Mục lục

  • COVER PAGE

  • ACKNOWLEDGEMENT

  • COMMITMENT

  • TABLE OF CONTENTS

  • LIST OF ABBREVIATIONS

  • PREFACE

    • 1. The reson of topic choice

    • 2. Purpose and significance of the topic

    • 3. Object and scope of study

    • 4. Study method

    • 5. Structure of the report

    • CHAPTER I. ARGUMENTAL BASIS

      • 1.1. Definition of strategy and strategy management

      • 1.2. Analysis of PEST and 5 force model of Michael Porter

      • 1.3. Internal analysis of the enterprise

      • 1.4. Matrix of synthesizing internal and external factors

      • Conclusion of chapter I

      • CHAPTER II. ANALYSIS BUSINESS ENVIRONMENT OF NGHE AN TATE&LYLE SUGARCANE CO., LTD

        • 2.1. General introduction of Nghe ANALYSIS Tate & Lyle sugarcane Co., Ltd

        • 2.2. Analysis of business environment (external environment)

        • 2.3. Analysis of internal environment of Nghe An sugarcance Co., Ltd

        • CHAPTER III. SELECTION OF BUSINESS STRATEGY FOR NGNHE AN TATE & LYLE SUGARCANCE CO., LTD WITHIN THE PERIOD OF 2013 - 2018

          • 3.1. Constructing strategy via S.W.O.T matrix

          • 3.2. Selection of strategy via QSPM

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