1 VIETNAM NATIONAL UNIVERSITY, HANOI INTERNATIONAL SCHOOL *** GRADUATE INTERNSHIP REPORT INTERNSHIP COMPANY/INSTITUTION: DAI TIEN MANH SERVICES AND TRADE JOINT STOCK COMPANY Address: Room 301/56, Dao Tan street, Cong Vi ward, Ba Dinh district, Ha Noi Supervisor: MS Nguyen Thi Minh Huyen Student’s full name: Le Cong Manh Student’s ID: 11071138 Major: International Business Class: IB2012C Hanoi,March 2016 VIETNAM NATIONAL UNIVERSITY, HANOI SOCIAL REPUBLIC OF VIETNAM INTERNATIONAL SCHOOL Independence – Liberty - Happiness Schedule of the graduate internship Internship Company/Institution: DAI TIEN MANH SERVICES AND TRADE JOINT STOCK COMPANY Supervisor: MS Nguyen Thi Minh Huyen Student’s full name: Le Cong Manh Student’s ID: 11071138 Class: IB2012C Major: International Business Week Date - Visit and learn about the company and the business department General research about business administration, especially 18 – 22 Jan - marketing activities Read the company's capacity profile 25 – 29 Jan - Learn about sales and recruitment Study and learn more detail about the field of marketing Arrange files of the marketing project - Participate on contacting customer of DTM company Study the marketing project has been implemented by the - company Plan to negotiate with partners to improve sales Tasks performed 01 – 05 Feb Week Date Tasks performed - Participate in developing ideas for business strategies and - marketing plans Join photographed advertising for company’s products - Search and write articles for posting on Dai Tien Manh company's - Facebook, the content related to improvement of health and sleep Do some office work assigned Do some office work assigned Summarize the process of internship 15 – 19 Feb 22 – 26 Feb 29 – 04 Mar Introduction Today, globalization and international integration has become an objective trend in the process of world economic development The process of globalization and international economic integration have created favorable opportunities for countries The businesses have the opportunity to develop, they also brings great challenges of competition and ability to attract the market To have the position in the market and meet the requirements of consumers with high quality products, reasonable prices, the enterprises should closely monitor the stages from the first stage to the last stage of the producing process, from finding the source of raw material to finding the target markets It can result to ensure effective working capital, improve live standard of workers and bring benefits to the enterprise Therefore, to improve business efficiency and product sales, enhance competitiveness in the market, the enterprises must build an effective, stable and solid management apparatus at all sides: the management areas from production to consumption products along with financial management, accounting and auditing activities, and human resources management… Because admin activity plays an important role in deciding the survival and development of the enterprises so the firms need to build rational and effective management plans and inspect regularly to adjust and complete administrative operations They also need to coordinate activities among departments in order to perform management functions which can provide the best performance After a period of research and practical work, I realized particularly important role of business management activities in the company With the enthusiastic guidance of Master Nguyen Thi Minh Huyen, the enthusiastic help of Dai Tien Manh company, I decided to report the internship period to the topic: “ Analysis of business administration at Dai Tien Manh services and trade joint stock company ” Acknowledgements On my report about internship period, it’s my privilege to thank for all the people who contributed to make this period a great experience for my life If not for the commitment of them, from arranging training establish selections to the end of entire weeks, it would not be this much interesting I sincerely thank to the help of the company in the course of practice During the internship period, with the help and enthusiastic support of the company, I understood the business administration activities, I had the opportunity to apply the knowledge in schools to the actual process It helps me with the practical experience before graduation From there, I had an insight view about business administration apparatus in the enterprise which help me complete my internship report I must thankful to International School which has created favorable conditions about the time and procedures for me in the internship period I am grateful to Ms Nguyen Thi Minh Huyen for her careful and precious guidance which were extremely valuable for my study both theoretically and practically I perceive as this period as a milestone in my knowledge development I will strive to use gained skills and knowledge in the best possible way, and I will continue to work on their improvement, in order to attain desired career objectives Due to the lack of time and the limits of personal experience, my internship report may not avoid from many flaws and certain mistakes Therefore I hope that I can receive the personal opinions or any comments and instructions from teachers in order to improve my internship report, also improve my knowledge on the topic Sincerely, Hanoi, 28/02/2016 Le Cong Manh Category Introduction Acknowledgements Reviews of instructors Content: Chapter 1: General information about Dai Tien Manh company I The process of foundation and development II Organizational structure and management apparatus of the enterprise Chapter 2: Report