Famous Commercial Slogans Big names in business seek help from creative brains working in the advertising industry, so that they can have smart catch phrases for promoting their business Here is a categorical list of the very famous commercial slogans by different companies around the world The world of technology and engineering has never escaped from advertising campaigns To rise above the fierce business competition in the field, advertisers of many a multinationals have been coming up with creative slogans Let us go through some of the famous ones y y y y y y y y y y y y y y Information Driven - Oracle Welcome to the Human Network - Cisco Systems Do you« Yahoo!? - Yahoo Where you want to go today? - Microsoft High Performance, Delivered - Accenture Intel Inside - Intel The World¶s Online Market Place - eBay "Buy it, Sell it, Love it" was another very famous slogan by eBay Let¶s make things better - Philips Their slogan that said, "Sense and Simplicity" was also very famous Life¶s Good - LG Like.no.other - Sony Imagination at Work - General Electric (GE) Before the release of Macintosh, Apple Computer campaigned saying, "On January 24th, Apple Computer will introduce Macintosh And you¶ll see why 1984 won¶t be like 1984" "Think outside the box" and "Think Different" and "Power is Macintosh" have been some of Apple¶s other famous slogans Everything we is driven by you - Ford The car in front is a Toyota - Toyota "The Best Built Cars in the World" and "Moving you forward" were other famous slogans by Toyota Here is a list of slogans from the telecom world Take a look! y y y y Connecting people - Nokia Hello Moto - Motorola Express Yourself - Airtel Cellular Service India An Idea can change your life - Idea Cellular India How can the world of fashion remain away from creative advertising? Take a look at the slogans used by some famous names in the world of fashion and beauty y y y y y I am what I am - Reebok Just Do it - Nike, Inc Impossible is Nothing - Adidas Because you are worth it - L¶Oreal Cosmetics A diamond is forever - De Beers The food industry has always been in the forefront when it was about advertising Look at some catchy slogans that the giants in the food and drink industry have used to get the food-lovers drooling y y y y y McDonald's came up with a slogan that said, "I¶m lovin¶ it" It became hugely popular with the lovers of McDonald's burgers and fries They advertised their Happy Meal with a slogan, "Put a smile on" It really brought a million smiles on the faces of children around the world Keep Walking - Johny Walker The King of Good Times - United Breweries Coffee at its Best - Nescafe Coca Cola came up with a variety of slogans and introduced revised slogans with the passing years "Always Coca Cola" was one of the earliest slogans used by Coca Cola When they brought the Diet Coke to the market, they campaigned it with the slogan, "Just for the taste of it«Diet Coke" With a simple slogan that said, "Enjoy", Coca Cola drove the youngsters crazy Most Popular Advertising Slogans To influence consumer habits of purchasing products, advertisers come up with slogans In the history of advertising, there have been innumerable products, but not all become brands Those, that attain a permanent place in the hearts and minds of the consumer, turn out to be the legendary brands Read more on famous commercial slogans Some of those brands have been mentioned below with their most popular ad slogans Brands Advertising Slogan Kentucky Fried Chicken Finger lickin' good McDonald¶s Good times Great taste Nokia Connecting People Adidas Impossible is nothing Nike Just it Master Card There are some things money can¶t buy For everything else, there¶s Master Card Jollibee Langhap Sarap American Express Don¶t leave home without it Levi¶s Quality never goes out of style Johnny Walker Keep Moving Heineken It can only be Heineken Kit Kat Have a break Have a Kit Kat Folger¶s Coffee The best part of waking up is Folgers¶s in your cup Pepsi-Cola The choice of a new generation Cola Cola It¶s the real thing San Miguel Beer Mag Beer Muna Tayo (Let¶s have a beer first) Seven-Up The Uncola / 7-Up The difference is clear American Airlines Rest, Keep warm and drink liquids / Doing what we best / Fly the American way AT & T (American Telephone and Telegraph) Reach out and touch someone Apple Computers The power to be your best / Think different BMW The ultimate driving machine Bank of America Think what we can for you Benetton The united colors of Benetton British Airways The World's Favorite Airline / We'll take more care of you British Telecom (BT) It's for Yoo-hoo / It's good to talk / Make someone happy with a phone call Brooke Bond Spend wisely-save wisely Brylcreem A little dab'll ya Budweiser Beer When you say Budweiser, you've said it all / The genuine article / The king of beers / Where