Before&After BAmagazine.com ® i U X Design your own Christmas cards W I S E W I S E M EN M EN S T I LL EK H I M S T I LL S E W I S E M EN S T I LL S EEK S EEK H I M H I M H FAM FROM THE SMIT HOLIDAY PRAYERS ILY Desktop printers and a $1 photo library have made it easy to send beautiful, personal greetings! HOLIDAY PRAYERS FROM THE SMITH FAMILY Continued  HOLIDAY PRA YERS FROM THE SMI THS FAMILY Continued  Design your own Christmas cards 0627 Before&After BAmagazine.com ® i U X Design your own Christmas cards Desktop printers and a $1 photo library have made it easy to send beautiful, personal greetings! Here are a handful of ideas to get you started Sunset over the valley | Modesto, California Taken on September 16, 2005 at 6:28 pm ia | Modesto, Californ Sunset over the valley 16, 2005 at 6:28 pm Taken on September W I S E W I S E M EN S T I LL S EEK H I M W I S E M EN S T I LL S EEK M EN S T I LL S EEK H I M H I M W I S E M EN S EEK S T I LL H I M HOLIDAY PRAYERS FROM THE SMITHS FAMILY RS FROM HOLIDAY PRAYE THE SMITH FAMILY HOLIDAY PRAYERS FROM THE SMITH FAMILY HOLIDAY PRAYERS FROM THE SMITH FAMILY Print Separate Fold Mail Store-bought holiday cards are attractive but so commercial — the Christmas-card “tree” at home looks just like the Hallmark shop at the mall! This year, send a card that can come only from you iStockphoto’s $1 photo library makes this practical; it puts a world of beautiful images at your fingertips to use alone or with your own photos The cool part is yours to do:  of 10  Design your own Christmas cards 0627 Before&After ® Design your own Christmas cards i U X BAmagazine.com of 10 The Johnsons MERRY CHRISTMAS! Embellish There is no substitute for a great family portrait Embellish with a photographic object and a beautiful typeface Classy Knock out the background Delete a busy background, and you’ll freshen and focus your image Add dimension by sending headline to the back! Dad’s in Iraq? Add news to your card with captionstyle greetings from everyone in the picture! Be brief and use small type; light gray won’t steal the scene  of 10  MERRY CHRISTMAS! Angela Maggie Krissy Jessica Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at Design your own Christmas cards 0627 Before&After ® Design your own Christmas cards BAmagazine.com of 10 i U X 2005 CHRISTMAS mas! t is r h C y r r Me Grandma & Grandpa! , Kathy and 2006 Katie Karen Pose creatively Rambunctious kids will have fun posing in a circle! Cockeyed portrait lends itself to an enthusiastic, askew layout! Crop radically Only true friends will let you get this close! It’s a bold technique and fun to try White type centered atop translucent year is quietly powerful  of 10  Design your own Christmas cards 0627 Before&After ® Design your own Christmas cards BAmagazine.com of 10 Merry Christmas, Becky Happy Reindeer Day! BEST WISHES FROM YOUR FRIEND BILL FROM YOUR GODDAUGHTER, GENEVA ROSE Use an object A photographic object makes a beautiful card easily Keep it simple, and personalize each greeting White makes it work No matter what size or shape the space, an object alone in a field of white gets seen Here, the script typeface is totally different in shape, texture and style, thus complementary Merry Christmas, Matt BEST WISHES FROM THE MILLS FAMILY i U X Use an illustration or dingbat Whimsical artwork and scribbly type make a happy card! Centered presentation lends formality and style Use beautiful type Calligraphic typography says Christmas! Use alone or embellish with an object or border Here, dark and light colors contrast beautifully on the neutral-value background  of 10  Gwen Joy to You, Design your own Christmas cards 0627 Before&After ® Design your own Christmas cards W I S E W I S E M EN S T I LL S EEK S T I LL M EN S EEK H I M H I M W I S E Create a theme Design a series of cards on a single topic Keep type and layout repetitive throughout Use scenics, flowers, abstracts, a personal portfolio Expresses your words in several ways Also nice when you can’t decide on a single image i U X BAmagazine.com of 10 M EN HOLIDAY PRAYERS FROM S T I LL S EEK H I M THE SMITHS FAMILY HOLIDAY PRAYERS FROM THE SMITH FAMILY HOLIDAY PRAYERS FROM THE SMITH FAMILY Back Front Keep the type quiet Uppercase headline force-justified spans the card and makes a sophisticated statement; soft color is sampled from the photo On the back, finish with a caption, comment