*** - : : H i lu Khoa Kinh c cho ty ii Thang Long University Libraty i ii iii viii xii xiii xiv 1.1 1.1.1 1.1.2 1.2 1.2.1 1.2.1.1 1.2.1.2 c 1.2.1.3 1.2.1.4 1.2.2 1.2.2.1 1.2.2.2 10 1.2.2.3 11 1.2.2.4 11 1.2.2.5 17 1.2.2.6 17 1.2.2.7 18 1.2.3 23 24 1.2.3.1 iii 1.2.3.2 1.2.3.3 1.2.3.4 24 24 25 1.3 26 1.3.1 1.3.2 1.4 26 28 29 29 30 1.4.1 1.4.2 1.4.3 31 32 1.5 34 2.1 34 2.1.1 34 35 2.1.2 2.1.3 2.1.3.1 2.1.3.2 2.1.3.3 2.1.3.4 36 37 37 38 39 2.1.4.1 2.1.4.2 2013 40 41 41 2.1.4 iv Thang Long University Libraty 2.1.4.3 2.1.4.4 42 43 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 2013 44 Doanh thu 44 45 46 46 46 2.3 47 2.3.1 2.3.2 2.3.2.1 2.3.2.2 2013 47 49 49 51 2.3.3.1 2.3.3.2 51 52 53 2.3.4.1 2.3.4.2 53 53 56 2.3.5.1 2.3.5.2 56 56 61 2.3.6.2 62 62 64 2.3.7.1 2.3.7.2 65 65 67 2.3.3 2.3.4 2.3.5 2.3.6 2.3.7 2.3.8 67 v 2.4 73 2.4.1 2.4.2 2.4.3 2.5 73 74 75 76 77 77 3.1 3.1.1 3.1.2 3.2 3.2.1 77 78 79 79 79 82 83 85 ho 88 89 90 3.2.1.1 3.2.1.2 3.2.1.3 H 3.2.1.4 3.2.1.5 3.2.1.6 3.2.1.7 3.2.2 91 3.2.2.1 3.2.2.2 3.2.2.3 3.2.2.4 3.2.2.5 3.2.2.6 3.2.2.7 3.3 91 92 92 93 94 94 95 96 vi Thang Long University Libraty 3.3.1 3.3.2 3.3.2 3.4 96 96 98 99 xv xviii xxviii vii L i Theo Michael Porter viii Thang Long University Libraty TNHH MTV : ,p c t c c n TNHH MTV c - - : , ng - ix c t - c c c g ty : Pivot Table and Pivot Chart Report Microsoft Excel : c : c x Thang Long University Libraty - 100 Thang Long University Libraty n ng xv o n xvi Thang Long University Libraty xvii I Nam II Anh xviii Thang Long University Libraty A C R A B C A xix B C ? ? ? xx Thang Long University Libraty TRI I TNHH MTV C xxi ? xxii Thang Long University Libraty CNT - , xxiii -H xxiv Thang Long University Libraty STT N M ti p thu n K o lu n Kh K Kh ct l i Kh 10 truy Th l c T ng xxv Nh M STT N 1 Kh Y S am hi u v ki n th u, = Hi u bi u bi t TB, = Hi u bi t, = Hi u bi t r ng) 2 nh t) tay ngh th =Y t) S d =Y M ho nhi ng (1 t) h u, t) gi u, = t) T ng xxvi Thang Long University Libraty STT M N T t c ti n i Chu n b k 10 pv i M vi hi u qu pd n hi u M chia s th c v i h i tham kh gi ng d y n nv i xxvii TB Y u I II Fundamentals of Management: Essential Concepts and Applications, New Jersey, Stephen P.R (2004) Fundamental princeple of management, James Donelly, 2005 III 10 11 12 13 14 http://www.sagepub.com/upm-data/26858_7.pdf http://highered.mcgrawhill.com/sites/dl/free/0070984549/567212/samp lech01.pdf http://dspace.library.cornell.edu/bitstream/1813/3046/1/Dissertation%2 0Draft%205-22-06.pdf http://www.mindtools.com/pages/article/kirkpatrick.htm http://upetd.up.ac.za/thesis/submitted/etd-01092004131256/unrestricted/dissertation.pdf https://voer.edu.vn/m/mot-so-noi-dung-va-yeu-cau-chu-yeu-cua-hoatdong-quan-tri-nham-nang-cao-kha-nang-canh-tranh-cua-doanhnghiep/18b4bd01 xxviii Thang Long University Libraty