on business administration at the enterprise I The situation of product consumption and Marketing II The situation of human management III 16 General review of business administration in enterprise 18 Chapter 3: Internship target, the content of work assigned and the implementation methods 22 REFERENCES LIST 26 Contents Chapter 1: General information about Dai Tien Manh company: I The process of foundation and development: The name and address: - Company name: Dai Tien Manh services and trade joint stock company - Trading name: DTM SAT., JSC - Address: Room 301/56, Dao Tan street, Cong Vi ward, Ba Dinh district, Ha - Noi Tax code: Telephone: Fax: Email: 010 233 1240 (84 4) 3832 7789 (84 4) 3766 7747 daitienmanhjsc@gmail.com History of the business establishment: Dai Tien Manh services and trade joint stock company was established on 01-082007 and operated on 03-08-2007 After more than years of operation, the company has made great transformation in the business, the company's main product is the Korean imported fabrics, beddings (blankets, quilts, draps, pillows, mattress)… Besides, the company also produces the blankets, pillows, cushions and clothes to serve domestic customer needs Enterprise scale: Dai Tien Manh company is directly managed by Tax department of Hanoi The charter capital is 5.000.000.000 VND, the company's capital is preserved and increases with the growth of the company Annually, the company manufactures products on a large scale to bring in revenue and high profits Besides the raised fund of Dai Tien Manh company, the firm also built a good relationship with the Bank so the Bank can supported more effectively the capital for production and business activities Annual revenues of the company have reached more than 15 billion VND and the annual profit have reached more than billion VND (in the last years) From 2010 to now, the number of employees in the company increased from 20 people to 28 people (100% university level) Functions and duties of the business: Developing an organizational mission and support the mission statement has one main purpose, which is to guide organizations to achieve competitive advantage These claims will make strategic step for the organization, give the strategic goals and the motivation for those cared about the process of implementation and development of the strategy The missions and orientations of enterprises indicated that “where we are going", "why it is so important" and "what we will around this problem" The statements also help employees and customers to understand the difference between company and the competitors The competitive advantage of enterprises are also mentioned in these statements, so the staff, suppliers, partners and customers can clearly see why enterprises are different special and better than competitors (in some specific field) - Target: High-quality products is the center, the market orients the development and - the maximum profit is development goal Maxim: Product quality is the survival and development of enterprises Delivery sufficient quantities and on time is the honor and reputation of the business Reasonable price is shown as competitive capability in the market Products of company: DTM company is a company of manufacturing, importing and exporting II - Korean imported fabrics: - Blankets, quilts, draps, pillows: - Mattress: Organizational structure and management apparatus of the enterprise: 10 The chart of decentralization: 15 result, the total investment transactions declined but increased efficiency Thus, the modern marketing pay great attention on creating long-lasting relationships with customers Philip Kotler has emphasized: "In modern marketing, in parallel with the design of a best marketing mix for sale, increasingly tend to focus more on the design the bestcustomer relationship systems to win and keep customers" Instead of evaluating the effectiveness marketing by increase the sales, today the most important criteria to modern marketing is the invisible factor, which is the "best satisfy customer needs"and “maintain maximum customer loyalty." The modern marketing has influenced on perceptions, behavior of the entire marketing industry New battle of the company is to win in the minds of customers, win the "top of mind" of customers This change has led to new working methods and new approaches, more cloning and sophisticated Moreover, modern marketing ideas also affect the behavior of manufacturers and service providers with the subcontractors and their distributors They begin to consider subcontractors and distributors as partners instead of as clients and treated respectively according to the win - win principle Marketing activities are considered as basic strategy of the company, it effects to production planning as well as remaining activities of the company 2.1 Product policy: The product is a satisfy customer demand answer for consumer demand Therefore, the success of marketing strategy lies firstly in the company's product or services Product strategy has always maintained a leading important position in marketing strategy The company always concerned about the quality and the health of consumers, used non-toxic materials and interested in processing their products to reach the highest safety level The company identified that the trust of customers derived from the perception about the quality products Therefore, the company invests technological 16 innovation continuously, improves constantly product design for diversity Product quality is improved, along with the warranty from to 15 years 2.2 Pricing policy: Price is an important factor affecting the results