SIMPLE STEPS n o t e k r a to m PINTEREST for PROFIT WHY SHOULD YOU MARKET ON PINTEREST? • PEOPLE SPEND MORE TIME ON PINTEREST THAN FACEBOOK • PINTEREST TRAFFIC IS LONG-TERM TRAFFIC • SMALL EFFORT FOR BIG RETURN 75% of users mobile Pre-shop stage Be helpful, provide resources PINTEREST to-go! EASY TO USE, ANYWHERE, ANYTIME WHY DO PEOPLE PIN? INSPIRATION BOOKMARK SALES PROMOTE BRAND The sweet spot for social selling on Pinterest PINTEREST MOTIVATES 47% of U.S shoppers have made a purchase from a Pinterest referral from BlogHer PINNERS BUY $$$ Pinterest generates 400% more 47% of U.S revenue shoppers per click havethan made Twitter a and 27% more than Facebook purchase from a Pinterest referral from VentureBeat PINTEREST PLAN WHAT TO PIN Blog content Videos SlideShare presentations Infographics GIFs ELEMENTS OF A GREAT PIN Great image - 735 x 1102 pixels No borders for seamless pin viewing Minimal text on your image Engaging description with a call to action TRUST DRIVES ACTION 81%ofofU.S women trust Pinterest as a a 47% shoppers have made source for information & advice purchase from a Pinterest referral from Social Mouths PINTEREST SALES FUNNEL Top of funnel Mid-funnel Bottom of funnel = sales Awareness Consideration - 60 to 70% of people stay here Nudge to buy CROSS POLLINATE PINTEREST PRESENCE ACROSS SOCIAL MEDIA ADD #PINOFTHEDAY HASHTAGS TO POSTS SHARE PINTEREST CONTENT ON FACEBOOK & GOOGLE+ WITH A LINK TO YOUR PINTEREST BOARD ADD A PIN IT FOR LATER FOR ACTIVITY ON YOUR POST NOW AND LATER BUILD YOUR EMAIL LIST WITH PINTEREST CREATE AN EMAIL CAMPAIGN TO INTRODUCE YOUR PINTEREST PRESENCE OR NEW BOARDS BUILD BEAUTIFUL PINS TO INVITE PEOPLE TO JOIN YOUR EMAIL LIST DESIGN COLLABORATIVE BOARDS AND INVITE PINNERS TO BUILD YOUR NETWORK ADD A PIN IT BUTTON IN YOUR EMAIL PINTEREST for BUSINESS Ahalogy found that 83% of active Pinterest users would prefer to follow a favorite brand than a favorite celebrity PINTEREST GOODIES Rich pins show meta data from blog Connects your website to Pinterest Analytics Ability to promote pins PINTEREST for BUSINESS TIPS FOR BUSINESS SUCCESS ON PINTEREST Add the Pin It button to your website or blog Create a Pinterest strategy using your analytics data Share your best content and share your fans content too! Provide HELP to your followers Add VALUE to their Pinterest experience Be consistent and pin regularly Join in the holiday trends which are much earlier than the actual holiday date B2B Pinterest Superstars HubSpot Etsy Constant Contact How to achieve success with your Pinterest marketing! Pinterest GOLD • Be consistent • Create beautiful pins to showcase your product • Provide helpful content that gives value • Cross promote to other social media networks • Use gated material to build your email list PINTEREST for PROFIT @PegFitzpatrick http://pegfitzpatrick.com/ Join Peg for an upcoming event! Tampa, Florida Nov 13 - 15th Discount code boom150 http://socialboomevent.com/ [...]... meta data from blog Connects your website to Pinterest Analytics Ability to promote pins PINTEREST for BUSINESS TIPS FOR BUSINESS SUCCESS ON PINTEREST Add the Pin It button to your website or blog Create a Pinterest strategy using your analytics data Share your best content and share your fans content too! Provide HELP to your followers Add VALUE to their Pinterest experience Be consistent and pin regularly... B2B Pinterest Superstars HubSpot Etsy Constant Contact How to achieve success with your Pinterest marketing! Pinterest GOLD • Be consistent • Create beautiful pins to showcase your product • Provide helpful content that gives value • Cross promote to other social media networks • Use gated material to build your email list PINTEREST for PROFIT @PegFitzpatrick http://pegfitzpatrick.com/ Join Peg for. .. WITH PINTEREST CREATE AN EMAIL CAMPAIGN TO INTRODUCE YOUR PINTEREST PRESENCE OR NEW BOARDS BUILD BEAUTIFUL PINS TO INVITE PEOPLE TO JOIN YOUR EMAIL LIST DESIGN COLLABORATIVE BOARDS AND INVITE PINNERS TO BUILD YOUR NETWORK ADD A PIN IT BUTTON IN YOUR EMAIL PINTEREST for BUSINESS Ahalogy found that 83% of active Pinterest users would prefer to follow a favorite brand than a favorite celebrity PINTEREST ... blog Connects your website to Pinterest Analytics Ability to promote pins PINTEREST for BUSINESS TIPS FOR BUSINESS SUCCESS ON PINTEREST Add the Pin It button to your website or blog Create a Pinterest. .. HASHTAGS TO POSTS SHARE PINTEREST CONTENT ON FACEBOOK & GOOGLE+ WITH A LINK TO YOUR PINTEREST BOARD ADD A PIN IT FOR LATER FOR ACTIVITY ON YOUR POST NOW AND LATER BUILD YOUR EMAIL LIST WITH PINTEREST. .. text on your image Engaging description with a call to action TRUST DRIVES ACTION 81%ofofU.S women trust Pinterest as a a 47% shoppers have made source for information & advice purchase from a Pinterest