Building business strategy of Sai Gon - Quang Binh Tourism Joint stock Company - period 2013-2017

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Building business strategy of Sai Gon - Quang Binh Tourism Joint stock Company - period 2013-2017

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Mục lục

  • COVER PAGE

  • PREFACE

    • 1. The urgency of the research

    • 2. The research objectives

    • 3. The research object and scope

    • 4. Research methodology

    • CHAPTER I. THEORETICAL BASIS OF BUSINESS STRATEGY OF THE ENTERPRISE

      • 1.1. The concept of business strategy

      • 1.2. Strategic business unit

      • 1.3. Strategy formulation process

      • 1.4. Strategic building tools

      • CHAPTER II. ANALYSIS OF INTERNAL AND BUSINESS ENVIRONMENT OF THE COMPANY

        • 2.1. General introduction of the company

        • 2.2. External environment analysis

        • 2.3. Internal environment analysis

        • CHAPTER III. BUSINESS STRATEGY OF SAIGON QUANGBINH TOURISM JOINT STOCK COMPANY FROM 2013 TO 2017

          • 3.1. Business objectives of the company from 2013 to 2017

          • 3.2. Feasible business strategic analysis

          • 3.3. Strategic implementation solutions

          • 3.4. Recommandations

          • CONCLUSION

          • REFRENCE

          • TABLE OF CONTENTS

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