of its business activities Strategic pricing will decide the price of business For its products, the specified price has tremendous impact to business operations of the business because: o Price affects product sales volume Price is one of the very important criteria of purchasing and options of the customer o Prices have strong impact on earnings due to the profitability of the business Although in today's market in terms of price competition has ceded the top spot for the competition in quality, but the price still plays an important role for Dai Tien Manh company, particularly in market economy of Vietnam in the current period In common strategic plan in present and for the next few years, Dai Tien Manh company has focused on research; study the common market and the competitors to set reasonable and effective pricing policies Shown in the pricing of the bedding products, the company has applied flexible and reasonable price policies based on demand and the solvency of the retailers and the customers In details: o Company applies unified pricing policy across the country for each type of distribution channels such as dealers, retailers irrespective of geographical They also apply online delivery policy to distributors as an agent o There are special policies for hotel systems, business services, such as discounts, discount for each shipment o For the price to consumers, the company depends on the pricing competition, credibility and solvency of each client 2.3 Distribution policy: o The main distribution channels include the following: Distribution through the agents system spread over the Northern areas In 2015, this distribution channel accounted for 60% of sales o Direct distribution via retail outlets to consumers of the company In 2015, this distribution channel accounted for approximately 25% of sales 17 o Distribution via supermarkets In 2015, this distribution channel accounted for approximately 13% of sales o Exports to countries in the region In 2015, this channel accounts for about 2% of sales 2.4 Sales promotion policy: Promotion strategy is an important part of the marketing strategy in business of each enterprise Firstly, it enables manufacturers to sell more, better satisfy the needs of the customer Besides, through communication and promotion, the producers also had an impact on changing consumption structure to suit the change of science and technology and inspire demand Communication is an essential activity in the business Good communication, good handling vertical, horizontal relationships will not only help businesses sell more goods, but also strengthen their forces The promotion is an art and a method to inform about the goods, affects the buyer, entices buyers on their side, and supports the sales For Dai Tien Manh company in particular and textiles industry in general, promotion is necessary To promote business activities with good effect, the company sets the sales promotion policy to increase competitiveness in the market, to stimulate consumer demand and to boost consumers buy more and more, specific: o The advertising strategy to introduce the product on the media Through advertising helps customers know the products more, especially for new products Therefore, within the existing financial, DTM has adopted the form of "address advertising" This form of advertising is targeted at selective customers with high efficiency which can save costs However, with this advertising form, DTM must have a dynamic, solid and good communication skills team DTM needs to invest more for advertising because the advertising activities of DTM are very limited, due to narrowed funding, the reputation of DTM is not known very well Advertise unique, attractive, but have to be honest and true to reality There are so many communication forms to inform the product to customers In the era of information 18 technology development, the optimal media is the Internet This form has almost no cost or very little cost but the perversion is extremely strong o Direct marketing: Most companies rely on advertising, promotion and personal selling They use advertising, public relations to generate awareness, interest and preference, promotions to stimulate buying and individual selling Direct marketing is to lead to direct sales without intermediaries There are two main features to distinguish direct marketing with other marketing forms The first is the attempts to send a message directly to consumers without using the non-direct media It uses a form of commercial communication (direct mail, email, telephone offer ) with customers or business The second characteristic is the emphasis on the positive feedback that can be tracked and measured from customer Direct marketing has many forms However, DTM just use some form of the following:  Door to Door Marketing: This is one of the forms that bring the best performance This method is implemented at each household in some new buildings such as Thang Long No.1, Thanh Binh Building, Hoa Phat building in Hanoi To implement this strategy, most of DTM personnel were mobilized from marketing group to sales and PR group This is a long-term strategy because it take a lot of time for employees to introduce and promote to hundreds households  DTM also regularly uses other strategies like telemarketing or mail directing It is the daily work of the sales group They will have to send mail or call directly to each individual to inform service and invite the customer to buy Obtaining customer database is quite hard Besides the contact can be found on network such as Facebook, most potential contact must buy from other companies with high