IT’S  AN  “M”  WORLD 9+1  Learnings  to  Build  a  Path  to  Success Stefanos Karagos – Information  Scientist  – XPLAIN.co Mobifest -­ Bucharest  – May  2015 LET’S  GET  TO  KNOW  EACH  OTHER   I  BELIEVE  IN  THE  GOD  OF   DATA  AND  MARKETING :-­) hello! XPLAIN.co The Digital Marketing Auditors and Advisors XPLAIN.co We Transform Brands’ Poor Digital Performance Into Great Results Digital Strategy & Advisory Consumer Behavior Analysis Content Marketing Reputation Management OPTIMIZE  YOUR  EMAIL  CAMPAIGNS  AND   THE  LANDING  PAGES eMail is  the  best  way  for  better  conversion  these  days TRIGGER  MOBILE  GENERATED  CONTENT   FOR  YOUR  MARKETING  EFFORTS Instagram  can  be  your  Facebook  Page  partner UTILIZE  ZMOT  IN  YOUR  MARKETING   PLANS Search  through  mobile  is  a  Key  Source  of  Information VIDEO  CONTENT  IS  ON  THE  RISE   OPTIMIZE  IT  BEFORE  USE  IT! On  Facebook  Non  Promoted  Video  Content  has  even  double  Reach  vs   Promoted  Posts  with  Photos DO  NOT  CREATE  ANOTHER  ONE   USELESS  APP  BECAUSE  YOUR   COMPETITORS  HAVE  ONE Only  8  applications   have  been  used  by  the  Romanian  Consumer  in  the   last  30  days 10 IT'S  NOT  ABOUT  THE  SCREEN  SIZE   IS  ABOUT  YOUR  BRAND'S  RELEVANCE   SIZE! Less  Space  is  not  an  Issue,  Irrelevant  Content  is YES,  MOBILE  IS  A  VITAL  PILLAR   OF  YOUR  MARKETING  PLAN AND  YES  IT’S  A  VITAL  SOURCE  OF   CONSUMER  INSIGHTS THROUGH  MOBILE  DATA  YOU  CAN   UNDERSTAND   THE  PEOPLE  WHO   MATTER  TO  YOU,   SO  YOU  CAN  BE   WHAT  MATTERS   TO  THEM! WHAT  ARE  YOU  WAITING  FOR? YES,  IT’S  A  MOBILE  WORLD! Full  of  Opportunities  for  those  who  Strategize  before  tactics STRATEGIZE  OR  DIE  HARD THANK U! Stefanos Karagos, Information Scientist NEED FOR SUPPORT? CONTACT US: @karagos karagos@xplain.co XPLAIN.co ...  Feed and  from  Outdoor ? ?to  my  Watch MOBILES  ARE  THE  BIGGEST   COMMUNICATION  PLATFORM  IN  THE   HUMAN  HISTORY! IT  STARTED  AS ? ?A  HUMAN ? ?TO  HUMAN   COMMUNICATION  PLATFORM (BRANDS  ENTERED...  NOT ? ?MOBILE  MARKETING AS  THERE  NEVER  WAS   LAPTOP  MARKETING MARKETING  DOESN''T  HAVE  FLAVORS twitter  marketing,  ecommerce  marketing,  facebook  marketing, ? ?mobile   marketing  etc MARKETING...  GET ? ?TO  KNOW  EACH  OTHER   I  BELIEVE  IN  THE  GOD  OF   DATA  AND  MARKETING :-­) hello! XPLAIN.co The Digital Marketing Auditors and Advisors XPLAIN.co We Transform Brands’ Poor Digital Performance