[...]... how other designers answered this question 3 Hypothesis: We predict the answer to the question and test the answer The answer to the missing images might be that the images were not uploaded, or it could be that the code for the image is incorrect The uploaded files and the code are checked If the files are there and the code is correct, then more research is needed to answer the question 4 Further... meaning through his or her web design, directs the intent of the message, and also creates the physical content of the message, or the environment and its social and cultural impact The physical content includes images, textual content, and the total environment of the design The VC also understands the visual elements of shapes and illusory form within their twodimensional format In the last chapter we looked... on a web page Passive Line and Layout Passive line is created by the invisible division between colour, shapes, and value These lines are used to help direct the viewer's eye to a focus within the page In western cultures (and many other cultures in their effort to adapt to western styles – a debate for another time and place) there are three main layouts, and variations on these themes: Circle, the. .. balanced with the "full" space? In other words, is the background balanced in colour, texture, line, shape, value, and What is the shape of the "emptiness" of this page? The emptiness in this page includes the white space and the spaces around and between the other images and type Does this space echo the other images? squares? Roundness? Do you notice how the designer spaced the type between the "Flavors"... heading and the list below so that the left edge of the type echoes the shape of the bottle? When I followed the Asian Flavors link, the page above came up These are the shapes I encountered in what the print profession calls "above the fold." In other words, this is what I see before I need to scroll down for further information and images (or, in print, the first thing I see before I open the newspaper... to see how they direct their viewers: The page above is the entrance page for the British Museum's Egyptian section The designer (and probably a board of directors) made the choice to use text for the menu Where does your eye go in this instance? Does the image far outweigh the menu options at left? Does this bother you or not? Does the simplicity of the site limit your options and make the menu easier... help the viewer focus on a specific image or message, as it does here for Google This design incorporates extreme economy, because the only decoration is the logo that changes on the artists' whims for holidays and creates a colourful contrast to the white background The eye is directed to the elements in the upper half of the screen, where the emphasis is on the box where we input our query The design. .. other information The contour can only be recognized if there is sufficient contrast between the shape and the background Shapes that are simple and symmetrical are the most easily recognized and remembered, like the circle and the square above – in other words, those two shapes ease anxiety for the viewer because they are familiar After the shape is recognized, the next step includes the viewer's memory... format like the computer screen is an illusion of size Unity? Yep This design gets my vote These two sites are extreme examples of design economy, and I chose them so we could see how line becomes the foundation of design These two sites might be designed in twenty other ways, and the design would either work in unity or not However, we can also argue that Google might work with SodaPlay's layout and. .. baseline The baseline is the line where glyphs rest Round letters like "e" and "o" normally "dent" a baseline, pointed letters like "v" and "w" normally pierce it The red line is the baseline, and the typeface (a serif) is "Minion." Many of the letters, like "a, d, o, t, b, and e," dent the baseline Even the "m" and "h" dent the line a bit, because the serif is curved The "g" extends beyond the baseline The . of the game. Chapter 1: Elements of Design As web designers we need to know the tools of the trade, just as any other designer must know their tools and the limitations of their format visuals and code. Web design is also a sinister and unsolved plot for many people who build web sites, because web designers often cannot explain who they are, what they do, how they accomplish their. Psychology Today, and L.A. Times. Prologue: Web Design Mysteries Web design is mysterious to many people, because they only see the end product. The designer and the design process remain