o price The customer care services, aftermarket services to create the trust, reputation with customers o The promotional activities for receiving prizes or discounts for intermediaries and consumers in the special occasion To DTM, winter is the low season, often starting from August to February of next year This is also the period that marketing have to work most to attract customers DTM also held many cultural, artistic programs and 19 entertainment to attract customers such as open buffet party on 8/3 or gifts at Christmas This is a very good occasion to promote the image of the company o Participating in fairs and exhibitions in order to promote further products The competitors: Because consumer demand increasing and competition increasingly fierce, many companies in bedding field constantly seek to penetrate the market Therefore, enterprises are required to promptly grasp the dynamics of consumer demand, to meet this demand the best and better than competitors in the industry The company produces consumer goods and industrial goods in diversity of product categories so the competitions and the competitors are varied and complex, namely: o Direct competitors: From the famous brand in bedding field such as Hanvico, Vikosan, SongHong, ABC, Everon, Miranda, … to the small and craft producers with low price Companies have to face with the fierce market competition, as well as occupy, maintain and improve market share At the same time, the company has to create the belief, the brand firmly in the hearts of consumers o Competing against potential rivals: The product is capable of replacing traditional products such as air bed mattresses, bed slightly, waterbed this will threat some groups of market share to reduce consumption of the company as well as affecting the consumption products of companies in the same field In the process of economic integration in the world, the branch of the corporation or foreign companies (especially China) could open up operations in Vietnam, that increased the huge competitiveness for businesses in the same sector of Vietnam including Dai Tien Manh company So, in the changing business environment, companies must have an appropriate and practical strategy to bring benefit to the development of the company II The situation of human management: Analyzing the labor structure of the business: Total current employees of the company is 28 people University degree and above accounted for 100% Age of human resources of the company is very young, over 80% of employees under 30 years old with average seniority of employees is 20 years With these features, the workforce ensures to the long-term development of the company Table 1.2: Statistics on HR of company in 2015 Departments Gender Quantity Academic level Male Female Bachelor Masters 3 2 4 Business department Engineering and production department 10 10 Total 28 13 15 23 Directorate Organization and Administration department Accounting and Financial departent Human resource policies: Dai Tien Manh company orients the development with focusing on people, products and steady administrative system In particular, the contribution of staff to operate the apparatus of the company is the most important factor in the success of the competition and development With the motto: All officers and employees have equal opportunity, every positions in company are always opened to qualified employees The company strives to motivate employees who can promote all their ability and capacity to contribute effectively to the operations of the company o - Mode of recruitment and training of the company: Through internal nominations: It provided that the employee must meet the requirements of the job, have the skills and the better contributions and - achievements in the process of working If internal resources are not met, the company will recruit outside: the company set out the recruitment policy as appropriate personality, experience and support for 21 long-term development of the Company , competitive remuneration policy on the - labor market Regular and advanced training to enhance professional skills of employees through job training under the tutelage and guidance of the superior officers or those who have more experience o Policies on salaries, bonuses and remuneration: Organization and department Company applies the salary policies to workers according toAdministration their work position ViceDir Organization and Administration department With the collective and director Vice-individual achievements, the staffs will be honored Dir ect outstanding performance, rewarded worthy and timely according to unified rules, director ect or - fairness and openness or The company's salary structure is calculated as follows: For indirect jobs: The managers and staffs of departments are conducting to pay for - their placement, commensurate with the rank For direct producing workforce: the company paid for them according to product - and efficiency of the labor So, it can encourage to increase the labor productivity The sale staffs are paid according to revenue It includes the basic salary and the bonus of revenue Along with wages, the Company also implements the insurance premiums for employees under the current provisions of the Social Insurance Law Besides the policy on salaries and allowances, the company also develops the welfare and compensation systems which is commensurate with the level of dedication of employees and the competition in the labor market Employees are - entitled to the remuneration and benefit policies such as: Getting the annual health checks Gifts for the workers and employees on the