How to keep client Làm thế nào để giữ chân khách hàng

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How to keep client Làm thế nào để giữ chân khách hàng

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How To Keep Clients and keep them coming back for more bit.ly/getsked Meet Our Panelists In 18 years Bernard has started companies, taken web-based companies to multi-million dollar status, launched over 300 websites, and has managed over a thousand marketing campaigns Tim has dedicated half a decade to being a top-notch digital marketer, salesman, and relationship builder He has launched and retained more than 500 projects, including those of key partners bernard@seoreseller.com tim@seoreseller.com /bernardsanjuaniii /timbienvenida TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 How To Keep Clients (and make them come back for more) with Recent Dashboard Feature PROPOSAL CREATOR Create and manage proposals for your clients straight from the Dashboard [UPDATE] We’re regularly adding new design sets per business category for more mockup options And soon, deploying the web design project is as easy as a click What’s Next: Recent Dashboard Feature bit.ly/getsked How To Keep Clients (and make them come back for more) with bit.ly/getsked MOCKUP BUILDER Build web design mock-ups and incorporate client feedback in real-time Recent Dashboard Feature bit.ly/getsked RESOURCE CENTER Get access to free templates, brandable documents and client management materials Train your team using our sales guides, methodology explainers and product sheets [UPDATE] We're constantly adding new material to the resource center Resource material is now available in US, UK, and AU English What’s Next: Coming Soon bit.ly/getsked How To Keep Clients (and make them come back for more) with Coming Soon The Feedback Module is just one component of SEOReseller's complete Online Reputation Management Suite Includes: online reputation monitoring, citation listings, and reviews management What’s Next: Boost Your Business Webinar Recap bit.ly/getsked How To Keep Clients (and make them come back for more) with bit.ly/getsked DASHBOARD FEEDBACK MODULE Enable Small Businesses to gather positive reviews and grow their online reputation Boost Your Business Webinar Recap The Goal Share our years of industry experience with partners, so they too can establish a successful digital services business Previous Discussions  How To Become A Powerhouse Agency In Less Than A Year  How To Ace Your Next Sales Pitch What’s Next: Stats bit.ly/getsked How To Keep Clients (and make them come back for more) with bit.ly/getsked A monthly 45-minute webinar hosted by SEOReseller Stats Some Stats to Know: Retention Rate of Partner Agencies Some of our accounts are over years old bit.ly/getsked SEOReseller’s retention rate averages 12.04 months Powerhouse Partners put their customers in a contract What’s Next: Discussion Overview Beginner Agencies Powerhouse Agencies 4.25 months 18-24 months bit.ly/getsked How To Keep Clients (and make them come back for more) with Discussion Overview In this webinar, we want to share with you some insights and tips on how to retain your clients and foster loyalty to your business Know Your Baseline Set Goals Highlight Success Add More Value to Clients Never Stop Looking For Ways To Drive More Business bit.ly/getsked • • • • • Q&A Session Feel free to send your questions in advance using WebEx chat What’s Next: Know Your Baseline bit.ly/getsked How To Keep Clients (and make them come back for more) with bit.ly/getsked Feel free to send your questions to our panelists via chat and we’ll answer them during the Q&A portion Know Your Baseline What’s Next: Know Your Baseline | Case Study #1 James, Junior Editor Know Your Baseline | Case Study #1 When SEOReseller started in 2011… We wanted to grow, not incidentally but DELIBERATELY What We Did: ● Understand what was an acceptable life span for our customers and initially set the goal to months 115% increase within the same year 3.25 mos What’s Next: Know Your Baseline mos Within the same year bit.ly/getsked A minimum or starting point used for comparisons As of 2016 SEOReseller’s Average Retention Rate: 12.04 mos That’s 270% increase from our initial year! How To Keep Clients (and make them come back for more) with bit.ly/getsked What is a baseline? bit.ly/getsked Feel free to send your questions to our panelists via chat and we’ll answer them during the Q&A portion Highlight Success What’s Next: Highlight Success | Case Study #3 Jill, Project Manager Highlight Success | Case Study #3 2,000+ keywords Increased first page rankings from 64 to 2000+ ranking keywords 64 keywords PRO TIP Be the bearer of news (good or bad) bit.ly/getsked Bank started with us and ran a 12-month campaign 12 months The Point: Shout out each and every single keyword ranking! What’s Next: Highlight Success