NGHI 2015 Chun ngành: CHÍNH SÁCH CƠNG Mã s : 60340402 LU NG D N KHOA H C PGS TS Minh, 2015 L IC quý T Cô T PGS.TS , tham gia khóa tơi gian qua i L l cá nhân tơi, PGS TS Thà ii TĨM T T LU Trên c lý lý n ng bàn tranh , nghiên , lý sát doanh Tre 38 ng tác công iii M CL C Trang Trang ph bìa L ic i ii L iii iv vii viii hình, GI I THI U 1.1 B i c nh nghiên c u 1.2 S c n thi t c 1.3 M c tiêu nghiên c u 1.3.1 M c tiêu chung 1.3.2 M c tiêu c th 1.4 Câu h i nghiên c u 1.5 Ph m vi nghiên c u 1.6 hiên c u 1.7 K t c u c a lu tài LÝ LU N 2.1 Kh 2.1.1 M t s khái ni m c lý thuy t 2.1.1.1 C nh tranh 2.1.1.2 c c nh tranh 2.1.1.3 L i th c nh tranh 2.1.2 M t s lý thuy t v c nh tranh truy n th ng 2.1.3 Lý thuy t v ngu n l m c a ngu n l c t o l i th cho doanh nghi p 2.1.3.1 Lý thuy t v ngu n l c 2.1.3.2 2.1.4 m c a ngu n l c t o l i th cho doanh nghi p 10 Lý thuy t v ng 11 iv 2.2 Kh c k t qu nghiên c u liên quan 12 3.1 U Gi i thi u v tình hình ch bi n, tiêu th s n ph m c a doanh nghi p ch bi n d a t nh B n Tre 14 3.1.1 Ngu n l c c a doanh nghi p ch bi n d a t nh B n Tre 14 3.1.2 3.2 19 ng phát tri n ngành d a t nh B Mơ hình nghiên c u 22 22 3.2.1 3.2.1.1 c sáng t o 22 3.2.1.2 c marketing 23 3.2.1.3 ng kinh doanh 24 3.2.1.4 ng h c h i 25 i WTO 25 3.2.1.5 K v 3.2.2 Mơ hình nghiên c u 26 u 27 3.3 28 3.4 Xây d 3.5 D li u nghiên c u 32 T QU NGHIÊN C U 4.1 K t qu thu th p d li u phân tích th ng kê mô t 34 4.2 Ki 4.3 Phân tích nhân t khám phá (EFA) 35 4.3.1 Mô t 4.3.2 K t qu phân tích nhân t khám phá (EFA) 36 4.3.3 Gi i thích nhân t sau phân tích nhân t EFA 39 4.4 Các gi thuy t nghiên c u sau phân tích EFA 42 4.5 Phân tích h 4.5.1 Xây d ng mơ hình h i quy 43 4.5.2 Phân tích ki nh ch ng c 34 ng s bi n quan sát 35 n 42 nh 43 phù h p c a mơ hình 43 4.5.2.1 Ki nh m 4.5.2.2 Ki nh h s h i quy 44 4.5.2.3 Ki i 45 v 4.5.3 Th o lu n k t qu h i quy 46 4.6 Phân tích ng c m doanh nghi n k t qu kinh doanh 47 4.6.1 Lo i hình doanh nghi p 48 4.6.2 Th i gian ho 4.6.3 Tóm t t k t qu ng c a doanh nghi p 48 m c a doanh nghi n k t qu kinh doanh 48 K T LU N VÀ G I Ý CHÍNH SÁCH 5.1 K t lu n v k t qu nghiên c u 50 5.2 G i ý gi i pháp, sách 51 5.3 Gi i h n c tài g i ý nghiên c u ti p theo 56 Danh m c tài li u tham kh o Ph l c vi Trang B 3.1 29 4.1 .2 36 4.3 36 4.4 37 4.5 38 4.6 B 35 43 4.7 44 4.8 Phân tíc 4.9 44 44 4.10 45 4.11 47 vii hình Tên hình Trang Hình 3.1 – 2014 14 Hình 3.2 - 2014 16 Hình 3.3 17 Hình 3.4 26 viii 69 Ph l c K t qu th ng kê mô t Loai hinh doanh nghiep Frequency Valid DNNN Percent Valid Percent Cumulative Percent 3.3 3.3 3.3 Co phan 13 5.3 5.3 8.6 DNTN 61 25.1 25.1 33.7 TNHH 130 53.5 53.5 87.2 HTX 12 4.9 4.9 92.2 Nuoc ngoai 19 7.8 7.8 100.0 243 100.0 100.0 Total Thoi gian hoat dong cua DN Frequency Valid Percent Valid Percent Cumulative Percent Duoi nam 25 10.3 10.3 10.3 Tu - nam 53 21.8 21.8 32.1 Tu - 10 nam 98 40.3 40.3 72.4 Tren 10 nam 67 27.6 27.6 100.0 243 100.0 100.0 Total So luong nhan vien cua DN Cumulative Frequency Valid Duoi 50 Percent Valid Percent Percent 105 43.2 43.2 43.2 Tu 50 - 100 90 37.0 37.0 80.2 tren 100 48 19.8 19.8 100.0 243 100.0 100.0 Total Nhóm s n ph m d a n o s y, s a d a Than t d a K od a Th ch d a a, m n d a Th công m ngh Khác Frequency Percent