Hotline : 0932.636.887 Liên hệ : Phương Thảo Email :Hotrosinhvien_vn@yahoo.com www. Thuvienluanvan.org Dowload tài liệu miễn phí www.thuvienluanvan.org Tư vấn hỗ trợ viết luận văn, tiểu luận Trang 1  MARKETING PROJECT PATIENT CARE SERVICE Lecturer: Nguyễn Đức Hoài Anh Group : 7 Class : KQ0805 Hotline : 0932.636.887 Liên hệ : Phương Thảo Email :Hotrosinhvien_vn@yahoo.com www. Thuvienluanvan.org Dowload tài liệu miễn phí www.thuvienluanvan.org Tư vấn hỗ trợ viết luận văn, tiểu luận Trang 2 11/2011 GROUP 7’S MEMBERS: Name Student’s ID 1.La Đắc Trí 08DH40328 2.Nguyễn Xuân Thảo Nguyên 08DH40262 3.Nguyễn Ngọc Kim Hương 08DH40370 4.Trần Thị Kim Ngân 08DH40228 5.Nguyễn Thị Thanh Nhi 08DH40417 6.Trần Thị Bích Ngọc 08DH40417 7.Trần Nguyễn Hoàng Uyên 08DH40378 8.Vũ Thị Thanh Hương 08DH40362 9.Châu Nhật Huy 08DH40352 Hotline : 0932.636.887 Liên hệ : Phương Thảo Email :Hotrosinhvien_vn@yahoo.com www. Thuvienluanvan.org Dowload tài liệu miễn phí www.thuvienluanvan.org Tư vấn hỗ trợ viết luận văn, tiểu luận Trang 3 10.Nguyễn Tiến Liêm 08DH40241 TABLE OF CONTENTS: 1. - Introduction: 1 2. Analysis:  Customers’ need analysis 1  Company objectives 2  Short term objectives:  Long term objectives  SWOT analysis 2 Hotline : 0932.636.887 Liên hệ : Phương Thảo Email :Hotrosinhvien_vn@yahoo.com www. Thuvienluanvan.org Dowload tài liệu miễn phí www.thuvienluanvan.org Tư vấn hỗ trợ viết luận văn, tiểu luận Trang 4  Internal environment  External environment  Competitor analysis 5  Current competitor  Prospective competitors 3. Target market profile: 9 4. Marketing mix profile:  Product 11  Place 11  Promotion 12  Price 18 5. Evaluation:  Profit 18  Expenses 19  Revenues 20 6. Brand name: 21 7. References a Hotline : 0932.636.887 Liên hệ : Phương Thảo Email :Hotrosinhvien_vn@yahoo.com www. Thuvienluanvan.org Dowload tài liệu miễn phí www.thuvienluanvan.org Tư vấn hỗ trợ viết luận văn, tiểu luận Trang 5 INTRODUCTION Historically, FV hospital started in the early 2001, HCMC. There is a place for those faced with debilitating or chronic illnesses or for those who just need rehabilitation and offer a network of caregivers who are professional, certified, and who enjoy caring for their patients. The center was located first on the land of 50000 m 2 in area including 30 rooms, 01 hall room and 01 playground. In Oct 2009, it was enlarged more 90000 m 2 to become complete compounding with 54 rooms (216 beds in total, 3 halls and 01 rehabilitation room. In 2010, the Board of Directors of FV Nursing Center decides to launch a new service which provides trained Patient Care Staff to serve not only patients but also the elderly at home and hospital. Therefore, this marketing plan aims to illustrate the strategies we are employing to get clients for the new “Patient Care Service” and to promote this Nursing Center. ANALYSIS  CUSTOMERS’ NEED ANALYSIS The society is developing more and more quickly and many issues accompanied with that are environment pollution, food hygiene, lifestyle with less physical activities… In addition, people don’t have much time to take care of their parents, relatives when they are sick and have to be treated for a long time in hospitals. Hotline : 0932.636.887 Liên hệ : Phương Thảo Email :Hotrosinhvien_vn@yahoo.com www. Thuvienluanvan.org Dowload tài liệu miễn phí www.thuvienluanvan.org Tư vấn hỗ trợ viết luận văn, tiểu luận Trang 6 The current supply of this service is still spontaneous, ill- trained, and unprofessional. According to Vietnam nursing association, there is really a large demand for nursing service. CÔNG TY CP LUẬN VĂN VIỆT CUNG CẤP TÀI LIỆU THAM KHẢO THEO MIỄN PHÍ - Nghiên cứu khoa học - Luận án tiến sĩ - Luận văn thạc sĩ - Luận văn đại học - Thực tập tốt nghiệp - Đồ án môn học - Tiểu luận CUNG CẤP SỐ LIỆU - Cung cấp số liệu doanh nghiệp : số liệu kế toán, hoạt động kinh doanh, nhân sự. marketing, xuất nhập khẩu. - Cung cấp số liệu viết luận văn, báo cáo tốt nghiệp,,, nhiều lĩnh vực TƯ VẤN VIẾT LUẬN VĂN, ĐỒ ÁN TỐT NGHIỆP (TIẾNG ANH & TIẾNG VIỆT) - Tư vấn lập đề cương luận án, luận văn, báo cáo tốt nghiệp - Tư vấn viết báo cáo, luận án, luận văn, báo cáo tốt nghiệp trọn gói hoặc từng phần, có xác nhận của cơ quan thực tập - Chỉnh sửa luận văn, báo cáo tốt nghiệp theo yêu cầu Hotline : 0932.636.887 Liên hệ : Phương Thảo Email :Hotrosinhvien_vn@yahoo.com www. Thuvienluanvan.org Dowload tài liệu miễn phí www.thuvienluanvan.org Tư vấn hỗ trợ viết luận văn, tiểu