Unlocking Growth Opportunities with Search Analytics #searchanalytics for #searchlove by @aleyda from @orainti … from the Search Specialist Perspective #searchanalytics for #searchlove by @aleyda from @orainti HELLO #SEARCHLOVE #searchanalytics for #searchlove by @aleyda from @orainti I’m Aleyda Solis SEO BLOGGER SPEAKER SHARER @aleyda +aleydasolis #searchanalytics for #searchlove by @aleyda from @orainti Raise your hand if you agree: “You can't improve what you don't measure…” #searchanalytics for #searchlove by @aleyda from @orainti What you continuously measure in your SEO processes? #searchanalytics for #searchlove by @aleyda from @orainti Rankings? #searchanalytics for #searchlove by @aleyda from @orainti Links? #searchanalytics for #searchlove by @aleyda from @orainti Content performance? #searchanalytics for #searchlove by @aleyda from @orainti Visibility? #searchanalytics for #searchlove by @aleyda from @orainti Which has been your site crawlability improvement in the last months? deepcrawl.com #searchanalytics for #searchlove by @aleyda from @orainti Which Of The Highest Visibility Pages Are Canonicalized Or Redirected? screamingfrog.com #searchanalytics for #searchlove by @aleyda from @orainti Which Of Your Best-Ranked Pages & Query Combinations Have A Low CTR Or High Bounce Rate? urlprofiler.com #searchanalytics for #searchlove by @aleyda from @orainti Which keywords are your competitors targeting that you still don’t right now? semrush.com #searchanalytics for #searchlove by @aleyda from @orainti … and in mobile search? sistrix.com #searchanalytics for #searchlove by @aleyda from @orainti Which terms and topics are your competitors already covering that you still don’t? onpage.org #searchanalytics for #searchlove by @aleyda from @orainti Are your competitors already implementing app indexing, if so how is the impact to their app traffic? similarweb.com #searchanalytics for #searchlove by @aleyda from @orainti What new content have your competitors published in the last days? buzzsumo.com #searchanalytics for #searchlove by @aleyda from @orainti Which are the current trending topics in your industry? buzzsumo.com #searchanalytics for #searchlove by @aleyda from @orainti In case your tools don’t integrate alerts, you can set your own by using ifttt or zapier http://www.stateofdigital.com/seo-alerts-monitor/ #searchanalytics for #searchlove by @aleyda from @orainti Sometimes you also need to create your own 
 tools to answer some questions too internationalseomap.com #searchanalytics for #searchlove by @aleyda from @orainti … or resources to specify the steps to take to answer others that are more complex whymywebtrafficdropped.com #searchanalytics for #searchlove by @aleyda from @orainti Make sure to leverage aggregators too! urlprofiler.com kerboo.com #searchanalytics for #searchlove by @aleyda from @orainti There’s a beautiful search monitoring reality out there… #searchanalytics for #searchlove by @aleyda from @orainti Thank you! #SearchLove #searchanalytics for #searchlove by @aleyda from @orainti [...]... #searchanalytics for #searchlove by @aleyda from @orainti Conversions? #searchanalytics for #searchlove by @aleyda from @orainti vs your competitors? #searchanalytics for #searchlove by @aleyda from @orainti The KPIs & Goals in your dashboard? #searchanalytics for #searchlove by @aleyda from @orainti You got what matters to inform & summarize about your process results to your clients or bosses! #searchanalytics... of results, 
 to help you fix issues & identify opportunities #searchanalytics for #searchlove by @aleyda from @orainti BUT… That’s too much data! I don’t have time It’s too expensive #searchanalytics for #searchlove by @aleyda from @orainti Here’s how you can establish your growth and action oriented search analytics framework #searchanalytics for #searchlove by @aleyda from @orainti List the different... them? #searchanalytics for #searchlove by @aleyda from @orainti Why your impressions have increased, the positions are the same but the average CTR is down? #searchanalytics for #searchlove by @aleyda from @orainti What’s making your main competitor to grow in search visibility at a faster pace than you? #searchanalytics for #searchlove by @aleyda from @orainti What happened here with your organic search. .. @aleyda from @orainti What happened here with your organic search traffic? #searchanalytics for #searchlove by @aleyda from @orainti Or here with your indexed pages? #searchanalytics for #searchlove by @aleyda from @orainti Exactly! You can’t #searchanalytics for #searchlove by @aleyda from @orainti Exactly! You can’t Can’t correlate with current optimization status, actions, industry activity & updates... #searchanalytics for #searchlove by @aleyda from @orainti They’re simple, informative & goal driven, perfect to show to clients & bosses… #searchanalytics for #searchlove by @aleyda from @orainti But do they allow you to make decisions to improve, refine and expand your actions as a specialist? #searchanalytics for #searchlove by @aleyda from @orainti Can you try to answer the following questions with. .. context to data to identify potential causes #searchanalytics for #searchlove by @aleyda from @orainti The data you report & monitor in your dashboard is the one that notifies of the what, but not about the why! You report about the results All what you should measure #searchanalytics for #searchlove by @aleyda from @orainti It’s critical to do search analytics for yourself too focusing on answering... identify growth opportunities & fix issues in each stage Which of the pages (starting with the highest visibility ones) have errors, are canonicalized or redirected? Which of the most visited pages (starting with highest visibility & mobile ones) have speed issues? Technical Optimization Are there any pages which are not mobile optimized (prioritizing the ones with mobile visibility & traffic)? #searchanalytics... Building Status & Actions #searchanalytics for #searchlove by @aleyda from @orainti Your Goals Your KPIs Competition behavior & activity Audience behavior & activity Technical Optimization Status & Actions Remember to include both internal & external areas Content Optimization Status & Actions Websites vs Competitors Results Link Building Status & Actions #searchanalytics for #searchlove by @aleyda from... Pages … #searchanalytics for #searchlove by @aleyda from @orainti … and the segmentation, filters & grouping you’ll need to apply to give context & answer Crawled Pages Blocked Pages Indexed Pages Noindexed Pages Error Pages Redirected Pages Per Device Per Visibility Canonicalized Pages Ranked Pages Converting Pages … Per Country Per Link Popularity Per Traffic Per Conversions #searchanalytics for #searchlove... Which Pages That Are Not Meant To Be Indexed Or Ranked Are Wasting Your Site Crawl Budget? Medium #searchanalytics for #searchlove by @aleyda from @orainti Do the same with every stage of the process! Technical Optimization Question Importance Content Optimization Etc #searchanalytics for #searchlove by @aleyda from @orainti For each question: specify the data you would 
 need to gather in order to answer ... your SEO processes? #searchanalytics for #searchlove by @aleyda from @orainti Rankings? #searchanalytics for #searchlove by @aleyda from @orainti Links? #searchanalytics for #searchlove by @aleyda... Content performance? #searchanalytics for #searchlove by @aleyda from @orainti Visibility? #searchanalytics for #searchlove by @aleyda from @orainti Traffic? #searchanalytics for #searchlove by @aleyda... grow in search visibility at a faster pace than you? #searchanalytics for #searchlove by @aleyda from @orainti What happened here with your organic search traffic? #searchanalytics for #searchlove