Valid Percent Cumulative Percent 49 20.2 20.2 20.2 13 5.3 5.3 5.3 35 14.4 14.4 14.4 15 6.2 6.2 6.2 104 42.8 42.8 42.8 13 5.3 5.3 5.3 17 7.0 7.0 7.0 70 Ph l c K t qu ki nh Cronbach’s Alpha c sáng t o Reliability Statistics Cronbach's Alpha N of Items 825 Item-Total Statistics Corrected Item- Cronbach's Scale Mean if Scale Variance Total Alpha if Item Item Deleted if Item Deleted Correlation Deleted NLST1 10.07 6.350 694 767 NLST2 10.56 6.942 751 732 NLST3 9.64 8.447 537 827 NLST4 9.49 8.383 665 782 ng khách hàng Reliability Statistics Cronbach's Alpha N of Items 817 Item-Total Statistics Corrected Item- Cronbach's Scale Mean if Scale Variance Total Alpha if Item Item Deleted if Item Deleted Correlation Deleted DUKH1 18.58 17.683 508 801 DUKH2 19.19 18.220 458 808 DUKH3 18.91 16.587 502 803 DUKH4 19.42 16.360 577 789 DUKH5 19.68 15.077 685 768 DUKH6 19.58 15.187 695 766 DUKH7 20.15 16.763 478 807 71 Ph n ng c nh tranh Reliability Statistics Cronbach's Alpha N of Items 874 Item-Total Statistics Corrected Item- Cronbach's Scale Mean if Scale Variance Total Alpha if Item Item Deleted if Item Deleted Correlation Deleted PUCT1 20.33 27.113 697 852 PUCT2 20.61 27.239 671 855 PUCT3 20.10 28.436 538 868 PUCT4 20.52 25.928 685 853 PUCT5 20.34 25.497 644 859 PUCT6 20.52 28.341 617 861 PUCT7 20.70 28.368 591 863 PUCT8 20.42 27.311 640 858 Thích ng ng Reliability Statistics Cronbach's Alpha N of Items 842 Item-Total Statistics Corrected Item- Cronbach's Scale Mean if Scale Variance Total Alpha if Item Item Deleted if Item Deleted Correlation Deleted TUMT1 16.00 11.426 629 814 TUMT2 16.74 11.003 645 811 TUMT3 16.07 10.586 712 797 TUMT4 16.66 12.036 642 814 TUMT5 16.62 11.766 603 819 TUMT6 16.50 11.912 508 838 72 Ch ng quan h Reliability Statistics Cronbach's Alpha N of Items 796 Item-Total Statistics Corrected Item- Cronbach's Scale Mean if Scale Variance Total Alpha if Item Item Deleted if Item Deleted Correlation Deleted CLQH1 4.04 2.486 593 775 CLQH3 4.50 2.755 640 726 CLQH5 4.34 2.348 694 662 ng kinh doanh Reliability Statistics Cronbach's Alpha N of Items 759 Item-Total Statistics Corrected Item- Cronbach's Scale Mean if Scale Variance Total Alpha if Item Item Deleted if Item Deleted Correlation Deleted DHKD4 5.95 2.862 547 726 DHKD5 5.64 2.901 588 680 DHKD6 5.89 2.636 636 623 ng h c h i Reliability Statistics Cronbach's Alpha N of Items 728 73 Item-Total Statistics Corrected Item- Cronbach's Scale Mean if Scale Variance Total Alpha if Item Item Deleted if Item Deleted Correlation Deleted DHHH1 11.16 3.130 623 604 DHHH2 11.46 3.208 480 693 DHHH3 11.07 3.581 488 684 DHHH4 11.47 3.349 490 683 K v i Reliability Statistics Cronbach's Alpha N of Items 750 Item-Total Statistics Corrected Item- Cronbach's Scale Mean if Scale Variance Total Alpha if Item Item Deleted if Item Deleted Correlation Deleted KVCH1 7.00 2.508 598 644 KVCH2 7.03 2.660 638 598 KVCH3 6.59 2.987 504 747 K t qu kinh doanh Reliability Statistics Cronbach's Alpha N of Items 617 Item-Total Statistics Corrected Item- Cronbach's Scale Mean if Scale Variance Total Alpha if Item Item Deleted if Item Deleted Correlation Deleted KQKD1 5.63 2.970 402 554 KQKD2 4.64 2.910 410 542 KQKD3 5.16 