or logo just like Hallmark does! Note alignment with the front W I S E M EN S T I LL S EEK H I M HOLIDAY PRAYERS FROM THE SMITH FAMILY  of 10  Donner Pass | Truckee, California Taken on October 10, 2005 at 3:45 pm Design your own Christmas cards 0627 Before&After ® Design your own Christmas cards BAmagazine.com of 10 i U X Card & envelope specs Card size Standard snapshot Envelope A6 (6 Baronial) Card size Standard picture frame Envelope A7 (A-Style) 7” 6” 4” 5” 1/4” 3/4” 71/4” 61/2” Card size Letter sheet quartered Envelope A2 (5 1/2 Baronial) Card size Letter sheet divided in thirds Envelope #9 1/2” 1/2” 2/3” 1/4” 3/8” 7/8” 53/4” 7/8”  of 10  Design your own Christmas cards 0627 Before&After BAmagazine.com of 10 Design your own Christmas cards ® i U X Article resources 8b 8d 8c Typefaces 9b Sloop Script One | 20 pt The Johnsons Angela Maggie Krissy Jessica Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at 10 Utopia Black | pt 11 C0 M50 Y40 K15 Utopia Regular | 6.5 pt 12 C45 M0 Y50 K15 12 ITC Avant Garde Gothic Bold Cond 158 pt 13 C0 M0 Y0 K45 13 Minion Pro Cond Subhead | 27 pt 14 C90 M0 Y100 K30 (a–c) Zipty Do Regular | a) 40 pt b) 20 pt, c) 12 pt 15 C0 M0 Y0 K50 11 8a 9a 8e 10 C0 M100 Y80 K30 Block Berthold Extra Cond | 65 pt MERRY CHRISTMAS! Colors Images (a–f) iStockphoto.com | e f 2005 10 CHRISTMAS (a–b) Rubberball.com | a b c d a b 14 15 8f istmas! MerGrrayndmCa &hGrrandpa! 2006 Katie, Kathy and Ka ren 7a 7b 7c  of 10  Design your own Christmas cards 0627 Before&After BAmagazine.com of 10 Design your own Christmas cards ® i U X Article resources Typefaces Colors Carpenter ICG | 32 pt 5a Avenir 35 Light | pt Kid Type Crayon | 13.5 pt (a–b) Adobe Caslon | a) 14.5 pt, b) pt 5b Merry Christmas, Becky Happy Reindeer Day! BEST WISHES FROM YOUR FRIEND BILL FROM YOUR GODDAUGHTER, GENEVA ROSE 5c C35 M55 Y70 K60 C0 M0 Y0 K40 C45 M30 Y20 K0 C0 M0 Y0 K70 Images (a–f) iStockphoto.com | e f a b c d W I S E M EN S T I LL S EEK H I M 4a 5d 5e HOLIDAY PRAYERS FROM THE SMITH FAMILY 5f 4b  of 10  Design your own Christmas cards 0627 Before&After ® Design your own Christmas cards BAmagazine.com 10 of 10 Subscribe to Before & After i U X Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone Did you learn from this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe To pass along a free copy of this article to John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer others, click here Design advisor Gwen Amos E-mail this article Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Join our e-list To be notified by e-mail of new articles as they become available, go to http://www.bamagazine.com/email Copyright ©2005 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote brief sections for review If you this, please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us  10 of 10 | Printing formats  Design your own Christmas cards 0627 Before&After BAmagazine.com ® i U X Before & After is made to fit your binder Before & After articles are intended for permanent reference All are titled and numbered For the current table of contents, click here To save time and paper, a paper-saver format of this article, suitable for one- or two-sided printing, is provided on the following pages For presentation format Print: (Specify pages 1–10) For paper-saver format Print: (Specify pages 12–16) Print Format: Landscape Page Size: Fit to Page Save Presentation format or Paper-saver format  Back | Paper-saver format  S EEK H I M S T I LL S EEK H I M H I M HOLIDAY PRAYERS FROM THE SMITH FAMILY M EN Sunset over the valley | Modesto, California Taken on September 16, 2005 at 6:28 pm LY W I S E SMITHS FAMI RS FROM HOLIDAY PRAYE ERS FROM THE H I M Y THE SMITH FAMIL EK H I M S T I LL S E W I S E M EN S T I LL S EEK | Modesto, California Sunset over the valley 16, 2005 at 6:28 pm Taken on September S EEK HOLIDAY PRAYERS FROM THE SMITH FAMILY W I S E M EN S T I LL S EEK H I M HOLIDAY PRAYERS FROM THE SMITH FAMILY Fold W I S E M EN S T I LL S EEK H I M HOLIDAY PRAYERS FROM THE SMITHS FAMILY Mail  S T I LL FAMILY Desktop printers and a $1 photo library have made it easy to send beautiful, personal greetings! Design your own M EN HOLIDAY PRAY S T I LL W I S E M EN M EN FROM THE SMITH Separate Design your own Christmas cards 0627 Christmas cards W I S E W I S E HOLIDAY PRAYERS Print of Before&After | www.bamagazine.com Store-bought holiday cards are