100 YEARS OF FASHION A very Brief History 1920’S EVENTS 1920’S Post WW1, Paris Influence  Women’s Vote  Prohibition  Talking Movies  Increasing Prosperity  Modern Art, music, literature  Birth of Sportswear  PUBLIC REACTIONS – 1920’S Daring looks and behavior  Freedom for the body  Short hair styles  Women begin to smoke  Dancing (Charleston)  FASHION TRENDS – 1920’S Chemise Dresses  Short skirts  T-strap shoes  Cloche hats  Costume looks  Long strands of beads  DESIGNERS – 1920’S Madeleine Vionnet  Jean Patou  Edward Molyneaux  Coco Channel  Norman Hartnell  Jeanne Lanvin  1930’S EVENTS – 1930’S Depression era  Unemployment, little $  Hollywood influence; stars and designers  Rayon and acetate fabrics  Big bands, swing music  PUBLIC REACTIONS – 1930’S Frugality, conservatism  “The little woman”  “Make do” attitude  FASHION TRENDS 1930’S Soft looks, light fabrics  Long hems, bias cuts  Big hats, big brims  Fox fur-collared coats  Wraps  Platform shoes  Broad shouldered jackets  1980’S EVENTS – 1980’S Computer explosion  Music videos  Yuppies  Two income families  New baby boom  Moves: Fame, Flashdance  Birth of MTV  Licensing arrangements  1980’S - PUBLIC REACTIONS Buy home computers  Michael Jackson, youth hero  Entrepreneurship  Day-care centers  Graffiti art  London influence – Punk, Boy George, Culture Club  Patriotism  Proliferation of malls  FASHION TRENDS 1980’S Punk hairdos  Androgynous dressing  Torn clothes fad  Hats return for everyone  Backpacks as fashion  Tailored suits and classic dressing  Sneakers for everyday wear  1980’S DESIGNERS Donna Karan  Perry Ellis  Christian Lacroix  Gianni Versace  Tommy Hilfiger  Issay Miyake  Michael Kors  Karl Lagerfeld  Jean-Paul Gaultier  Liz Claiborne  1990’S EVENTS – 1990’S Gulf war  Economic recession  High-tech industry growth  Rise of terrorism  NAFTA, GATT  Cellular phones proliferate  Sex and the City  1990’S - PUBLIC REACTIONS Expansion of companies overseas  Business failures, consolidations & takeovers  Casual Fridays  Proliferation of foreign manufacturing  FASHION TRENDS 1990’S Grunge  Retro  Chunky shoes  Rise of vintage  Innerwear as outerwear  Layering  Decade of the supermodel  Slip dresses, chinos  Image & branding more important than style change  1990’S DESIGNERS Isaac Mizrahi  John Galliano  Vera Wang  Marc Jacobs  Prada  Alexander McQueen  Tom Ford  Narcisco Rodriguez  Dolce & Gabbana  Jil Sander  2000’S EVENTS – 2000’S Expansion of communication technology  September 11th terrorist attacks  Emergence of the Euro  2000’S - PUBLIC REACTIONS Online shopping  Merchant/vendor data sharing  2000’S – FASHION TRENDS Mixing color, texture and pattern  Short layers over long  End of haute couture influence  2000’S DESIGNERS Zac Posen  Phillip Lim  Nicolas Ghesquiere  Stella McCartney  Proenza Schouler  Roberto Cavali  Viktor & Rolf  Peter Som  [...]... Shortage of materials  Emergence of American designers  Exit France as fashion source  Crooners: Crosby, Sinatra  Radio, records  Dior – 1947 “New Look”  1940’S - PUBLIC REACTIONS Women take men’s jobs  Glamour, pinup girls  Strong nationalism  Common cause philosophy  FASHION TRENDS 1940’S Mannish suits, tailored , peplum jackets  Padded shoulders  Knee-length straight skirts  Soft, shoulder-length... Flashdance  Birth of MTV  Licensing arrangements  1980’S - PUBLIC REACTIONS Buy home computers  Michael Jackson, youth hero  Entrepreneurship  Day-care centers  Graffiti art  London influence – Punk, Boy George, Culture Club  Patriotism  Proliferation of malls  FASHION TRENDS 1980’S Punk hairdos  Androgynous dressing  Torn clothes fad  Hats return for everyone  Backpacks as fashion  Tailored... Stabilizing economy  End of Vietnam War  Disco dancing, clubs  Consumerism  1970’S - PUBLIC REACTIONS Individualism  Back to nature, health foods, natural fibers  Urban renewal, interest in cities & their problems  Equal Rights Amendment  Overseas manufacturing  FASHION TRENDS 1970’S Pantsuits / women  Leisure suits / men  Jeans: bell bottoms, straight & tapered leg  T-shirts, tank tops, boots... Rise of shopping centers, boutiques  New technology – stretch fabrics  Designer names  Civil rights movement  Woodstock  Vietnam war; antiwar movement  London influence: The Beatles, Twiggy, Mod  1960’S - PUBLIC REACTIONS New sexual freedom  Experimental in fashion  Antiestablishment attitudes  Generation gap  Divorce, singles  Drug experimentation  Identity seeking, new values  FASHION. .. Debut of the bikini  1940’S DESIGNERS Claire McCardell  Norman Norell  Christian Dior  Cristobal Balenciaga  Bonnie Cashin  Adrian  Pauline Trigere  Nina Ricci  1950’S EVENTS – 1950’S Baby boom – population increasing  Korean war  Move to suburbs  Income rising  More imports  Improved transportation, communications (TV)  Birth of Rock ‘n’ roll  More synthetics, finishes  1950’S - PUBLIC... communications (TV)  Birth of Rock ‘n’ roll  More synthetics, finishes  1950’S - PUBLIC REACTIONS Buy new homes, appliances  Conformity  Improved quality of family life  Increased leisure time used for sports & recreation  The station wagon  FASHION TRENDS 1950’S Classics – shirtwaist dress  Sweater sets  Unisex looks  Sportswear  Ivy League look: buttondown shirts, skinny ties, gray flannel... values  FASHION TRENDS 1960’S Jeans  Miniskirts  Knits, polyesther  Ethnic clothing & crafts  Wild use of color patterns  Long hair, wigs  Vinyl, synthetic fabrics  Turtlenecks, wide ties, Nehru jackets, golf coordinates  1960’S DESIGNERS Andre Courreges  Pierre Cardin  Anne Klein  Geoffrey Beene  Halston  Rudi Gernreich  Emilio Pucci  Valentino  Emanuel Ungaro  1970’S EVENTS – 1970’S... and classic dressing  Sneakers for everyday wear  1980’S DESIGNERS Donna Karan  Perry Ellis  Christian Lacroix  Gianni Versace  Tommy Hilfiger  Issay Miyake  Michael Kors  Karl Lagerfeld  Jean-Paul Gaultier  Liz Claiborne  ... Fridays  Proliferation of foreign manufacturing  FASHION TRENDS 1990’S Grunge  Retro  Chunky shoes  Rise of vintage  Innerwear as outerwear  Layering  Decade of the supermodel  Slip... philosophy  FASHION TRENDS 1940’S Mannish suits, tailored , peplum jackets  Padded shoulders  Knee-length straight skirts  Soft, shoulder-length hair  ¾ length coats  Debut of the bikini... Club  Patriotism  Proliferation of malls  FASHION TRENDS 1980’S Punk hairdos  Androgynous dressing  Torn clothes fad  Hats return for everyone  Backpacks as fashion  Tailored suits and classic