1.956 493 425 74 Ph l c K t qu phân tích nhân t 5.1 Phân tích nhân t l n KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy Bartlett's Test of Sphericity 888 Approx Chi-Square 5072.724 df 703 Sig .000 Total Variance Explained Extraction Sums of Squared Rotation Sums of Squared Loadings Component Loadings Initial Eigenvalues % of % of Total Cumulative Variance % % of Total 29.219 11.103 Cumulati Varian Cumulative Variance ve % Total ce % 29.219 29.219 4.531 11.922 11.922 11.103 29.219 3.563 9.377 38.596 3.563 9.377 38.596 3.651 9.608 21.531 2.457 6.466 45.062 2.457 6.466 45.062 3.374 8.878 30.408 2.332 6.138 51.200 2.332 6.138 51.200 2.971 7.817 38.225 1.717 4.518 55.718 1.717 4.518 55.718 2.857 7.518 45.744 1.442 3.796 59.514 1.442 3.796 59.514 2.850 7.500 53.243 1.262 3.321 62.834 1.262 3.321 62.834 2.428 6.389 59.632 1.168 3.073 65.907 1.168 3.073 65.907 2.385 6.275 65.907 962 2.531 68.438 10 789 2.077 70.515 11 762 2.004 72.519 12 696 1.832 74.351 13 693 1.823 76.174 14 643 1.693 77.867 15 619 1.629 79.496 16 579 1.523 81.019 17 526 1.383 82.402 18 516 1.357 83.759 19 495 1.304 85.063 20 478 1.258 86.322 dimension0 75 21 461 1.213 87.535 22 434 1.141 88.676 23 402 1.058 89.734 24 388 1.021 90.755 25 356 938 91.693 26 340 894 92.587 27 330 867 93.454 28 319 839 94.293 29 310 817 95.110 30 285 749 95.859 31 255 670 96.529 32 227 597 97.127 33 214 562 97.689 34 210 554 98.243 35 199 523 98.766 36 178 469 99.235 37 166 436 99.671 38 125 329 100.000 Extraction Method: Principal Component Analysis Rotated Component Matrixa Component PUCT4 713 PUCT1 711 PUCT5 673 PUCT3 653 PUCT6 623 PUCT8 615 PUCT7 773 PUCT2 585 DHHH1 704 DHHH4 700 DUKH3 694 DHHH2 605 DUKH1 567 TUMT3 804 TUMT4 727 TUMT2 687 76 TUMT1 678 TUMT5 NLST2 797 NLST1 764 NLST4 758 NLST3 DUKH6 835 DUKH5 832 DUKH7 763 DUKH4 KVCH3 770 KVCH2 619 KVCH1 581 DUKH2 TUMT6 CLQH5 818 CLQH3 810 CLQH1 737 DHKD6 724 DHKD4 704 DHKD5 673 DHHH3 565 Extraction Method: Principal Component Analysis Rotation Method: Varimax with Kaiser Normalization a Rotation converged in iterations 5.2 Phân tích nhân t l n KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy Bartlett's Test of Sphericity 867 Approx Chi-Square 4224.930 df 528 Sig .000 Total Variance Explained Extraction Sums of Squared Rotation Sums of Squared Loadings Component Loadings Initial Eigenvalues % of % of Total Cumulative Variance % % of Total Cumulative Variance % Varianc Total Cumulative e % 77 28.400 28.400 9.372 28.400 28.400 4.296 13.019 13.019 3.293 9.978 38.378 3.293 9.978 38.378 3.148 9.538 22.557 2.367 7.172 45.550 2.367 7.172 45.550 2.860 8.667 31.224 2.165 6.559 52.110 2.165 6.559 52.110 2.609 7.906 39.130 1.618 4.904 57.014 1.618 4.904 57.014 2.600 7.879 47.009 1.406 4.260 61.274 1.406 4.260 61.274 2.367 7.174 54.183 1.216 3.684 64.958 1.216 3.684 64.958 2.318 7.025 61.207 1.032 3.128 68.086 1.032 3.128 68.086 2.270 6.878 68.086 926 2.806 70.892 10 735 2.226 73.118 11 690 2.090 75.208 12 675 2.047 77.254 13 636 1.927 79.181 14 586 1.775 80.957 15 537 1.628 82.585 16 506 1.533 84.118 17 478 1.448 85.565 18 459 1.389 86.955 19 443 1.343 88.298 20 404 1.225 89.523 21 378 1.146 90.669 22 372 1.126 91.795 23 338 1.025 92.820 24 319 