How to develop social media strategy

32 244 0
How to develop social media strategy

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

Thông tin tài liệu

CPC& How to develop SOCIAL MEDIA STRATEGY Charlie Pownall | CPC & Associates Ltd SINGAPORE | February 2014 CPC& Social media is a strategic imperative © 2015 CPC & Associates Ltd All rights reserved CPC& Social media is not about… © 2015 CPC & Associates Ltd All rights reserved CPC& Or about… © 2015 CPC & Associates Ltd All rights reserved CPC& How social media is being used © 2015 CPC & Associates Ltd All rights reserved Source: Social Media Examiner - 2013 CPC& How social media can be used © 2015 CPC & Associates Ltd All rights reserved Source: McKinsey - 2012 CPC& Social changes behaviour © 2015 CPC & Associates Ltd All rights reserved http://www.flickr.com/photos/zenbythebrush/ CPC& Impacts reputation © 2015 CPC & Associates Ltd All rights reserved CPC& Means dialogue © 2015 CPC & Associates Ltd All rights reserved http://thischarmingcharlie.tumblr.com/ CPC& Requires integration © 2015 CPC & Associates Ltd All rights reserved http://www.asmasociebty.org/ 10 CPC& PLAN © 2015 CPC & Associates Ltd All rights reserved 18 CPC& PLAN • • • • • • Strategy Audiences Goals Metrics Content Channels © 2015 CPC & Associates Ltd All rights reserved 19 CPC& Strategy – Brand Sociability MOT IVATI ON + © 2015 CPC & Associates Ltd All rights reserved INVOLVEMENT + 20 CPC& Objectives Business • • • • • Sales Costs Loyalty Innovation Time to market © 2015 CPC & Associates Ltd All rights reserved Communications • • • • • Awareness Consideration Transaction Loyalty Reputation 21 CPC& ORGANISE © 2015 CPC & Associates Ltd All rights reserved 22 CPC& ORGANISE • • • • • • Governance Risk mitigation/management Crisis & issues communications Operating structure Capabilities Scalability © 2015 CPC & Associates Ltd All rights reserved 23 CPC& GOVERNANCE © 2015 CPC & Associates Ltd All rights reserved 24 CPC& Issue escalation © 2015 CPC & Associates Ltd All rights reserved 25 CPC& Crisis communications © 2015 CPC & Associates Ltd All rights reserved 26 CPC& Operating structure © 2015 CPC & Associates Ltd All rights reserved Source: Altimeter - 2012 27 CPC& PREPARE © 2015 CPC & Associates Ltd All rights reserved 28 CPC& PREPARE • Voice • Messages • Responses • Content • Channels • Activation © 2015 CPC & Associates Ltd All rights reserved 29 CPC& Recap: Social media strategy process DEFINE LISTEN PLAN ORGANISE © 2015 CPC & Associates Ltd All rights reserved PREPARE 30 CPC& QUESTIONS? COMMENTS? © 2015 CPC & Associates Ltd All rights reserved 31 THANK YOU CPC & Associates Ltd 3/F Nam Wo Hong Building 148 Wing Lok Street Hong Kong cp@charliepownall.com +852 6013 6201 charliepownall.com @cpownall © 2015 CPC & Associates Ltd All rights reserved charliepownall.com 32 [...]...CPC& Social media strategy process 1 DEFINE LISTEN 2 3 PLAN ORGANISE 4 5 © 2015 CPC & Associates Ltd All rights reserved PREPARE 11 CPC& 1 DEFINE © 2015 CPC & Associates Ltd All rights reserved 12 CPC& DEFINE • •... risks STRATEGIC SOCIETAL OPERATIONAL BEHAVIOURAL TECHNOLOGICAL LEGAL/ REGULATORY FINANCIAL © 2015 CPC & Associates Ltd All rights reserved 17 CPC& 3 PLAN © 2015 CPC & Associates Ltd All rights reserved 18 CPC& PLAN • • • • • • Strategy Audiences Goals Metrics Content Channels © 2015 CPC & Associates Ltd All rights reserved 19 CPC& Strategy – Brand Sociability MOT IVATI ON + © 2015 CPC & Associates Ltd... PREPARE © 2015 CPC & Associates Ltd All rights reserved 28 CPC& PREPARE • Voice • Messages • Responses • Content • Channels • Activation © 2015 CPC & Associates Ltd All rights reserved 29 CPC& Recap: Social media strategy process 1 DEFINE LISTEN 2 3 PLAN ORGANISE 4 5 © 2015 CPC & Associates Ltd All rights reserved PREPARE 30 CPC& QUESTIONS? COMMENTS? © 2015 CPC & Associates Ltd All rights reserved 31 THANK... rights reserved 19 CPC& Strategy – Brand Sociability MOT IVATI ON + © 2015 CPC & Associates Ltd All rights reserved INVOLVEMENT + 20 CPC& Objectives Business • • • • • Sales Costs Loyalty Innovation Time to market © 2015 CPC & Associates Ltd All rights reserved Communications • • • • • Awareness Consideration Transaction Loyalty Reputation 21 CPC& 4 ORGANISE © 2015 CPC & Associates Ltd All rights reserved ... Ltd All rights reserved CPC& How social media is being used © 2015 CPC & Associates Ltd All rights reserved Source: Social Media Examiner - 2013 CPC& How social media can be used © 2015 CPC &...CPC& Social media is a strategic imperative © 2015 CPC & Associates Ltd All rights reserved CPC& Social media is not about… © 2015 CPC & Associates Ltd... integration © 2015 CPC & Associates Ltd All rights reserved http://www.asmasociebty.org/ 10 CPC& Social media strategy process DEFINE LISTEN PLAN ORGANISE © 2015 CPC & Associates Ltd All rights reserved

Ngày đăng: 30/11/2015, 10:40

Từ khóa liên quan

Mục lục

  • Slide 1

  • Social media is a strategic imperative

  • Slide 3

  • Slide 4

  • Slide 5

  • Slide 6

  • Slide 7

  • Slide 8

  • Slide 9

  • Slide 10

  • Slide 11

  • Slide 12

  • Slide 13

  • Slide 14

  • Slide 15

  • Slide 16

  • Slide 17

  • Slide 18

  • Slide 19

  • Slide 20

Tài liệu cùng người dùng

  • Đang cập nhật ...

Tài liệu liên quan