#ArtofSocial ART of Visual Marketing ART of Visual Marketing @GuyKawasaki Chief Evangelist of Canva Co-author, The Art of Social Media and twelve other books @PegFitzpatrick Social Media Strategist Co-author, The Art of Social Media ART of Visual Marketing In this presentation, you'll learn tips and tricks that will help you create your own fantastic visual marketing Create powerful, optimized visual elements Attract more readers and engagement Implement a broad selection of visual marketing power tips ART of Visual Marketing Step one: Create or curate great content You'll need to boost your content creation with OPC (other people's content) to round out your social media sharing 85% OPC, 15% your own ART of Visual Marketing If you have a blog or website, every post needs an image Standard blog image size is 560 pixels x 315 pixels Get your tech on and set up Open Graph to optimize your blog images Or hire a tech person ART of Visual Marketing Step two: Design (or find) your visuals Take your own photos Use stock photos Image sources: Canva, Stocksy, Flickr Create your own original graphics Make sure you have permission to use photos ART of Visual Marketing Step three: Optimize your visuals Size counts Go big! Check on desktop, mobile, and tablet ART of Visual Marketing This can be a custom image you design Or the image that comes through with Open Graph from the blog that populates when you embed a post ART of Visual Marketing Create the right size image Twitter 1024 pixels x 512 pixels Facebook 940 pixels x 788 pixels Instagram 640 pixels x 640 pixels Pinterest 735 pixels x 1102 pixels Google+ You can use any of these ART of Visual Marketing Power tip: Use pre-set sizes in Canva ART of Visual Marketing Harness the power ART of Visual Marketing visual marketing PRO TIPS in action Please try this at home, kids! ART of Visual Marketing Maximize Twitter Images ART of Visual Marketing Embrace Pinterest ART of Visual Marketing Make Photo Albums ART of Visual Marketing Create Snappy Flipagrams ART of Visual Marketing Shoot Slow-Motion Video ART of Visual Marketing Embed Native Facebook Video ART of Visual Marketing Embed SlideShare Presentations ART of Visual Marketing Repurpose Google+ Hangouts ART of Visual Marketing Add Infographics ART of Visual Marketing 10 Experiment with Hyperlapse ART of Visual Marketing 11 Automate Facebook Graphics ART of Visual Marketing 12 Animate with GIFs ART of Visual Marketing Go forth and design! @GuyKawasaki @PegFitzpatrick Artof.Social [...]... Swag app for smartphones • Over app for smartphones ART of Visual Marketing Harness the power ART of Visual Marketing visual marketing PRO TIPS in action Please try this at home, kids! ART of Visual Marketing 1 Maximize Twitter Images ART of Visual Marketing 2 Embrace Pinterest ART of Visual Marketing 3 Make Photo Albums ART of Visual Marketing 4 Create Snappy Flipagrams ART of Visual Marketing 5 Shoot... Video ART of Visual Marketing 6 Embed Native Facebook Video ART of Visual Marketing 7 Embed SlideShare Presentations ART of Visual Marketing 8 Repurpose Google+ Hangouts ART of Visual Marketing 9 Add Infographics ART of Visual Marketing 10 Experiment with Hyperlapse ART of Visual Marketing 11 Automate Facebook Graphics ART of Visual Marketing 12 Animate with GIFs ART of Visual Marketing Go forth and. . .ART of Visual Marketing Name your images Images rank high in Google search Use keywords for your content Add an Alt Attribute (alt tag) on your images This becomes the Pinterest description ART of Visual Marketing Step four: Deploy! Every social media post should include an image and yes, we mean every post ART of Visual Marketing DESIGN TOOL BOX • Eye Dropper... Marketing 10 Experiment with Hyperlapse ART of Visual Marketing 11 Automate Facebook Graphics ART of Visual Marketing 12 Animate with GIFs ART of Visual Marketing Go forth and design! @GuyKawasaki @PegFitzpatrick Artof.Social ... Images ART of Visual Marketing Embrace Pinterest ART of Visual Marketing Make Photo Albums ART of Visual Marketing Create Snappy Flipagrams ART of Visual Marketing Shoot Slow-Motion Video ART of Visual. .. for smartphones • Over app for smartphones ART of Visual Marketing Harness the power ART of Visual Marketing visual marketing PRO TIPS in action Please try this at home, kids! ART of Visual Marketing. . .ART of Visual Marketing @GuyKawasaki Chief Evangelist of Canva Co-author, The Art of Social Media and twelve other books @PegFitzpatrick Social Media Strategist Co-author, The Art of Social