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Developing business strategies for RichMedia Company Ltd in the period of 2013-2017

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Developing business strategies for RichMedia Company Ltd in the period of 2013-2017

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Ngày đăng: 27/03/2015, 15:12

Xem thêm: Developing business strategies for RichMedia Company Ltd in the period of 2013-2017

Mục lục

  • COVER PAGE

  • ACKNOWLEDGEMENT

  • TABLE OF CONTENTS

  • INTRODUCTION

    • 1. Significance of the research

    • 2. Research objectives

    • 3. Research subject and scope

    • 4. Research methodologies

    • 5. Research structure

    • CHAPTER 1 : THEORETICAL BACKGROUND FOR FORMULATION OF BUSINESS STRATEGY OF ENTERPRISES

      • 1.1. Definitions of business strategy

      • 1.2. Type of business strategys

      • 1.3. Business strategy planning

      • 1.4. Strategy formulation tools

      • CHAPTER 2 : ANALYSIS OF CURRENT STATUS AND BASIS FOR BUSINESS STRATEGY DEVELOPMENT OF RICH MEDIA CO.,LTD. (RMC)

        • 2.1. Overview of RMC

        • 2.2. Analysis of external environment

        • 2.3. Analysis of inner environment of the company

        • CHAPTER 3 : PROPOSAL ON STRATEGIES AND IMPLEMENTATION SOLUTIONS FOR RICH MEDIA CO.,LTD IN THE PERIOD 2013-2017

          • 3.1. Vision,mission and strategic targets of the company

          • 3.2. Analysis and selection of strategic solutions based on SWOT matrix

          • 3.3. Selection of optimal strategies based on QSPM matrix

          • 3.4. Some solutions to the implementation of selected business strategies

          • CONCLUSION

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