attractive but so commercial — the Christmas-card “tree” at home looks just like the Hallmark shop at the mall! This year, send a card that can come only from you iStockphoto’s $1 photo library makes this practical; it puts a world of beautiful images at your fingertips to use alone or with your own photos The cool part is yours to do: 0627 Design your own Christmas cards  The Johnsons MERRY CHRISTMAS! Angela Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at Maggie Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at Krissy Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at Jessica MERRY CHRISTMAS! Knock out the background Delete a busy background, and you’ll freshen and focus your image Add dimension by sending headline to the back! Dad’s in Iraq? Add news to your card with captionstyle greetings from everyone in the picture! Be brief and use small type; light gray won’t steal the scene Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at CHRISTMAS 2005 Crop radically Only true friends will let you get this close! It’s a bold technique and fun to try White type centered atop translucent year is quietly powerful Design your own Christmas cards 0627  Karen Embellish There is no substitute for a great family portrait Embellish with a photographic object and a beautiful typeface Classy , Kathy and 2006 Katie istmas! MerGrrayndmCa &hGrrandpa! of Before&After | www.bamagazine.com Pose creatively Rambunctious kids will have fun posing in a circle! Cockeyed portrait lends itself to an enthusiastic, askew layout! 0627 Design your own Christmas cards  FROM YOUR GODDAUGHTER, GENEVA ROSE Happy Reindeer Day! M EN S EEK H I M Joy to You, Gwen Back Donner Pass | Truckee, California Taken on October 10, 2005 at 3:45 pm HOLIDAY PRAYERS FROM THE SMITH FAMILY S T I LL H I M H I M SMITHS FAMILY M EN S EEK Use beautiful type Calligraphic typography says Christmas! Use alone or embellish with an object or border Here, dark and light colors contrast beautifully on the neutral-value background S T I LL H I M W I S E S EEK THE HOLIDAY PRAYERS FROM S T I LL HOLIDAY PRAYERS FROM THE SMITH FAMILY Design your own Christmas cards 0627  BEST WISHES FROM YOUR FRIEND BILL W I S E S EEK Use an illustration or dingbat Whimsical artwork and scribbly type make a happy card! Centered presentation lends formality and style Merry Christmas, Becky Use an object A photographic object makes a beautiful card easily Keep it simple, and personalize each greeting Merry Christmas, Matt S T I LL BEST WISHES FROM THE MILLS FAMILY M EN Front W I S E M EN HOLIDAY PRAYERS FROM THE SMITH FAMILY of Before&After | www.bamagazine.com Keep the type quiet Uppercase headline force-justified spans the card and makes a sophisticated statement; soft color is sampled from the photo On the back, finish with a caption, comment or logo just like Hallmark does! Note alignment with the front W I S E White makes it work No matter what size or shape the space, an object alone in a field of white gets seen Here, the script typeface is totally different in shape, texture and style, thus complementary Create a theme Design a series of cards on a single topic Keep type and layout repetitive throughout Use scenics, flowers, abstracts, a personal portfolio Expresses your words in several ways Also nice when you can’t decide on a single image 0627 Design your own Christmas cards  8e 8c 8d 9b Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at Maggie Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at Krissy Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at Jessica Karen Angela e, Kathy and 2006 Kati s! y ChGrrianstdpma! a Merr Grandma & 10 11 12 13 10 15 14 8f 7a 7b 7c 5b Typefaces Sloop Script One | 20 pt Block Berthold Extra Cond | 65 pt 10 C0 M100 Y80 K30 Colors Utopia Regular | 6.5 pt 13 C0 M0 Y0 K45 12 C45 M0 Y50 K15 11 C0 M50 Y40 K15 ITC Avant Garde Gothic Bold Cond 158 pt 14 C90 M0 Y100 K30 Utopia Black | pt Minion Pro Cond Subhead | 27 pt 15 C0 M0 Y0 K50 a b a b c d C0 M0 Y0 K70 C45 M30 Y20 K0 C0 M0 Y0 K40 C35 M55 Y70 K60 Colors (a–c) Zipty Do Regular | a) 40 pt b) 20 pt, c) 12 pt (a–f) iStockphoto.com | e f Images (a–b) Rubberball.com | Typefaces Carpenter ICG | 32 pt Avenir 35 Light | pt Kid Type Crayon | 13.5 pt a b c d (a–b) Adobe Caslon | a) 14.5 pt, b) pt Images (a–f) iStockphoto.com | e f Design your own Christmas cards 0627  H I M Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at MERRY CHRISTMAS! 