luận Trang 7 TƯ VẤN VIẾT ASSIGNMENT CÁC MÔN 1. Human Resource Management, 2. Strategic Management, 3. Operation Management, 4. Principles of Management/Corporate Finance/Economic, 5. Global Organizational Environment, 6. Global Business Strategy, 7. Organizational behavior, 8. Risk Management, 9. Business/Investment/Trade/Law, 10. Marketing and other subjects relating to 11. Management Project, … NHẬN CHECK TURNITIN Mọi thông tin chi tiết vui lòng liên hệ : CÔNG TY CP LUẬN VĂN VIỆT Trụ sở chính: 92 Nam Kỳ Khởi Nghĩa, P. Bến Nghé, Q.1, TP.HCM Chi nhánh: 241 Xuân Thủy, Q.Cầu Giấy, TP.Hà Nội Ms. Phương Thả o - 0932.636.887 Email: Hotrosinhvien_vn@yahoo.com  COMPANY OBJECTIVES  Short term objectives: Launch “Patient Care Service” in HCMC with values to customers as follow: Hotline : 0932.636.887 Liên hệ : Phương Thảo Email :Hotrosinhvien_vn@yahoo.com www. Thuvienluanvan.org Dowload tài liệu miễn phí www.thuvienluanvan.org Tư vấn hỗ trợ viết luận văn, tiểu luận Trang 8 Providing professional support on behalf of patient’s family to visit the patients and serve patients better. Helping ease the burden of caring for ill or disable family members. Providing ethical, well- trained and skilled nurses with motto “for the customer” satisfaction. Obtain 8% market share in HCMC after 6 months.  Long term objectives Develop “patient Care Service” in HCMC with 15% market share in 2 years Launch “patients Care Service” in big cities in other provinces such as Da Nang, Can Tho, Binh Duong, etc. Promote the nursing Center  SWOT ANALYSIS  Internal environment (company Analysis) o Human resources  Strengths Training teams are experienced and implementation of the model considering patients as the center brings many good outcome including health (medical treatment); physical (dressed in and sanitation); spirit (communication style, Hotline : 0932.636.887 Liên hệ : Phương Thảo Email :Hotrosinhvien_vn@yahoo.com www. Thuvienluanvan.org Dowload tài liệu miễn phí www.thuvienluanvan.org Tư vấn hỗ trợ viết luận văn, tiểu luận Trang 9 patient contact time). So the quality of nursing management has met the expectations of students. Training program meet the society demand- this is important factor increasing the developmental capacity of nursing center. Nursing center link closely with enterprises and domestic prestigious and overseas vocational school and to improve their skills and create more practicing opportunities for employees. Thereby staffs are almost skillful.  Weaknesses This job requirement are rather difficult for nurses such as hard working, overtime work, continuous training, but their salary is about 2-3 million per month. It’s not easy for a married woman to have a strong attachment to this job. A nurse is not favorable job for most of the young who likes change and high salary. The staff level of education is low (high school degree accounts for 85%, college and university accounts for 15%) o Finance  Strengths With the enthusiastic support of the hospital board as well as other units in hospitals, with the right decision and enthusiastic love of FV center professional staff collective.  Weaknesses Hotline : 0932.636.887 Liên hệ : Phương Thảo Email :Hotrosinhvien_vn@yahoo.com www. Thuvienluanvan.org Dowload tài liệu miễn phí www.thuvienluanvan.org Tư vấn hỗ trợ viết luận văn, tiểu luận Trang 10 Because FV nursing center is privately owned, it cannot be supported by the government.  External environment: o Political and legal environment:  Threats Nationalism is not so remarkable when mentioning buying habit of the Vietnamese. Most of Vietnamese people are in favor of foreign goods and services which partially influence customer’s decision. Vietnamese law system is changing continuously. It is difficult to draw up a plan and make sure that everything will happen as planned.  Opportunities Consumerism in Vietnam is at the average level which means that information in marketing activities such as advertising won’t too strictly - verified before making it public. This will shorten the time of communicating information to the customers. The Vietnamese Government has a commitment to rapidly develop the health sector and improve the standard of its healthcare facilities. o Economic environment:  Threats [...]