CHAPTER 1 : BASIS OF CREDIT AND BUSINESS STRATEGIC PLANNING
1.1. Overview of credit products of commercial banks
1.2. Planning of business strategies
CHAPTER 2 : ASSESS THE CREDIT ACTIVITY SITUATION OF MHB IN CENTRAL AREA AND TAY NGUYEN
2.1. Overview of MHB in central area and Tay Nguyen
2.2. The actual status of credit activities of MHB in the central and central highlands region in the period of 2010-2012 and the trend of business environment in the period of 2013-2018
2.3. SWOT matrix
CHAPTER 3 : STRATEGIC PLANNING FOR CREDIT GROWTH OF MHB IN THE PERIOD OF 2013-2018
3.1. Credit growth target of MHB in the period of 2013-2018
3.2. Analysis of credit development strategy
3.3. Solutions for implementing the credit development strategy at MHB for the period 2013-2018
3.4. Credit growth solution coupled with outstanding quality control