there's life, there is Bud Burger King Have it your way / We it your way / Burger King-the home of the whooper / It takes two hands to hold a whooper Cadbury's dairy Milk Chocolate Award yourself the CDM / A glass and a half in every half pound Canon See what we mean Castrol Motor Oil Castrol liquid engineering Chevrolet See the USA in a Chevrolet / The road isn't built that can make it breathe hard! / Eye it-Try it- Buy it! Cisco Empowering the Internet Generation Colgate Toothpaste It cleans your breath while it cleans your teeth / The Colgate ring of confidence Compaq Has it changed your life yet? Wall Street Journal The daily diary of American Dream Wagon Wheels It's so big, you've gotta grin to get it Volkswagen If gas pains persist, try Volkswagen / Small Wonder / Think Small Visa Credit Card Visa- It's everywhere you want it to be United States Army Be all that you can be / Some of our best men are women UPS Moving at the speed of business Toyota I love what you for me- Toyota! / Oh what a feeling Toshiba Ello, Tosh, Got as Toshiba? The Times Top people take the times / When the time speaks, the World listens / Have you ever wished you were better informed Tide Washing Powder If It's got to be clean, it's got to be tide Sun Microsystems We put the in dot.com Sprite Obey your thirst Rolls Royce At sixty miles an hour the loudest noise in the new Rolls Royce comes from the electric clock Red Cross The greatest tragedy is indifference John Player's & Sons Player's Please Phillips Let's make things better / Simply years ahead Pears' Soap Cleanliness is next to Godliness / How you spell soap? Why P-E-A-R-S, of course / Preparing to be a beautiful lady / Since when I have used no other Panasonic Just slightly ahead of our time Pampers Give your baby something you never had as a baby: a drier bottom Palmolive Soap Keep that school girl complexion Microsoft Where you want to go today? Marlboro Cigarettes Come to Marlboro country / Come to where the flavor is Jaguar Don't dream it Drive it! / Grace space pace Intel Intel inside / Sponsors of tomorrow IBM Computers help people help people / Solutions for a small planet / I think therefore I'm Dell Easy as Dell Lee The jeans that built America Motorola Hello Motto Slogan "A forceful, catchy, mind-grabbing utterance which will rally people to buy something or behave in a certain way." (Crystal 180) A slogan is a noun, usually repeated and persuasive that creates a memorable catch phrase, motto, or jingle, that expresses a particular aim or concept A concept that you want to stick in your audience¶s mind like glue to paper.A slogan is a memorable motto or phrase used in a political, commercial gago and other contexts as a repetitive expression of an idea or purpose.It is created and used in life , career and business.It is easy to remember It is used by copy writers continuously for the sake of establishing it It creates an of repetition It gives an identity to the company or to its products Slogan is a part of an advertisement copy What makes a slogan memorable? Brevity is first in line normally 10 words or less Rhythm is the only exception to brevity Rhythm is easier to create if there is an association to the receiver¶s past like a particular jingle on TV during their teen years for those now in their 50s I still hold one from a TV ad long ago, "Winston tastes good like a cigarette should." And I never smoked What are the benefits for using slogans? Brevity, as mentioned earlier, meets the requirements of today¶s fast pace Slogans also influence decisions, persuade, and add credibility Our brains are like filing cabinets A slogan makes it easier to file and pull when needed For NLPers, neuro-linguistic programming, slogans create anchors When people repeat the slogan, then consider it filed Types of Slogan y y y y y A feature:a uniqueness or difference between a substance, product or object Ex: "Write an ebook in days." A benefit:a result that someone receives Remember, this saves your time or money A question: thought-provoking methods "How would you like to be a millionaire in three years?" A challenge:a dare Ex: The Marines, "We are only looking for a few good men." A structure:a design or collection put together for a single purpose Ex: "The Abundance Center holds all the information you will ever need to know on abundance." There are seven ways to make a slogan memorable: y y y y y y y Make it exciting Be boastful or exaggerated Self-referencing Metaphorical, playful or humorous Inspirational or uplifting To trigger painful memories or possibilities Use of vivid or freshful language Create Life Slogans Life slogans help energize goals, dreams, and even change beliefs One of my favorite slogans gets me jumping out of bed every morning (benefit, self-referencing): "Everyday begins as a clean new slate, I am free to choose