HOW TO PERSUADE PEOPLE TO JOIN YOUR BUSINESS BY GEOFFREY BYRUCH You have probably heard the say that you are only as good as your team If you are looking to scale your startup into a viable and financially fruitful business, it is absolutely imperative that you have a driving force behind your cause H AV I N G A S T R O N G T E A M O R SET OF EMPLOYEES CAN BE THE SOLE DEFINER BETWEEN FA I L U R E A N D S U C C E S S While this is true, you also need to realistic Finding a group of smart, creative, hardworking, and driven individuals can be incredibly difficult to find especially for a startup H E R E , Y O U A R E FA C I N G A VA R I E T Y O F H U R D L E S T H E F I R S T I S S I M P LY T H E RISK PEOPLE ARE WILLING T O TA K E T O Q U I T A F I N A N C I A L LY S TA B L E J O B WITH BENEFITS TO GO WITH YOU ON YOUR U N E X P L O R E D J O U R N E Y U N L I K E J E R RY M C G U I R E , Y O U R S TA R T U P D O E S N O T GUARANTEE A HAPPY ENDING SO HOW CAN YOU FIND PEOPLE WHO ARE CAN BE A HUGE A S S E T F O R Y O U R C O M PA N Y ? H O W C A N Y O U L U R E T O P TA L E N T IN JOINING YOUR CAUSE? To begin, start by selling them a dream For individuals to leave a comfortable position, they need to be enticed that their move can be impactful and influential By laying out your company’s vision and goals, you will be able to show them that they have an opportunity to be bigger than themselves In addition, be transparent with them Most cases, people are enticed to join a cause because of the individuals themselves Show them the ups and downs that your company has faced and discuss how they can attribute to its success O N E Y O U A R E A B L E T O S E L L T H AT D R E A M , FOCUS ON THE ASPECTS OF RECRUITING K N O W W H AT T Y P E O F C A N D I D AT E S Y O U A R E L O O K I N G F O R A N D W H I C H C A N D I D AT E S C A N T R U LY B R I N G I N N O V AT I O N A N D C H A N G E I N T O Y O U R C O M PA N Y H AV I N G A H I G H A C C E P TA N C E R AT E C A N O F T E N DETER YOU FROM RECEIVING TOP TIER C A N D I D AT E S M A N Y C A N D I D AT E S W I T H STRONG RESUMES WANT TO BE INVESTED IN A C U LT U R E T H AT M AT C H E S O R G O E S A B O V E THEIR PERSONAL AND PROFESSIONAL EXPERIENCE S H O W T H AT P E R S O N T H AT T H E P E O P L E H E O R S H E W I L L B E W O R K I N G W I T H A R E T H O S E T H AT W I L L A L L O W T H E M T O L E A R N , G R O W, A N D D E V E L O P I N T H E B E S T W AY P O S S I B L E A S Y O U R E C R U I T, Y O U W A N T T O A L S O O F F E R VA R I O U S INCENTIVES FOR THEM TO CHOOSE YOUR OFFER OVER OTHERS F O R S TA R T U P S , A C O M P E T I T I V E S A L A RY C A N B E H A R D T O C O M E B Y T RY O F F E R I N G S T O C K OPTIONS OR PORTIONS OF T H E C O M PA N Y T O S H O W T H AT T H E Y A R E A L S O L O O K E D AT A S A N I N V E S T M E N T L E T T H E M K N O W T H AT T H E Y ARE WANTED Continue this idea by also laying out a potential for success For startups, there are many uncertain moments and bumps on the road that the company as a whole will endure as it tries to establish itself within the field Show your prospective candidates that they are investing into a company that is planning for a strong financial future L A S T B U T N O T L E A S T, S H O W C O M PA N Y C U LT U R E FOR MANY MILLENNIAL C A N D I D AT E S , I N D I V I D U A L S ARE SACRIFICING THE BIG PAY O U T S F R O M V A R I O U S INVESTMENT BANKS OR HEDGE FUNDS TO WORK IN A STRONGER ACCEPTING C U LT U R E THE IDEA OF WORKING IN A POSITIVE WELCOMING AT M O S P H E R E I S S O M E T H I N G M A N Y P E O P L E H AV E CONSIDERED FOR THE WELLNESS OF THEIR BEING BE SURE YOU ARE ABLE TO TA L K A B O U T T H E C O M PA N Y AS A WHOLE AND WHY WORK C U LT U R E M AT T E R S T O Y O U [...]... ARE SACRIFICING THE BIG PAY O U T S F R O M V A R I O U S INVESTMENT BANKS OR HEDGE FUNDS TO WORK IN A STRONGER ACCEPTING C U LT U R E THE IDEA OF WORKING IN A POSITIVE WELCOMING AT M O S P H E R E I S S O M E T H I N G M A N Y P E O P L E H AV E CONSIDERED FOR THE WELLNESS OF THEIR BEING BE SURE YOU ARE ABLE TO TA L K A B O U T T H E C O M PA N Y AS A WHOLE AND WHY WORK C U LT U R E M AT T E R S T ... only as good as your team If you are looking to scale your startup into a viable and financially fruitful business, it is absolutely imperative that you have a driving force behind your cause H... HAPPY ENDING SO HOW CAN YOU FIND PEOPLE WHO ARE CAN BE A HUGE A S S E T F O R Y O U R C O M PA N Y ? H O W C A N Y O U L U R E T O P TA L E N T IN JOINING YOUR CAUSE? To begin, start by selling them... individuals to leave a comfortable position, they need to be enticed that their move can be impactful and influential By laying out your company’s vision and goals, you will be able to show them