968 93.788 25 309 937 94.725 26 295 893 95.618 27 269 815 96.433 28 253 765 97.199 29 221 671 97.870 30 206 625 98.495 31 194 588 99.082 32 171 518 99.601 33 dimension0 9.372 132 399 100.000 Extraction Method: Principal Component Analysis 78 Rotated Component Matrix a Component PUCT4 608 PUCT7 620 PUCT8 649 PUCT6 687 PUCT3 725 PUCT5 726 PUCT1 781 PUCT2 571 DHHH1 728 DHHH4 720 DUKH3 696 DHHH2 618 DUKH1 569 TUMT3 807 TUMT4 717 TUMT2 699 TUMT1 661 NLST2 787 NLST1 781 NLST4 768 DUKH5 859 DUKH6 855 DUKH7 782 CLQH3 831 CLQH5 830 CLQH1 709 DHKD6 741 DHKD4 733 DHKD5 675 DHHH3 561 KVCH3 781 KVCH2 647 KVCH1 601 Extraction Method: Principal Component Analysis Rotation Method: Varimax with Kaiser Normalization a Rotation converged in iterations 79 Ph l c Phân tích nhân t bi n k t qu kinh doanh c a doanh nghi p KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy Bartlett's Test of Sphericity 626 Approx Chi-Square 85.141 df Sig .000 Communalities Initial (KQKD1) DN dat LN mong Extraction 1.000 522 1.000 534 1.000 652 muon nam qua (KQKD2) DN dat DT mong muon nam qua (KQKD3) DN dat duoc thi phan mong muon nam qua Extraction Method: Principal Component Analysis Total Variance Explained Component Initial Eigenvalues Total % of Variance Extraction Sums of Squared Loadings Cumulative % 56.903 56.903 730 24.330 563 18.768 % of Variance 81.232 dimension0 1.707 Total 1.707 56.903 100.000 Extraction Method: Principal Component Analysis Component Matrix a Component (KQKD3) DN dat duoc thi phan mong muon 807 nam qua (KQKD2) DN dat DT mong muon nam qua 730 (KQKD1) DN dat LN mong muon nam qua 722 Extraction Method: Principal Component Analysis a components extracted Cumulative % 56.903 80 Ph l c K t qu phân tích h i quy b Model Summary Model Change Statistics R 794 Std Error of R Square F Square R Adjusted R Square the Estimate Change Change a 631 618 61776735 631 Sig F df1 50.014 df2 Change 234 000 a Predictors: (Constant), ky vong CH, dinh huong KD, chat luong QH, dap ung KH, nang luc ST, thich ung MT, dinh huong HH, phan ung CT b Dependent Variable: ket qua kinh doanh b ANOVA Model Sum of Squares Regression Residual Total df Mean Square 152.697 19.087 89.303 234 Sig 50.014 000 a 382 242.000 F 242 a Predictors: (Constant), ky vong CH, dinh huong KD, chat luong QH, dap ung KH, nang luc ST, thich ung MT, dinh huong HH, phan ung CT b Dependent Variable: ket qua kinh doanh Coefficients a Model Standardized Unstandardized Coefficients B (Constant) Std Error 4.553E-17 214 040 dinh huong HH 056 thich ung MT Beta t 040 phan ung CT Coefficients Sig .000 1.000 214 5.390 000 040 056 1.422 156 232 040 232 5.838 000 nang luc ST 280 040 280 7.049 000 dap ung KH 235 040 235 5.907 000 chat luong QH 618 040 618 15.554 000 dinh huong KD 106 040 106 2.681 008 ky vong CH 045 040 045 1.125 262 a Dependent Variable: ket qua kinh doanh 81 Ph l c K t qu ki i Correlations phan thich nang dap chat dinh ung ung luc ung luong huong MT ST KH QH KD ABSRES CT Spearman's rho ABSRES Correlation * 073 018 1.000 123 004 065 146 056 951 316 023 259 775 N 243 243 243 243 243 243 243 Correlation 123 1.000 014 014 089 004 013 Sig (2-tailed) 056 829 827 165 951 842 N 243 243 243 243 243 243 243 