How to Use Pinterest to Build a Loyal Following for Your Brand Presented by Peg Fitzpatrick @PegFitzpatrick Get serious about building your Pinterest brand Get the most value from your social media efforts Transform your passions into actions Anatomy of a fantastic pin Define essential elements of your Pinterest brand Building your visual brand on Pinterest How long social media posts last? 50% of visits happen and a half months after you pin Source:http://blog.piqora.com/pinterest-roi-study/ Pinterest is LONG TERM web traffic • Pinned over 37 weeks ago Source:http://blog.piqora.com/pinterest-roistudy/ Why build a brand on pinterest? Share who you are and what you Build your expertise Create an engaged audience Why build a brand on Pinterest? Share who you are and what you love Build your expertise on a topic Connect with others passionate on the same topic Create an engaged audience for your brand Maximize your images Write keyword rich content Add a call to action to your description Anatomy of a fantastic pin Share beautiful images Use descriptive text to help and explain Maximize your image size Write keyword rich content Add a call to action to your description Essential elements of a stellar Pinterest brand Pin content regularly Create timeless content Build thought leadership Provide assistance or education Create original content Add value to the community Essential elements of a stellar Pinterest brand Pin content regularly Create timeless content Build brand thought leadership Provide assistance or education Create content to share your brand expertise Add value to their community Are you ready to boost your brand with Pinterest? Be time efficient with your social media Build a brand based on your passions Create actionable pins that bring web traffic and sales Build a unique visual brand on Pinterest Introduce your community to what makes your brand tick [...]... content for you Anatomy of a fantastic pin Share beautiful images Use descriptive language to help pinners Maximize your images Write keyword rich content Add a call to action to your description Anatomy of a fantastic pin Share beautiful images Use descriptive text to help and explain Maximize your image size Write keyword rich content Add a call to action to your description Essential elements of a stellar... of a stellar Pinterest brand Pin content regularly Create timeless content Build thought leadership Provide assistance or education Create original content Add value to the community Essential elements of a stellar Pinterest brand Pin content regularly Create timeless content Build brand thought leadership Provide assistance or education Create content to share your brand expertise Add value to their... content to share your brand expertise Add value to their community Are you ready to boost your brand with Pinterest? Be time efficient with your social media Build a brand based on your passions Create actionable pins that bring web traffic and sales Build a unique visual brand on Pinterest Introduce your community to what makes your brand tick ...Transform your passions into actions Find pins that you love Connect with a community that shares your passions Pinterest replacing other search methods Smart feed provides highly relevant content Transform your passions Find pins that represent things you love Connect with a new community with shared interests Pinterest is replacing traditional search methods Smart feed finds personalized, relevant ... serious about building your Pinterest brand Get the most value from your social media efforts Transform your passions into actions Anatomy of a fantastic pin Define essential elements of your Pinterest. .. Why build a brand on Pinterest? Share who you are and what you love Build your expertise on a topic Connect with others passionate on the same topic Create an engaged audience for your brand Transform... relevant content for you Anatomy of a fantastic pin Share beautiful images Use descriptive language to help pinners Maximize your images Write keyword rich content Add a call to action to your