bit.ly/getsked How To Keep Clients (and make them come back for more) with Highlight Success • Establish client’s business goals • Manage expectations from the start so there are no surprises • Create desire continuously by communicating:  Progress  Milestones  Project Status Highlight previous success to show the campaign is building momentum • Spot opportunities for your client to leverage • Keep clients onboard with the process What’s Next: Add More Value to Clients bit.ly/getsked How To Keep Clients (and make them come back for more) with bit.ly/getsked PRO TIP bit.ly/getsked Feel free to send your questions to our panelists via chat and we’ll answer them during the Q&A portion Add More Value to Clients What’s Next: Add More Value To Clients | Case Study #4 Leonie, Research and Development Add More Value to Clients | Case Study #4 How could we add value? Have the tough conversation & change gears for the overall success of the campaign What We Did: • Build complementary website • Focus on social presence What’s Next: Add More Value To Clients HEALTH SCORE over 14 months bit.ly/getsked Website for prominent figure with initial goal of visibility They wanted a penguin-proof mirror website = BAD IDEA RESULT: In months earned equity for the name BONUS: Started gaining rankings for similar terms as the main website bit.ly/getsked How To Keep Clients (and make them come back for more) with Add More Value to Clients • Be flexible; Modify your strategy if you can add more value • Be proactive with your clients • Highlight positive results; compare with past reports  Executive reports  Ad hoc updates What’s Next: Add More Value To Clients bit.ly/getsked PRO TIP Change your agency’s internal language to “How can I add more value to my client?” How To Keep Clients (and make them come back for more) with bit.ly/getsked • How I add more Value?  Insights from analytics  Ask your client the right questions Add More Value to Clients • Always stay relevant and find ways you can add value through channels you haven’t explored yet bit.ly/getsked • Holistic marketing approach; more than just SEO • Adjust campaign recommendations relevant to:  Visibility or SERP rankings  Website Traffic  Leads / Goal Conversions What’s Next: Never Stop Looking For Ways To Drive More Business bit.ly/getsked How To Keep Clients (and make them come back for more) with Never Stop Looking For Ways To Drive More Business What’s Next: Never Stop Looking For Ways To Drive More Business | Case Study #5 bit.ly/getsked Feel free to send your questions to our panelists via chat and we’ll answer them during the Q&A portion William, Business Development Never Stop Looking For Ways To Drive More Business Case Study #5: In 2013 we acquired a billion dollar bank as a client bit.ly/getsked Total budget for 2013 = $24,000 = OPPORTUNITY! Show them that SEO can:  increase traffic  bring in new visitors  drive engagement  increase brand visibility What’s Next: Never Stop Looking For Ways To Drive More Business bit.ly/getsked How To Keep Clients (and make them come back for more) with Never Stop Looking For Ways To Drive More Business • Sometimes all it takes is for a business to get their proverbial feet wet • Once they see the positive results of digital marketing strategies, they begin to feel financially justified to spend more What’s Next: Never Stop Looking For Ways To Drive More Business bit.ly/getsked PRO TIP Never stop finding ways to help clients; Never stop looking for ways to drive new business for existing clients How To Keep Clients (and make them come back for more) with bit.ly/getsked • Despite being almost decades old, SEO is relatively unknown Never Stop Looking For Ways To Drive More Business • Understand your customer’s business and marketing goals • Intervene in a campaign when it means achieving better results • Digital is a great medium because EVERYTHING can be measured What’s Next: Never Stop Looking For Ways To Drive More Business bit.ly/getsked DATA BITE The average ROI on SEO is between $14 and $22 per $1 spent *Marketing Sherpa 2014 report How To Keep Clients (and make them come back for more) with bit.ly/getsked • Evolve and grow with your customers  Focus on more than one marketing channel Never Stop Looking For Ways To Drive More Business ● Get your marketing fundamentals right bit.ly/getsked ● Growth Strategies  Grow Client Base  Grow Visit Frequency  Grow Average $ Spend  Differentiate - Grow Margin ● Create a strategy for them that addresses their priority What’s Next: Summary bit.ly/getsked How To Keep Clients (and make them come back for more) with Summary ● Know Your Baseline bit.ly/getsked ● Set Goals ● Highlight Success ● Add More Value to Clients ● Never Stop Looking For Ways To Drive More Business What’s Next: Partner Progress Tracker bit.ly/getsked How To Keep Clients (and make them come back for more) with Partner Progress Tracker Tracking the growth of your Agency is easy with the Partner Progress Tracker! bit.ly/getsked Enter your baseline and goals in the spreadsheet, and see your progress from month to month Available in the Resource Center: bit.ly/gotracking What’s Next: Q&A Session bit.ly/getsked How To Keep Clients (and make them come back for more) with Q&A Session bit.ly/getsked Schedule a Call bit.ly/getsked Feel free to call us at any time for questions TOLL-FREE 1-800-250-6106 AUS (02) 8484-1116 US (415) 625-9700 info@seoreseller.com How To Keep Clients (and make them come back for more) with [...]