     !" #$% &'('%) *+%, Contents    -"."/  $  0$  0"&1-1/  #"2     &1-1  3&"  454&"  #"6" Export House 7." $."." 89 "/: Importance of Global Economy  Globalization of business due to an increase in digital technology fuelled by the Internet has made export merchandising a necessity for companies looking to expand and keep up with competitors.  Foreign countries can provide an untapped source of revenue for companies based in the domestic country for existing products and also as an avenue to launch new products targeted specifically for foreign markets.  For example, automakers in the US have utilized export merchandising strategies for years by marketing smaller, more fuel-efficient vehicles to the European market while marketing larger sport utility vehicles to domestic consumers. Export Merchandising  "$"offering retail goods foreign consumer market/  $""entire divisions 8$'.$"$ "$to increase profit and sustain growth.  6-;small businesses can get in on the act'without the need of establishing an international supply chain$ /  "$applies all the principlesof product merchandising. "$$.9"/  $""how the company's proposed product export can find a niche within a foreign market'$" "$8/  6."retail locations to display and sell the merchandise to be exported8 <$" / Cost of Export Merchandising  Establishing a physical retail presence'$ "$is expensive.  -<business to go through multiple legal requirements.$8$ $/  6internet provides a cheap alternative" "$'keeping all company operations located in the domestic country.  .$retail website can allow a small domestic business the ability to process orders and ship abroad without the need of building a costly shipping and supply infrastructure. Company Profile SPL Industries Ltd  .%==>  0"".Mr. H.R. GuptaMr. Vijay Jindal  Incorporated as Shivalik Prints Private Limited in 1991, name changed to SPL Industries (SPL) in 1994.  &1-18?.8$@;< 8%>"/-".A$ ./  60"B8,%;)='US $6,62,63,537.1907"42,07,17,285 pieces.  $ Apparel Export House -  2 largest vertically integrated Knitwear plants -  #8"#$.  $"C(.($" SPL designs, manufactures and sells a wide range of outer wear3T shirts, sweat shirts, polo shirts;/""/ “Thevision of the Company is to become a leading manufacturer and exporter of apparel by continuously excelling in quality, service, and customer satisfaction using the best technology, processes and people.” Department functions and operations of an SPL industries  $0 #"  D#"  ($#"  E$$#"  ?$#"  0$#"  &$#"  ?$$$#" Role of merchandisers in apparel export house  (.' "/  0""""  6<  2"$. .$$$. ./ Role of Merchandisers in ensuring Quality  8""8 "  .<  2""8.  6".$."  $. "$$  ""8  $".".8"   "8".  -.."'8"  #;$'"  0F.3 8"/ [...]... customer Role of merchandisers in Buyer contact and communication From time of  initiating the contact to  procuring the orders,  getting samples approved  production, &  delievery Buyer contact is maintained by the merchandisers Buyer contact has to be kept at both pre and post shipment stages It is because of merchandiser s link with the buyer that the merchandiser is synonymous as a buyer’s... at To Profit planning of the organization To bear in mind the buyers price point requirements and his (the buyers) end consumer as well Role of merchandisers in Selling and Booking of orders     Selling of a product range or “getting the buyer to buy” Buying meetings with the buyer either in the country of origin of the products, or, on sales trips abroad Participation in trade fairs, buyer- seller...  Terms of Shipment  Inco terms For example,  FCA, CFR, DAF, DDP Export Documents and Terms  Export Documents Invoice  Packing List  Certificate of inspection  Certificate of origin  GSP  IEC certificate  Wearing Apparel Sheet  Bill of Landings  Airway Bill  Mate’s Receipt  Shipping Bill  Letter of Credit  Requirements of a successful Export Merchandiser Key interface Examining customer’s... representative within the organization, and similarly to the buyer he represents his own organization Role of merchandisers in Product Development      To understand and know his buyers requirements completely and thoroughly Be aware of the characteristics of the buyer and the end consumer from the point of view of market segment, price points, age groups, fashion preferences To gauge the seasonality... seasonality of the product (color trends, style, silhouettes and fabric forecast) To be thorough with source market and product knowledge Advice and updating the buyer on the latest developments and possibilities Role of merchandisers in Costing and Pricing       To cost and price the product To cost the raw materials used Operating cost of the company To know price, competition is costing at To Profit... Translating the customers requirements to the designers Confirm the capability to meet cost, product and delivery schedule Knowledge of latest trend, fabric research and familiarity with the market Monitor approval sampling, fitting and production right till delivery Keep track of follow up and status of production Should be able to work and communicate well with people Should be open to all kind of. . .Role of merchandisers in Customer Satisfaction      Track customer satisfaction level on regular basis through structured formats Identify the gaps in customer satisfaction by analyzing the customer complaints or routine communication Customer feedback in the final inspection report by the customer Acquire knowledge on problem solving techniques Identify factors that will delight... seller meets Selling is also done through various buying representations of the buyer within the country Role of merchandisers in Production Follow - up   Merchandiser is best equipped to instruct the production department about the product requirement of the buyer To keep the buyer up-to-date on the status and progress of his order through the production process through weekly updates Export Procedure... sampling, fitting and production right till delivery Keep track of follow up and status of production Should be able to work and communicate well with people Should be open to all kind of feedback and improvements Thank You . House 7." $."." 89 "/: Importance of Global Economy  Globalization of business due to an increase in digital technology fuelled by the Internet has made export merchandising a necessity for companies looking to expand. divisions 8$'.$"$ "$to increase profit and sustain growth.  6-;small businesses can get in on the act'without the need of establishing an international supply chain$ /  "$applies. to become a leading manufacturer and exporter of apparel by continuously excelling in quality, service, and customer satisfaction using the best technology, processes and people.” Department