How to Make Innovation a Reality At Your Work With Perry Klebahn and Jeremy Utley how to make  innovation a reality at  your work CC Perry Klebahn, Jeremy Utley refuting MYTHS innovating  in the workplace about  CC Perry Klebahn, Jeremy Utley The Lo ne Ro g ue It’ s a n e a sy se ll Custo me r kno ws b e st It’ s a lig hte ning b o lt CC Perry Klebahn, Jeremy Utley The Lo ne Ro g ue It’ s a n e a sy se ll Custo me r kno ws b e st It’ s a lig hte ning b o lt CC Perry Klebahn, Jeremy Utley GE GE GE Empathy Tip: leverage (perspectives) Diverse Design Teams The Lo ne Ro g ue It’ s a n e a sy se ll Custo me r kno ws b e st It’ s a lig hte ning b o lt CC Perry Klebahn, Jeremy Utley ATLAS SNOW-SHOE COMPANY The Lo ne Ro g ue It’ s a n e a sy se ll Custo me r kno ws b e st It’ s a lig hte ning b o lt Why not use the data? • em pa thy:  the intellectual identification with  or vicarious experiencing of the feelings,  thoughts, or attitudes of another 10 you can think through the experience of another by understanding it completely you can feel what another is feeling by immersing yourself completely in an experience or simply, getting to WHY CC Perry Klebahn an INSIGHT : is what makes empathy actionable for a design team 11 Observation + Inference = INSIGHT Observation + Inference = INSIGHT An act or instance of noticing or perceiving a need ( What? ) 12 The act of reasoning from evidence or factual knowledge ( Why? ) Observation + Inference = INSIGHT An act or instance of noticing or perceiving a need ( What? ) Bill Modgrige Getting to insights: Empathy What people THINK Implcit Explicit What people SAY map What people DO What people FEEL Observable Inferred 13 14 The Lo ne Ro g ue It’ s a n e a sy se ll Custo me r kno ws b e st It’ s a lig hte ning b o lt CC Perry Klebahn, Jeremy Utley 15 innovation is not an event innovation is a (design) process 16 Why Do They Call it WD-40? prototype: fail early and often 17 18 Hyatt 19 20 [...]...you can think through the experience of another by understanding it completely you can feel what another is feeling by immersing yourself completely in an experience or simply, getting to WHY CC Perry Klebahn an INSIGHT : is what makes empathy actionable for a design team 11 Observation + Inference = INSIGHT Observation + Inference = INSIGHT An act or instance of noticing or perceiving a need ( What?... ) 12 The act of reasoning from evidence or factual knowledge ( Why? ) Observation + Inference = INSIGHT An act or instance of noticing or perceiving a need ( What? ) Bill Modgrige Getting to insights: Empathy What people THINK Implcit Explicit What people SAY map What people DO What people FEEL Observable Inferred 13 14 The Lo ne Ro g ue It’ s a n e a sy se ll Custo me r kno ws b e st It’ s a lig hte... Observable Inferred 13 14 The Lo ne Ro g ue It’ s a n e a sy se ll Custo me r kno ws b e st It’ s a lig hte ning b o lt CC Perry Klebahn, Jeremy Utley 15 innovation is not an event innovation is a (design) process 16 Why Do They Call it WD-40? prototype: fail early and often 17 18 Hyatt 19 20 ... what makes empathy actionable for a design team 11 Observation + Inference = INSIGHT Observation + Inference = INSIGHT An act or instance of noticing or perceiving a need ( What? ) 12 The act of... b o lt CC Perry Klebahn, Jeremy Utley 15 innovation is not an event innovation is a (design) process 16 Why Do They Call it WD-40? prototype: fail early and often 17 18 Hyatt 19 20 ... Empathy What people THINK Implcit Explicit What people SAY map What people DO What people FEEL Observable Inferred 13 14 The Lo ne Ro g ue It’ s a n e a sy se ll Custo me r kno ws b e st It’ s a lig