what gets written there." Is there a slogan that swirls around in your head in the morning? Share it with others write a poem or create a story about it Playtime: Create a life slogan, two or three, that get you hopping Try them out for a day or two Measure their energy from 1-10 (10 being highest) Share and ask for feedback Do you have children? Create positive slogans that rhythm and trigger action I don't recommend negative slogans like, "Last one in, is a rotten egg." Create positive slogans, "First one in, gets a hug (rhythm and action) This slogan is a little too cute, yet it makes my point Create Career Slogans Do you belong to Toastmasters or give presentations? Use slogans for the title, then repeat it in your content along with its meaning, and as the last line Watch how many mention its affects afterwards Create a new one for each speech Create interview slogans Ones that help them remember you Know the company¶s slogan Create a slogan that builds on you're your features and benefits of why they need to hire you Use it during the interview You can create one that can use one or two of the different types: self- referencing, metaphorical or inspirational Slogans are powerful enough that people like comedians and actors have developed entire careers around them You don't need to be famous to start Slogans can even become book titles later on Business Slogans In business slogans are usable for self-introductions, prospective presentations, on web sites, in e-mail signatures, and even speaking engagements Example: You are a coach giving a presentation for a contract with a company for life coaching or business coaching Create a slogan for a process or concept on what applications you will be using Or give the process an acronym, like S.T.O.P [something] Let the acronym be the start of the slogan Create one for your complimentary sessions You can also create a slogan to share each week with your clients Be creative, use a slogan in each of your sales and marketing processes, change them frequently if you need to Sold a contract a year ago with one slogan, create another, and sell them another contract this year Use slogans in article titles, ebooks or books Sometimes a slogan takes off and becomes so memorable it becomes the brand for a company Coke Cola with the slogan, "The real thing," took themselves to first place in the marketplace with these three words Everything afterwards just wasn't the real thing Creating a Slogan Where you start to build slogan¶s? Re-read any of your notes or material Highlight phrases that contain high energy Do you lead teleclasses, like I do? Ask participants at the end of each call for two or three words of what they are taking away Whatever they provide was memorable for them Hear it multiple times, those are sure slogans This also applies to pilot programs you might give Ask for feedback, they are usually built in slogans Ask, "What I want people to remember about me and my company?" KISS it keep it simple and short That is possibly a slogan Next, ask, "What I want them to do?" This is another type of slogan Yellow pages had a great one for years, "Let your fingers the walking." Another way to create a slogan is to take two phrases that have parallel construction and place them together with a comma Ex: Prizefighter Ali, "Float like a butterfly, sting like a bee." Features of the Advertising Slogan A slogan is a form of verbal logo In a print ad, it usually appears just beneath or beside the brand name or logo A slogan sums up what one stand for, one¶s specialty, the benefit, and one¶s marketing position, and one¶s commitment It is especially useful to reinforce one¶s identity A slogan can prove to be more powerful than a logo People can remember and recite your slogan while they are unlikely to doodle your logo It is more important for your slogan to clearly state what you are about than to be clever, but if you can accomplish both, all the better Slogans have two basic purposes: to provide continuity to a series of ads in a campaign and to reduce an advertising message strategy to a brief, repeatable and memorable positioning The slogan should be used everywhere Think of it as being attached to one¶s name like a shadow; put it on business cards, printed ads, personal brochures, signs, letters, in the yellow pages -everywhere one can put it The advertising slogan is always short and epigrammatic in nature It helps to make the ad more impressive and memorable.So let¶s take a look at the stylistic features of these fabulous slogans to see how it can achieve its aim At the graphetic level 1.1 Consistent use of initial capitalization To achieve an emphatic effect, the ad slogan is just like a headline which uses initial capitalization to attract more attention or to stress every word it says to impress the reader For example: y Heinz: Beanz Meanz Heinz y Toyota: I Love What You Do For Me 1.2 Sometimes full use of capitalization Sometimes for the same reason as above, the ad slogan needs to emphasize every letter it uses or to make the ad slogan look trim and tidy For example: y y NewsWeek: THE WORLD¶S NEWSMAGAZINE Oracle: SOFTWARE POWERS THE INTERNET At the phonological level 2.1 Use of rhymes 2.1.1 Rhymes with brand name One of the best techniques for bringing in the brand name is to make the slogan rhyme with it An ad slogan is better if it reflects the brand¶s personality By this kind of rhyming, the brand name is highlighted The ad slogan is thus highly purposed It can differentiate a slogan from others by the brand name and the special rhyming which is the identity of the slogan.For example y y Haig Scotch: Don't be vague Ask for Haig Quavers: The flavour of a Quaver is never known to waver 2.1.2 Rhymes - brand name mention A fall-back position is to use a rhyme and mention the brand name without it actually rhyming It is not so effective, perhaps, because the brand name is not highlighted The slogan is likely to lose its identity, because similar products can use the same ad slogan with a simple change of the product name.For example : y y Viakal: It's the Viakal fizz that does the bizz! Jaguar : Grace, space, pace 2.2 Use of alliteration Alliteration can help the slogans achieve the strong beating rhythm needed to make it an repeatable sentence By so doing, the sentences are more slogan-styled They can be easily remembered by the audience Alliteration can also achieve an emphatic effect of the meaning.For example : y y y Allied Irish Bank: Britain's best business bank Greyhound: Greyhound going great Fila: Functional Fashionable Formidable At the lexical level 3.1 Common uses of second person addressee "you", "we","us" The use of second person addressee "you" tends to shorten the distance between the product or the producer and consumers, as if the producer or the ad is speaking to you face to face, making sincere promises, honest recommendations In so doing, the ad slogans stand a better chance to move the receiver or customers to action, because the receiver feels that he is being thought of and taken care of and he is the center point of the producers.For example: y y HYUNDAI: Always there for you Nestle Milo: Bring out the champion in you The use of first person addresser "we" and "us" is the most direct way to tell the receiver what the sponsor of an ad slogan stands for, his idea, his view, and his credit It¶s a little bit like a self-introduction to the potential customers to let them know you, recognize you, believe you and trust you.For example: y y Avis Rent A Car: We try harder Fed ex: We live to deliver 3.2 Use of unqualified comparison Admen have to abide by the code of commercial practice and stick to the rules of advertising They should not advertise their product at the expense of others So they resort to unqualified comparison to avoid defaming other products (XUE Hangrong,2003:189) They can not say: "Brand X is better than brand Y." Otherwise, unpleasant lawsuits will inevitably occur They can say for example: y Coleman footgear: Better choice, better joys 3.3 Use of "every" "always", etc These words are often used in ads to indicate the universal application of the product or to include as many potential customers as possible or to achieve the emphasis of the product¶s utility or the company¶s unswerving commitment.For example: y y Always Coca-Cola Mitsubishi: Technically, everything is possible 3.4 Use of "no", "none", etc Negatives tend to be used very sparingly because the purpose of all ad slogans is to strengthen the positive side But when negatives occur, they are usually placed in an emphatic position to highlight the special the positive side.For example: y y Mercedes Benz: The pursuit for perfection has no finish line M&Ms melt in your mouth, not in your hand 3.5 Use of coined words Coined words are both new and memorable Coined words are kind of smart words have a special meaning in the specified context They can raise the interests of the ad slogan receivers, make them ponder upon the meaning and marvel at the smart idea of the admen By so doing, they recognized the brand.For example : y y y Louis Vuitton: Epileather Burton Menswear: Everywear Gordon's & Tonic: Innervigoration At the syntactic level 4.1 Use of short simple sentences The slogan must be short and simple; it can not afford to be complicated and clumsy Short simple sentences are easy to remember, while one main aim of an ad slogan is to be memorable and recited So short and simple sentences serve advertising slogans right.For example: y y Sumsung Digitall-Everyone is invited GE: We bring good things to life 4.2 Use of everyday sentences Every day sentences tend to be overly used in day life, but it can be very forceful when used in an ad slogan These sentences travel very fast, because anyone can remember it without any effort It can just hang upon people¶s lips It¶s something popularized without much publicity.For example: y y Nike: Just it Nestle: It¶s the taste! 