anniversary, holidays, Independence - Day, or Day of the company traditions The workers and employees go sightseeing to increase unity, create a better work ethic III General review of business administration in enterprise: An overall assessment of the administration: DTM company is a commercial and production enterprise Therefore, to manage effective business activities, the Company must use simultaneously and effectively the various management tools, ie the combination of the parallel development in 22 governance, namely consumption and marketing, human resource management, resource management of materials for production, management of accountancy and financial of the company In the course of business activities, the company constantly improve and enhance governance in all aspects so the production and business activities of the company is stable and sustainable development Requirements of the enterprise management system must regularly inspect, analyze, calculate and consider the choice of the business plan for production optimization The company launched the evaluation of the work results, drawn the deficiencies, the cause affecting the work to devise corrective measures, promptly handling in order to improve economic efficiency Evaluate the advantages and limitations: - About the business and marketing management: The business marketing management has many advantages The company is aware of the importance of marketing activities, so the company has the proper attention to this activity Many activities are focused such as customer care, promoting the image of the company The company has taken the appropriate marketing policies aimed at promoting consumption of products and expanding markets In particular, the policies on product and price have always been focused in order to create the best products with the most reasonable prices and provide comfort for consumers Besides, the reasonable distribution policy of each product on the different distribution channels can create maximum revenue for the company Beside the advantages, it has some limitations Market research has not been promoted The number of employees in the business department is too thin to be in charge of the northern market The customer comments about the quality of products or services of the Company have not been carried and understood deeply In addition, the investment and construction budgets for business is too little, not meet all the demands of the job - About the human resource management: 23 The advantages of Human resource management is that the leader of company always concerned about the human resources management Recruitment through the form of internal and external recruitment ensure the necessary labor for production quality and meet basic required content of work Moreover, the allocation of the company are very reasonable with properly trained professions, qualifications and competence of employees The company has always carried out properly and fully the provisions of the State on the issue of salaries and other benefits for employees In addition, the company has policies to encourage employees to work and they are facilitated to develop the ability and creativity Besides, the company also sets up training programs to build the capacity of staff and technical workers It also has some limitations The evaluation of human resources is not very good Some positions are not consistent with the possibility of the workers or workers with low qualifications not meet the job requirements Special remuneration policy of the Company is not really attract the skilled technicians Some recommendations to improve organization management and business administration activities: In recent years, the company has made significant development in changing the structure of business management apparatus and it had considerable success However, the business management of the company still needs to be improved to adapt to current conditions Firstly, the company needs to deploy and apply the advanced management models in order to improve the operational efficiency of business administration Leadership must be good governance to be able to improve the efficiency of business operations At the same time, companies should organize collecting opinions of employees in the company to serve the completion of business management activities in all fields To complete marketing activities, DTM must build an appropriate organizational structure and support fully for marketing activities Active sales and marketing activities must always be incorporated together and support each other to bring more benefits Having a reasonable budget will determine the size and quality of the company's marketing activities It must improve marketing research and marketing 24 intelligence to grasp timely the opportunities and risks in the business At the same time, it should increase spending on the sales to maintain and expand market share The feedback of customers is also very important The company collects feedback from customers about the quality of products and services in order to continuously improve product quality, service and reputation, and satisfy customers' needs and wants To complete human resource managent, company should conduct forecasting and analyzing the demand, along with make specific plans to take the initiative in recruitment and training as a basis for recruitment activities They should have regular training projects each year, especially during peak seasonal periods to raise the level of employees At the same time, the company needed a better policy to encourage, motivate employees and attract labor force and technicians