Correlation 004 014 1.000 009 026 062 017 Sig (2-tailed) 951 829 886 690 339 793 N 243 243 243 243 243 243 243 Correlation 065 014 009 1.000 018 003 000 Sig (2-tailed) 316 827 886 783 963 995 N 243 243 243 243 243 243 243 * 089 026 018 1.000 013 028 Sig (2-tailed) 023 165 690 783 842 660 N 243 243 243 243 243 243 243 Correlation 073 004 062 003 013 1.000 039 Sig (2-tailed) 259 951 339 963 842 550 N 243 243 243 243 243 243 243 Correlation 018 013 017 000 028 039 1.000 Sig (2-tailed) 775 842 793 995 660 550 N 243 243 243 243 243 243 243 Coefficient Sig (2-tailed) Phan ung CT Coefficient Thich ung MT Coefficient nang luc ST Coefficient dap ung KH Correlation 146 Coefficient chat luong QH Coefficient dinh huong KD Coefficient * Correlation is significant at the 0.05 level (2-tailed) 82 Ph l c Phân tích One –way ANOVA: ng c a lo i hình doanh nghi n k t qu kinh doanh Descriptives ket qua kinh doanh 95% Confidence Interval for Mean Std N Mean Lower Deviation DNNN ,2619927 Co Phan 13 1,265382 Std Error Upper Bound Bound 1,20728884 ,42684106 1,2713114 Maximu Minimum m ,7473260 1,67792 1,47938 ,45025834 ,12487920 ,9932937 1,5374705 ,91174 2,36786 DNTN 61 ,2594933 ,90569894 ,11596287 ,4914535 ,0275330 1,67792 2,36786 TNHH 130 ,0612813 ,95753494 ,08398137 ,1048779 ,2274405 2,16143 2,36786 HTX 12 ,4244001 ,84424622 ,24371289 ,9608085 ,1120084 1,75647 Nuoc 19 ,0736159 1,19734271 ,27468926 ,6507166 ,5034848 1,67792 2,85137 243 ,0000000 1,00000000 ,06415003 ,1263637 ,1263637 2,16143 2,85137 ,58812 Ngoai (FDI) Total Test of Homogeneity of Variances ket qua kinh doanh Levene Statistic df1 df2 Sig 2,590 237 ,206 ANOVA ket qua kinh doanh Between Groups Within Groups Total Sum of Squares 28,225 213,775 242,000 df 237 242 Mean Square 5,645 ,902 F 6,258 Sig ,000 83 Ph l c 10 Phân tích One –way ANOVA: ng c a th i gian ho n k t qu kinh doanh Descriptives ket qua kinh doanh 95% Confidence Interval for Mean Std N Mean Lower Deviation Std Error Upper Minimu Maximu Bound Bound m m Duoi nam 25 ,0093214 1,10400265 ,22080053 1,1650313 ,2536115 2,16143 2,36786 Tu - nam 53 ,1476797 1,07520405 ,14769064 ,4440427 ,1486832 1,67792 2,85137 Tu - 10 98 ,0165996 ,89109509 ,09001420 ,1952528 ,1620537 1,75647 1,96290 67 ,4057734 ,87747104 ,10720015 ,1917414 ,6198054 1,67792 2,36786 243 ,0000000 1,00000000 ,06415003 ,1263637 ,1263637 2,16143 2,85137 nam Tren 10 nam Total Test of Homogeneity of Variances ket qua kinh doanh Levene Statistic df1 df2 Sig 1,552 239 ,202 ANOVA ket qua kinh doanh Between Groups Within Groups Total Sum of Squares 24,793 217,207 242,000 df 239 242 Mean Square 8,264 ,909 F 9,094 Sig ,000 ... ng cho doanh nghi p ng kinh doanh: Có nhi mv doanh c a doanh nghi p Các nhà nghiên c u v d a vào lý thuy t v quy trình quy ng kinh doanh ch p nh n m o hi ph vi c c nh chi ng kinh ng kinh doanh. .. i WTO Các y u t ng tr c ti p ho c gián ti kinh doanh c a doanh nghi p a vào m n k t qu t qu kinh doanh c a doanh nghi c m c tiêu c a doanh nghi p, th hi n i nhu c nhi u góc ng th ph n, doanh. .. ngu n l c c a doanh nghi p y u t quy n l i th c nh tranh k t qu kinh doanh c a doanh nghi p, d a ti doanh nghi p m ng s d ng nh ng chi n kinh doanh khác không th d c chi c c kinh doanh ph thu