4.3 Use of phrases Slogans are a kind of special writing form They can almost without subjects Phrases may be better than if not as good as sentences All kind of phrases can be put into use: noun phrase, verb phrase, preposition phrase, adjective phrase, etc They are so concise and to the point that they are beyond our power to any addition or subtraction.For example: y y y Apple computer: think different Malaysia Airlines: Beyond expectation Maxwell House: Good to the last drop 4.4 Use of questions In ad headlines questions are often used to attract attention by mentioning the matter that concerns the customers most They help to arouse the curiosity of the customers and entice them to read on to find the solution to the problem Many slogans (also called themeline or tagline) begin as successful headlines (Arens, William F & Bovée, Courtland L 1994: p.289) So it is not surprising that the slogan can use questions too for the same purpose.For example: y y Ford: Have you driven a Ford lately? Volkswagen Polo: R u Polo? 4.5 Use of imperative sentences In an ad, the slogan is the last few words said Although it¶s just a few words, the admen don¶t let it go at that They use every opportunity to exhort the potential customers to act, to buy and to consume The slogan is their last battle field to get people moved It is not surprising that they would use imperative sentences to make a slogan while this kind of sentence is the most direct way to achieve the ideal effect.For example: y y Express card: Don¶t leave home without it United Airlines: Life is a journey, travel it well 4.6 Use of tense Almost all the ad slogans use simple present tense to satisfy the customer¶s desire to know the present state of the product he wants to buy But there is another aspect of the simple present: its implication of universality and timelessness.For example: y y DeBeers: A diamond is forever Rossini: Time always follows me 4.7 Creative use of idioms or proverbs Idioms and proverbs are familiar to most potential customers in a society and have no difficulty to be popularized The creative use of the idioms and proverbs can give them new meaning while making them memorable and campainable.For example: y y Financial Times: No FT, no comment IBM: I think, therefore IBM At the semantic level 5.1 Semantic ambiguity Ad slogans have to conform to the code of commercial practice Semantic ambiguity is needed to avoid any possible legal liability.For example: y Philips: let¶s make things better 5.2 Use of puns 5.2.1 A really good pun can work miracles However note the lack of brand identity in these otherwise excellent examples Almost any competing brand could use these lines Although they are good, they have no specific identity of their own.For example y y y Moss Security: Alarmed? You should be Pioneer: Everything you hear is true Range Rover: It's how the smooth take the rough 5.2.2 Use of brand name In these lines, the brand name appears, but as the solution or promise rather than part of the pun These slogans with brand name in it can help the name be remembered while offer a two layered meaning to the slogan The second layer of meaning can interest and impress the people with its smartness and its novelty.For example: y y Kenco Really Rich Coffee: Get Rich quick Finish Detergent: Brilliant cleaning starts with Finish 5.2.3 Here the brand goes to work, as inextricably part of the pun For example: y y Citibank: Because the Citi never sleeps Quavers Snacks: Do me a Quaver All the above-mentioned stylistic features of ad slogans are necessary to make them neat, simple, original, strategic, memorable and campagianable The slogans are also a kind of poetic language, which we should pay attention to After a study of 103 ad slogans of large to medium sized companies in recent years, I did a little summarizing The reason why I choose large to medium sized companies is that good ad slogans always come form them and they can represent the trend in ad slogans Number of words in a slogan Number of slogans counted1127325433512614738592131From this chart we can see that three-worded slogan and four-worded slogan are the most favored in the creation of a slogan with 25 and 33 slogans for each type, and five or six worded slogans are also widely used Two worded and eight worded slogans still occupy a share But the number of other length slogans decreased dramatically The longest ad slogan in study has 13 words which is a rare case because it is too lengthy to be a slogan.And one worded slogan can not express fully the rich and multi-layered meaning that a slogan