changing World, Fifth Edition/ Satzinger, Jackson, Burd ISBN: 0-324-59377-5 ISBN-13: 978- 0-324-59377-8 22 Systems Analysis and Design, International Edition, Eighth Edition/Shelly, Rosenblatt ISBN: 1-4390-3787-6 ISBN-13: 978-1-4390-3787-4 21 Systems Architecture, Fifth Edition/Burd ISBN: 0-619-21692-1 www.cengage.com/mis ISBN-13: 978-0-619-21692-4 38 46 47_Ad Cla_SL.indd 4/9/09 4:00:38 PM Examination Copy Request Form Please send me an examination copy of ISBN Author For adoption consideration as a text Title/Edition ❏ required ❏ reference Text for my course per year/semester Enrollment (circle one) Text decision (day/mth/yr) The adoption decision is made by: ❏ me ❏ me as part of a committee ❏ Review copy needed by (day/mth/yr) Course begins (day/mth/yr) someone else (name) Others in your department involved in the decision: Book(s) in use (author/title) ❏ required ❏ reference ❏ required ❏ reference Other courses that I teach Please print clearly to ensure proper delivery: Prof/Dr/Mr/Mrs/Ms 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Learning delivers highly customized learning solutions for colleges, universities, instructors, students, libraries, government agencies, corporations and profess ionals around the world These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development, as well as provide measurable learning outcomes to its customers For territories not listed above, please contact Cengage Learning in Singapore IFC-IBC_MIS_SL.indd 4/13/09 4:29:53 PM Cengage Learning Asia Pte Ltd Shenton Way #01-01 UIC Building Singapore 068808 Tel: (65) 6410 1200 • Fax: (65) 6410 1208 Email: asia.info@cengage.com • Website: www.cengageasia.com © 2009 Cengage Learning ALL RIGHTS RESERVED No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher Cvr_MIS_Size:165x241mm 4cx4c Cvr_MIS_SL.indd 4/15/09 10:14:01 AM [...]... at Austin www.cengage.com /mis COURSE.CENGAGE.COM /MIS ABOUT THE AUTHORS 33 INTRODUCTIONSYSTEMS TO IS /MIS ELECTIVES–GEOGRAPHIC INFORMATION 0 9MIS_ SL.qxp:MISinterior07 4/9/09 4:53 PM Page 34 MANAGEMENT INFORMATION SYSTEMS FIFTH EDITION Effy Oz ISBN: 1-4188-3597-8 January 2006 650 pages LEARNING AND USING LEARNING AND USING GEOGRAPHIC GEOGRAPHIC INFORMATION SYSTEMS INFORMATION SYSTEMS ARCGIS EDITION AN... Project Management 2 The Project Management and Information Technology Context 3 The Project Management Process Groups: A Case Study 4 Project Integration Management 5 Project Scope Management 6 Project Time Management 7 Project Cost Management 8 Project Quality Management 9 Project Human Resource Management 10 Project Communications Management 11 Project Risk Management 12 Project Procurement Management. .. Initiation and Planning 8 Scope Management 9 Quality Management 10 Risk Management 11 Procurement Management 12 Time Management 13 Cost Management 14 Communications Management 15 HR Management 16 Project Closing Part Three: Project Management Contemporary Topics 17 Professional Responsibility and Ethics 18 Third Party Sourcing 19 Project Management Office (PMO) 20 Project Portfolio Management 21 Governance... in Information Security, Fair and Responsible Use Policies, and Ethical Computing and Information Systems Research Methods He has published articles in Information Systems Research, the Communications of the ACM, Information and Management, the Journal of International Business Studies, and the Journal of Computer Information Systems He is an active member of the Computer Security Institute, the Information. .. teaches courses in Information Security, Data Communications, Local Area Networks, Database Technology, Project Management, and Systems Analysis & Design He was formerly the Manager of Corporate Information Technology Security at Georgia-Pacific Corporation www.cengage.com /mis Michael E Whitman, Ph.D., CISSP is a professor of Information Systems in the Computer Science and Information Systems department... active member of the Computer Security Institute, the Information Systems Security Association, Georgia Electronic Commerce Association’s Information Security Working Group, the Association for Computing Machinery, and the Association for Information Systems 25 INFORMATION SECURITY 0 9MIS_ SL.qxp:MISinterior07 4/9/09 4:52 PM Page 26 HANDS-ON INFORMATION NEW COVER COMING SOON! SECURITY LAB MANUAL THIRD EDITION... www.cengage.com /mis • Includes a password protected student online companion Web site (www.course.com /mis/ pm2/schwalbe) offering lecture notes, online quizzes, over 50 templates, new Jeopardy chapter review games, related links, suggested readings, and many other features 29 0 9MIS_ SL.qxp:MISinterior07 4/9/09 4:52 PM Page 30 PROJECT MANAGEMENT READINGS IN INFORMATION TECHNOLOGY PROJECT MANAGEMENT Gary... programs and key concepts 1 Business Functions, Processes and Data Requirements 2 The Development of Enterprise Resource Planning Systems 3 Marketing Information Systems and the Sales Order Process 4 Production and Supply Chain Management Information Systems 5 Accounting in ERP Systems 6 Human Resources Processes with ERP 7 Process Modeling, Process Improvement, and ERP Implementation 8 ERP and Electronic... Resources • Discusses the significance of the project management role in information technology, reinforced by constructive overviews and corresponding articles • Accompanies our Information Technology Project Management text and may be used in Introduction to MIS, Systems Analysis and Design, and Office Applications courses ABOUT THE AUTHORS www.cengage.com /mis Gary Richardson, Ph.D., PMP currently serves... Incorporates advanced object-oriented design topics throughout the book Part One: The Systems Analyst 1 The World of the Information Systems Analyst 2 Approaches to System Development 3 The Analyst as a Project Manager Part Two: Systems Analysis Tasks 4 Beginning the Analysis: Investigating System Requirements 5 Modeling System Requirements 6 The Traditional Approach to Requirements 7 The Object-Oriented

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