skilled work 25 Chapter 3: Internship target, the content of work assigned and the implementation methods: Internship target: After years of college, each student had accumulated for self a certain amount of knowledge, but if they not have environment to practice, apply the theory learned, it will not achieve the best results Especially for students of international business, if there are no realistic exposure conditions as well as the basic work skills, they will face many difficulties in future work Therefore, the internship period is very important for each student The time of more than one month is a great opportunity for each student to interact and become familiar with the work environment in the workplace, as well as office work Moreover, students have condition to apply the knowledge learned in school to practical work, learning more experienced, add shortcomings to improve the skills they have learned at university over the years After graduation internship, each student will have business skills and more clear orientation on future job This is the very important first step to help students not confused and crestfallen before the new job My main objective when decided to have an internship semester at DTM., JSC is to learn more about the skills and knowledge of making business process in international environment and designing marketing plan for the company The next objective is to evaluate and recognize all of the advantages and disadvantages in the service providing process of DTM, in order to have some personal opinions and 26 solutions to improve the company’s service quality Moreover, the internship time at DTM also support me at getting more knowledge for myself on my major study, to fully understand the basic steps of making business plan for the company in a professional way and how to operate, manage the process in a best way without letting any serious mistake happens The working content: During the internship period at DTM., JSC, I have been given an amount of jobs and time schedule noted as below: In the first week, I get used to the business and marketing plan by exploring about DTM., JSC through its profile and some information on the Internet, and the documents of the company Besides, I found and learned about the recruitment process and human resource management in the company In the second week, I learn more about the business process, marketing activities, and human resource management… I also have to search for information about new marketing plan, sending them to the Business Department to serve for the company’s upcoming process From 3rd week to 5th week, after have fully understand about the steps to make business plan and marketing activities, I have been given the jobs to search for ideas and concepts for the upcoming promotion nearly Tet Holiday This promotion is about discount from 30 – 50% for all products to gratitude the customers I also have to go with the Business Department manager for negotiating and signing contracts with facilities suppliers The projects was used as an specific example for my internship report In the final week of the internship period, after DTM., JSC have finished the promotion planning, I begin my internship report with all information and documents gathered from the company The implementation methods: I have completed every objectives set on the internship period at DTM by learning about the business administration, marketing plan and human resource management through the activities of DTM and understanding more about this industry by the 27 company’s profile and documents In addition, I also getting knowledge by myself with the information on the Internet, through the public media and from the officers of DTM The first method is self-inquiry Before starting to the business or marketing activities, I usually have to read and find information through so many sources on the Internet and on the document of company Then, I conducted screening information and writing reports with clearly content to attract the managers Because these are relatively new content with me so in the process of internship, I have to read about all the old report that were previously used by DTM to avoid duplicate content and still meet the demand that request After each report completed, I checked it again before giving the superior for checking and editing During the internship, I have to learn and refer to several documents relating to my subject in the internship So I can both learn more and well the tasks assigned At DTM, I have a good direction of the instructors in business and marketing department They have guided me so carefully both theories and practices so the assigned work have been completed quickly and effectively When meeting any problem in writing report, I can ask them get a reasonable solution in each case One more useful method is observing Direct observing the work at the office or go observe reality programs, helps me understand the nature of the problem and little crestfallen with the new problem Results achieved through the internship: After the internship program at DTM, JSC, the practical activities and situations helped me understanding more about my chosen job in the future, let me know what skill and knowledge I am being short of, to realize my personal strength and weaknesses, therefore having some appropriate adjustment and specific training programs During the internship program, I have received many helpful suggestions and recommendations of staffs in DTM, JSC which would support me in the future In details, through the internship program, I gained a better knowledge at marketing major in