wants to convey The eight worded slogans are preferred than the seven worded ones is because the former generally uses a parallel or contrasted structure, so for each small sentence of the structure the length is just four words which is the most preferred length The average length of an ad slogan is 4.447 words It is the trend for the slogan to be short, about to words long This is just my general analysis of the results It is useful to conduct a more detailed study of the slogans because more and more Chinese companies are going abroad to their business and they need a good English slogan to establish their image in the world business arena This study will also help the development of the Chinese ad slogans in China Good ad slogans are forever [...]... slogans use simple present tense to satisfy the customer s desire to know the present state of the product he wants to buy But there is another aspect of the simple present: its implication of universality and timelessness.For example: y y DeBeers: A diamond is forever Rossini: Time always follows me 4.7 Creative use of idioms or proverbs Idioms and proverbs are familiar to most potential customers in... long This is just my general analysis of the results It is useful to conduct a more detailed study of the slogans because more and more Chinese companies are going abroad to do their business and they need a good English slogan to establish their image in the world business arena This study will also help the development of the Chinese ad slogans in China Good ad slogans are forever ... the most favored in the creation of a slogan with 25 and 33 slogans for each type, and five or six worded slogans are also widely used Two worded and eight worded slogans still occupy a share But the number of other length slogans decreased dramatically The longest ad slogan in study has 13 words which is a rare case because it is too lengthy to be a slogan.And one worded slogan can not express fully... Nike: Just do it Nestle: It s the taste! 4.3 Use of phrases Slogans are a kind of special writing form They can almost do without subjects Phrases may be better than if not as good as sentences All kind of phrases can be put into use: noun phrase, verb phrase, preposition phrase, adjective phrase, etc They are so concise and to the point that they are beyond our power to do any addition or subtraction.For... a slogan wants to convey The eight worded slogans are preferred than the seven worded ones is because the former generally uses a parallel or contrasted structure, so for each small sentence of the structure the length is just four words which is the most preferred length The average length of an ad slogan is 4.447 words It is the trend for the slogan to be short, about 2 to 6 words long This is just... a study of 103 ad slogans of large to medium sized companies in recent years, I did a little summarizing The reason why I choose large to medium sized companies is that good ad slogans always come form them and they can represent the trend in ad slogans Number of words in a slogan Number of slogans counted1127325433512614738592131From this chart we can see that three-worded slogan and four-worded slogan... different Malaysia Airlines: Beyond expectation Maxwell House: Good to the last drop 4.4 Use of questions In ad headlines questions are often used to attract attention by mentioning the matter that concerns the customers most They help to arouse the curiosity of the customers and entice them to read on to find the solution to the problem Many slogans (also called themeline or tagline) begin as successful headlines... y Louis Vuitton: Epileather Burton Menswear: Everywear Gordon 's & Tonic: Innervigoration 4 At the syntactic level 4.1 Use of short simple sentences The slogan must be short and simple; it can not afford to be complicated and clumsy Short simple sentences are easy to remember, while one main aim of an ad slogan is to be memorable and recited So short and simple sentences serve advertising slogans right.For... Brilliant cleaning starts with Finish 5.2.3 Here the brand goes to work, as inextricably part of the pun For example: y y Citibank: Because the Citi never sleeps Quavers Snacks: Do me a Quaver All the above-mentioned stylistic features of ad slogans are necessary to make them neat, simple, original, strategic, memorable and campagianable The slogans are also a kind of poetic language, which we should pay attention... customers to act, to buy and to consume The slogan is their last battle field to get people moved It is not surprising that they would use imperative sentences to make a slogan while this kind of sentence is the most direct way to achieve the ideal effect.For example: y y Express card: Don¶t leave home without it United Airlines: Life is a journey, travel it well 4.6 Use of tense Almost all the ad slogans