MARKET LEADER UPPER - INTERMEDIATE new edition UNIT 2 INTERNATIONAL MARKETING Choose correct answers 1. ______________ is a term used by economists to describe how wealth is shared in a country. A. Income distribution B. Monetary regulations C. Economic situation D. Political stability 2. Another name for a domestic market is ________________. A. local market B. house market C. home market D. national market 3. Because of tight _________________ company profits could not be taken out of the country. A. buying habits B. monetary regulations C. economic situation D. income distribution 4. The purchasing behaviour of consumers can be described as their ________________. A. buying habits B. political stability C. economic situation D. special offer 5. ________ can defined as “to make something for sale, services, etc. known to the public.” A. Penetrate B. Manufacture C. Differentiate D. Advertise 6. “the name attached to a product or service, and the product can be identified by this name” is _________. A. logo B. slogan C. motto D. brand 7. The most important decisions for international marketing are those of ___________ and variety reduction. A. product standardisation B. product distribution C. product line D. product market        Choose correct answers 8. The ______________ is improving leading to a rise in employment. A. income distribution B. monetary regulations C. economic situation D. political stability 9. The country is attractive to exporters because it has enjoyed ___________ for the last 50 years. A. marketing strategies B. economic situation C. political stability D. profit margin 10. The process that marketers focus on particular segments of a given overall market is called _________. A. target marketing B. marketing mix C. marketing strategy D. marketing research 11. Red tape and other examples of ___________ hinder a company’s entry into a market. A. government bureaucracy B. monetary regulations C. economic situation D. political stability 12. The main elements of the ____________ are product, price, promotion, and place. A. target marketing B. marketing mix C. marketing strategy D. marketing research 13. A good ____________ is one which satisfies the needs of the customer and makes a product eye- catching in the marketplace. A. product line B. product differentiation C. product placement D. product design       Choose correct answers 14. In international marketing, it is necessary to meet individual national requirements, in particular where ______________ are concerned A. consumer goods B. eye-catching products C. commercial goods D. specific products 15. Licensing is an option which may enable the marketer to improve profits while retain ______________. A. market shares B. market position C. market demand D. market control 16. It is extremely important for marketers to understand the _________ of existing and potential customers. A. buying economies of scales B. buying basis C. buying power D. buying behaviour 17. A _______________ is a short written statement made by an organization, intended to communicate its aims to customers, employees, and shareholders. A. mission statement B. balance statement C. statement of accounts D. statement of case 18. In order to secure a __________, companies will try to make their products and services stand out from their competitors. A. economic stability B. competitive advantage C. market share D. buying power      Which word in each group does not form a word partnership with the word in bold? MARKETING campaign budget leader strategy MARKET research survey check sector PRODUCT market range features manager ADVERTISING campaign exchange agency slogan BRAND awareness loyalty image contract SALES figures conditions forecast targets PRICE promotion rise product range X X X X X X X ODD ONE OUT Growing market Developing market Declining market Expanding market Questionnaire Focus group Survey Promotion Market niche Market research Market segment Market sector International market Overseas market Domestic market Worldwide market Launch a product Bring out a product Introduce a product Withdraw a product Slogan Free sample Discount Special offer Retailer Distributor Manufacturer wholesaler X X X X X X X REARRANGE THE WORDS TO MAKE CORRECT PHRASES impressive/really/figures/sales new/relations/ department/ public programme/ ambitious/ highly/ research/ market overseas/ operations/ expanding sheet/ improving/ rapidly/ balance volatile/ exchange/ rate/ extremely confidential/ highly/ report/ marketing really impressive sales figures new public relations department highly ambitious market research programme expanding overseas operations rapidly improving balance sheet extremely volatile exchange rate highly confidential marketing report ACRONYMS JIT NIC B2B PR PLC TQM USP B2C JUST IN TIME NEWLY INDUSTRIALISED COUNTRY BUSINESS TO BUSINESS PUBLIC RELATIONS PRODUCT LIFE CYCLE TOTAL QUALITY MANAGEMENT UNIQUE SELLING PROPOSITION/POINT BUSINESS TO CUSTOMER Complete the blanks with acronyms 1 . Nowadays, a company that can supply __________ deliveries has a strong competitive edge over suppliers who cannot. 2 . _________ is a feature of a product that no other similar products have, and which is used in marketing to try to persuade people to buy it . 3 . The concept of __________ is that once a product is introduced into the market, it goes through a process of growth, maturity and decline, and eventually disappears from the market. 4 . __________ can be understood as the work of persuading people to have a good opinion of an organization, company, etc. JIT USP PLC PR MATCHING VERBS TO CORRECT COLUMNS … A PRODUCT … A MARKET RETREAT FROM LAUNCH PULL OUT OF BREAK INTO PENETRATE INTRODUCE SATURATE WITHDRAW GET A FOOTHOLD IN ROLL OUT LICENSE PHASE OUT Launch a product Introduce a product Withdraw a product Roll out a product License a product Phase out a product Retreat from a market Pull out of a market Break into a market Penetrate a market Saturate a market Get a foothold in a market [...]... manufacturers find it hard to customise its products to different markets 2 “Stark” in the passage means A bare and plain B unambiguous and harsh  C complete D rigid 3 What is the topic of this passage?  A Impacts of globalisation on marketing strategies B Marketing strategies in history C Changes in marketing strategies D How to differentiate marketing strategies Reading comprehension (Page 16): COFFEE...Reading comprehension Globalisation has affected marketing strategies in many ways In the past, for example, the best way to enter a market tended to be the main concern Today, by contrast, international marketers ask themselves whether it is better to standardise or to adapt a product across different markets Finding the right international mix has become one of the key questions,... Peru didn’t have a mass -market coffee culture  C The Argentinian prefer ground coffee D In Brazil, coffee can be served free 2 In which country do people drink 345 cups of coffee a year? A Venezuela B Brazil  C United States of America D Mexico 3 “Per capita” means _ A by each capital  B by or for each person C for each country D by or for a company 4 Which overseas market did Starbucks enter... A bookshops B sport stadiums  C movie theatres D hotels 6 Which of the followings is not a problem that Starbucks has had? A saturation in home market  B competition in European markets C security problems in Israel D bad experiences in Japan End of Unit 2 ... manufacturers, for example, cannot afford to design a separate car for each market However, they do need to think of country-specific differentiating features, as consumer tastes vary enormously from one country to another 1 Which of the followings is not true? A Tastes of Coke is different from one country to another country Rolex  B.marketcustomises its products to every C Some companies follow a strategy... right international mix has become one of the key questions, and answers vary greatly from company to company and from product to product Coca-Cola, for example, has customised its soft drinks to every market It is well-known that Coke in Indonesia tastes a lot different from Coke in the UK Such a strategy is in stark contrast to Rolex’s Indeed, Rolex uses the same advertising message and positions its . sheet extremely volatile exchange rate highly confidential marketing report ACRONYMS JIT NIC B2B PR PLC TQM USP B2C JUST IN TIME NEWLY INDUSTRIALISED COUNTRY BUSINESS TO BUSINESS PUBLIC RELATIONS PRODUCT. country. A. Income distribution B. Monetary regulations C. Economic situation D. Political stability 2. Another name for a domestic market is ________________. A. local market B. house market C. home. market. A. government bureaucracy B. monetary regulations C. economic situation D. political stability 12. The main elements of the ____________ are product, price, promotion, and place. A. target marketing