Before&After ® BAmagazine.com i U X Build a picture path A single row of photos carries your reader from here to there Continued Continued  Build a picture path 0625 Before&After BAmagazine.com ® i U X Build a picture path It’s out of the ordinary, attractive and easy, too—a single row of photos carries your reader from here to there Here’s an easy way to make your message stronger Turn your page sideways, and line up a half-dozen (or so) identically sized photos starting at the left edge Put your copy on the right, and the reader’s eye will follow the path directly to it Like this: BOOT SALE BELLTRAN SNOWBOARDING BOOTS & BOARDS 1545 East Sutterville Road Placerville, CA 95667 Store hours: Sat 8–9, Sun 10–6 www.belltransnowboarding.com Model 462 Thomas Wright Here Paint catalog 2006 Swatches, palettes, ideas, advice www.twpaints.com There Our eyes naturally drift left to right Starting on the left, the picture path picks up this natural motion, accelerates it and stops it right at your message— logo, title, sale prices, whatever you put at this end  of  Build a picture path 0625 Before&After ® Build a picture path of BAmagazine.com i U X It’s as easy as – – Use a panoramic page To get the reader moving, page and path must run the same direction A 2:1 ratio (above) is excellent online, for small spaces (ads) and as a single printed sheet (postcard, flier, poster) Make a path Arrange your photos in a single row starting at the left edge and stopping short of the right (The short gap will hold the reader on the page.) No space between photos; you need an unbroken sweep Thomas Wright Paint catalog 2006 Swatches, palettes, ideas, advice www.twpaints.com Set the focal point Add a focal point—typically your logo or a photo—at the end of the path Silhouette the image for eye-catching contrast (freeform vs straight); a slight overlap links the two naturally Add the words Place your copy near the path’s end along a vertical axis Don’t upstage the images; use a conservative typeface, and let the path the work of leading the reader to your story  of  Build a picture path 0625 Before&After ® Build a picture path BAmagazine.com of i U X Things to watch for Small Medium Large No bumps Most effective are images identical in size and shape; irregularities will slow and even stop the reader Eye level is the most natural place for the path Avoid uniform spacing (right), which creates distracting stripes Use a white gap about this big (above) to stop the reader’s movement Too small and the eye keeps right on going (right)! More is better Fewer photos slow the path’s movement; their large size demands attention (a fine asset, but not here), forcing the eye to scan each individually and not the path as a whole  of  Same Same Same Build a picture path 0625 Before&After ® Build a picture path of BAmagazine.com i U X Scale, crop, align A picture path is most effective when its images are similar enough that the eye just glides along Size, cropping and alignment are key The tightest natural cropping makes this your control image; crop all others to match it Before Seven snowboarders—some are close up, some are far away, each is positioned differently in the frame, and some frames have different proportions To get the images more alike, first enlarge or reduce until everyone’s the same size, then crop into a similar position—in this case, everyone’s centered in the square After The eye still sees seven different images, but now they’re similar enough to “read” in a continual sweep That’s what you want This is not the place for images that stand out and arrest your attention  of  Build a picture path 0625 Before&After ® Build a picture path BAmagazine.com of i U X Article resources Typefaces Thomas Wright 1a Colors (a–b) Goudy Old Style | a) 26 pt, b) 10/12 pt C0 M0 Y0 K65 Myriad Pro Semibold | 10 pt C0 M0 Y0 K45 (a–c) Clarendon Light | a) 50 pt, b) 20/26 pt, c) 10 pt C0 M0 Y0 K30 10 C15 M100 Y100 K0 (a–b) Clarendon Bold | a) 36/24 pt, b) 18/24 pt Paint catalog 2006 Swatches, palettes, ideas, advice www.twpaints.com Images Image row 5a–e (left to right) 1b 5f (a–m) iStockphotos.com | d e f g h i j k l a b c m Photos.com BOOT SALE 3a BELLTRAN SNOWBOARDING BOOTS & BOARDS 1545 East Sutterville Road Placerville, CA 95667 Store hours: Sat 8–9, Sun 10–6 www.belltransnowboarding.com Model 462 Image row 5g–m (left to right) 4a 4b 3b 3c 10  of  Build a picture path 0625 Before&After ® Build a picture path BAmagazine.com of Subscribe to Before & After Did you learn from this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe i U X Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone To pass along a free copy of this article to John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer others, click here Design advisor Gwen Amos E-mail this article Join our e-list To be notified by e-mail of new articles as they become available, go to http://www.bamagazine.com/email Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2005 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote brief sections for review If you this, please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us  of | Printing formats  Build a picture path 0625 Before&After BAmagazine.com ® i U X Before & After is made to fit your binder Before & After articles are intended for permanent reference All are titled and numbered For the current table of contents, click here To save time and paper, a paper-saver format of this article, suitable for one- or two-sided printing, is provided on the following pages For presentation format Print: (Specify pages 1–7) For paper-saver format Print: (Specify pages 9–12) Print Format: Landscape Page Size: Fit to Page Save Presentation format or Paper-saver format  Back | Paper-saver format  Build a picture path SNOWBOARDING BOOTS & BOARDS BELLTRAN 1545 East Sutterville Road Placerville, CA 95667 Store hours: Sat 8–9, Sun 10–6 www.belltransnowboarding.com Model 462 BOOT SALE A single row of photos carries your reader from here to there Thomas Wright There Our eyes naturally drift left to right Starting on the left, the picture path picks up this natural motion, accelerates it and stops it right at your message— logo, title, sale prices, whatever you put at this end Build a picture path 0625  Here Paint catalog 2006 Swatches, palettes, ideas, advice www.twpaints.com of