GARMENTS MERCHANDISING Prepared By : Mazadul Hasan sheshir ID: 2010000400008 13 th Batch (session 2009-2013) Department : Wet Processing Technology Email: mazadulhasan@yahoo.com Blog : www. Textilelab.blogspot.com (visit) Southeast University Department Of Textile Engineering I/A 251,252 Tejgaon Dhaka Bangladesh Prepared By : Total Texle Process at a Glance Introductio n The “Merchandising” is known to the persons specially involved in garments trade. The term merchandising has been derived from the merchandise. Merchandise means goods that are bought & sold. The term “Merchandiser” may be defined as Person who merchandises the goods, specifically for export purposes. Garments merchandising means buying raw materials & accessories, producing garments, maintaining required quality level and exporting the garments within schedule time. Merchandising is the business art of matching goods to the needs and preferences of customers to ensure shelf off take. How a product is presented, how much is displayed, and in what form, size shape, color, etc. can determine the rate of speed at which a product is bought. In other words merchandising is the marketing activity responsible for ensuring a product’s “desirability”, both qualitatively and quantitatively. This means that at the store end, your product has to be perceived as “just right” by your market. It is a whole lot of psyche satisfaction. The personnel who acts the merchandising activities is called “Merchandiser”. Objectives of Garments Merchandising 1. To try to get garments order inquiry from buyer through various sources. 2. To find out the consumptions of fabrics & accessories. 3. To make costing on the garments inquiry. 4. Procurement of raw materials. 5. Follow up. 6. Regular correspondence with buyer, suppliers and related personnel. 7. Help and follow up in commercial activities. 8. Arrange tests & inspections. 9. To do shipment. Work flow of Garments Merchandising  To collect buyers addresses.  To establish contact with the buyers sending formal letters/profile.  Receiving buyer’s response and providing price quotation along with making of sample as counter/approval.  Receiving samples comments from the buyer.  Receiving Purchase Order from buyer.  To furnish the pro-forma invoice and sending the buyer.  Receiving the master L/C & verify clauses of the L/C both in technical and commercial point of view.  To estimate time schedule for the exports of those garments as per L/C.  To confirm floor booking of the order with factory.  Taking necessary steps to develop lab-dips of the materials (FAB & ACC)  To confirm transfer authentication of the L/C in favor of fact.  Pushing the factory taking initial procurement to open the back-to-back L/C by bank.  Searching reliable fabric and accessories sources and finalize supplying of the required materials relevant to the order.  To monitor the shipment of raw materials and arrival in the factory.  To monitor of the supplying materials while receiving factory.  To order the test cutting with quality.  To check/inspect/advise for the bulk production.  To monitor production, quality and delivery.  To advise factory if buyer change any instruction both in technical/commercial point of view to the order.  To maintain continuous liaison with his or her controlling authorities.  Arrange inspections.  Sea vessel / air ship booking & insurance  Shipment Some Influential Buyer’s Name  Calvin Klein  Tommy Hilfiger  Armani Exchange  Dolce and Gabbana  Mark and Spencer  Zara  Nike  Matalan  Primark  Ted Barker  PUMA  Diesel  Levis  Lee Cooper  Police Brand  U. S. Polo  Massimodutti  Bershka  Pullandbear  River Island  Diesel  Austin Reed  Blue Inc  ASOS  Ann Harvey  Jack Willis  Topshop  Boden  Vera Wang  Valentino  Ralph Lauren  Max Mara  Hugo Boss  Next  H&M  Lacoste  Gap  Forever 21  Forever New  FCUK  Laura Ashley  House of Fraser  Debenhams  New Look  Lagos  Trussardi  Explosion  Ed Hardy  Dsquared  Sisley  Aftershock  Promod  Mango  La Senza  Karen Miller  Esprit  Tesco [...]