8b Article resources 8a 9a The Johnsons 6 Article resources CHRISTMAS 2005 5a FROM YOUR GODDAUGHTER, GENEVA ROSE S EEK 4a 5f 4b of Before&After | www.bamagazine.com HOLIDAY PRAYERS FROM THE SMITH FAMILY S T I LL Happy Reindeer Day! M EN BEST WISHES FROM YOUR FRIEND BILL W I S E Merry Christmas, Becky 5c 5d 5e 0627 Design your own Christmas cards  Subscribe to Before & After Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer Design advisor Gwen Amos Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2005 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote brief sections for review If you this, please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us Design your own Christmas cards 0627  Did you learn from this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here Join our e-list To be notified by e-mail of new articles as of Before&After | www.bamagazine.com http://www.bamagazine.com/email they become available, go to 0627 Design your own Christmas cards [...]... library have made it easy to send beautiful, personal greetings! Design your own M EN HOLIDAY PRAY S T I LL W I S E M EN M EN FROM THE SMITH Separate Design your own Christmas cards 0627 Christmas cards W I S E W I S E HOLIDAY PRAYERS Print 1 of 5 Before&After | www.bamagazine.com Store-bought holiday cards are attractive but so commercial — the Christmas- card “tree” at home looks just like the Hallmark... send a card that can come only from you iStockphoto’s $1 photo library makes this practical; it puts a world of beautiful images at your fingertips to use alone or with your own photos The cool part is yours to do: 0627 Design your own Christmas cards  The Johnsons MERRY CHRISTMAS! Angela Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore... Day! 1 M EN BEST WISHES FROM YOUR FRIEND BILL 2 W I S E Merry Christmas, Becky 5c 5d 5e 0627 Design your own Christmas cards  Subscribe to Before & After Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful... different in shape, texture and style, thus complementary 7 Create a theme Design a series of cards on a single topic Keep type and layout repetitive throughout Use scenics, flowers, abstracts, a personal portfolio Expresses your words in several ways Also nice when you can’t decide on a single image 0627 Design your own Christmas cards  5 8e 1 8c 8d 2 9b Ullaortion utat Ut at numsan ea feummy num deliqui... | a) 14.5 pt, b) 8 pt Images 5 (a–f) iStockphoto.com | e f Design your own Christmas cards 0627  7 H I M Ullaortion utat Ut at numsan ea feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at MERRY CHRISTMAS! 8b Article resources 8a 9a The Johnsons 6 6 Article resources CHRISTMAS 2005 5a FROM YOUR GODDAUGHTER, GENEVA ROSE S EEK 7 4a 8 9 5f 4b 4 of 5 Before&After... THE SMITH FAMILY Design your own Christmas cards 0627  BEST WISHES FROM YOUR FRIEND BILL W I S E S EEK 6 Use an illustration or dingbat Whimsical artwork and scribbly type make a happy card! Centered presentation lends formality and style Merry Christmas, Becky 5 Use an object A photographic object makes a beautiful card easily Keep it simple, and personalize each greeting Merry Christmas, Matt S... an enthusiastic, askew layout! 0627 Design your own Christmas cards  FROM YOUR GODDAUGHTER, GENEVA ROSE Happy Reindeer Day! M EN S EEK H I M Joy to You, Gwen Back Donner Pass | Truckee, California Taken on October 10, 2005 at 3:45 pm HOLIDAY PRAYERS FROM THE SMITH FAMILY S T I LL H I M H I M SMITHS FAMILY M EN S EEK Use beautiful type Calligraphic typography says Christmas! Use alone or embellish with... Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us Design your own Christmas cards 0627  Did you learn from this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe... feummy num deliqui smodipit lor si Cummy nos augiam dio eu feum iniatet utpat lore magnit, cum quis at CHRISTMAS 2005 4 Crop radically Only true friends will let you get this close! It’s a bold technique and fun to try White type centered atop translucent year is quietly powerful Design your own Christmas cards 0627  Karen 1 Embellish There is no substitute for a great family portrait Embellish with a... to others, click here Join our e-list To be notified by e-mail of new articles as 5 of 5 Before&After | www.bamagazine.com http://www.bamagazine.com/email they become available, go to 0627 Design your own Christmas cards