Before&After | www.bamagazine.com Here’s an easy way to make your message stronger Turn your page sideways, and line up a half-dozen (or so) identically sized photos starting at the left edge Put your copy on the right, and the reader’s eye will follow the path directly to it Like this: 0625 Build a picture path  0625 Build a picture path It’s as easy as – – Make a path Arrange your photos in a single row starting at the left edge and stopping short of the right (The short gap will hold the reader on the page.) No space between photos; you need an unbroken sweep Thomas Wright Paint catalog 2006 www.twpaints.com Swatches, palettes, ideas, advice Add the words Place your copy near the path’s end along a vertical axis Don’t upstage the images; use a conservative typeface, and let the path the work of leading the reader to your story Small Medium Large Same Same Same 0625  Use a panoramic page To get the reader moving, page and path must run the same direction A 2:1 ratio (above) is excellent online, for small spaces (ads) and as a single printed sheet (postcard, flier, poster) Set the focal point Add a focal point—typically your logo or a photo—at the end of the path Silhouette the image for eye-catching contrast (freeform vs straight); a slight overlap links the two naturally Eye level is the most natural place for the path Avoid uniform spacing (right), which creates distracting stripes Things to watch for No bumps Most effective are images identical in size and shape; irregularities will slow and even stop the reader More is better Fewer photos slow the path’s movement; their large size demands attention (a fine asset, but not here), forcing the eye to scan each individually and not the path as a whole Build a picture path Use a white gap about this big (above) to stop the reader’s movement Too small and the eye keeps right on going (right)! of Before&After | www.bamagazine.com  Image row 5a–e (left to right) Scale, crop, align A picture path is most effective when its images are similar enough that the eye just glides along Size, cropping and alignment are key The tightest natural cropping makes this your control image; crop all others to match it Before Seven snowboarders—some are close up, some are far away, each is positioned differently in the frame, and some frames have different proportions To get the images more alike, first enlarge or reduce until everyone’s the same size, then crop into a similar position—in this case, everyone’s centered in the square (a–b) Goudy Old Style | a) 26 pt, b) 10/12 pt C0 M0 Y0 K45 C0 M0 Y0 K65 Colors Myriad Pro Semibold | 10 pt Typefaces 1a C0 M0 Y0 K30 i j k b Build a picture path 10 C15 M100 Y100 K0 h m g a f l e Photos.com d (a–m) iStockphotos.com | Images (a–b) Clarendon Bold | a) 36/24 pt, b) 18/24 pt (a–c) Clarendon Light | a) 50 pt, b) 20/26 pt, c) 10 pt c After The eye still sees seven different images, but now they’re similar enough to “read” in a continual sweep That’s what you want This is not the place for images that stand out and arrest your attention Article resources 5f Thomas Wright Paint catalog 2006 Swatches, palettes, ideas, advice www.twpaints.com 1b 3a 10 BOOT SALE SNOWBOARDING BOOTS & BOARDS 1545 East Sutterville Road Placerville, CA 95667 BELLTRAN 3c Store hours: Sat 8–9, Sun 10–6 www.belltransnowboarding.com Model 462 4a 4b 3b of Before&After | www.bamagazine.com 0625  Image row 5g–m (left to right) 0625 Build a picture path  0625 Build a picture path Subscribe to Before & After Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer Design advisor Gwen Amos Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2005 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote brief sections for review If you this, please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us Build a picture path 0625  Did you learn from this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here Join our e-list To be notified by e-mail of new articles as http://www.bamagazine.com/email they become available, go to of Before&After | www.bamagazine.com [...]... Subscribe to Before & After Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer... please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us Build a picture path 0625  Did you learn from this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe...Image row 5a e (left to right) Scale, crop, align A picture path is most effective when its images are similar enough that the eye just glides along Size, cropping and alignment are key The tightest natural cropping makes this your control image; crop all others to match it Before Seven snowboarders—some are close up, some are far away, each is positioned differently in the frame, and some frames... 6 Photos. com d 5 (a m) iStockphotos.com | Images 4 (a b) Clarendon Bold | a) 36/24 pt, b) 18/24 pt 3 (a c) Clarendon Light | a) 50 pt, b) 20/26 pt, c) 10 pt c After The eye still sees seven different images, but now they’re similar enough to “read” in a continual sweep That’s what you want This is not the place for images that stand out and arrest your attention Article resources 5f Thomas Wright Paint... Dexter Mark Abellera Staff designer Design advisor Gwen Amos Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2005 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote... Paint catalog 2006 Swatches, palettes, ideas, advice 8 www.twpaints.com 2 1b 3a 10 9 BOOT SALE SNOWBOARDING BOOTS & BOARDS 1545 East Sutterville Road Placerville, CA 95667 BELLTRAN 3c Store hours: Sat 8–9, Sun 10–6 www.belltransnowboarding.com 6 Model 462 4a 4b 3b 3 of 4 Before&After | www.bamagazine.com 0625  Image row 5g–m (left to right) 0625 Build a picture path  0625 Build a picture path Subscribe... for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here Join our e-list To be notified by e-mail of new articles as http://www.bamagazine.com/email they become available, go to 4 of 4 Before&After | www.bamagazine.com ... frames have different proportions To get the images more alike, first enlarge or reduce until everyone’s the same size, then crop into a similar position—in this case, everyone’s centered in the square 1 (a b) Goudy Old Style | a) 26 pt, b) 10/12 pt 8 7 C0 M0 Y0 K45 C0 M0 Y0 K65 Colors 2 Myriad Pro Semibold | 10 pt Typefaces 7 1a C0 M0 Y0 K30 i j k b Build a picture path 10 C15 M100 Y100 K0 9 h m g a f