How to Write Prospecting Emails that Get Meetings Tips, tricks, and a/b test results The Bottom Line The fewer words the better Replies are better than links Sell the meeting, not the company Bullet points are better than paragraphs Personalization works Subject Line A/B Test Subject Open rate We’ve got to talk Take 20 minutes to talk conversion rates with us It’s worth it If you only chat with one marketing agency {Company} + Clever Zebo: Let’s Work Together CTR Subject Line A/B Test Subject Open CTR rate We’ve got to talk 42% 2% Take 20 minutes to talk 76% 14% 73% 5% 81.92% 17.44% conversion rates with us It’s worth it If you only chat with one marketing agency {Company} + Clever Zebo: Let’s Work Together Body Copy Key Elements Personalized greeting Hi {Name}, Forge a connection I'm writing because we like what your team at {Company} are up to and have some thoughts on how we can work together Clever Zebo does online marketing strategy & hands-on conversion rate optimization, and we it well Very well We set up a rigorous, fast-moving A/B testing plan and help companies build revenue quickly by optimizing the way customers find, experience and re-engage a business' website What's it to you? Well, we're a boutique marketing optimization shop and have some extra capacity We identified {Company} as a business we believe we can help significantly About us Here's what I'm proposing: 1) A 20-minute call to look closely together at your conversion path how you attract customers to your website, compel them to buy and re-engage them We ask questions, you help us understand what you've tested so far and where you're headed Sell the meeting, 2) We present our findings and show you the weakest link(s) in your conversion path We make recommendations not the company 3) If (and only if) you feel our recommendations offer a strong chance of improving conversion rates, we discuss what a pilot project looks like that would quickly demonstrate results Everyone's time is valuable Please only take us up on this if you'd consider hiring Clever Zebo, given our ideas and experience seem like they could mesh with your team Any interest in setting up a conversation? Qualify (optional) Thanks, Jacob Accounts Ace, Clever Zebo Email marketing is about clicks Email conversations are about replies P.S Learn more about what levels of service are available here Personalization ● ● ● ● Subject line (recommended) Greeting (must) Company mention in body (must) Prospect-specific detail (recommended) Forge a Connection ● ● ● Immediately answer WHY you’re writing Compliment the prospect Demonstrate familiarity “I'm writing because we like what your team at {Company} are up to and have some thoughts on how we can work together.” About Us ● ● ● “Clever Provide a simple link to your website (maybe) Be brief Focus on benefits Zebo does online marketing strategy & hands-on conversion rate optimization, and we it well Very well We set up a rigorous, fast- moving A/B testing plan and help companies build revenue quickly by optimizing the way customers find, experience and re-engage a business' website.” Sell the Meeting, Not the Company ● ● ● ● NO ONE is going to buy from a cold email alone It’s only useful as a way to set up the next step Explain why it’s worth the prospect’s time Be honest “1) A 20-minute call to look closely together at your conversion path how you attract customers to your website, compel them to buy and re-engage them We ask questions, you help us understand what you've tested so far and where you're headed 2) We present our findings and show you the weakest link(s) in your conversion path We make recommendations 3) If (and only if) you feel our recommendations offer a strong chance of improving conversion rates, we discuss what a pilot project looks like that would quickly demonstrate results.” Qualify (Optional) ● ● ● Value your time and theirs Make it clear this is also a sales convo Set the precedent of direct communication “Everyone's time is valuable Please only take us up on this if you'd consider hiring Clever Zebo, given our ideas and experience seem like they could mesh with your team.” Email Conversations Are About Replies ● ● ● This ain’t email marketing People tend to mistrust links in emails (for good reason) This is a conversation with a human Start and end it that way “Any interest in setting up a conversation?” Other Keys: ● ● ● ● ● Make sure your ad copy is tuned into a highly targeted list No typos! Test, test, test before pressing send It’s a numbers game Follow ups are important but be respectful Post-webinar email optimization consult ● webinar participants will receive a free post-webinar email optimization consult ● Let us know if you’re interested! Contact Me ● ● ● Josh Krafchin @cleverzebo josh@cleverzebo.com [...]...Email Conversations Are About Replies ● ● ● This ain’t email marketing People tend to mistrust links in emails (for good reason) This is a conversation with a human Start and end it that way “Any interest in setting up a conversation?” Other Keys: ● ● ● ● ● Make sure your ad copy is tuned into a highly targeted list No typos! Test, test, test before pressing send It’s a numbers game Follow ups... respectful Post-webinar email optimization consult ● 5 webinar participants will receive a free post-webinar email optimization consult ● Let us know if you’re interested! Contact Me ● ● ● Josh Krafchin @cleverzebo josh@ cleverzebo .com ... Here's what I'm proposing: 1) A 20-minute call to look closely together at your conversion path how you attract customers to your website, compel them to buy and re-engage them We ask questions,... prospect’s time Be honest “1) A 20-minute call to look closely together at your conversion path how you attract customers to your website, compel them to buy and re-engage them We ask questions,... Forge a connection I'm writing because we like what your team at {Company} are up to and have some thoughts on how we can work together Clever Zebo does online marketing strategy & hands-on conversion