Maximizing Your Content for Seo Success & Love #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Hello Istanbul! My name is Aleyda Solis Seo Blogger Speaker Sharer @aleyda +aleydasolis #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Let’s talk about Content for Seo Today #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Making it “keyword” relevant is not enough #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI There are more characteristics to be fulfilled #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI To maximize your content Seo performance #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI It shall be bot-friendly #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Panda Proof #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Rank & attract your audience attention #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Educate about your offering #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Maximize your visibility in social networks with them #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI You can verify them with their own validators https://developers.facebook.com/tools/debug/ https://cards-dev.twitter.com/validator #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Always enable ways to distribute your content www.siegemedia.com/embed-code-generator philnottingham.com/tools/video-embed-link-generator/ #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Ugh! But this is so much work #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI But now you’ll have an optimized page! moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI It’s about being consistent & multidisciplinary #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI And what happens when 
 I run out of content ideas? #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI It’s about being (again) consistent & creative reformat & repurpose successful content have an editorial calendar & schedule target trends, news & updates your research make use of user generated content curate existing content for hot topics #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Keep updated with Content & Keywords Alerts buzzsumo.com #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Like they have done! #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Like they have done! #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Like they have done! #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Your content deserves visibility! Let’s give it that #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Thanks Seozone! Do you have questions? #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Images under Creative Commons https://www.flickr.com/photos/isherwoodchris/7322132364/ https://www.flickr.com/photos/guinavere/6226636645/ https://www.flickr.com/photos/kalexanderson/6231391820/ https://www.flickr.com/photos/kalexanderson/7588800922/ https://www.flickr.com/photos/activars/5923479525/ https://www.flickr.com/photos/activars/6590201161/ https://www.flickr.com/photos/mac_filko/8256455440/ https://www.flickr.com/photos/kalexanderson/8972242350/ https://www.flickr.com/photos/23950335@N07/5513197198/ https://www.flickr.com/photos/bobsfever/6747750655/ https://www.flickr.com/photos/east_mountain/10351490185/ https://www.flickr.com/photos/icedsoul/2699731884/ https://www.flickr.com/photos/activars/5331301148/ https://www.flickr.com/photos/empirestripesback/10331615303/ https://www.flickr.com/photos/empirestripesback/9799007436/ https://www.flickr.com/photos/empirestripesback/14502360973/ https://www.flickr.com/photos/pedrovezini/5853054073/ #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI [...]...Communicate your news #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Help you sell your products or services #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Provide a great experience #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Which will get your audience endorsement #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI In a continous & scalable process #CONTENTFORSEO AT #SEOZONE2014... Raise your hand if you follow all this! #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI We have a challenge #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI But we can improve to achieve these goals #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Start by asking the following questions #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Who are & How my audience search? #CONTENTFORSEO... http://semrush.com/ #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI See which vertical & format provides more traffic http://similarweb.com #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Identify your Web most linked content & topics http://opensiteexplorer.org http://www.google.com/analytics/ #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Check your most shared topics, formats & platforms... STATUS content existence content format rankings traffic conversions growth #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI How to connect with my search audience and 
 fulfill their needs while giving the best experience? #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI By giving your content the best visibility… http://moz.com/blog/google-organic-click-through-rates-in-2014 #CONTENTFORSEO... http://www.google.com/analytics/ #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Search the most shared content in social networks http://buzzsumo.com http://www.google.com/analytics/ #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Verify the devices used for the relevant queries http://www.google.com/analytics/ #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Map this with your customer journey... audience search? #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Go beyond “keyword relevance & search volume” INTENT TOPICS PERSONAS SCENARIOS CONTENT FORMAT USED DEVICES #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Identify terms, phrases, modifiers, variants http://keywordtool.io/ #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Expand your ideas thanks to your competitors http://semrush.com/... http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Answer when do they search what and how INFORMATIONAL review tips guide news OR TRANSACTIONAL buy reserve purchase register PRODUCTS OR + BRANDS OR TOPICS #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Profile your Audience & Identify your Personas BACKGROUND CHARACTERISTICS ACTIVITIES & MOTIVATIONS CONTEXT SCENARIOS #CONTENTFORSEO... ACTIVITIES & MOTIVATIONS CONTEXT SCENARIOS #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Check-out these Personas guides http://www.creativity101.com/creating-a-persona-why-and-how/ http://moz.com/blog/personas-understanding-the-person-behind-the-visit #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Prioritize topics & keywords based on your findings BEHAVIOR relevance volume competition seasonality... content the best visibility… http://moz.com/blog/google-organic-click-through-rates-in-2014 #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI http://www.google.com/webmasters/tools/richsnippets Which is not just about rankings anymore maps local carrousel business reviews #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI http://www.google.com/webmasters/tools/richsnippets ... is Aleyda Solis Seo Blogger Speaker Sharer @aleyda +aleydasolis #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Let’s talk about Content for Seo Today #CONTENTFORSEO AT #SEOZONE2014 BY... #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI There are more characteristics to be fulfilled #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI To maximize your content Seo performance... performance #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI It shall be bot-friendly #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI Panda Proof #CONTENTFORSEO AT #SEOZONE2014