... booking: Knit fabric booking is done mentioning the following criteria: Composition: 100% cotton, 95% cotton 5% spandex etc Construction: S/J, 1x1 rib etc GSM: 140 gsm, 180 gsm etc Quantity in Weight: e.g 5000 kg Color: Red, White, Blue etc Fabric Booking Woven fabric booking is done mentioning the following criteria: Composition: 100% cotton, 95% cotton 5% spandex etc Construction: e.g 40 X40 /120 X 60 Width:... keep shipment sample for future reference Consumption & Costing Knit garments consumption: Fabric Consumption: Before calculate the fabric consumption, we must need the followings information as mentioned below: 1) 2) 3) 4) 5) Measurement chart with technical spec Style Description Fabric Description Fabrics width/weight Washing shrinkage if any Calculation: {(Body length + Sleeve length + Sewing... Monitor Final Inspection and Transportation of Cargo to Port with proper Load Calculation on time 17 Monitor submission of Documents and Realization of Payment as per shipped qty and approved price INSPECTION After making of the garments, merchandisers are supposed to arrange pre-final and final inspection Inspection ways:  Inspection  Inspection  Inspection can be carried out in several by buyer... been considered  FIT Sample: Once proto sample is approved, FIT is being made with actual measurement Modification on the pattern is done to get desired fit of the garment FIT is one of the most important factor to be considered during sample development FIT sample is being tested on live model or Dress form for to verify garment fit and fall  Salesman Sample: Salesman samples are made to put on display... listing down key processes in one column and planned date of action for each process is noted in another This planning sheet is called time and action calendar Once TNA calendar is made, merchandiser can easily list down her daily 'to do list' for the day and start doing work one by one According to TNA schedule processes are executed on daily basis to track whether an order is on track or getting delayed... 12 pcs of garments) Woven Garments Consumption: Fabric Consumption: Formula = Length X Width / Fabric width X Fabric Unit Cost of Manufacturing (CM) Calculation: COST OF MAKING (CM) ={(Monthly total expenditure of the following factory / 26) / (Qty of running Machine of your factory of the following month) X (Number of machine to complete the layout)} / [{(Production capacity per hr from the existing... Follow up and Procurement Planning 2 Preparation of Time and Action Calendar for Merchandising Follow up 3 Follow up of all BB L/C on receipt of Master L/C in respect of Yarn, Knitting, Dyeing, Printing, Embroidery, Value-addition works and Accessories 6 Follow up of Procurement of Yarn Fabric and accessories 8 Follow up of Lab-dip Preparation, Submission and Approval 10 Follow up of Dyeing, Finishing... Production and Finishing requirement 12 Follow up of Accessories Development, Submission, Approval, Procurement and Inventory 13 Follow up of all Samples, Pattern Correction, Graded Nest, Size Set and arrangement of Pre-production Meeting 14 Follow up and Arrangement of all Inspection as per Buyer’s requirement 15 Follow up of all Lab-Test of Garments and Accessories 16 Monitor Final Inspection and... organization only by the samples If the samples are of good quality and with reasonable price naturally the buyers will be forced to place the order So it is essential that the samples should be innovative and with optimum quality The purpose of sampling is not only to get bulk orders and also give some additional benefits to the exporters By doing sampling the exporter can estimate the yarn consumption for... from the existing layout, excluding alter & reject) X 8}] X 12 / (Dollar conversion rate) CBM calculation: The cubic volume occupied by a shipment in Cubic Meters is referred to as the shipments CBM To calculate CBM we first need to know the length, width and height of the carton in cm If carton measurement is in inch, we have to convert measurement in inch Simply multiply length, width and height to . been considered.  FIT Sample: Once proto sample is approved, FIT is being made with actual measurement. Modification on the pattern is done to get desired fit of the garment. FIT is one of. only to get bulk orders and also give some additional benefits to the exporters. By doing sampling the exporter can estimate the yarn consumption for developing the fabric, a clear idea on. production.  To monitor production, quality and delivery.  To advise factory if buyer change any instruction both in technical/commercial point of view to the order.  To maintain continuous