Busines strategies for Tien Phong Bank - Thang Long branch until 2015

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Busines strategies for Tien Phong Bank - Thang Long branch until 2015

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  • COVER PAGE

  • TABLE OF CONTENTS

  • LIST OF ACRONYMS

  • INTRODUCTION

    • 1 The need for research topic selection

    • 2. Research sale and object

    • 3. Research Goals

    • 4. Research method

    • CHAPTER I. THEORETICAL BASIS FOR BUSINESS STRATEGY OF ENTERPRISE

      • 1.1. Business strategy of enterprise

      • 1.2. Strategy formulation procedure

      • 1.3. Business strategy formulation tools

      • 1.4. The characteristic of the banking industry affecting strategy management

      • CHAPTER II. THE BUSINESS ENVIRONMENT REALITIES OF TIEN PHONG COMMERCIAL BANK - THANG LONG BRANCH

        • 2.1. Introduction of Tien Phog commercial Bank

        • 2.2. Analysis of environment factors affecting the operation of Tien Phong Bank Thang Long branch

        • 2.3. Analyzing internal factors of Tien Phogn bank - Thang Long branch

        • 2.4. The need fomulate business strategies: TienPhongbank-Thang Long branch

        • CHAPTER III. BUSINESS STRATEGIES FOR TIENPHONGBANK - THANG LONG BRANCH UNTIL 2015

          • 3.1. Business goal of Tienphongbank - Thang Long branch until 2015

          • 3.2. Fcasible business strategy analysis

          • 3.3. QSPM matrix

          • 3.4. Measures to implement strategy

          • RECOMMANDATIONS

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