Building business strategy for VISSAI 3 Cement Joint Stock Company in th eperiod of 2013-2017

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Building business strategy for VISSAI 3 Cement Joint Stock Company in th eperiod of 2013-2017

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Mục lục

  • COVER PAGE

  • ACKNOWLEDGEMENT

  • TABLE OF CONTENTS

  • LIST OF TABLES

  • LIST OF FIGURES

  • LIST OF ABBREVIATION

  • INTRODUCTION

    • 1. Reasons of choosing the topic

    • 2. Objectives of research

    • 3. Object and scope of research

    • 4. Research method

    • 5. Structure of the capstone project

    • CHAPTER 1 : THE THEORETICAL BASIS OF BUSINESS STRATEGY

      • 1.1. The concept of business strategy

      • 1.2. Characteristics of business strategy

      • 1.3. The role of business strategy

      • 1.4. The types of business strategy

      • 1.5. Strategy building process

      • 1.6. Strategy analysis and selection

      • CHAPTER 2 : ANALYSING THE BUSINESS ENVIRONMENT OF THE VISSAI 3 CEMENT JOINT STOCK COMPANY

        • 2.1. Summary of vissai 3 cement joint stock company

        • 2.2. Analyzing the business environment

        • CHAPTER 3 : PROPOSING BUSINESS STRATEGIES FOR VISSAI 3 CEMENT JOINT STOCK COMPANY IN THE PERIOD OF 2013-2017 AND SOLUTIONS

          • 3.1. The vision and strategic orientation of the company

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