both theories and practices I was deeply understood about the processes of a marketing strategy, the processes of recruitment and training, methods of searching for information, doing market research then propose an 28 appropriate business plan for the company Moreover, officers at DTM, JSC even teach me more about managing the business, accounting and customer care services I also totally learned about the practical issues, clients expectations and the market situations of service and industry in Vietnam Base on these factors, I have conclude some personal experiences for myself I was going deeply into the stage of planning and working directly to business partners Overcoming difficult problems helped me feel confident much I was taking a lot of programs and events organized by the company, have met many people and learned more about the stages to organize a promotional program In short, DTM is a youthful and energetic but very professional working environment Here, I can learn not only the work experience but also a lot of life skills such as communication skill I have discovered a lot of abilities that previously I not think I can it Reference list Profile introduction 2015 – Dai Tien Manh services and trade joint stock company Financial Report of DTM., JSC 2013 and 2015 – Dai Tien Manh company’s Financial and Accounting Department http://www.thongtincongty.com/company/3f3c86a8-cong-ty-co-phan-thuong-mai- va-dich-vu-dai-tien-manh/ 29 http://smallbusiness.chron.com/importance-marketing-success-business-589.html [...]... youthful and energetic but very professional working environment Here, I can learn not only the work experience but also a lot of life skills such as communication skill I have discovered a lot of abilities that previously I do not think I can do it Reference list 4 Profile introduction 2015 – Dai Tien Manh services and trade joint stock company 5 Financial Report of DTM., JSC 2013 and 2015 – Dai Tien Manh. .. present and for the next few years, Dai Tien Manh company has focused on research; study the common market and the competitors to set reasonable and effective pricing policies Shown in the pricing of the bedding products, the company has applied flexible and reasonable price policies based on demand and the solvency of the retailers and the customers In details: o Company applies unified pricing policy... affects the buyer, entices buyers on their side, and supports the sales For Dai Tien Manh company in particular and textiles industry in general, promotion is necessary To promote business activities with good effect, the company sets the sales promotion policy to increase competitiveness in the market, to stimulate consumer demand and to boost consumers buy more and more, specific: o The advertising strategy... including Dai Tien Manh company So, in the changing business environment, companies must have an appropriate and practical strategy to bring benefit to the development of the company II The situation of human management: 1 Analyzing the labor structure of the business: Total current employees of the company is 28 people University degree and above accounted for 100% Age of human resources of the company. .. of the company Table 1.2: Statistics on HR of company in 2015 Departments Gender Quantity Academic level Male Female Bachelor Masters 3 2 1 0 3 4 2 2 3 1 4 0 4 4 0 Business department 7 2 5 6 1 Engineering and production department 10 7 3 10 0 Total 28 13 15 23 5 Directorate Organization and Administration department Accounting and Financial departent 2 Human resource policies: Dai Tien Manh company. .. consumer demand, to meet this demand the best and better than competitors in the industry The company produces consumer goods and industrial goods in diversity of product categories so the competitions and the competitors are varied and complex, namely: o Direct competitors: From the famous brand in bedding field such as Hanvico, Vikosan, SongHong, ABC, Everon, Miranda, … to the small and craft producers... management of equipment, purchase of stationery, managed and used cars - under the command of director Accounting and Financial department: This department is responsible for monitoring the financial revenues and expenditures, import – export - in stock of supplies and preparing tax reports, financial statements and financial situation of - management in the company Business department: This department is tasked... materials and time for the market to meet customer needs They develop the business plan in current and in future The main objective is the bridge between - business and consumers Engineering and production department: They are technical management of product quality, management of construction equipment and labor safety for company They guide the technical safety and quality of labor protection, inspect and. .. ability and capacity to contribute effectively to the operations of the company o - Mode of recruitment and training of the company: Through internal nominations: It provided that the employee must meet the requirements of the job, have the skills and the better contributions and - achievements in the process of working If internal resources are not met, the company will recruit outside: the company. .. development in 22 governance, namely consumption and marketing, human resource management, resource management of materials for production, management of accountancy and financial of the company In the course of business activities, the company constantly improve and enhance governance in all aspects so the production and business activities of the company is stable and sustainable development Requirements