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Building business strategy for joint-stock commercial bank in Ho Chi Minh city - Thang Long Branch (HDBank - Thang Long) in the period of 2012-2017
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Ngày đăng: 27/03/2015, 15:00
Xem thêm: Building business strategy for joint-stock commercial bank in Ho Chi Minh city - Thang Long Branch (HDBank - Thang Long) in the period of 2012-2017, CHAPTER 1. RATIONALE ON BUSINESS STRATEGY OF ENTERPRISE, CHAPTER 2. ANALYSIS OF BUSINESS ENVIRONMENT OF HDBANK - THANG LONG, CHAPTER 3. MEASURE TO BUILD BUSINESS STRATEGIES IN HDBANK - THANG LONG IN THE PERIOD OF 2012 - 2017
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Mục lục
COVER PAGE
CONFIRMATION
ACKNOWLEDGEMENTS
TABLE OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
INTRODUCTION
1. The necessity to choose research topic
2. Research objectives
3. Research subject and scope
4. Research methods
CHAPTER 1. RATIONALE ON BUSINESS STRATEGY OF ENTERPRISE
1.1. Concepts and roles of strategy and strategic management
1.2. Types of business strategy
1.3. The process of developing strategies
1.4. Tools for developing strategies and selecting business strategies
1.5. Characteristics of the banking sector that affect the sg mm
CHAPTER 2. ANALYSIS OF BUSINESS ENVIRONMENT OF HDBANK - THANG LONG
2.1. General introduction on HDBank
2.2. Overall assessment of business operations of the branch
2.3. Analysis of influence of external environment to business operations of HDBank - Thang Long
2.4. Analysis of internal factors of HDBank - Thang Long
2.5. The need to build business strategies of HDBank - Thang Long