...  Progress  Milestones  Project Status Highlight previous success to show the campaign is building momentum • Spot opportunities for your client to leverage • Keep clients onboard with the process What’s Next: Add More Value to Clients bit.ly/getsked How To Keep Clients (and make them come back for more) with bit.ly/getsked PRO TIP bit.ly/getsked Feel free to send your questions to our panelists via... relevant to:  Visibility or SERP rankings  Website Traffic  Leads / Goal Conversions What’s Next: Never Stop Looking For Ways To Drive More Business bit.ly/getsked How To Keep Clients (and make them come back for more) with Never Stop Looking For Ways To Drive More Business What’s Next: Never Stop Looking For Ways To Drive More Business | Case Study #5 bit.ly/getsked Feel free to send your questions to. .. Development Never Stop Looking For Ways To Drive More Business Case Study #5: In 2013 we acquired a billion dollar bank as a client bit.ly/getsked Total budget for 2013 = $24,000 = OPPORTUNITY! Show them that SEO can:  increase traffic  bring in new visitors  drive engagement  increase brand visibility What’s Next: Never Stop Looking For Ways To Drive More Business bit.ly/getsked How To Keep Clients (and... bit.ly/getsked How To Keep Clients (and make them come back for more) with Add More Value to Clients • Be flexible; Modify your strategy if you can add more value • Be proactive with your clients • Highlight positive results; compare with past reports  Executive reports  Ad hoc updates What’s Next: Add More Value To Clients bit.ly/getsked PRO TIP Change your agency’s internal language to How can I add... with Never Stop Looking For Ways To Drive More Business • Sometimes all it takes is for a business to get their proverbial feet wet • Once they see the positive results of digital marketing strategies, they begin to feel financially justified to spend more What’s Next: Never Stop Looking For Ways To Drive More Business bit.ly/getsked PRO TIP Never stop finding ways to help clients; Never stop looking... To Clients bit.ly/getsked PRO TIP Change your agency’s internal language to How can I add more value to my client? ” How To Keep Clients (and make them come back for more) with bit.ly/getsked • How do I add more Value?  Insights from analytics  Ask your client the right questions Add More Value to Clients • Always stay relevant and find ways you can add value through channels you haven’t explored... Q&A portion Add More Value to Clients What’s Next: Add More Value To Clients | Case Study #4 Leonie, Research and Development Add More Value to Clients | Case Study #4 How could we add value? Have the tough conversation & change gears for the overall success of the campaign What We Did: • Build complementary website • Focus on social presence What’s Next: Add More Value To Clients HEALTH SCORE over... TIP Never stop finding ways to help clients; Never stop looking for ways to drive new business for existing clients How To Keep Clients (and make them come back for more) with bit.ly/getsked • Despite being almost 2 decades old, SEO is relatively unknown Never Stop Looking For Ways To Drive More Business • Understand your customer’s business and marketing goals • Intervene in a campaign when it means... measured What’s Next: Never Stop Looking For Ways To Drive More Business bit.ly/getsked DATA BITE The average ROI on SEO is between $14 and $22 per $1 spent *Marketing Sherpa 2014 report How To Keep Clients (and make them come back for more) with bit.ly/getsked • Evolve and grow with your customers  Focus on more than one marketing channel Never Stop Looking For Ways To Drive More Business ● Get your... Strategies  Grow Client Base  Grow Visit Frequency  Grow Average $ Spend  Differentiate - Grow Margin ● Create a strategy for them that addresses their priority What’s Next: Summary bit.ly/getsked How To Keep Clients (and make them come back for more) with Summary ● Know Your Baseline bit.ly/getsked ● Set Goals ● Highlight Success ● Add More Value to Clients ● Never Stop Looking For Ways To Drive More

Ngày đăng: 15/07/2016, 08:26

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  • Highlight Success

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  • Add More Value to Clients

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