... Advertisement Avoiding the fact that family care becomes the pressure on your life which makes your love to them not be full Therefore, let us share this responsibility with you by the 24/24 patient care service of FV sanatorium Note: this is a non- verbal advertisement Just let the viewer imagine what 24/24 patient care service of FV sanatorium at home or hospital service brings them  Time , Place and... :Hotrosinhvien_vn@yahoo.com www Thuvienluanvan.org Dowload tài liệu miễn phí MARKETING MIX PROFILE  PRODUCT Patient Care 24/24 Service at home or hospital Provide reliable and carefully screened, well- trained, highly experienced, and compassionate staff to create patient satisfaction Help our clients make assessments and health care recommendations and keep family members informed and provide them with... notification to draw people’s attention with content: On the top: images of FV sanatorium – one presents for one kind of service which our sanatorium provides Next our slogan of new service: “You have a will; we’ll show you a way” The rest: the pros and cons or our new 24/24 patient care service of FV sanatorium at home or hospital At the bottom: our website and hotline  Purpose www.thuvienluanvan.org... list: (in HCMC only)  For old people or patients with common diseases  Day shift: 90,000/ 8hrs  Night shift: 120,000/8hrs  For ones who need special care (women in birth child, infectious diseases, mental disorder patients, unconscious patients)  Day shift: 130,000/8hrs  Night shift: 160,000/8hrs EVALUATION  PROFIT  Recruitment process of six- month marketing campaign ( total: 250 staffs) ... point is 2.5 months after the marketing campaign ends BRAND- NAME Improving brand- name  Immediate effects: - Provide right service to right people - Meet the urgent need of those who have sick people in family but don’t have time to take care of; those who have sick and unable to take care of themselves the need is very common in dynamic busy modern life  Be known as a service of “help”, not a kind... practice in the field of offering patient and elderly health care services It has good reputation Services and nurses are provided, managed and systematically supervised by company Nurses are well trained with ethics, professional and nutritional knowledge, nursing skills and reality experience Company maximizes and serves all type of customer 24/24 service  Weaknesses www.thuvienluanvan.org Trang 13 Tư... combine the care and treatment for good health care quality Nurses are well trained with good ethical personality, professional knowledge, whole heart and thoughtful caring technique Nurses are practiced a prestigious hospital and granted medical personnel certificate by Ministry of health 24/24 service  Weaknesses The company has not been licensed work permit to practice in the field of offering patient. .. to get information and sign up our new service whenever they want  Time, Place Support staff work in 6 months (01/06/2011-30/12/2011) From 8am-5pm Salary: 3.000.000 VND/month/person Place: 5.000.000 VND/month/hospital Poster: 8.000.000 VND Total estimated cost: 200.000.000/6 months  Outdoor support  Operation Inform the viewers about our 24/24 patient care service of FV sanatorium at home or hospital,... miễn phí Source of labor is scarce  Opportunities: There’s demand for our service With trained, skilled nurses, we can obtain market share from self- employed group Our competitor don’t focus on marketing campaign We can take advantage of the internet to promote our service TARGET MARKET PROFILE  DEMOGRAPHIC - Elderly people and patients - Family Income: $300- $400 or more - Sex: Male or Female - Social... specific care regulations as well as service quality is not guaranteed by any prestigious organization and company o NHAN AI Service Limited Liability Company (HCMC)  Strengths The company’s director is Mr Huynh Nhan, who worked as a Department of health reporter and had 25 years experience in public health The first company in HCMC is licensed work permit to practice in the field of offering patient . HCMC after 6 months.  Long term objectives Develop patient Care Service in HCMC with 15% market share in 2 years Launch “patients Care Service in big cities in other provinces such as Da. Center decides to launch a new service which provides trained Patient Care Staff to serve not only patients but also the elderly at home and hospital. Therefore, this marketing plan aims to illustrate. Tư vấn hỗ trợ viết luận văn, tiểu luận Trang 1  MARKETING PROJECT PATIENT CARE SERVICE Lecturer: Nguyễn Đức Hoài Anh Group : 7 Class : KQ0805